Works about EXECUTIVES' attitudes


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    A Hubris Theory of Entrepreneurship.

    Published in:
    Management Science, 2006, v. 52, n. 2, p. 160, doi. 10.1287/mnsc.1050.0483
    By:
    • Hayward, Mathew L. A.;
    • Shepherd, Dean A.;
    • Griffin, Dale
    Publication type:
    Article
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    European Views of Advertising.

    Published in:
    Journal of Advertising, 1974, v. 3, n. 4, p. 23, doi. 10.1080/00913367.1974.10672551
    By:
    • Christian, Dick
    Publication type:
    Article
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    Corporate Public Issue Advertising.

    Published in:
    International Journal of Advertising, 1988, v. 7, n. 4, p. 293, doi. 10.1080/02650487.1988.11107071
    By:
    • Rau, Pradeep A.;
    • Preble, John F.
    Publication type:
    Article
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