The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 1, p. 56, doi. 10.1086/208896
- By:
- Publication type:
- Article
Works matching DE "EFFECTIVE frequency of advertising"
Results: 70
1
2
Children's Responses to Repetitive Television Commercials.
- Published in:
- Journal of Consumer Research, 1980, v. 6, n. 4, p. 421, doi. 10.1086/208785
- By:
- Publication type:
- Article
3
A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775
- By:
- Publication type:
- Article
4
EFFECTIVE FREQUENCY: THE RELATIONSHIP BETWEEN FREQUENCY AND ADVERTISING EFFECTIVENESS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
5
Increasing the Informational Content of Reach and Frequency Estimates.
- Published in:
- Journal of Advertising, 1976, v. 5, n. 1, p. 18, doi. 10.1080/00913367.1976.10672617
- By:
- Publication type:
- Article
6
Rosser Reeves And The 1952 Eisenhower TV Spot Blitz.
- Published in:
- Journal of Advertising, 1975, v. 4, n. 4, p. 34, doi. 10.1080/00913367.1975.10672608
- By:
- Publication type:
- Article
7
Does Advertising Communicate Product Quality To Consumers? Some Evidence From Consumer Reports.
- Published in:
- Journal of Advertising, 1975, v. 4, n. 4, p. 27, doi. 10.1080/00913367.1975.10672605
- By:
- Publication type:
- Article
8
Television advertising and classes of food products consumed in a paediatric population.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 4, p. 487, doi. 10.1080/02650487.2000.11104816
- By:
- Publication type:
- Article
9
The One and Many Worlds of Advertising.
- Published in:
- International Journal of Advertising, 1988, v. 7, n. 1, p. 11, doi. 10.1080/02650487.1988.11107043
- By:
- Publication type:
- Article
10
The Implications of Low-involvement Theory for Advertising Effectiveness.
- Published in:
- International Journal of Advertising, 1987, v. 6, n. 3, p. 207, doi. 10.1080/02650487.1987.11107020
- By:
- Publication type:
- Article
11
Consumer Involvement.
- Published in:
- International Journal of Advertising, 1985, v. 4, n. 2, p. 119, doi. 10.1080/02650487.1985.11105055
- By:
- Publication type:
- Article
12
25 Marketing Assumptions for New Economy Health Care Leaders.
- Published in:
- Marketing Health Services, 2001, v. 21, n. 2, p. 20
- By:
- Publication type:
- Article
13
El proceso de administración publicitaria en Chile; investigación a los principales avisadores.
- Published in:
- Estudios de Administración, 1997, v. 4, n. 1, p. 113
- By:
- Publication type:
- Article
14
Frequency of Exposure to and Engagement in Nonsuicidal Self-Injury Among Inpatient Adolescents.
- Published in:
- 2016
- By:
- Publication type:
- journal article
15
Finding frequency effects in the usage of NOT collocations in American Sign Language.
- Published in:
- Sign Language & Linguistics, 2016, v. 19, n. 1, p. 82, doi. 10.1075/sll.19.1.03wil
- By:
- Publication type:
- Article
16
El medio exterior, más allá de una decisión intuitiva.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2010, v. 15, n. 29, p. 271
- By:
- Publication type:
- Article
17
Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets.
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 1, doi. 10.1287/mksc.15.1.1
- By:
- Publication type:
- Article
18
The Perceived Utility of Advertising.
- Published in:
- Journalism Quarterly, 1981, v. 58, n. 4, p. 535, doi. 10.1177/107769908105800403
- By:
- Publication type:
- Article
19
What Effect from A Single Advertisement?
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 222, doi. 10.1007/BF02729787
- By:
- Publication type:
- Article
20
Managing e-mail Advertising Frequency from the Consumer Perspective.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 4, p. 45, doi. 10.2753/JOA0091-3367400404
- By:
- Publication type:
- Article
21
Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.
- Published in:
- Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530
- By:
- Publication type:
- Article
22
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 496, doi. 10.1016/j.jcps.2012.07.001
- By:
- Publication type:
- Article
23
The perceived risk and the high involvement product purchase: Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases.
- Published in:
- Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1254387
- By:
- Publication type:
- Article
24
Communication Modality and Attitude Change in a Realistic Experiment.
- Published in:
- Journal of Applied Social Psychology, 1989, v. 19, n. 10, p. 828, doi. 10.1111/j.1559-1816.1989.tb01224.x
- By:
- Publication type:
- Article
25
A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 91, doi. 10.1080/10641734.2009.10505268
- By:
- Publication type:
- Article
26
Design and validation of an instrument for measuring advertising effectiveness in the printed media.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 11, doi. 10.1080/10641734.1999.10505092
- By:
- Publication type:
- Article
27
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 497, doi. 10.1177/00222437211055741
- By:
- Publication type:
- Article
28
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987
- By:
- Publication type:
- Article
29
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 424, doi. 10.2307/3151998
- By:
- Publication type:
- Article
30
Predicting When Two-Sided Ads Will Be More Effective Than One Sided Ads: The Role of Correlation and Correspondent Inferences.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 441, doi. 10.2307/3172710
- By:
- Publication type:
- Article
31
Choice in Context: Tradeoff Contrast and Extremeness Aversion.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 3, p. 296
- By:
- Publication type:
- Article
32
Associative Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 377, doi. 10.2307/3151385
- By:
- Publication type:
- Article
33
Modeling Marketing Interactions with Application to Salesforce Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 3, p. 247, doi. 10.2307/3151635
- By:
- Publication type:
- Article
34
The Dirichlet Multinomial Distribution as a Magazine Exposure Model.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 100, doi. 10.2307/3151796
- By:
- Publication type:
- Article
35
What Do Zielske's Real Data Really Show About Pulsing?
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 415, doi. 10.2307/3150717
- By:
- Publication type:
- Article
36
Measuring the Cumulative Effects of Advertising on Sales: A Response to Peles.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 286, doi. 10.2307/3150694
- By:
- Publication type:
- Article
37
Econometric Measurement of the Duration of Advertising Effect on Sales: A Comment.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 284, doi. 10.2307/3150693
- By:
- Publication type:
- Article
38
The Design of Advertising Experiments Using Statistical Decision Theory.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 191, doi. 10.2307/3150683
- By:
- Publication type:
- Article
39
White and Black Consumer Sales Response to Black Models.
- Published in:
- Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 431, doi. 10.2307/3151036
- By:
- Publication type:
- Article
40
A Laboratory Experiment of Individual Attitude Response to Advertising Exposure.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 2, p. 130, doi. 10.2307/3149817
- By:
- Publication type:
- Article
41
The Effects of Repetition of Refutational and Supportive Advertising Appeals.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 23, doi. 10.2307/3149405
- By:
- Publication type:
- Article
42
A Double-Hurdle Approach to Advertising: The Case of Cheese.
- Published in:
- Agribusiness, 1992, v. 8, n. 2, p. 109, doi. 10.1002/1520-6297(199203)8:2<109::AID-AGR2720080203>3.0.CO;2-2
- By:
- Publication type:
- Article
43
A Meta-analysis on the Effectiveness of Publicity versus Advertising.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
44
Imagine Instructions: When Do They Help or Hurt Persuasion?
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 751
- By:
- Publication type:
- Article
45
EFFECTS OF VARIATION IN MESSAGE EXECUTION ON THE LEARNING OF REPEATED BRAND INFORMATION.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 173
- By:
- Publication type:
- Article
46
FREQUENCY INFORMATION AS A DIMENSION OF CONSUMER KNOWLEDGE.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 446
- By:
- Publication type:
- Article
47
Can repeating an advertisement more frequently than the competition affect brand preference in...
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 32, doi. 10.1177/002224299505900203
- By:
- Publication type:
- Article
48
Copy Testing in a Competitive Environment.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117
- By:
- Publication type:
- Article
49
How Practical Is the Media Model?
- Published in:
- Journal of Marketing, 1963, v. 27, n. 3, p. 31, doi. 10.2307/1249431
- By:
- Publication type:
- Article
50
Practical Media Decisions and the Computer.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 3, p. 26, doi. 10.2307/1249430
- By:
- Publication type:
- Article