Works matching DE "FOLLOWER advantage"

Results: 38

Decomposing Pioneer Survival: Implications for the Order-of-Entry Effect.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 128, doi. 10.1111/jpim.12084

By:

Wang, Qi;
Xie, Jinhong

Publication type:

Article

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 82, doi. 10.1111/j.1540-5885.2012.00988.x

By:

Chang, Dae Ryun;
Park, Se‐Bum

Publication type:

Article

Whether and When? Probability and Timing of Incumbents' Entry into Emerging Industrial Subfields.

Published in:

Administrative Science Quarterly, 1989, v. 34, n. 2, p. 208, doi. 10.2307/2989896

By:

Mitchell, Will

Publication type:

Article

Commitment, first-mover-, and second-mover advantage.

Published in:

Journal of Economics, 2008, v. 94, n. 2, p. 143, doi. 10.1007/s00712-008-0004-4

By:

Kopel, Michael;
Löffler, Clemens

Publication type:

Article

What to Do Now.

Published in:

Marketing Health Services, 2001, v. 21, n. 1, p. 11

By:

David, Chris

Publication type:

Article

An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants.

Published in:

Journal of Marketing Theory & Practice, 2011, v. 19, n. 1, p. 27, doi. 10.2753/MTP1069-6679190102

By:

Poletti, Michael J.;
Engelland, Brian T.;
Ling, Howard G.

Publication type:

Article

Executive Commentary.

Published in:

Academy of Management Executive, 1995, v. 9, n. 1, p. 69, doi. 10.5465/AME.1995.19315134

By:

Hatano, Toru

Publication type:

Article

WHEN THE LEADER FOLLOWS: AVOIDING DETHRONEMENT THROUGH IMITATION.

Published in:

Academy of Management Journal, 2015, v. 58, n. 3, p. 658, doi. 10.5465/amj.2013.1105

By:

ROSS, JAN-MICHAEL;
SHARAPOV, DMITRY

Publication type:

Article

THE PERFORMANCE IMPLICATIONS OF PARTICIPATING IN AN ACQUISITION WAVE: EARLY MOVER ADVANTAGES, BANDWAGON EFFECTS, AND THE MODERATING INFLUENCE OF INDUSTRY CHARACTERISTICS AND ACQUIRER TACTICS.

Published in:

Academy of Management Journal, 2008, v. 51, n. 1, p. 113, doi. 10.5465/AMJ.2008.30755057

By:

McNamara, Gerry M.;
Haleblain, Jerayer (John);
Dykes, Bernadine Johnson

Publication type:

Article

Measuring power and satisfaction in societies with opinion leaders: an axiomatization.

Published in:

Social Choice & Welfare, 2013, v. 41, n. 3, p. 671, doi. 10.1007/s00355-012-0699-6

By:

Brink, René;
Rusinowska, Agnieszka;
Steffen, Frank

Publication type:

Article

FIRST- OR SECOND-MOVER ADVANTAGE? THE CASE OF IT-ENABLED PLATFORM MARKETS.

Published in:

MIS Quarterly, 2020, v. 44, n. 3, p. 1107, doi. 10.25300/misq/2020/15273)

By:

Haiyang Feng;
Zhengrui Jiang;
Minqiang Li;
Nan Feng

Publication type:

Article

Sustaining IT Advantage: The Role of Structural Differences.

Published in:

MIS Quarterly, 1991, v. 15, n. 3, p. 275, doi. 10.2307/249639

By:

Clemons, Eric K.;
Row, Michael C.

Publication type:

Article

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation.

Published in:

Journal of Consumer Research, 2008, v. 34, n. 5, p. 706, doi. 10.1086/521905

By:

Oakley, James L.;
Duhachek, Adam;
Balachander, Subramanian;
Sriram, S.

Publication type:

Article

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage.

Published in:

Journal of Consumer Research, 1993, v. 20, n. 1, p. 62, doi. 10.1086/209333

By:

Kardes, Frank R.;
Kalyanaram, Gurumurthy;
Chandrashekaran, Murali;
Dornoff, Ronald J.

Publication type:

Article

THE COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING FOR A NEW BRAND ON USERS OF THE DOMINANT BRAND.

Published in:

Journal of Advertising, 1981, v. 10, n. 1, p. 14

By:

Murphy II, John H.;
Amundsen, Mary S.

Publication type:

Article

The impact of low-price brands on the order of entry advantage.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 957, doi. 10.1080/0267257X.2011.615150

By:

Wilkie, DeanC.H.;
Johnson, LesterW.;
White, Lesley

Publication type:

Article

The Installed Base Effect: Implications for the Management of Innovation.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 5, p. 387, doi. 10.1080/0267257X.1995.9964355

By:

Herbig, Paul A.;
Howard, Carol A.;
Kramer, Hugh E.

Publication type:

Article

Strategy Formulation in Declining Industries: A Biology Paradigm.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 4, p. 295, doi. 10.1080/0267257X.1995.9964346

By:

Taggart, J. H.

Publication type:

Article

New Product Performance: Keys to Success, Profitability & Cycle Time Reduction.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 4, p. 315, doi. 10.1080/0267257X.1995.9964347

By:

Cooper, Robert G.;
Kleinschmidt, Elko J.

Publication type:

Article

How Product Innovators Can Foreclose the Options of Adaptive Followers.

Published in:

Journal of Marketing Management, 1989, v. 4, n. 3, p. 277, doi. 10.1080/0267257X.1989.9964077

By:

Crawford, C. Merle

Publication type:

Article

New Perspectives on Brand Differentiation.

Published in:

1996

By:

Chernev, Alex;
Carmon, Ziv

Publication type:

Proceeding

Impact of product life cycle stages on barriers to entry.

Published in:

Journal of Strategic Marketing, 2007, v. 15, n. 4, p. 269, doi. 10.1080/09652540701318971

By:

Karakaya, Fahri;
Kerin, RogerA.

Publication type:

Article

Latecomer Strategies: Evidence From the Semiconductor Industry in Japan and Korea.

Published in:

Organization Science, 1998, v. 9, n. 4, p. 489, doi. 10.1287/orsc.9.4.489

By:

Cho, Dong-Sung;
Kim, Dong-Jae;
Rhee, Dong Kee

Publication type:

Article

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects.

Published in:

Journal of Marketing, 2010, v. 74, n. 4, p. 1, doi. 10.1509/jmkg.74.4.1

By:

Wang, Qi;
Chen, Yubo;
Xie, Jinhong

Publication type:

Article

ANIMATING THE PIONEER VERSUS LATE ENTRANT DEBATE: AN HISTORICAL CASE STUDY.

Published in:

Journal of Management Studies (Wiley-Blackwell), 1997, v. 34, n. 3, p. 415, doi. 10.1111/1467-6486.00057

By:

Bryman, Alan

Publication type:

Article

Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses.

Published in:

Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 120, doi. 10.1509/jmkr.39.1.120.18938

By:

Robinson, William T.;
Min, Sungwook

Publication type:

Article

Impact of a Late Entrant on the Diffusion of a New Product/Service.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 269, doi. 10.1509/jmkr.37.2.269.18730

By:

Krishnan, Trichy V.;
Bass, Frank M.;
Kumar, V.

Publication type:

Article

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 16, doi. 10.1509/jmkr.37.1.16.18723

By:

Bronnenberg, Bart J.;
Mahajan, Vijay;
Vanhonacker, Wilfried R.

Publication type:

Article

1999 PAUL E. GREEN AWARD.

Published in:: Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 396
Publication type:: Article

New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Mutlimarket Contact.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 3, p. 327, doi. 10.2307/3152080

By:

Shankar, Venkatesh

Publication type:

Article

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 269, doi. 10.2307/3152098

By:

Shankar, Venkatesh;
Carpenter, Gregory S.;
Krishnamurthi, Lakshman

Publication type:

Article

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 54, doi. 10.2307/3151930

By:

Shankar, Venkatesh;
Carpenter, Gregory S.;
Krishnamurthi, Lakshman

Publication type:

Article

Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry.

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 50, doi. 10.2307/3152064

By:

Bayus, Barry L.;
Jain, Sanjay;
Rao, Ambar G.

Publication type:

Article

Advantages of Time-Based New Product Development in a Fast-Cycle Industry.

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 36, doi. 10.2307/3152063

By:

Datar, Srikant;
Jordan, C. Clark;
Kekre, Sunder;
Srinivasan, Kannan;
Rajiv, Surendra

Publication type:

Article

Firm-based market structure analysis using competitive advertising responses.

Published in:

International Journal of Advertising, 2001, v. 20, n. 2, p. 223, doi. 10.1080/02650487.2001.11104888

By:

Minhi Hahn;
Sung-ah Ahn;
Changhoon Shin;
Sang-June Park

Publication type:

Article

Estimating a Parsimonious Model of Inequality Aversion in Stackelberg Duopoly Experiments.

Published in:

Oxford Bulletin of Economics & Statistics, 2010, v. 72, n. 5, p. 669, doi. 10.1111/j.1468-0084.2010.00592.x

By:

Sau-Him Paul Lau;
Felix Leung

Publication type:

Article

The Fragility of Commitment.

Published in:

Management Science, 2013, v. 59, n. 6, p. 1344, doi. 10.1287/mnsc.1120.1639

By:

Morgan, John;
Várdy, Felix

Publication type:

Article

INVESTIGATING FORM AND FUNCTION INFLUENCES ON FOLLOWER PRODUCTS' PERFORMANCE.

Published in:

Marketing Management Journal, 2014, v. 24, n. 2, p. 136

By:

SANGWON LEE;
MILEWICZ, CHAD

Publication type:

Article