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Defining "True and Non-Misleading" for Pharmaceutical Promotion.
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- Journal of Law, Medicine & Ethics, 2018, v. 46, n. 2, p. 552, doi. 10.1177/1073110518782970
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- Article
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation.
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- Marketing Science, 2010, v. 29, n. 5, p. 828, doi. 10.1287/mksc.1100.0562
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- Article
Tighter gene tests.
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- Nature Biotechnology, 2008, v. 26, n. 7, p. 721, doi. 10.1038/nbt0708-721c
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- Article
Current issues in the regulation of deceptive advertising: Some consequences for South Africa.
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- South African Journal of Business Management, 1996, v. 27, n. 4, p. 82, doi. 10.4102/sajbm.v27i4.812
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- Article
Completion of the Internal Market and Consumer Protection in Greece.
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- Journal of Consumer Policy, 1994, v. 17, n. 1, p. 51, doi. 10.1007/BF01018878
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- Article
Implementation of EEC Consumer Protection Directives in Italy.
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- Journal of Consumer Policy, 1994, v. 17, n. 1, p. 63, doi. 10.1007/BF01018879
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- Article
Implementation of EEC Consumer Protection Directives in Spain.
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- Journal of Consumer Policy, 1994, v. 17, n. 1, p. 83
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- Article
The Internal Market and Consumer Protection in Norway.
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- Journal of Consumer Policy, 1994, v. 17, n. 1, p. 101, doi. 10.1007/BF01018881
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- Article
Cross-border consumer conflicts--a French-German experience.
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- Journal of Consumer Policy, 1993, v. 16, n. 3/4, p. 411, doi. 10.1007/BF01018765
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- Article
REGULATION OF UNFAIR ADVERTISING.
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- Journal of Marketing, 1989, v. 53, n. 4, p. 91
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- Article
REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1986, v. 50, n. 4, p. 231
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- Article
DATA-FREE AT THE FTC? HOW THE FEDERAL TRADE COMMISSION DECIDES WHETHER EXTRINSIC EVIDENCE OF DECEPTIVENESS IS REQUIRED.
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- American Business Law Journal, 1986, v. 24, n. 3, doi. 10.1111/j.1744-1714.1986.tb00502.x
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- Article
Recent Developments in FTC Policy on Deception.
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- Journal of Marketing, 1986, v. 50, n. 3, p. 82, doi. 10.1177/002224298605000307
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- Article
5.0 REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1986, v. 50, n. 1, p. 104
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- Article
5.0 REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1985, v. 49, n. 4, p. 122
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- Article
5.0 REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1985, v. 49, n. 3, p. 125
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- Article
TRADE REGULATION--The FTC Policy Statement on Deception: A New Standard, or a Restatement of the Old?
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- Journal of Corporation Law, 1985, v. 10, n. 3, p. 805
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- Article
5.0 REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1985, v. 49, n. 1, p. 154
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1984, v. 48, n. 3, p. 111
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1984, v. 48, n. 1, p. 123
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1983, v. 47, n. 4, p. 133
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- Article
Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements.
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- Journal of Marketing, 1983, v. 47, n. 1, p. 107, doi. 10.1177/002224298304700111
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1978, v. 42, n. 1, p. 108
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1977, v. 41, n. 3, p. 118
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- Article
Marketing and the Federal Trade Commission Act.
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- Management Review, 1975, v. 64, n. 9, p. 13
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- Article
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1975, v. 39, n. 2, p. 87
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- Article
The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation.
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- Journal of Marketing, 1974, v. 38, n. 1, p. 48, doi. 10.2307/1250166
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- Article
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1973, v. 37, n. 4, p. 90
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1972, v. 36, n. 4, p. 68
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- Article
Surrogate Indicators and Deception in Advertising.
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- Journal of Marketing, 1972, v. 36, n. 3, p. 10, doi. 10.2307/1251034
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1972, v. 36, n. 3, p. 78
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- Article
REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1972, v. 36, n. 2, p. 74
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- Article
RECENT FTC POLICY DECISIONS: SUBSTATIATION OF ADVERTISING CLAIMS AND REQUIRED CORRECTIVE ADVERTISEMENTS.
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- American Business Law Journal, 1971, v. 9, n. 2, p. 160, doi. 10.1111/j.1744-1714.1971.tb00875.x
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- Article
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1971, v. 35, n. 1, p. 82
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- Article
II. REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 71
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- Article
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 76
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- Article
13. Packaging.
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- 1970
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- Abstract
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1970, v. 34, n. 1, p. 85
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V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1967, v. 31, n. 2, p. 68
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V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1951, v. 16, n. 2, p. 221
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- Article
THE FEDERAL TRADE COMMISSION AND FALSE ADVERTISING: I.
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- Journal of Marketing, 1947, v. 12, n. 1, p. 38, doi. 10.2307/1246297
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- Article