Works matching DE "E-Life Mall Corp."

A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies.

Published in:

Quality & Quantity, 2010, v. 44, n. 6, p. 1207, doi. 10.1007/s11135-009-9262-7

By:

• Wu, Hsin-Hung;
• Tang, Yung-Tai;
• Shyu, Jyh-Wei

Publication type:

Article