Works matching DE "ENTEGA (Company)"

ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 789, doi. 10.1287/mksc.2015.0943

By:

• Natter, Martin;
• Ozimec, Ana-Marija;
• Ju-Young Kim

Publication type:

Article