Works about EXPECTANCY-value theory


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    Giving the Expectancy-Value Model a Heart.

    Published in:
    Psychology & Marketing, 2012, v. 29, n. 10, p. 765, doi. 10.1002/mar.20562
    By:
    • Henning, Victor;
    • Hennig‐Thurau, Thorsten;
    • Feiereisen, Stephanie
    Publication type:
    Article
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    Social media advertising value.

    Published in:
    International Journal of Advertising, 2014, v. 33, n. 2, p. 271, doi. 10.2501/IJA-33-2-271-294
    By:
    • Van-Tien Dao, William;
    • Nhat Hanh Le, Angelina;
    • Ming-Sung Cheng, Julian;
    • Der Chao Chen
    Publication type:
    Article
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