Works matching DE "FASHION marketing"
Results: 176
Hiperpersonalización en moda y los dark patterns en la era del consumo digital.
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- Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 257, p. 181
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- Article
Green marketing in the fashion industry: a critical analysis of sustainability narratives.
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- Consumption, Markets & Culture, 2024, v. 27, n. 5, p. 488, doi. 10.1080/10253866.2024.2440557
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Integrating eye tracking into a visual merchandising classroom: an exploratory study.
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- International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 47, doi. 10.1080/17543266.2024.2332785
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Immersive innovations for the communication of heritage, handcraft and sustainability.
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- International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 15, doi. 10.1080/17543266.2023.2277264
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2023 AATCC C2C STUDENT MERCHANDISING COMPETITION WINNERS.
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- AATCC Review, 2023, v. 23, n. 4, p. 16
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- Article
2021 Pitch It to Win It Student Competition.
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- AATCC Review, 2021, v. 21, n. 4, p. 23
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- Article
Fashion Events and e-WOM.
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- Event Management, 2022, v. 26, n. 2, p. 405, doi. 10.3727/152599521X16192004803511
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Influencers and reputation: Chiara Ferragni, Instagram and the Pandoro Gate scandal.
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- Universitas, Revista de Ciencias Sociales y Humanas, 2024, n. 41, p. 123, doi. 10.17163/uni.n41.2024.05
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Fashion communication and Artificial Intelligence: the case of Neural Fashion AI.
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- Universitas, Revista de Ciencias Sociales y Humanas, 2024, n. 41, p. 15, doi. 10.17163/uni.n41.2024.01
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OMNICHANNEL QUALITY: THE NEW IMPERATIVE OF PURCHASE INTENTION AMONG FASHION RETAIL MARKET.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 829, doi. 10.15549/jeecar.v10i6.1504
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Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector.
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- Resources (2079-9276), 2019, v. 8, n. 4, p. 167, doi. 10.3390/resources8040167
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COMUNICACIÓN EFECTIVA PARA MARCAS DE MODA SOSTENIBLE: RETOS Y ENFOQUES EN LA COMUNIDAD VALENCIANA.
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- Revista de Comunicación de la SEECI, 2024, n. 57, p. 1, doi. 10.15198/seeci.2024.57.e873
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The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models.
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- Oeconomia Copernicana, 2021, v. 12, n. 1, p. 125, doi. 10.24136/oc.2021.006
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TEACHING INNOVATION SPECIAL ISSUE (2024) – FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES.
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- Marketing Education Review, 2024, v. 34, n. 2, p. 97, doi. 10.1080/10528008.2024.2345513
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Slow fashion as an alternative to mass production: A fashion practitioner's journey.
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- Social Business, 2014, v. 4, n. 1, p. 33, doi. 10.1362/204440814X13948909253785
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Wie entstehen Märkte? Ein Vergleich idealtypischer Erklärungsansätze in Ökonomie und Wirtschaftssoziologie.
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- Berliner Journal für Soziologie, 2022, v. 32, n. 4, p. 533, doi. 10.1007/s11609-022-00467-9
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Marketing Sustainable Fashion: Trends and Future Directions.
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- Sustainability (2071-1050), 2023, v. 15, n. 7, p. 6202, doi. 10.3390/su15076202
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- Article
Fashion Market Niches for Organic Agroforestry Cotton: Market Potential for Promoting Sustainable Supply Chains.
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- Sustainability (2071-1050), 2023, v. 15, n. 1, p. 700, doi. 10.3390/su15010700
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Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?
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- Sustainability (2071-1050), 2022, v. 14, n. 23, p. 16148, doi. 10.3390/su142316148
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Eco-Friendly Clothing Market: A Study of Willingness to Purchase Organic Cotton Clothing in Bangladesh.
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- Sustainability (2071-1050), 2022, v. 14, n. 8, p. N.PAG, doi. 10.3390/su14084827
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Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour.
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- Sustainability (2071-1050), 2022, v. 14, n. 3, p. 1875, doi. 10.3390/su14031875
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Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram.
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- Sustainability (2071-1050), 2022, v. 14, n. 3, p. 1494, doi. 10.3390/su14031494
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Fashion Rental: Smart Business or Ethical Folly?
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- Sustainability (2071-1050), 2021, v. 13, n. 16, p. 8888, doi. 10.3390/su13168888
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How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing.
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- Sustainability (2071-1050), 2021, v. 13, n. 15, p. 8572, doi. 10.3390/su13158572
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The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector.
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- Sustainability (2071-1050), 2020, v. 12, n. 19, p. 8181, doi. 10.3390/su12198181
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Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing.
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- Sustainability (2071-1050), 2020, v. 12, n. 17, p. 6800, doi. 10.3390/su12176800
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Fast Fashion Avoidance Beliefs and Anti-Consumption Behaviors: The Cases of Korea and Spain.
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- Sustainability (2071-1050), 2020, v. 12, n. 17, p. 6907, doi. 10.3390/su12176907
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Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market.
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- Sustainability (2071-1050), 2019, v. 11, n. 13, p. 3596, doi. 10.3390/su11133596
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Design and product development of imitation lace fabric based on the automatic computerized flat knitting machine.
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- Wool Textile Journal, 2022, v. 50, n. 10, p. 14, doi. 10.19333/j.mfkj.20220401507
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A importância do Marketing Olfativo nas marcas de moda: o caso Abercrombie & Fitch.
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- Comunicação Pública, 2023, v. 18, n. 34, p. 1
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MARKETING MODE U INDUSTRIJI TEKSTILA I ODJEĆE.
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- Market / Trziste, 2009, v. 21, n. 2, p. 219
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Funktionstextilien aus recycelten Autoreifen.
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- Technical Textiles / Technische Textilen, 2022, n. 3, p. 109
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- Article
Determinants of online brand communities' and millennials' characteristics: A social influence perspective.
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- Psychology & Marketing, 2021, v. 38, n. 5, p. 794, doi. 10.1002/mar.21470
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Effects of online brand communities on millennials' brand loyalty in the fashion industry.
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- Psychology & Marketing, 2021, v. 38, n. 5, p. 774, doi. 10.1002/mar.21466
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THE IMPORTANCE AND SIGNIFICANCE OF THE MARKETING MIX ELEMENTS IN A FASHION RETAILING.
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- InterEULawEast: Journal for International & European Law, Economics & Market Integrations, 2021, v. 8, n. 1, p. 15, doi. 10.22598/iele.2021.8.1.2
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Neutrosophic Marketing Strategy and Consumer Behavior.
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- Neutrosophic Sets & Systems, 2023, v. 62, p. 209
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ESTRATEGIAS DE MARKETING SOCIAL Y COMUNICACIÓN DE LA SLOW FASHION COMO HERRAMIENTA DE HAPPINESS MANAGEMENT.
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- Anduli: Revista Andaluza de Ciencias Sociales, 2023, v. 23, p. 99, doi. 10.12795/anduli.2023.i23.06
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- Article
LOJA FÍSICA VERSUS E-COMMERCE: ESTUDO COMPARATIVO SOBRE O CONSUMO DE SEMI JOIAS.
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- Revista de Administraçãao da UNIMEP, 2019, v. 17, n. 2, p. 77
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- Article
El marketing de influencias y su efecto en la decisión de compra de los clientes en el sector de la moda y la belleza en Ecuador.
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- Doxa Comunicación, 2024, n. 38, p. 207, doi. 10.31921/doxacom.n38a1993
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- Article
MODA TASARIMINDA GELENEĞİN YORUMLANMASI VE ULUSAL MODA KİMLİĞİ OLUŞTURULMASI ÜZERİNE BİR İNCELEME.
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- Milli Folklor, 2022, v. 34, n. 134, p. 131
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- Article
INOVADORES E SEGUIDORES -- UMA ANÁLISE DOS JOVENS CONSUMIDORES DE PRODUTOS DE MODA E VESTUÁRIO.
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- Revista da Faculdade de Ciências Humanas e Sociais, 2009, v. 6, p. 50
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- Article
PULLING AT THE THREADS OF FLUIDITY: ASPIRATIONS FOR NON-GENDERED AND RACE-NEUTRAL FASHION IN 69'S NON-DEMOGRAPHIC DESIGN.
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- Visual Culture & Gender, 2020, v. 15, p. 56
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HOW MARKETING CAPABILITIES INFLUENCE SATISFACTION, TRUST & RETENTION IN THE FASHION RETAIL SECTOR.
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- Prestige International Journal of Management & IT- Sanchayan, 2024, v. 13, n. 1, p. 1
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FASHION INDUSTRY: EXPLORING THE STAGES OF DIGITALIZATION, INNOVATIVE POTENTIAL AND PROSPECTS OF TRANSFORMATION INTO AN ENVIRONMENTALLY SUSTAINABLE ECOSYSTEM.
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- Eastern-European Journal of Enterprise Technologies, 2023, v. 121, n. 13, p. 86, doi. 10.15587/1729-4061.2023.273630
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Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation.
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- Atlantic Marketing Journal, 2014, v. 3, n. 1, p. 91
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How multisensory perception promotes purchase intent in the context of clothing e-customisation.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.1039875
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The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence's fashion shows (1951–1965).
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- Business History, 2020, v. 62, n. 1, p. 151, doi. 10.1080/00076791.2017.1332593
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- Article
International couture: The opportunities and challenges of expansion, 1880–1920.
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- Business History, 2012, v. 54, n. 1, p. 30, doi. 10.1080/00076791.2011.626977
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- Article
The Influence of Audio Marketing on Fashion Stores Among Generation Z: Case Study in the Highly Competitive Environment of the V4 Group.
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- Journal of Competitiveness, 2024, v. 16, n. 3, p. 122, doi. 10.7441/joc.2024.03.06
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- Article
Design perception and consumer-brand relationship in textile apparel: Mediating role of experiential value and moderating role of openness to experience.
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- IBA Business Review, 2020, v. 15, n. 2, p. 86
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- Article