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Pikesville Lightning (B): Evaluating New Initiatives via Strategy Mapping and the Balanced Scorecard.
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- IMA Educational Case Journal, 2019, v. 12, n. 1, p. 1
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- Article
Mesurer le juste prix des produits issus d'une filière «commerce équitable local» : principes, enjeux et limites épistémologiques d'une approche par évaluation contingente.
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- Revue Management et Avenir, 2008, n. 20, p. 216, doi. 10.3917/mav.020.0216
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- Article
L'ANALYSE DE L'INFLUENCE DE LA MARGE COMMERCIALE SUR L'EQUILIBRE ECONOMIQUE-FINANCIER DE L'ENTREPRISE EN COMMERCE.
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- Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 3, p. 1326
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- Article
Responsive pricing.
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- Economic Theory, 2008, v. 34, n. 2, p. 235, doi. 10.1007/s00199-006-0173-8
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- Article
Price and Variety in the Spokes Model.
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- Economic Journal, 2007, v. 117, n. 522, p. 897, doi. 10.1111/j.1468-0297.2007.02063.x
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- Article
Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price.
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- Journal of Consumer Research, 2004, v. 30, n. 4, p. 612, doi. 10.1086/380293
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- Article
'Psychophysics of Prices': A Reappraisal.
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- Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 248, doi. 10.2307/3149772
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- Article