Works matching DE "FOOTE Cone %26 Belding Communications Inc."
Results: 2
‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model.
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- Journal of Marketing Communications, 2012, v. 18, n. 2, p. 91, doi. 10.1080/13527266.2010.484581
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- Article
How to Use Technical Terms in Ads? An FCB Grid Perspective C.-I. Teng, L.-S. Huang and P.-C. Hsieh How to Use Technical Terms in Ads.
- Published in:
- British Journal of Management, 2010, v. 21, n. 4, p. 1044, doi. 10.1111/j.1467-8551.2008.00621.x
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- Article