Works matching DE "FASHION marketing"

Results: 197

The Impact of Marketing Strategies on Promoting Sustainability in the Fashion Sector.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 12, p. 5546, doi. 10.3390/su17125546

By:

Pricopoaia, Oana;
Cristache, Nicoleta;
Lupașc, Adrian;
Dobrea, Răzvan Cătălin;
Tureatca, Manuela-Violeta;
Dinulescu, Loredana Gabriela

Publication type:

Article

Online Influencer Marketing e An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement.

Published in:

Management Dynamics, 2022, v. 22, n. 1, p. 36, doi. 10.57198/2583-4932.1296

By:

Chaudhary, Prashant

Publication type:

Article

Market Fashioning.

Published in:

Theory & Society, 2020, v. 49, n. 3, p. 417, doi. 10.1007/s11186-020-09379-0

By:

Aspers, Patrik;
Bengtsson, Petter;
Dobeson, Alexander

Publication type:

Article

Determinants of online brand communities' and millennials' characteristics: A social influence perspective.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 794, doi. 10.1002/mar.21470

By:

Ozuem, Wilson;
Willis, Michelle;
Howell, Kerry;
Lancaster, Geoff;
Ng, Raye

Publication type:

Article

Effects of online brand communities on millennials' brand loyalty in the fashion industry.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 774, doi. 10.1002/mar.21466

By:

Ozuem, Wilson;
Willis, Michelle;
Howell, Kerry;
Helal, Guida;
Ranfagni, Silvia;
Lancaster, Geoff

Publication type:

Article

PECULIARITIES OF INNOVATIONS IMPLEMENTATION ON THE UKRAINIAN BRAND EXAMPLE.

Published in:

Galician economic journal, 2020, v. 63, n. 2, p. 45, doi. 10.33108/galicianvisnyk_tntu2020.02.045

By:

Letunovska, Nataliia;
Voda, Hanna;
Kadurina, Svitlana;
Tsunenko, Anna

Publication type:

Article

An Object of Seduction: Chinese Silk in the Transpacific Trade, 1500–1700.

Published in:

Journal of Chinese History, 2023, v. 7, n. 2, p. 662, doi. 10.1017/jch.2023.8

By:

Grasskamp, Anna

Publication type:

Article

MODATASARIMINDA DÖNGÜSEL EKONOMİ KAVRAMI VE FARKLI TASARIM SEVİYELERİNDE BENİMSENEN STRATEJİLER.

Published in:

Anadolu University Journal of Art & Design / Sanat & Tasarım, 2020, v. 10, n. 1, p. 24, doi. 10.20488/sanattasarim.828900

By:

Onur, Duygu Atalay

Publication type:

Article

Muslim millennials' attitudes towards fashion advertising.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 796, doi. 10.1080/02650487.2019.1585648

By:

Salam, Muhammad Talha;
Muhamad, Nazlida;
Leong, Vai Shiem

Publication type:

Article

Multi-Task Learning and Gender-Aware Fashion Recommendation System Using Deep Learning.

Published in:

Electronics (2079-9292), 2023, v. 12, n. 16, p. 3396, doi. 10.3390/electronics12163396

By:

Naham, Al-Zuhairi;
Wang, Jiayang;
Raeed, Al-Sabri

Publication type:

Article

A TYPOLOGY OF MALE CONSUMERS ON THE MEN’S ELEGANT FASHION MARKET: CASE STUDY OF POLAND.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2021, v. 20, n. 2, p. 59, doi. 10.22630/ASPE.2021.20.2.16

By:

Maciejewski, Grzegorz;
Lesznik, Dawid

Publication type:

Article

Fashion and National Identity: Interactions between Italians and Chinese in the Global Fashion Industry.

Published in:

Business & Economic History On-Line, 2009, v. 7, p. 1

By:

Reinach, Simona Segre

Publication type:

Article

Genderless Fashion: A (Still) Binary Market.

Published in:

Latin American Business Review, 2019, v. 20, n. 3, p. 269, doi. 10.1080/10978526.2019.1641412

By:

Luna, Camilla Pinto;
Barros, Denise Franca

Publication type:

Article

Renaissance and ‘Made in Italy’: marketing Italian fashion through history (1949–1952).

Published in:

Journal of Modern Italian Studies, 2015, v. 20, n. 1, p. 53, doi. 10.1080/1354571X.2014.973154

By:

Belfanti, Carlo Marco

Publication type:

Article

Correction: Digital evolution and interaction of green initiatives with institutional instruments: emerging determinants of SDGs2030 of BRICS.

Published in:

2025

By:

Yang, Qiming;
Yang, Yan;
Yang, Gaoshang;
Gu, Lang;
Feng, Jing;
Ur-Rehman, Zia;
Nayabb, Faiz

Publication type:

Correction Notice

THE INFLUENCE OF DIGITAL MARKETING ON ISLAMIC FASHION CONSUMPTION: INVESTIGATING MILLENNIALS' PURCHASE INTENTION IN DIGITAL INFLUENCERS.

Published in:

International Journal of Islamic Business, 2025, v. 10, n. 1, p. 28, doi. 10.32890/ijib2025.10.1.3

By:

Wan Mohamad Nazarie, Wan Nur Fazni;
Khairudin, Umi Nurliyana;
Hartono, Arif

Publication type:

Article

Fashion Branding and Communication: Core Strategies of European Luxury Brands.

Published in:

2018

By:

Raigosa Díaz, Carolina

Publication type:

Book Review

모바일 소셜커머스 쇼핑몰 속성과 업체 특성이 쇼핑 만족도와 쇼핑몰 충성도에 미치는 영향: 패션의류 구매 경험자를 중심으로

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 8, p. 435, doi. 10.14400/JDC.2020.18.8.435

By:

안상희

Publication type:

Article

THE EFFECTS OF MEDIA USE MOTIVATION ON CONSUMER RETAIL CHANNEL CHOICE: A PSYCHOLOGICAL SENSE OF COMMUNITY APPROACH.

Published in:

Journal of Electronic Commerce Research, 2022, v. 23, n. 3, p. 190

By:

Lyu, Jewon;
Jihyun Kim-Vick

Publication type:

Article

FASHION INDUSTRY: EXPLORING THE STAGES OF DIGITALIZATION, INNOVATIVE POTENTIAL AND PROSPECTS OF TRANSFORMATION INTO AN ENVIRONMENTALLY SUSTAINABLE ECOSYSTEM.

Published in:

Eastern-European Journal of Enterprise Technologies, 2023, v. 121, n. 13, p. 86, doi. 10.15587/1729-4061.2023.273630

By:

Hardabkhadze, Iryna;
Bereznenko, Sergey;
Kyselova, Kateryna;
Bilotska, Larysa;
Vodzinska, Oksana

Publication type:

Article

Hiperpersonalización en moda y los dark patterns en la era del consumo digital.

Published in:

Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 257, p. 181

By:

Albanese, Carolina

Publication type:

Article

Traslaciones arquitectónicas de la moda (1990-2015): operaciones simbólicas y funcionales de la tienda como mercancía.

Published in:

Cuadernos del Centro de Estudios de Diseño y Comunicación, 2023, v. 26, n. 208, p. 151

By:

Llorente Villasevil, Ana;
Gutiérrez-Colomer Ruiz, Natalia;
Izquierdo Expósito, Violeta

Publication type:

Article

The Impact of Social Media on the Sustainability of Fashion Industry Marketing.

Published in:

Technical Journal / Tehnički Glasnik, 2025, v. 19, n. 3, p. 503, doi. 10.31803/tg-20230925081813

By:

Mirković, Ivana Bolanča;
Ivanda, Katarina Itrić;
Bolanča, Zdenka;
Vukoje, Marina

Publication type:

Article

Electroplating on Al6082 Aluminium: A New Green and Sustainable Approach.

Published in:

Coatings (2079-6412), 2023, v. 13, n. 1, p. 13, doi. 10.3390/coatings13010013

By:

Comparini, Andrea;
Del Pace, Ivan;
Giurlani, Walter;
Emanuele, Roberta;
Verrucchi, Margherita;
Bonechi, Marco;
Innocenti, Massimo

Publication type:

Article

FASHION INDUSTRY FROM AN ENTROPIC PERSPECTIVE AND SUSTAINABILITY CAPILIST SOCIETY.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2025, v. 19, n. 6, p. 1, doi. 10.24857/rgsa.v19n6-026

By:

Moreira Galvão, Nilceu;
Vieira Amorim, Aiala;
Roberto Xavier, Antônio;
Mendes Marques, Danielle Maria;
de Luna Pereira, Joelson Vieira

Publication type:

Article

PURCHASE BEHAVIOR BY REGION IN DISTRIBUTOR CHANNEL IN COLOMBIA.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 10, p. 1, doi. 10.24857/rgsa.v18n10-017

By:

César Contreras-Velásquez, Julio;
Vélez Saldarriaga, Gloria Liliana;
Riaño-Garzon, Manuel;
Londoño Arias, José Alban;
Rodríguez-Díaz, Angelica-Maria;
Isaac García-Navarro, Jorge;
González Parias, Carlos Hernán

Publication type:

Article

Motivators of Circular Fashion: The Antecedents of Chinese Consumers' Fashion Renting Intentions.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 5, p. 2184, doi. 10.3390/su16052184

By:

Lang, Chunmin;
Zhang, Ruirui

Publication type:

Article

Marketing Sustainable Fashion: Trends and Future Directions.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 7, p. 6202, doi. 10.3390/su15076202

By:

Ray, Subhasis;
Nayak, Lipsa

Publication type:

Article

Fashion Market Niches for Organic Agroforestry Cotton: Market Potential for Promoting Sustainable Supply Chains.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 1, p. 700, doi. 10.3390/su15010700

By:

Silva, Rhyllary Coelho e;
de Siqueira Camargo, Ricardo;
Medina, Gabriel da Silva;
Gatti, Mariana;
Sevigne-Itoiz, Eva;
Lucia, Lorenzo Di;
Mwabonje, Onesmus N.

Publication type:

Article

Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 23, p. 16148, doi. 10.3390/su142316148

By:

Carfora, Valentina;
Catellani, Patrizia

Publication type:

Article

Investigating the determinants and effects of prestige sensitivity in fashion retailing.

Published in:

E+M Economics & Management / E+M Ekonomie a Management, 2024, v. 27, n. 2, p. 183, doi. 10.15240/tul/001/2024-2-011

By:

Anic, Ivan-Damir;
Kursan Milakovic, Ivana;
Mihic, Mirela

Publication type:

Article

Approach or Avoidance? The Dual Role of Face in Fashion Consumption.

Published in:

Journal of Global Marketing, 2020, v. 33, n. 2, p. 103, doi. 10.1080/08911762.2019.1654055

By:

Wang, Wangshuai;
Zhang, Xin-an;
Li, Jie;
Sun, Gong

Publication type:

Article

The Importance of Fashion: The Chinese and U.S. Gen Y Perspective.

Published in:

Journal of Global Marketing, 2014, v. 27, n. 2, p. 94, doi. 10.1080/08911762.2013.864372

By:

Simmers, Christina S.;
Parker, R. Stephen;
Schaefer, Allen D.

Publication type:

Article

Evolution of INDITEX group's internationalization strategy in Latin America.

Published in:

Cuadernos de Administración, 2024, v. 40, n. 79, p. 1, doi. 10.25100/cdea.v40i79.13510

By:

Benavides, Giovanny Fernando

Publication type:

Article

Funktionstextilien aus recycelten Autoreifen.

Published in:: Technical Textiles / Technische Textilen, 2022, n. 3, p. 109
Publication type:: Article

Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising.

Published in:

International Tax & Public Finance, 2023, v. 30, n. 1, p. 20, doi. 10.1007/s10797-022-09735-z

By:

d'Andria, Diego

Publication type:

Article

Quest for the Fashion Market: Zero-Waste Skirt Design as a Solution toward Sustainable Pattern Making.

Published in:

Chitrolekha Journal on Art & Design, 2020, v. 4, n. 2, p. 1, doi. 10.21659/cjad.42.v4n205

By:

Jalil, Marzie Hatef;
Hosseini, Seyedeh Kobra

Publication type:

Article

EL IMPACTO DEL MARKETING SUSTENTABLE Y LA MODA DE ROPA VINTAGE O SEGUNDA MANO EN LA GENERACIÓN Z.

Published in:

Revista FACE, 2023, v. 23, n. 3, p. 56, doi. 10.24054/face.v23i3.2616

By:

Madrigal-Moreno, Flor;
Angélica Villa-Hernández, Yuselim;
Madrigal-Moreno, Salvador

Publication type:

Article

Nota Editorial.

Published in:

Revista FACE, 2023, v. 23, n. 3, p. 1

By:

García Mogollón, Javier Mauricio

Publication type:

Article

Green marketing in the fashion industry: a critical analysis of sustainability narratives.

Published in:

Consumption, Markets & Culture, 2024, v. 27, n. 5, p. 488, doi. 10.1080/10253866.2024.2440557

By:

Heidenstrøm, Nina

Publication type:

Article

Critical discourse analysis of fast fashion companies' legitimation strategies on Instagram.

Published in:

Consumption, Markets & Culture, 2024, v. 27, n. 4, p. 364, doi. 10.1080/10253866.2024.2390864

By:

Tiia, Alkkiomäki;
Henna, Syrjälä;
Leipämaa-Leskinen, Hanna;
Ellonen, Elina

Publication type:

Article

(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages.

Published in:

Consumption, Markets & Culture, 2020, v. 23, n. 2, p. 195, doi. 10.1080/10253866.2019.1657099

By:

Schöps, Jonathan D.;
Kogler, Stephanie;
Hemetsberger, Andrea

Publication type:

Article

Visual Vernaculars Across Emerging Markets: Inter-Cultural Perception of Global Advertising.

Published in:

Journal of Intercultural Communication, 2019, n. 50, p. N.PAG

By:

Thomas, Amos Owen

Publication type:

Article

Eco-Friendly Clothing Market: A Study of Willingness to Purchase Organic Cotton Clothing in Bangladesh.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 8, p. N.PAG, doi. 10.3390/su14084827

By:

Hasan, Md Mehedi;
Cai, Liling;
Ji, Xiaofen;
Ocran, Francisca Margarita

Publication type:

Article

Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 3, p. 1875, doi. 10.3390/su14031875

By:

Hassan, Siti Hasnah;
Yeap, Jasmine A. L.;
Al-Kumaim, Nabil Hasan

Publication type:

Article

Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 3, p. 1494, doi. 10.3390/su14031494

By:

Sailer, Astrid;
Wilfing, Harald;
Straus, Eva

Publication type:

Article

Fashion Rental: Smart Business or Ethical Folly?

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 16, p. 8888, doi. 10.3390/su13168888

By:

Gyde, Ciara;
McNeill, Lisa S.

Publication type:

Article

How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 15, p. 8572, doi. 10.3390/su13158572

By:

Jansom, Akawut;
Pongsakornrungsilp, Siwarit

Publication type:

Article

The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 19, p. 8181, doi. 10.3390/su12198181

By:

Kim, Woodong;
Kim, Boyoung

Publication type:

Article

Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 17, p. 6800, doi. 10.3390/su12176800

By:

Kim, Naeun L.;
Kim, Gwia;
Rothenberg, Lori

Publication type:

Article