Dynamic Pricing and Bidding for Display Advertising Campaigns.
- Published in:
- Manufacturing & Service Operations Management (M&SOM), 2025, v. 27, n. 3, p. 843, doi. 10.1287/msom.2023.0600
- By:
- Publication type:
- Article
Works matching DE "DISPLAY advertising"
Results: 135
1
2
Batching and Optimal Multistage Bipartite Allocations.
- Published in:
- Management Science, 2025, v. 71, n. 5, p. 4108, doi. 10.1287/mnsc.2022.03698
- By:
- Publication type:
- Article
3
Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry.
- Published in:
- Organization Studies, 2020, v. 41, n. 7, p. 921, doi. 10.1177/0170840619883368
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- Publication type:
- Article
4
An Empirical Analysis of Competition in Print Advertising among Paid and Free Newspapers.
- Published in:
- Economic Record, 2019, v. 95, n. 310, p. 325, doi. 10.1111/1475-4932.12488
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- Publication type:
- Article
5
Mental gland secretions as a social cue in gopher tortoises (Gopherus polyphemus): tortoise presence stimulates and maintains social behaviour with chemical cues.
- Published in:
- Acta Ethologica, 2021, v. 24, n. 1, p. 1, doi. 10.1007/s10211-020-00353-8
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- Publication type:
- Article
6
PUBLICITÉ DES SERVICES, PUBLICITÉ DES PRODUITS : UNE ANALYSE COMPARATIVE FONDÉE SUR L'AVANTAGE CONCURRENTIEL.
- Published in:
- Revue Française du Marketing, 2006, n. 206, p. 59
- By:
- Publication type:
- Article
7
Coordinating traditional media advertising and online advertising in brand marketing.
- Published in:
- Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945
- By:
- Publication type:
- Article
8
A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising.
- Published in:
- Production & Operations Management, 2021, v. 30, n. 6, p. 1583, doi. 10.1111/poms.13275
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- Publication type:
- Article
9
ARIAS: An AR-based interactive advertising system.
- Published in:
- PLoS ONE, 2023, v. 18, n. 9, p. 1, doi. 10.1371/journal.pone.0285838
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- Publication type:
- Article
10
Highly Reflective Thin-Film Optimization for Full-Angle Micro-LEDs.
- Published in:
- Nanoscale Research Letters, 2021, v. 16, n. 1, p. 1, doi. 10.1186/s11671-021-03611-1
- By:
- Publication type:
- Article
11
Da Vinci Medal Address: Material Political Economy.
- Published in:
- Technology & Culture, 2024, v. 65, n. 3, p. 979, doi. 10.1353/tech.2024.a933102
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- Publication type:
- Article
12
Integrated Ad Delivery Planning for Targeted Display Advertising.
- Published in:
- Operations Research, 2021, v. 69, n. 5, p. 1409, doi. 10.1287/opre.2021.2136
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- Publication type:
- Article
13
Planning Online Advertising Using Gini Indices.
- Published in:
- Operations Research, 2019, v. 67, n. 5, p. 1222, doi. 10.1287/opre.2019.1841
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- Publication type:
- Article
14
Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment.
- Published in:
- Operations Research, 2019, v. 67, n. 3, p. 711, doi. 10.1287/opre.2018.1830
- By:
- Publication type:
- Article
15
Optimal Dynamic Auctions for Display Advertising.
- Published in:
- Operations Research, 2017, v. 65, n. 4, p. 897, doi. 10.1287/opre.2017.1592
- By:
- Publication type:
- Article
16
A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements.
- Published in:
- Operations Research, 2017, v. 65, n. 2, p. 289, doi. 10.1287/opre.2016.1567
- By:
- Publication type:
- Article
17
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z
- By:
- Publication type:
- Article
18
Space between products on display: the impact of interspace on consumer estimation of product size.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1109, doi. 10.1007/s11747-021-00772-4
- By:
- Publication type:
- Article
19
Exploiter une œuvre d’art pour faire vendre. Détournements de la Joconde dans la publicité.
- Published in:
- Mélanges francophones, 2020, v. 15, n. 18, p. 71
- By:
- Publication type:
- Article
20
Estimating rates of rare events through a multidimensional dynamic hierarchical Bayesian framework.
- Published in:
- Applied Stochastic Models in Business & Industry, 2016, v. 32, n. 3, p. 340, doi. 10.1002/asmb.2150
- By:
- Publication type:
- Article
21
Factores que tipifican hábitos, percepciones y consumo de contenidos en las acciones de compra de los Centennials en Instagram.
- Published in:
- Revista Entramado, 2024, v. 20, n. 2, p. 1, doi. 10.18041/1900-3803/entramado.2.10770
- By:
- Publication type:
- Article
22
EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS.
- Published in:
- Studia Universitatis Babeș-Bolyai, Ephemerides, 2020, v. 65, n. 1, p. 85, doi. 10.24193/subbeph.2020.1.05
- By:
- Publication type:
- Article
23
Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation.
- Published in:
- Stanford Technology Law Review, 2020, v. 24, n. 1, p. 55
- By:
- Publication type:
- Article
24
A comparison of wearable fitness devices.
- Published in:
- 2016
- By:
- Publication type:
- journal article
25
AdOn: toward contextual overlay in-video advertising.
- Published in:
- Multimedia Systems, 2010, v. 16, n. 4/5, p. 335, doi. 10.1007/s00530-010-0195-8
- By:
- Publication type:
- Article
26
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting.
- Published in:
- International Journal of Advertising, 2025, v. 44, n. 4, p. 718, doi. 10.1080/02650487.2024.2421643
- By:
- Publication type:
- Article
27
Exact and heuristic methods for personalized display advertising in virtual reality platforms.
- Published in:
- Journal of Industrial & Management Optimization, 2019, v. 15, n. 2, p. 833, doi. 10.3934/jimo.2018073
- By:
- Publication type:
- Article
28
The Econometric Society Research Monograph Series Report of the Editors.
- Published in:
- Econometrica, 2002, v. 70, n. 1, p. 435, doi. 10.1111/1468-0262.00289
- Publication type:
- Article
29
Report of the Editors of the Econometric Society Research Monograph Series.
- Published in:
- Econometrica, 1999, v. 67, n. 1, p. 218, doi. 10.1111/1468-0262.t01-1-00015
- Publication type:
- Article
30
Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur's Peak Displayed Joy on Funding Performance.
- Published in:
- Academy of Management Journal, 2019, v. 62, n. 6, p. 1848, doi. 10.5465/amj.2017.1423
- By:
- Publication type:
- Article
31
Diffusive Limit Approximation of Pure-Jump Optimal Stochastic Control Problems.
- Published in:
- Journal of Optimization Theory & Applications, 2023, v. 196, n. 1, p. 147, doi. 10.1007/s10957-022-02135-7
- By:
- Publication type:
- Article
32
On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions?
- Published in:
- Review of Marketing Science, 2022, v. 20, n. 1, p. 1, doi. 10.1515/roms-2022-0032
- By:
- Publication type:
- Article
33
Automobile Insurance Rates in Chicago, Illinois--A Correction.
- Published in:
- Journal of Risk & Insurance, 1983, v. 50, n. 2, p. 330, doi. 10.2307/252360
- By:
- Publication type:
- Article
34
An expected win rate-based real-time bidding strategy for branding campaigns on display advertising.
- Published in:
- Knowledge & Information Systems, 2019, v. 61, n. 3, p. 1395, doi. 10.1007/s10115-019-01331-8
- By:
- Publication type:
- Article
35
What Cookie-Based Advertising Effectiveness Fails to Measure.
- Published in:
- Marketing Science, 2024, v. 43, n. 2, p. 407, doi. 10.1287/mksc.2023.1453
- By:
- Publication type:
- Article
36
Open and Private Exchanges in Display Advertising.
- Published in:
- Marketing Science, 2023, v. 42, n. 3, p. 451, doi. 10.1287/mksc.2022.1399
- By:
- Publication type:
- Article
37
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
- Published in:
- Marketing Science, 2020, v. 39, n. 1, p. 33, doi. 10.1287/mksc.2019.1198
- By:
- Publication type:
- Article
38
Test & Roll: Profit-Maximizing A/B Tests.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1038, doi. 10.1287/mksc.2019.1194
- By:
- Publication type:
- Article
39
Real-Time Bidding in Online Display Advertising.
- Published in:
- Marketing Science, 2018, v. 37, n. 4, p. 553, doi. 10.1287/mksc.2017.1083
- By:
- Publication type:
- Article
40
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories.
- Published in:
- Marketing Science, 2013, v. 32, n. 5, p. 753, doi. 10.1287/mksc.2013.0802
- By:
- Publication type:
- Article
41
TOWARD A DIGITAL ATTRIBUTION MODEL: MEASURING THE IMPACT OF DISPLAY ADVERTISING ON ONLINE CONSUMER BEHAVIOR.
- Published in:
- MIS Quarterly, 2016, v. 40, n. 4, p. 889
- By:
- Publication type:
- Article
42
الأساليب الدعائية في الأفلام الأجنبية في التلفزيون دراسة تحليلية لقناتي (MBC2 وFOX MOVIES).
- Published in:
- Al-Bahith Al-Aalami, 2024, v. 16, n. 64, p. 78, doi. 10.33282/abaa.v16i64.1100
- By:
- Publication type:
- Article
43
Tracking Fraudulent and Low-Quality Display Impressions.
- Published in:
- Journal of Advertising, 2020, v. 49, n. 3, p. 309, doi. 10.1080/00913367.2020.1749914
- By:
- Publication type:
- Article
44
TWO BIRDS AND ONE STONE.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 1, p. 25, doi. 10.2753/JOA0091-3367400102
- By:
- Publication type:
- Article
45
An economic analysis of maximally representative allocations.
- Published in:
- Applied Economics, 2022, v. 54, n. 59, p. 6744, doi. 10.1080/00036846.2022.2082370
- By:
- Publication type:
- Article
46
Preprints Versus Display Advertising: Which is More Profitable for Nondaily Newspapers?
- Published in:
- Journal of Media Economics, 1999, v. 12, n. 4, p. 233, doi. 10.1207/s15327736me1204_1
- By:
- Publication type:
- Article
47
A Study in International Marketing: The Development of a Consumer Database Marketing Capability.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 7, p. 625, doi. 10.1080/0267257X.1997.9964500
- By:
- Publication type:
- Article
48
Motivations for participating in a clinical trial on an avian influenza vaccine.
- Published in:
- Trials, 2012, v. 13, n. 1, p. 28, doi. 10.1186/1745-6215-13-28
- Publication type:
- Article
49
A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine.
- Published in:
- Interfaces, 2009, v. 39, n. 2, p. 145, doi. 10.1287/inte.1080.0424
- By:
- Publication type:
- Article
50
"Is It Smart to Be Thrifty?": How Advertisers Navigated Message Strategies During the Great Depression.
- Published in:
- Journalism History, 2024, v. 50, n. 1, p. 42, doi. 10.1080/00947679.2023.2270890
- By:
- Publication type:
- Article