THE COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING FOR A NEW BRAND ON USERS OF THE DOMINANT BRAND.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 1, p. 14
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- Publication type:
- Article
Works matching DE "FIRST-mover advantage"
Results: 108
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Causes and consequences of follower firms' low-fat food advertising spending.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 4, p. 449, doi. 10.1080/02650487.2000.11104814
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- Article
3
When Does a Corporate Social Responsibility Initiative Provide a First-Mover Advantage?
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- Business & Society, 2008, v. 47, n. 3, p. 343, doi. 10.1177/0007650307299221
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- Article
4
First-Mover Advantages versus First-Mover Benefits: What's the Difference and Why Does It Matter?
- Published in:
- Academy of Management Review, 2023, v. 48, n. 3, p. 409, doi. 10.5465/amr.2017.0499
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- Publication type:
- Article
5
Uncertain Learning Curves: Implications for First-Mover Advantage and Knowledge Spillovers.
- Published in:
- Academy of Management Review, 2023, v. 48, n. 1, p. 123, doi. 10.5465/amr.2019.0388
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- Article
6
Considerations for a Stronger First Mover Advantage Theory.
- Published in:
- Academy of Management Review, 2008, v. 33, n. 1, p. 269, doi. 10.5465/AMR.2008.27752960
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- Article
7
First Movers and Performance: Timing Is Everything.
- Published in:
- Academy of Management Review, 2008, v. 33, n. 1, p. 267, doi. 10.5465/AMR.2008.27752850
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- Article
8
ORGANIZATIONAL IMPROVISATION AND ORGANIZATIONAL MEMORY.
- Published in:
- Academy of Management Review, 1998, v. 23, n. 4, p. 698, doi. 10.5465/AMR.1998.1255634
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- Article
9
MAINTAINABILITY OF FIRST MOVER ADVANTAGES WHEN ENVIRONMENTAL REGULATIONS DIFFER BETWEEN COUNTRIES.
- Published in:
- Academy of Management Review, 1998, v. 23, n. 1, p. 77, doi. 10.5465/AMR.1998.192962
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- Publication type:
- Article
10
Debt and Capacity Commitments*.
- Published in:
- Review of Finance, 2013, v. 17, n. 4, p. 1365, doi. 10.1093/rof/rfs031
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- Article
11
The Segments, Offerings, Needs Matrix.
- Published in:
- Strategic Finance, 2003, v. 85, n. 6, p. 7
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- Publication type:
- Article
12
Migration 'against the tide': location and Jewish diaspora entrepreneurs.
- Published in:
- Regional Studies, 2019, v. 53, n. 1, p. 95, doi. 10.1080/00343404.2018.1549359
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- Article
13
Transitions in the negotiations on climate change: from prisoner's dilemma to chicken and beyond.
- Published in:
- International Environmental Agreements: Politics, Law & Economics, 2012, v. 12, n. 1, p. 23, doi. 10.1007/s10784-010-9126-6
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- Article
14
Coping with hypercompetition: Utilizing the new 7S's framework.
- Published in:
- Academy of Management Executive, 1995, v. 9, n. 3, p. 45, doi. 10.5465/AME.1995.9509210281
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- Publication type:
- Article
15
A Structural Analysis of Disappointment Aversion in a Real Effort Competition.
- Published in:
- American Economic Review, 2012, v. 102, n. 1, p. 469, doi. 10.1257/aer.102.1.469
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- Publication type:
- Article
16
Rural Enterprises in Jiangsu Province, China: Recent Institutional Changes and Future Prospects.
- Published in:
- Development Policy Review, 1999, v. 17, n. 2, p. 191, doi. 10.1111/1467-7679.00083
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- Publication type:
- Article
17
Does It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands.
- Published in:
- Journal of International Consumer Marketing, 2011, v. 23, n. 3/4, p. 276, doi. 10.1080/08961530.2011.578063
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- Publication type:
- Article
18
Orchestrating resources for FMA in coopetitive NPD.
- Published in:
- R&D Management, 2019, v. 49, n. 1, p. 64, doi. 10.1111/radm.12335
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- Publication type:
- Article
19
ANIMATING THE PIONEER VERSUS LATE ENTRANT DEBATE: AN HISTORICAL CASE STUDY.
- Published in:
- Journal of Management Studies (Wiley-Blackwell), 1997, v. 34, n. 3, p. 415, doi. 10.1111/1467-6486.00057
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- Publication type:
- Article
20
FIRST-MOVER ADVANTAGE: THE OPPORTUNITY CURVE.
- Published in:
- Journal of Management Studies (Wiley-Blackwell), 1993, v. 30, n. 5, p. 759, doi. 10.1111/j.1467-6486.1993.tb00325.x
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- Publication type:
- Article
21
Timing Product Replacements under Uncertainty-The Importance of Material-Price Fluctuations for the Success of Products That Are Based on New Materials.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 1076, doi. 10.1111/jpim.12145
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- Publication type:
- Article
22
A Comparative Study of Pioneer Entry Decisions in the United States and China.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 987, doi. 10.1111/jpim.12140
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- Publication type:
- Article
23
The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 3, p. 516, doi. 10.1111/jpim.12111
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- Publication type:
- Article
24
Decomposing Pioneer Survival: Implications for the Order-of-Entry Effect.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 128, doi. 10.1111/jpim.12084
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- Publication type:
- Article
25
Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 136, doi. 10.1111/j.1540-5885.2012.00992.x
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- Publication type:
- Article
26
The Institutionalization of an Electronic Marketplace in China, 1998-2010 The Institutionalization of an Electronic Marketplace in China, 1998-2010.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 96, doi. 10.1111/j.1540-5885.2012.00989.x
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- Publication type:
- Article
27
The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 82, doi. 10.1111/j.1540-5885.2012.00988.x
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- Publication type:
- Article
28
Pioneering Advantages and Entrepreneurs' First-mover Decisions: An Empirical Investigation for the United States and China Pioneering Advantages and Entrepreneurs' First-mover Decisions: An Empirical Investigation for the United States and China.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 190, doi. 10.1111/j.1540-5885.2012.00963.x
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- Publication type:
- Article
29
Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 124, doi. 10.1111/j.1540-5885.2012.00955.x
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- Article
30
The Effect of Consumers' Loss Aversion on Pioneering Advantage.
- Published in:
- International Journal of Management Science (12260797), 2011, v. 17, n. 1, p. 1
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- Publication type:
- Article
31
A model-based assessment of first-mover advantage and climate policy.
- Published in:
- Environmental Economics & Policy Studies, 2015, v. 17, n. 2, p. 299, doi. 10.1007/s10018-014-0098-6
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- Publication type:
- Article
32
An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants.
- Published in:
- Journal of Marketing Theory & Practice, 2011, v. 19, n. 1, p. 27, doi. 10.2753/MTP1069-6679190102
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- Publication type:
- Article
33
The London Encounter in "Daisy Miller": James and the Henley Circle.
- Published in:
- Henry James Review, 2025, v. 46, n. 1, p. 30, doi. 10.1353/hjr.2025.a950895
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- Publication type:
- Article
34
Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
- Published in:
- Marketing Science, 2009, v. 28, n. 1, p. 166, doi. 10.1287/mksc.1080.0384
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- Publication type:
- Article
35
Disentangling Pioneering Cost Advantages and Disadvantages.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 699, doi. 10.1287/mksc.1070.0324
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- Publication type:
- Article
36
INFORMATION ESCROWS.
- Published in:
- Michigan Law Review, 2012, v. 111, n. 2, p. 145
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- Publication type:
- Article
37
The effects of exposure-order and market entry-information on brand preference: a dual process model.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 309, doi. 10.1007/s11747-007-0073-x
- By:
- Publication type:
- Article
38
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 293
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- Publication type:
- Article
39
The dynamic nature of survival determinants in e-commerce.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 560, doi. 10.1007/s11747-007-0018-4
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- Publication type:
- Article
40
The Relation of Dwelling Structure and Dwelling Density in Australian Cities.
- Published in:
- Urban Policy & Research, 2013, v. 31, n. 3, p. 343, doi. 10.1080/08111146.2012.737522
- By:
- Publication type:
- Article
41
Organizational Integration for Product Development: The Effects on Glitches, On-Time Execution of Engineering Change Orders, and Market Success.
- Published in:
- Decision Sciences, 2010, v. 41, n. 1, p. 49, doi. 10.1111/j.1540-5915.2009.00259.x
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- Publication type:
- Article
42
Social identity, market memory, and first-mover advantage.
- Published in:
- Industrial & Corporate Change, 2013, v. 22, n. 3, p. 585, doi. 10.1093/icc/dts030
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- Publication type:
- Article
43
Technological regimes and the persistence of first-mover advantages.
- Published in:
- Industrial & Corporate Change, 2011, v. 20, n. 5, p. 1305, doi. 10.1093/icc/dtr048
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- Publication type:
- Article
44
Submarket dynamics and innovation: the case of the US tire industry.
- Published in:
- Industrial & Corporate Change, 2010, v. 19, n. 5, p. 1563, doi. 10.1093/icc/dtq044
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- Publication type:
- Article
45
Managing production level in new product diffusion: an agent-based simulation approach.
- Published in:
- International Journal of Production Research, 2014, v. 52, n. 17, p. 4950, doi. 10.1080/00207543.2014.885663
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- Publication type:
- Article
46
New Product Uniqueness In The Context Of Industrial Product Development.
- Published in:
- Journal of Marketing Management, 2000, v. 16, n. 1-3, p. 247, doi. 10.1362/026725700785100370
- By:
- Publication type:
- Article
47
In Search of Market Equilibrium: Relationship Marketing Versus Hypercompetition.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 5, p. 421, doi. 10.1080/0267257X.1997.9964483
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- Publication type:
- Article
48
Pioneering New Geographical Markets.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 1-3, p. 89, doi. 10.1080/0267257X.1997.9964460
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- Publication type:
- Article
49
The Installed Base Effect: Implications for the Management of Innovation.
- Published in:
- Journal of Marketing Management, 1995, v. 11, n. 5, p. 387, doi. 10.1080/0267257X.1995.9964355
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- Publication type:
- Article
50
Strategy Formulation in Declining Industries: A Biology Paradigm.
- Published in:
- Journal of Marketing Management, 1995, v. 11, n. 4, p. 295, doi. 10.1080/0267257X.1995.9964346
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- Publication type:
- Article