Works matching DE "DISPLAY advertising"

Results: 137

دور التقنيات الرقمية للعرض المباشر في صناعة الإعلان الحديث.

Published in:

Journal of the College Of Basic Education, 2025, p. 772

By:

مروه باسم حمودي

Publication type:

Article

Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness.

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 463, doi. 10.1002/mar.21000

By:

Auschaitrakul, Sumitra;
Mukherjee, Ashesh

Publication type:

Article

Should You Be in Those Special Features Issues in Trade and Technical Journals?

Published in:

International Journal of Advertising, 1986, v. 5, n. 1, p. 73, doi. 10.1080/02650487.1986.11106954

By:

Clements, Michael;
Sieber, Peter

Publication type:

Article

PUBLICITÉ DES SERVICES, PUBLICITÉ DES PRODUITS : UNE ANALYSE COMPARATIVE FONDÉE SUR L'AVANTAGE CONCURRENTIEL.

Published in:

Revue Française du Marketing, 2006, n. 206, p. 59

By:

Décaudin, Jean-Marc;
Lacoste, Denis

Publication type:

Article

What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review.

Published in:

Journal of Media Research, 2020, v. 13, n. 2, p. 59, doi. 10.24193/jmr.37.4

By:

APOSTOL, Nicoleta-Elena

Publication type:

Article

Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 2, p. 161, doi. 10.1080/13527266.2022.2154065

By:

Stürmer, Lina;
Einwiller, Sabine

Publication type:

Article

Exploratory study on variables impacting display advertising spend of leading advertisers in the USA.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 2, p. 176, doi. 10.1080/13527266.2019.1646306

By:

Chakrabarti, Somnath;
Makhija, Mayank

Publication type:

Article

ÇEVRİMİÇİ DÜNYADA YÜKSELEN BİR TREND: DİSPLAY (GÖRÜNTÜLÜ) REKLAMLAR.

Published in:

Electronic Journal of Social Sciences, 2022, v. 21, n. 82, p. 759, doi. 10.17755/esosder.1031584

By:

KAYA, Ramazan;
BAYAT, Murat

Publication type:

Article

The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price.

Published in:

International Journal of Electronic Commerce, 2022, v. 26, n. 3, p. 279, doi. 10.1080/10864415.2022.2076195

By:

Shaker, Hamid;
Sénécal, Sylvain;
Grégoire, Yany;
Taboubi, Sihem

Publication type:

Article

Does Location Familiarity Increase Response to Mobile Ads?

Published in:

Journal of Interactive Marketing, 2025, v. 60, n. 2, p. 180, doi. 10.1177/10949968241300063

By:

Molitor, Dominik;
Zubcsek, Peter Pal;
Spann, Martin;
Reichhart, Philipp

Publication type:

Article

Integrated Ad Delivery Planning for Targeted Display Advertising.

Published in:

Operations Research, 2021, v. 69, n. 5, p. 1409, doi. 10.1287/opre.2021.2136

By:

Shen, Huaxiao;
Li, Yanzhi;
Chen, Youhua;
Pan, Kai

Publication type:

Article

Planning Online Advertising Using Gini Indices.

Published in:

Operations Research, 2019, v. 67, n. 5, p. 1222, doi. 10.1287/opre.2019.1841

By:

Lejeune, Miguel A.;
Turner, John

Publication type:

Article

Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment.

Published in:

Operations Research, 2019, v. 67, n. 3, p. 711, doi. 10.1287/opre.2018.1830

By:

Balseiro, Santiago R.;
Besbes, Omar;
Weintraub, Gabriel Y.

Publication type:

Article

Optimal Dynamic Auctions for Display Advertising.

Published in:

Operations Research, 2017, v. 65, n. 4, p. 897, doi. 10.1287/opre.2017.1592

By:

Chen, Ying-Ju

Publication type:

Article

A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements.

Published in:

Operations Research, 2017, v. 65, n. 2, p. 289, doi. 10.1287/opre.2016.1567

By:

Hojjat, Ali;
Turner, John;
Cetintas, Suleyman;
Yang, Jian

Publication type:

Article

IMPACT OF ILLUMINATED ADVERTISING DEVICES ON ROAD TRAFFIC SAFETY.

Published in:

Acta Polytechnica CTU Proceedings, 2025, v. 52, p. 100, doi. 10.14311/APP.2025.52.0100

By:

NOUZOVSKÝ, LUBOŠ;
SVATÝ, ZDENĚK;
KOCIÁN, KAREL;
MALEČEK, JONÁŠ

Publication type:

Article

Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention.

Published in:

Journal of Risk & Financial Management, 2022, v. 15, n. 7, p. 276, doi. 10.3390/jrfm15070276

By:

Sesar, Vesna;
Martinčević, Ivana;
Boguszewicz-Kreft, Monika

Publication type:

Article

The effect of smartphone usage motivation on application display advertising attitude and avoidance: Mediating effect of ad intrusion.

Published in:

Journal of Digital Convergence, 2022, v. 20, n. 5, p. 559, doi. 10.14400/JDC.2022.20.5.559

By:

Seung-Yeob Yu

Publication type:

Article

The Demographic and Psychological factors (Targeting Segmentation) Effect on the Effectiveness of Digital Advertising Campaigns in Arab Markets.

Published in:

Journal of Namibian Studies, 2023, v. 34, p. 5160

By:

Daoud, Mohammad Khalaf;
Al-Srehan, Hussein;
Al Qeed, Marzouq;
Al-Aziz Megdadi, Younes Abed;
Al Gasawneh, Jassim Ahmad;
Alqudah, Derar;
Al Qaied, Bader Ayed;
Bani Ahmad, Ahmad Y. A.

Publication type:

Article

基于带惩罚的点概率距离策略优化算法在展示广告实时竞标中的研究.

Published in:

Application Research of Computers / Jisuanji Yingyong Yanjiu, 2022, v. 39, n. 2, p. 461, doi. 10.19734/j.issn.1001-3695.2021.07.0264

By:

李文权;
齐琦;
李霓;
刘永娜

Publication type:

Article

Adverse Selection and Auction Design for Internet Display Advertising<sup>†</sup>.

Published in:

American Economic Review, 2016, v. 106, n. 10, p. 2852, doi. 10.1257/aer.20141198

By:

Arnosti, Nick;
Beck, Marissa;
Milgrom, Paul

Publication type:

Article

Just Wave Your Hands.

Published in:

2008

By:

Milo, Paul

Publication type:

Editorial

Changes in Compliance With Bans on Tobacco Product Display and Advertising at Traditional and Modern Point-of-Sale Retailers in Depok, Indonesia, 2019–2021.

Published in:

Nicotine & Tobacco Research, 2024, v. 26, n. 11, p. 1497, doi. 10.1093/ntr/ntae099

By:

Nian, Qinghua;
Kennedy, Ryan David;
Ariani, Dina;
Wright, Kathy;
Brown, Jennifer L;
Bam, Tara Singh;
Duana, Made Kerta;
Dewanti, Diah Setyawati

Publication type:

Article

PE&RS 2021 Advertising Rates & Specs.

Published in:: Photogrammetric Engineering & Remote Sensing, 2020, v. 86, n. 11, p. 710
Publication type:: Article

توظيف الصورة الرقمية في الإعلانات الضوئية للطرق الخارجية.

Published in:

Journal of the College Of Basic Education, 2024, v. 30, n. 124, p. 72

By:

ابتسام محمد مزبا;
غازي لعيبي مجيد

Publication type:

Article

تقنيات الإعلان التفاعلي في الألفية الثالثة.

Published in:

Journal of the College Of Basic Education, 2022, v. 28, n. 114, Part 2, p. 160

By:

انتصار رسمي موسى;
وفاء جاسم محمد

Publication type:

Article

Deep Learning for User Interest and Response Prediction in Online Display Advertising.

Published in:

Data Science & Engineering, 2020, v. 5, n. 1, p. 12, doi. 10.1007/s41019-019-00115-y

By:

Gharibshah, Zhabiz;
Zhu, Xingquan;
Hainline, Arthur;
Conway, Michael

Publication type:

Article

An economic analysis of maximally representative allocations.

Published in:

Applied Economics, 2022, v. 54, n. 59, p. 6744, doi. 10.1080/00036846.2022.2082370

By:

Zhu, Jinjie;
Liu, Shulin

Publication type:

Article

Dynamic Pricing and Bidding for Display Advertising Campaigns.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2025, v. 27, n. 3, p. 843, doi. 10.1287/msom.2023.0600

By:

Agrawal, Narendra;
Najafi-Asadolahi, Sami;
Smith, Stephen A.

Publication type:

Article

Fixed Point Label Attribution for Real-Time Bidding.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2024, v. 26, n. 3, p. 1043, doi. 10.1287/msom.2021.0611

By:

Bompaire, Martin;
Désir, Antoine;
Heymann, Benjamin

Publication type:

Article

Multistage Intermediation in Display Advertising.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2021, v. 23, n. 3, p. 714, doi. 10.1287/msom.2019.0854

By:

Balseiro, Santiago R.;
Candogan, Ozan;
Gurkan, Huseyin

Publication type:

Article

Cost-per-Click Pricing for Display Advertising.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2014, v. 16, n. 4, p. 482, doi. 10.1287/msom.2014.0491

By:

Najafi-Asadolahi, Sami;
Fridgeirsdottir, Kristin

Publication type:

Article

Motivations for participating in a clinical trial on an avian influenza vaccine.

Published in:: Trials, 2012, v. 13, n. 1, p. 28, doi. 10.1186/1745-6215-13-28
Publication type:: Article

A comparison of wearable fitness devices.

Published in:

2016

By:

Kanitthika Kaewkannate;
Soochan Kim;
Kaewkannate, Kanitthika;
Kim, Soochan

Publication type:

journal article

Da Vinci Medal Address: Material Political Economy.

Published in:

Technology & Culture, 2024, v. 65, n. 3, p. 979, doi. 10.1353/tech.2024.a933102

By:

MacKenzie, Donald

Publication type:

Article

What Cookie-Based Advertising Effectiveness Fails to Measure.

Published in:

Marketing Science, 2024, v. 43, n. 2, p. 407, doi. 10.1287/mksc.2023.1453

By:

Tian, Min;
Hoban, Paul R.;
Arora, Neeraj

Publication type:

Article

Open and Private Exchanges in Display Advertising.

Published in:

Marketing Science, 2023, v. 42, n. 3, p. 451, doi. 10.1287/mksc.2022.1399

By:

Choi, W. Jason;
Sayedi, Amin

Publication type:

Article

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Published in:

Marketing Science, 2020, v. 39, n. 1, p. 33, doi. 10.1287/mksc.2019.1198

By:

Johnson, Garrett A.;
Shriver, Scott K.;
Du, Shaoyin

Publication type:

Article

Test & Roll: Profit-Maximizing A/B Tests.

Published in:

Marketing Science, 2019, v. 38, n. 6, p. 1038, doi. 10.1287/mksc.2019.1194

By:

Feit, Elea McDonnell;
Berman, Ron

Publication type:

Article

Real-Time Bidding in Online Display Advertising.

Published in:

Marketing Science, 2018, v. 37, n. 4, p. 553, doi. 10.1287/mksc.2017.1083

By:

Sayedi, Amin

Publication type:

Article

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories.

Published in:

Marketing Science, 2013, v. 32, n. 5, p. 753, doi. 10.1287/mksc.2013.0802

By:

Braun, Michael;
Moe, Wendy W.

Publication type:

Article

Contextual Advertising.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740

By:

Kaifu Zhang;
Zsolt Katona

Publication type:

Article

Implications of "Online Display Advertising: Targeting and Obtrusiveness.".

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 413, doi. 10.1287/mksc.1100.0634

By:

Goldfarb, Avi;
Tucker, Catherine

Publication type:

Article

Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 409, doi. 10.1287/mksc.1100.0599

By:

Matwyshyn, Andrea M.

Publication type:

Article

When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 405, doi. 10.1287/mksc.1100.0594

By:

Lodish, Leonard M.;
Reed II, Americus

Publication type:

Article

Online Display Advertising: Targeting and Obtrusiveness.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 389, doi. 10.1287/mksc.1100.0583

By:

Goldfarb, Avi;
Tucker, Catherine

Publication type:

Article

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z

By:

LaBrecque, Alexander C.;
Voorhees, Clay M.;
Khodakarami, Farnoosh;
Fombelle, Paul W.

Publication type:

Article

Space between products on display: the impact of interspace on consumer estimation of product size.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1109, doi. 10.1007/s11747-021-00772-4

By:

Zhang, Yuli;
Kwak, Hyokjin;
Puzakova, Marina;
Taylor, Charles R.

Publication type:

Article

Tracking Fraudulent and Low-Quality Display Impressions.

Published in:

Journal of Advertising, 2020, v. 49, n. 3, p. 309, doi. 10.1080/00913367.2020.1749914

By:

Callejo, Patricia;
Cuevas, Ángel;
Cuevas, Rubén;
Esteban-Bravo, Mercedes;
Vidal-Sanz, Jose M.

Publication type:

Article

TWO BIRDS AND ONE STONE.

Published in:

Journal of Advertising, 2011, v. 40, n. 1, p. 25, doi. 10.2753/JOA0091-3367400102

By:

Puntoni, Stefano;
Vanhamme, Joelle;
Visscher, Ruben

Publication type:

Article