Works matching DE "FOUR (The number)"

Cultural Superstitions and the Price Endings Used in Chinese Advertising.

Published in:

Journal of International Marketing, 2003, v. 11, n. 2, p. 101, doi. 10.1509/jimk.11.2.101.20161

By:

• Simmons, Lee C.;
• Schindler, Robert M.

Publication type:

Article