Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?
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- Psychology & Marketing, 2021, v. 38, n. 1, p. 113, doi. 10.1002/mar.21426
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- Article
Works matching DE "DRIP pricing"
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DRIP MARKETING: SLOW AND STEADY WINS THE CUSTOMERS.
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- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 6, p. 74
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- Article