Works matching DE "EFFECTIVE frequency of advertising"
Results: 70
Frequency of Exposure to and Engagement in Nonsuicidal Self-Injury Among Inpatient Adolescents.
- Published in:
- 2016
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- Publication type:
- journal article
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments.
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- Journal of Consumer Research, 2005, v. 32, n. 3, p. 480, doi. 10.1086/497560
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- Publication type:
- Article
Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction.
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- Journal of Consumer Research, 2005, v. 32, n. 2, p. 266, doi. 10.1086/432236
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- Publication type:
- Article
Brand Familiarity and Advertising Repetition Effects.
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- Journal of Consumer Research, 2003, v. 30, n. 2, p. 292, doi. 10.1086/376800
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- Publication type:
- Article
Are All the Effects of Ad-Induced Feelings Mediated by A<sub> Ad</sub>.
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- Journal of Consumer Research, 1988, v. 15, n. 3, p. 368, doi. 10.1086/209173
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- Publication type:
- Article
What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.
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- Journal of Consumer Research, 1988, v. 15, n. 1, p. 111, doi. 10.1086/209149
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- Publication type:
- Article
Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?
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- Journal of Consumer Research, 1987, v. 14, n. 3, p. 434, doi. 10.1086/209125
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- Publication type:
- Article
Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations.
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- Journal of Consumer Research, 1987, v. 14, n. 3, p. 316, doi. 10.1086/209116
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- Publication type:
- Article
Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond.
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- Journal of Consumer Research, 1986, v. 12, n. 4, p. 432, doi. 10.1086/208528
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- Publication type:
- Article
The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance.
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- Journal of Consumer Research, 1982, v. 9, n. 1, p. 56, doi. 10.1086/208896
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- Publication type:
- Article
Children's Responses to Repetitive Television Commercials.
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- Journal of Consumer Research, 1980, v. 6, n. 4, p. 421, doi. 10.1086/208785
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- Publication type:
- Article
Managing e-mail Advertising Frequency from the Consumer Perspective.
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- Journal of Advertising, 2011, v. 40, n. 4, p. 45, doi. 10.2753/JOA0091-3367400404
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- Publication type:
- Article
Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530
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- Publication type:
- Article
The Perceived Utility of Advertising.
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- Journalism Quarterly, 1981, v. 58, n. 4, p. 535, doi. 10.1177/107769908105800403
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- Publication type:
- Article
A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.
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- Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775
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- Publication type:
- Article
EFFECTIVE FREQUENCY: THE RELATIONSHIP BETWEEN FREQUENCY AND ADVERTISING EFFECTIVENESS.
- Published in:
- 1980
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- Publication type:
- Book Review
Increasing the Informational Content of Reach and Frequency Estimates.
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- Journal of Advertising, 1976, v. 5, n. 1, p. 18, doi. 10.1080/00913367.1976.10672617
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- Publication type:
- Article
Rosser Reeves And The 1952 Eisenhower TV Spot Blitz.
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- Journal of Advertising, 1975, v. 4, n. 4, p. 34, doi. 10.1080/00913367.1975.10672608
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- Publication type:
- Article
Does Advertising Communicate Product Quality To Consumers? Some Evidence From Consumer Reports.
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- Journal of Advertising, 1975, v. 4, n. 4, p. 27, doi. 10.1080/00913367.1975.10672605
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- Publication type:
- Article
El medio exterior, más allá de una decisión intuitiva.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2010, v. 15, n. 29, p. 271
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- Publication type:
- Article
A Double-Hurdle Approach to Advertising: The Case of Cheese.
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- Agribusiness, 1992, v. 8, n. 2, p. 109, doi. 10.1002/1520-6297(199203)8:2<109::AID-AGR2720080203>3.0.CO;2-2
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- Publication type:
- Article
25 Marketing Assumptions for New Economy Health Care Leaders.
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- Marketing Health Services, 2001, v. 21, n. 2, p. 20
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- Publication type:
- Article
El proceso de administración publicitaria en Chile; investigación a los principales avisadores.
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- Estudios de Administración, 1997, v. 4, n. 1, p. 113
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- Publication type:
- Article
Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets.
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- Marketing Science, 1996, v. 15, n. 1, p. 1, doi. 10.1287/mksc.15.1.1
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- Publication type:
- Article
Can repeating an advertisement more frequently than the competition affect brand preference in...
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- Journal of Marketing, 1995, v. 59, n. 2, p. 32, doi. 10.1177/002224299505900203
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- Publication type:
- Article
Communication Modality and Attitude Change in a Realistic Experiment.
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- Journal of Applied Social Psychology, 1989, v. 19, n. 10, p. 828, doi. 10.1111/j.1559-1816.1989.tb01224.x
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- Publication type:
- Article
Finding frequency effects in the usage of NOT collocations in American Sign Language.
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- Sign Language & Linguistics, 2016, v. 19, n. 1, p. 82, doi. 10.1075/sll.19.1.03wil
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- Publication type:
- Article
Copy Testing in a Competitive Environment.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117
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- Publication type:
- Article
How Practical Is the Media Model?
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- Journal of Marketing, 1963, v. 27, n. 3, p. 31, doi. 10.2307/1249431
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- Publication type:
- Article
Practical Media Decisions and the Computer.
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- Journal of Marketing, 1963, v. 27, n. 3, p. 26, doi. 10.2307/1249430
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- Publication type:
- Article
A Pioneering Experiment in Assessing Advertising Effectiveness.
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- Journal of Marketing, 1963, v. 27, n. 3, p. 1, doi. 10.2307/1249426
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- Publication type:
- Article
A Technique to Measure Purchase Influences.
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- Journal of Marketing, 1961, v. 25, n. 5, p. 38, doi. 10.2307/1248959
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- Publication type:
- Article
A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS.
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- Journal of Marketing, 1956, v. 20, n. 4, p. 367, doi. 10.2307/1248238
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- Publication type:
- Article
THE CONSUMER JURY METHOD OF MEASURING ADVERTISING EFFECTIVENESS--A CASE STUDY.
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- 1952
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- Publication type:
- Case Study
INEQUALITIES WHICH AFFECT SCORES OF ADVERTISEMENTS.
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- 1942
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- Publication type:
- Conference Paper/Materials
THE STARCH APPLICATION OF THE RECOGNITION TECHNIQUE.
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- 1942
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- Publication type:
- Conference Paper/Materials
What Effect from A Single Advertisement?
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- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 222, doi. 10.1007/BF02729787
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- Publication type:
- Article
Television advertising and classes of food products consumed in a paediatric population.
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- International Journal of Advertising, 2000, v. 19, n. 4, p. 487, doi. 10.1080/02650487.2000.11104816
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- Publication type:
- Article
The One and Many Worlds of Advertising.
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- International Journal of Advertising, 1988, v. 7, n. 1, p. 11, doi. 10.1080/02650487.1988.11107043
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- Publication type:
- Article
The Implications of Low-involvement Theory for Advertising Effectiveness.
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- International Journal of Advertising, 1987, v. 6, n. 3, p. 207, doi. 10.1080/02650487.1987.11107020
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- Publication type:
- Article
Consumer Involvement.
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- International Journal of Advertising, 1985, v. 4, n. 2, p. 119, doi. 10.1080/02650487.1985.11105055
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- Publication type:
- Article
Implicación y encuadre como factores de eficacia en los mensajes publicitarios de las ONG.
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- Comunicación y Sociedad, 2011, v. 24, n. 1, p. 269
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- Publication type:
- Article
The perceived risk and the high involvement product purchase: Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases.
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- Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1254387
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- Publication type:
- Article
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 496, doi. 10.1016/j.jcps.2012.07.001
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- Publication type:
- Article
La anticipación del sonido y su relación con la estructura narrativa del mensaje audiovisual.
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- Revista Latina de Comunicación Social, 2008, n. 63, p. 400, doi. 10.4185/rlcs-63-2008-790-400-408
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- Publication type:
- Article
A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 91, doi. 10.1080/10641734.2009.10505268
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- Publication type:
- Article
Design and validation of an instrument for measuring advertising effectiveness in the printed media.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 11, doi. 10.1080/10641734.1999.10505092
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- Publication type:
- Article
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 497, doi. 10.1177/00222437211055741
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- Publication type:
- Article
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987
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- Publication type:
- Article
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 424, doi. 10.2307/3151998
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- Publication type:
- Article