Works matching DE "ELABORATION likelihood model"

Results: 444

La elaboración. Una perspectiva freudiana.

Published in:

Psicoanálisis: Revista de la Asociación Psicoanalítica de Buenos Aires, 2007, v. 29, n. 1, p. 183

By:

Fractman, Andrés M.

Publication type:

Article

Fear Appeals, Message Processing Cues, and Credibility in the Websites of Violent, Ideological, and Nonideological Groups.

Published in:

Journal of Computer-Mediated Communication, 2014, v. 19, n. 4, p. 871, doi. 10.1111/jcc4.12083

By:

Dunbar, Norah E.;
Connelly, Shane;
Jensen, Matthew L.;
Adame, Bradley J.;
Rozzell, Bobby;
Griffith, Jennifer A.;
Dan O'Hair, H.

Publication type:

Article

Selecting Science Information in Web 2.0: How Source Cues, Message Sidedness, and Need for Cognition Influence Users' Exposure to Blog Posts.

Published in:

Journal of Computer-Mediated Communication, 2012, v. 18, n. 1, p. 80, doi. 10.1111/j.1083-6101.2012.01596.x

By:

Winter, Stephan;
Krämer, Nicole C.

Publication type:

Article

COMMUNICATION CHALLENGES EXPERIENCED IN THE PROCESS OF ADVOCATING AGAINST CHILD TRAFFICKING IN KENYAN PRIMARY SCHOOLS: THE CASE OF MATHARE CONSTITUENCY.

Published in:

Journal of Development Communication, 2021, v. 32, n. 1, p. 80

By:

Kinuthia, Cyndi Wanjiku

Publication type:

Article

Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance.

Published in:

Journal of Personal Selling & Sales Management, 2017, v. 37, n. 2, p. 113, doi. 10.1080/08853134.2017.1283231

By:

Plouffe, Christopher;
Beuk, Frederik;
Hulland, John;
Nenkov, Gergana Y.

Publication type:

Article

Do chatbots establish "humanness" in the customer purchase journey? An investigation through explanatory sequential design.

Published in:

Psychology & Marketing, 2023, v. 40, n. 11, p. 2244, doi. 10.1002/mar.21888

By:

Dwivedi, Yogesh K.;
Balakrishnan, Janarthanan;
Baabdullah, Abdullah M.;
Das, Ronnie

Publication type:

Article

Family firms' identity communication and consumers' product involvement impact on consumer response.

Published in:

Psychology & Marketing, 2019, v. 36, n. 8, p. 791, doi. 10.1002/mar.21212

By:

Alonso‐Dos‐Santos, Manuel;
Llanos‐Contreras, Orlando;
Farías, Pablo

Publication type:

Article

The influence of thematic product displays on consumers: An elaboration-based account.

Published in:

Psychology & Marketing, 2017, v. 34, n. 9, p. 868, doi. 10.1002/mar.21028

By:

Lam, Shun Yin;
Ho‐ying Fu, Jeanne;
Li, Dongmei

Publication type:

Article

Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness.

Published in:

Psychology & Marketing, 2010, v. 27, n. 12, p. 1101, doi. 10.1002/mar.20375

By:

Trampe, Debra;
Stapel, Diederik A.;
Siero, Frans W.;
Mulder, Henriëtte

Publication type:

Article

Interactive reading: A context for expanding the expression of causal relations in preschoolers.

Published in:

Written Language & Literacy, 2006, v. 9, n. 2, p. 177, doi. 10.1075/wll.9.2.02mak

By:

Makdissi, Hélène;
Boisclair, Andrée

Publication type:

Article

The Impact of Explicit Teaching of Methodological Aspects of Physics on Scientistic Beliefs and Interest.

Published in:

Science & Education, 2017, v. 26, n. 3/4, p. 377, doi. 10.1007/s11191-017-9899-x

By:

Korte, Stefan;
Berger, Roland;
Hänze, Martin

Publication type:

Article

Exploring the decision-making for entrepreneurship in social commerce: The influence of startups and social media.

Published in:

European Research on Management & Business Economics, 2025, v. 31, n. 1, p. 1, doi. 10.1016/j.iedeen.2025.100270

By:

Yenching Liu, Anne;
Sungmin Lin

Publication type:

Article

Why do funders support social welfare crowdfunding platforms? An elaboration likelihood perspective.

Published in:

Business Ethics, the Environment & Responsibility, 2025, v. 34, n. 1, p. 231, doi. 10.1111/beer.12638

By:

Sajjad, Aqsa;
Zhang, Qingyu;
Alarifi, Ghadah;
Battisti, Enrico;
Arrigo, Elisa

Publication type:

Article

Walking the talk about corporate social responsibility communication: An elaboration likelihood model perspective.

Published in:: Business Ethics, the Environment & Responsibility, 2022, v. 31, n. 3, p. 649, doi. 10.1111/beer.12427
Publication type:: Article

Information Credibility on Social Media Platforms during COVID-19 Pandemic: The Case of Kuwait.

Published in:: Multi-Knowledge Electronic Comprehensive Journal For Education & Science Publications (MECSJ), 2023, n. 62, p. 1
Publication type:: Article

GLOBALIZATION IMPACT ON ADVERTISING: THEORIES AND STRATEGIES IN GLOBAL MARKETS.

Published in:

Journal of International Trade, Logistics & Law, 2023, v. 9, n. 2, p. 10

By:

NIA, Neginsadat Bekheir;
NAJAFI, Sharareh

Publication type:

Article

The Relationship Between Message Recall and Persuasion: More Complex Than It Seems The Relationship Between Message Recall and Persuasion: More Complex Than It Seems.

Published in:

Journal of Communication, 2013, v. 63, n. 4, p. 661, doi. 10.1111/jcom.12042

By:

Carpenter, Christopher J.;
Boster, Franklin J.

Publication type:

Article

Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing.

Published in:

Journal of Communication, 2012, v. 62, n. 4, p. 571, doi. 10.1111/j.1460-2466.2012.01659.x

By:

Jeong, Se-Hoon;
Hwang, Yoori

Publication type:

Article

A New Era of Minimal Effects? A Response to Bennett and Iyengar.

Published in:

Journal of Communication, 2010, v. 60, n. 1, p. 15, doi. 10.1111/j.1460-2466.2009.01470.x

By:

Holbert, R. Lance;
Garrett, R. Kelly;
Gleason, Laurel S.

Publication type:

Article

Resonance as a Mediating Factor Accounting for the Message Effect in Tailored Communication—Examining Crisis Communication in a Tourism Context.

Published in:

Journal of Communication, 2008, v. 58, n. 3, p. 472, doi. 10.1111/j.1460-2466.2008.00395.x

By:

Hua-Hsin Wan

Publication type:

Article

Value-Expressive Versus Utilitarian Advertising Appeals: When And Why To Use Which Appeal.

Published in:

Journal of Advertising, 1991, v. 20, n. 3, p. 23, doi. 10.1080/00913367.1991.10673345

By:

Johar, J. S.;
Sirgy, M. Joseph

Publication type:

Article

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research.

Published in:

Journal of Advertising, 1990, v. 19, n. 4, p. 27, doi. 10.1080/00913367.1990.10673198

By:

Andrews, J. Craig;
Durvasula, Srinivas;
Akhter, Syed H.

Publication type:

Article

Attributes of background music and consumed responses to TV commercials.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 767, doi. 10.2501/IJA-33-4-767-784

By:

Hyun Hee Park;
Jai Kwan Park;
Jung Ok Jeon

Publication type:

Article

Consumer Involvement.

Published in:

International Journal of Advertising, 1985, v. 4, n. 2, p. 119, doi. 10.1080/02650487.1985.11105055

By:

Arora, Raj

Publication type:

Article

Sexual Orientation as a Peripheral Cue in Advertising: Effects of Models' Sexual Orientation, Argument Strength, and Involvement on Responses to Magazine Ads.

Published in:

Journal of Homosexuality, 2019, v. 66, n. 1, p. 31, doi. 10.1080/00918369.2017.1391558

By:

Holz Ivory, Adrienne

Publication type:

Article

Thoughts on the NIL Era: An Introduction to the Special Issue.

Published in:

Journal of Applied Sport Management, 2021, v. 13, n. 2, p. 1, doi. 10.7290/jasm13l8ln

By:

Magnusen, Marshall J.

Publication type:

Article

The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes.

Published in:

Environment & Behavior, 2020, v. 52, n. 8, p. 830, doi. 10.1177/0013916518820898

By:

Manca, Sara;
Altoè, Gianmarco;
Schultz, P. Wesley;
Fornara, Ferdinando

Publication type:

Article

Simultaneous versus exclusive processing of persuasive arguments and cues.

Published in:

Communication Quarterly, 1994, v. 42, n. 1, p. 21

By:

Booth-Butterfield, Steve;
Cooke, Peggy

Publication type:

Article

A Multilevel Analysis of Antimarijuana Public Service Announcement Effectiveness.

Published in:

Communication Monographs, 2013, v. 80, n. 3, p. 302, doi. 10.1080/03637751.2013.788254

By:

Weber, René;
Westcott-Baker, Amber;
Anderson, Grace

Publication type:

Article

Intentionality as measured in the persistence and elaboration of communication by chimpanzees (Pan troglodytes).

Published in:

2005

By:

Leavens, David A.;
Russell, Jamie L.;
Hopkins, William D.

Publication type:

journal article

Gender, Smiling, and Witness Credibility in Actual Trials.

Published in:

Behavioral Sciences & the Law, 2014, v. 32, n. 2, p. 195, doi. 10.1002/bsl.2112

By:

Nagle, Jacklyn E.;
Brodsky, Stanley L.;
Weeter, Kaycee

Publication type:

Article

Sigara Karşıtı Kamu Spotlarının Genişletilmiş Paralel Süreç Modeli ve Ayrıntılandırma Olasılığı Modeli Çerçevesinde Değerlendirilmesi.

Published in:

Gaziantep University Journal of Social Sciences, 2025, v. 24, n. 1, p. 16, doi. 10.21547/jss.1555131

By:

BİCAL, Adil

Publication type:

Article

Elaboration and Validation Processes: Implications for Media Attitude Change.

Published in:

Media Psychology, 2015, v. 18, n. 3, p. 267, doi. 10.1080/15213269.2015.1008103

By:

Briñol, Pablo;
Petty, Richard E.

Publication type:

Article

Examining the Psychological Process Underlying the Sleeper Effect: The Elaboration Likelihood ...

Published in:

Media Psychology, 1999, v. 1, n. 1, p. 27, doi. 10.1207/s1532785xmep0101_3

By:

Priester, Joseph;
Wegener, Duane;
Petty, Richard;
Fabrigar, Leandre

Publication type:

Article

Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model.

Published in:

PLoS ONE, 2023, v. 18, n. 3, p. 1, doi. 10.1371/journal.pone.0282663

By:

Feng, Guangchao Charles;
Luo, Yiwen;
Yu, Zhenwei;
Wen, Jinlang

Publication type:

Article

The effect of framing on attitudes towards Alzheimer's disease. A comparative study between younger and older adults.

Published in:

PLoS ONE, 2022, v. 17, n. 7, p. 1, doi. 10.1371/journal.pone.0270959

By:

Cuadrado, Fátima;
Antolí, Adoración;
Fernández-Calvo, Bernardino

Publication type:

Article

Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 393, doi. 10.1080/13527266.2023.2246036

By:

Zhang, Yakun;
Kokkranikal, Jithendran;
Parker, Brianna

Publication type:

Article

The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM).

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 1, p. 81, doi. 10.1080/13527266.2023.2209783

By:

Wang, Linde;
Güçlü, Burçin

Publication type:

Article

The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness.

Published in:

Journal of Marketing Communications, 2024, v. 30, n. 1, p. 1, doi. 10.1080/13527266.2022.2098364

By:

Chu, Shu-Chuan;
Deng, Tao;
Mundel, Juan

Publication type:

Article

The impact of social media marketing and brand credibility on higher education institutes' brand equity in emerging countries.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 8, p. 770, doi. 10.1080/13527266.2022.2086284

By:

Perera, Charitha Harshani;
Nayak, Rajkishore;
Nguyen, Long Thang Van

Publication type:

Article

Diversity and expansion of marcoms and the missing elements.

Published in:

2023

By:

Kitchen, Philip J.

Publication type:

Editorial

ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: Scope for future research and testing alternate scenarios.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 5, p. 431, doi. 10.1080/13527266.2023.2223808

By:

Kitchen, Philip J.

Publication type:

Article

Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 5, p. 433, doi. 10.1080/13527266.2022.2034033

By:

El Hedhli, Kamel;
Zourrig, Haithem

Publication type:

Article

The effect of involvement on attitude formation and strength in the digital domain.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 2, p. 137, doi. 10.1080/13527266.2022.2154062

By:

Palla, Polyxeni Jenny;
Kyriacou, Evdoxia;
Zarkada, Anna

Publication type:

Article

When a mismatched advertisement is more persuasive than a matched one: revisiting the functional approach.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 7, p. 761, doi. 10.1080/13527266.2019.1599989

By:

Obilo, Obinna O.;
Alford, Bruce L.

Publication type:

Article

Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude.

Published in:

Journal of Marketing Communications, 2012, v. 18, n. 3, p. 189, doi. 10.1080/13527266.2011.567455

By:

Navarro-Bailón, MaríaÁngeles

Publication type:

Article

Toward Better Customer Engagement: The Mediating Role of Cognitive and Behavioral Trust in Search and Social Media Platforms.

Published in:

International Journal of Electronic Commerce, 2024, v. 28, n. 4, p. 510, doi. 10.1080/10864415.2024.2401950

By:

Thakur, Ramendra;
John, Joby

Publication type:

Article

Consumer's Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective.

Published in:

International Journal of Electronic Commerce, 2019, v. 23, n. 4, p. 595, doi. 10.1080/10864415.2019.1655207

By:

Lee, Jieun;
Hong, Ilyoo B.

Publication type:

Article

Building Consumer-to-Consumer Trust in E-Finance Marketplaces: An Empirical Analysis.

Published in:

International Journal of Electronic Commerce, 2010, v. 15, n. 2, p. 105, doi. 10.2753/JEC1086-4415150204

By:

Greiner, Martina E.;
Hui Wang

Publication type:

Article

USING THE ELABORATION LIKELIHOOD MODEL TO EXPLAIN TO WHOM "#BLACK LIVES MATTER"...AND TO WHOM IT DOES NOT.

Published in:

Journalism Practice, 2018, v. 12, n. 2, p. 146, doi. 10.1080/17512786.2017.1370974

By:

Holt, Lanier Frush

Publication type:

Article