Optimal Advertising When Envisioning a Product-Harm Crisis.Published in:Marketing Science, 2011, v. 30, n. 6, p. 1048, doi. 10.1287/mksc.1110.0679By:Rubel, Olivier;Naik, Prasad A.;Srinivasan, ShubaPublication type:Article
FORD'S VENEZUELAN PROBLEM.Published in:International Economy, 2001, v. 15, n. 4, p. 5By:Whalen, ChristopherPublication type:Article