TOWARDS A DEEPER UNDERSTANDING OF HUMAN EMOTIONS IN THE CONTEXT OF ADVERTISING SLOGANS.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 11, p. 55
- By:
- Publication type:
- Article
Works matching DE "EMOTIONAL advertising"
Results: 24
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Beyond the computational-representational brain: why affective neuroscience tells us attitudes must be explained on multiple levels.
- Published in:
- Frontiers in Behavioral Neuroscience, 2014, v. 8, p. 1, doi. 10.3389/fnbeh.2014.00419
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- Publication type:
- Article
3
De la marca-función a la marcaemoción y la experiencia de consumo. Una aproximación a la mercantilización de experiencias en la publicidad de la significación.
- Published in:
- Revista de Comunicación, 2014, v. 13, p. 118
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- Publication type:
- Article
4
Editorial.
- Published in:
- Revista de Comunicación, 2014, v. 13, p. 5
- Publication type:
- Article
5
EMPATHY FOR EMOTIONAL ADVERTISEMENTS ON SOCIAL NETWORKING SITES: THE ROLE OF SOCIAL IDENTITY.
- Published in:
- Marketing Management Journal, 2017, v. 27, n. 2, p. 88
- By:
- Publication type:
- Article
6
Emotional Ability and Nonverbal Communication.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 7, p. 526, doi. 10.1002/mar.20714
- By:
- Publication type:
- Article
7
An Alternative Approach to the Measurement of Emotional Attachment.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 360, doi. 10.1002/mar.20700
- By:
- Publication type:
- Article
8
A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 895, doi. 10.1177/0022243719861923
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- Publication type:
- Article
9
Feeling Like My Self: Emotion Profiles and Social Identity.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 2, p. 203, doi. 10.1086/669483
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- Publication type:
- Article
10
Fuego y libertad. Análisis de la campaña protagonizada por Dua Lipa para promocionar una fragancia de la marca Yves Saint Laurent.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 19, doi. 10.1387/zer.24560
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- Publication type:
- Article
11
Imagen, servicio, conversación... ¿qué buscan y ofrecen las empresas que tuitean? Análisis de las compañías españolas más activas en Twitter.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2014, v. 19, n. 36, p. 145
- By:
- Publication type:
- Article
12
Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience.
- Published in:
- 2017
- By:
- Publication type:
- journal article
13
Emotions, Campaigns, and Political Participation.
- Published in:
- Political Research Quarterly, 2013, v. 66, n. 2, p. 414, doi. 10.1177/1065912912449697
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- Publication type:
- Article
14
Pulling on the Heartstrings: Examining the Effects of Emotions and Gender in Persuasive Appeals.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 1, p. 69, doi. 10.1080/00913367.2012.749084
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- Publication type:
- Article
15
11/27 - Connections: The Invisible Dynamics of Leadership.
- Published in:
- Integral Leadership Review, 2013, v. 13, n. 4, p. 184
- By:
- Publication type:
- Article
16
Emotional Marketing as a Strategy of Relational Marketing.
- Published in:
- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 1, p. 1037
- By:
- Publication type:
- Article
17
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
18
Repetition of Emotional Advertising: Does Affect Intensity Make a Difference?
- Published in:
- 1999
- By:
- Publication type:
- Abstract
19
Impact of functional/cognitive and emotional advertisements on image and repurchase intention.
- Published in:
- Journal of Hospitality Marketing & Management, 2019, v. 28, n. 4, p. 446, doi. 10.1080/19368623.2019.1531803
- By:
- Publication type:
- Article
20
Fear, Sadness and Hope: Which Emotions Maximize Impact of Anti-Tobacco Mass Media Advertisements among Lower and Higher SES Groups?
- Published in:
- 2018
- By:
- Publication type:
- journal article
21
The Role of Emotions for the Perceived Usefulness in Online Customer Reviews.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 60, doi. 10.1016/j.intmar.2016.05.004
- By:
- Publication type:
- Article
22
PERCEPTION OF OFFENSIVE ADVERTISING: CROSS-CULTURAL PECULIARITIES.
- Published in:
- Marketing Science & Inspirations, 2016, v. 11, n. 2, p. 42
- By:
- Publication type:
- Article
23
A Comparative Study of Chinese and Foreign Narrative Commercials' Brand Image Building: A Cognitive Poetics Approach.
- Published in:
- Intercultural Communication Studies, 2017, v. 26, n. 1, p. 109
- By:
- Publication type:
- Article
24
Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 82, doi. 10.32731/smq.272.062018.02
- By:
- Publication type:
- Article