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Works matching DE "FOOTE Cone %26 Belding Communications Inc."

Results: 2

1

How to Use Technical Terms in Ads? An FCB Grid Perspective C.-I. Teng, L.-S. Huang and P.-C. Hsieh How to Use Technical Terms in Ads.

Published in:

British Journal of Management, 2010, v. 21, n. 4, p. 1044, doi. 10.1111/j.1467-8551.2008.00621.x

By:

Teng, Ching‐I;
Huang, Li‐Shia;
Hsieh, Pin‐Chun

Publication type:

Article

2

‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model.

Published in:

Journal of Marketing Communications, 2012, v. 18, n. 2, p. 91, doi. 10.1080/13527266.2010.484581

By:

Choi, Hojoon;
Yoon, HyeJin;
Paek, Hye-Jin;
Reid, LeonardN.

Publication type:

Article