Works matching DE "ELABORATION likelihood model"
Results: 414
Research on the influencing factors of e-commerce consumers' willingness to purchase fresh agricultural products based on a dual path model.
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- Journal of Internet Computing & Services, 2025, v. 26, n. 1, p. 103, doi. 10.7472/jksii.2025.26.1.103
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- Article
Decision process for digital contact tracing acceptance: a cross-sectional survey based on the elaboration likelihood model.
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- Multimedia Tools & Applications, 2024, v. 83, n. 26, p. 68041, doi. 10.1007/s11042-024-18396-5
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- Article
Publics' Views of Corporate Social Advocacy Initiatives: Exploring Prior Issue Stance, Attitude Toward a Company, and News Credibility.
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- Management Communication Quarterly, 2023, v. 37, n. 2, p. 281, doi. 10.1177/08933189221105808
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- Article
Marketing Aspects of Product Placement and Modern Trends Its Development.
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- Economics & Business (1987-5789), 2023, n. 2, p. 78
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- Article
Don't Take It Personally: An Empirical Investigation of Consumer Responses to Explicit Targeting.
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- Journal of the Association for Information Systems, 2024, v. 25, n. 3, p. 687, doi. 10.17705/1jais.00848
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- Article
Mitigating Information Asymmetry to Achieve Crowdfunding Success: Signaling and Online Communication.
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- Journal of the Association for Information Systems, 2021, v. 22, n. 3, p. 773, doi. 10.17705/1jais.00679
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- Publication type:
- Article
Cross-Level Moderation of Team Cohesion in Individuals' Utilitarian and Hedonic Information Processing: Evidence in the Context of Team-Based Gamified Training.
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- Journal of the Association for Information Systems, 2019, v. 20, n. 2, p. 161, doi. 10.17705/1jais.00532
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- Article
Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective.
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- Journal of the Association for Information Systems, 2012, v. 13, n. 8, p. 618
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- Article
Dietary supplements' endorsements. A content analysis of claims and appeals on Spanish radio.
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- Communication & Society, 2020, v. 33, n. 2, p. 79, doi. 10.15581/003.33.2.79-90
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- Article
Strength without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes.
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- Journal of Consumer Research, 2015, v. 42, n. 2, p. 316, doi. 10.1093/jcr/ucv019
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- Article
Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects.
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- Journal of Consumer Research, 2007, v. 34, n. 1, p. 89, doi. 10.1086/513049
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- Article
The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration.
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- Journal of Consumer Research, 2007, v. 34, n. 1, p. 32, doi. 10.1086/513044
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- Publication type:
- Article
Picture-based Persuasion Processes and the Moderating Role of Involvement.
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- Journal of Consumer Research, 1991, v. 18, n. 1, p. 92, doi. 10.1086/209244
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- Publication type:
- Article
Promotion Signal: Proxy for a Price Cut?
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- Journal of Consumer Research, 1990, v. 17, n. 1, p. 74, doi. 10.1086/208538
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- Publication type:
- Article
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 954, doi. 10.1086/209029
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- Publication type:
- Article
Enhancing Self-Referencing to Health Messages.
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- Journal of Consumer Affairs, 2011, v. 45, n. 1, p. 147, doi. 10.1111/j.1745-6606.2010.01196.x
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- Publication type:
- Article
EFFECTS OF COMPARATIVE ADVERTISING IN HIGH--AND LOW--COGNITIVE ELABORATION CONDITIONS.
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- Journal of Advertising, 2006, v. 35, n. 2, p. 55, doi. 10.1080/00913367.2006.10639229
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- Article
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad.
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- Journal of Advertising, 1995, v. 24, n. 1, p. 73, doi. 10.1080/00913367.1995.10673469
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- Article
Value-Expressive Versus Utilitarian Advertising Appeals: When And Why To Use Which Appeal.
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- Journal of Advertising, 1991, v. 20, n. 3, p. 23, doi. 10.1080/00913367.1991.10673345
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- Publication type:
- Article
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research.
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- Journal of Advertising, 1990, v. 19, n. 4, p. 27, doi. 10.1080/00913367.1990.10673198
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- Publication type:
- Article
Challenging the Darwin Skeptics: Examining Proevolutionist Media Persuasion.
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- Journal of Media & Religion, 2016, v. 15, n. 2, p. 78, doi. 10.1080/15348423.2016.1177346
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- Article
Darwin-Skeptic Mass Media: Examining Persuasion in the Evolution Wars.
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- Journal of Media & Religion, 2014, v. 13, n. 4, p. 187, doi. 10.1080/15348423.2014.971559
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- Article
Predictive Validity for a Short Form of The Material Values Scale.
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- Journal of Marketing Perspectives, 2018, p. 24
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- Article
Thoughts on the NIL Era: An Introduction to the Special Issue.
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- Journal of Applied Sport Management, 2021, v. 13, n. 2, p. 1, doi. 10.7290/jasm13l8ln
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- Publication type:
- Article
Collegiate Student-Athletes as Health Advocates: The Role of Issue and Source Involvement in Students' Information Processing about Binge Drinking.
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- Communication & Sport, 2024, v. 12, n. 2, p. 327, doi. 10.1177/21674795231153013
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- Publication type:
- Article
Mixed Messages: An Examination of Reviewer Badges and Consumer Trust with Online Review Platforms.
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- AIS Transactions on Human-Computer Interaction, 2024, v. 16, n. 2, p. 237, doi. 10.17705/1thci.00206
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- Publication type:
- Article
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature.
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- International Journal of Consumer Studies, 2022, v. 46, n. 5, p. 1900, doi. 10.1111/ijcs.12814
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- Article
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda.
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- International Journal of Consumer Studies, 2021, v. 45, n. 4, p. 664, doi. 10.1111/ijcs.12658
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- Publication type:
- Article
The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes.
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- Environment & Behavior, 2020, v. 52, n. 8, p. 830, doi. 10.1177/0013916518820898
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- Publication type:
- Article
Effects of service attributes and competition on electronic word of mouth: an elaboration likelihood perspective.
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- Information Technology & Management, 2023, v. 24, n. 4, p. 367, doi. 10.1007/s10799-023-00403-0
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- Publication type:
- Article
NEW APPROACHES IN RESEARCH METHODOLOGY BASED ON ARTIFICIAL INTELLIGENCE AND BIG DATA.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2024, n. 2, p. 65
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- Article
The Interaction Effect of Type of Message X YouTuber's Media Metrics on Customers' Responses and the Moderation of Conformity Intention.
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- Future Internet, 2019, v. 11, n. 6, p. 135, doi. 10.3390/fi11060135
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- Article
Beyond compare.
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- Review of Cognitive Linguistics, 2015, v. 13, n. 1, p. 140, doi. 10.1075/rcl.13.1.06cue
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- Article
Defining the cognitive mechanisms underlying reactions to foreign accented speech An experimental approach.
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- Review of Cognitive Linguistics, 2012, v. 10, n. 2, p. 427, doi. 10.1075/rcl.10.2.08pan
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- Publication type:
- Article
Digital Influencers Promoting Healthy Food: The Role of Source Credibility and Consumer Attitudes and Involvement on Purchase Intention.
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- Sustainability (2071-1050), 2023, v. 15, n. 20, p. 15002, doi. 10.3390/su152015002
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- Article
Social Determinants, Motivation, and Communication: How People Perceive and Choose Sustainable Mobility at a Local Level in Portugal.
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- Sustainability (2071-1050), 2023, v. 15, n. 18, p. 13294, doi. 10.3390/su151813294
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- Article
The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion.
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- Sustainability (2071-1050), 2023, v. 15, n. 11, p. 8502, doi. 10.3390/su15118502
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- Publication type:
- Article
Project Attribute Information and Initiator's Commitment in Crowdfunding Message Strategy: An Empirical Investigation of Financing Performance in Agri-Food Crowdfunding.
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- Sustainability (2071-1050), 2022, v. 14, n. 19, p. 12702, doi. 10.3390/su141912702
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- Publication type:
- Article
"Why Should I Buy Sustainable Apparel?" Impact of User-Centric Advertisements on Consumers' Affective Responses and Sustainable Apparel Purchase Intentions.
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- Sustainability (2071-1050), 2022, v. 14, n. 18, p. 11560, doi. 10.3390/su141811560
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- Publication type:
- Article
Investigating the Effects of Video-Based E-Word-of-Mouth on Consumers' Purchase Intention: The Moderating Role of Involvement.
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- Sustainability (2071-1050), 2022, v. 14, n. 15, p. 9522, doi. 10.3390/su14159522
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- Article
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing.
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- Sustainability (2071-1050), 2021, v. 13, n. 18, p. 10266, doi. 10.3390/su131810266
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- Article
How Can TV Food Programs Be Used as an Effective Restaurant Marketing Tool? An Extension of ELM with Perceived Risk.
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- Sustainability (2071-1050), 2020, v. 12, n. 17, p. 7131, doi. 10.3390/su12177131
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- Publication type:
- Article
The Role of Social Capital for Short-Video Platform Users' Travel Intentions: SEM and Fsqca Findings.
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- Sustainability (2071-1050), 2020, v. 12, n. 9, p. 3871, doi. 10.3390/su12093871
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- Article
Attitude Toward Sustainable Transport as a Function of Source and Argument Reliability and Anticipated Emotions.
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- Sustainability (2071-1050), 2019, v. 11, n. 12, p. 3288, doi. 10.3390/su11123288
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- Article
An empirical study on the communication content and communication effect of Chinese traditional clothing culture.
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- Wool Textile Journal, 2021, v. 49, n. 10, p. 84, doi. 10.19333/j.mfkj.20210201607
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- Publication type:
- Article
Sexist AI: An Experiment Integrating CASA and ELM.
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- International Journal of Human-Computer Interaction, 2020, v. 36, n. 20, p. 1928, doi. 10.1080/10447318.2020.1801226
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- Publication type:
- Article
Saberes y prácticas alimentarias: familias migrantes entre tierras altas y bajas en Argentina.
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- Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional, 2018, v. 28, n. 51, p. 1, doi. 10.24836/es.v28i51.510
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- Article
Effect of persuasion via social media on attitude toward elite sport policies.
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- Social Behavior & Personality: an international journal, 2020, v. 48, n. 3, p. 1, doi. 10.2224/sbp.8709
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- Publication type:
- Article
DECODING YOUTUBE VIDEO REVIEWS: UNCOVERING THE FACTORS THAT DETERMINE VIDEO REVIEW HELPFULNESS.
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- Interdisciplinary Journal of Information, Knowledge & Management, 2024, v. 19, p. 1, doi. 10.28945/5266
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- Publication type:
- Article
Evaluation of two health education interventions to improve the varicella vaccination: a randomized controlled trial from a province in the east China.
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- 2018
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- Publication type:
- journal article