Works matching DE "DISPLAY advertising"
Results: 127
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 294, doi. 10.1177/00222437241256900
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- Publication type:
- Article
Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets.
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- Management Science, 2025, v. 71, n. 3, p. 2035, doi. 10.1287/mnsc.2022.00387
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- Publication type:
- Article
Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry.
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- Organization Studies, 2020, v. 41, n. 7, p. 921, doi. 10.1177/0170840619883368
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- Publication type:
- Article
Tracking Fraudulent and Low-Quality Display Impressions.
- Published in:
- Journal of Advertising, 2020, v. 49, n. 3, p. 309, doi. 10.1080/00913367.2020.1749914
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- Publication type:
- Article
TWO BIRDS AND ONE STONE.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 1, p. 25, doi. 10.2753/JOA0091-3367400102
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- Publication type:
- Article
THE ECONOMICS OF ONLINE TARGETED ADVERTISING.
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- Psychosociological Issues in Human Resource Management, 2014, v. 2, n. 2, p. 62
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- Publication type:
- Article
Exact and heuristic methods for personalized display advertising in virtual reality platforms.
- Published in:
- Journal of Industrial & Management Optimization, 2019, v. 15, n. 2, p. 833, doi. 10.3934/jimo.2018073
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- Publication type:
- Article
Motion-Display Gain: A New Control-Display Mapping Reflecting Natural Human Pointing Gesture to Enhance Interaction with Large Displays at a Distance.
- Published in:
- International Journal of Human-Computer Interaction, 2019, v. 35, n. 2, p. 180, doi. 10.1080/10447318.2018.1447422
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- Publication type:
- Article
ÇEVRİMİÇİ DÜNYADA YÜKSELEN BİR TREND: DİSPLAY (GÖRÜNTÜLÜ) REKLAMLAR.
- Published in:
- Electronic Journal of Social Sciences, 2022, v. 21, n. 82, p. 759, doi. 10.17755/esosder.1031584
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- Publication type:
- Article
Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation.
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- Stanford Technology Law Review, 2020, v. 24, n. 1, p. 55
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- Publication type:
- Article
Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 4, p. 463, doi. 10.1002/mar.21000
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- Publication type:
- Article
Inferno: A guide to field experiments in online display advertising.
- Published in:
- Journal of Economics & Management Strategy, 2023, v. 32, n. 3, p. 469, doi. 10.1111/jems.12513
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- Publication type:
- Article
Changes in Compliance With Bans on Tobacco Product Display and Advertising at Traditional and Modern Point-of-Sale Retailers in Depok, Indonesia, 2019–2021.
- Published in:
- Nicotine & Tobacco Research, 2024, v. 26, n. 11, p. 1497, doi. 10.1093/ntr/ntae099
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- Publication type:
- Article
Diffusive Limit Approximation of Pure-Jump Optimal Stochastic Control Problems.
- Published in:
- Journal of Optimization Theory & Applications, 2023, v. 196, n. 1, p. 147, doi. 10.1007/s10957-022-02135-7
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- Publication type:
- Article
On the materiality of service work.
- Published in:
- Sociological Review, 2006, v. 54, n. 1, p. 48, doi. 10.1111/j.1467-954X.2006.00601.x
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- Publication type:
- Article
TOWARD A DIGITAL ATTRIBUTION MODEL: MEASURING THE IMPACT OF DISPLAY ADVERTISING ON ONLINE CONSUMER BEHAVIOR.
- Published in:
- MIS Quarterly, 2016, v. 40, n. 4, p. 889
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- Publication type:
- Article
A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine.
- Published in:
- Interfaces, 2009, v. 39, n. 2, p. 145, doi. 10.1287/inte.1080.0424
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- Publication type:
- Article
"Is It Smart to Be Thrifty?": How Advertisers Navigated Message Strategies During the Great Depression.
- Published in:
- Journalism History, 2024, v. 50, n. 1, p. 42, doi. 10.1080/00947679.2023.2270890
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- Publication type:
- Article
Generating Clicks: Display Advertising within Social Media.
- Published in:
- Atlantic Marketing Journal, 2023, v. 12, n. 2, p. 1
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- Publication type:
- Article
A Study on the Impact of Visual Merchandising on Impulse Purchase in Apparel Retail Stores.
- Published in:
- International Journal of Marketing & Business Communication, 2016, v. 5, n. 2, p. 37, doi. 10.21863/ijmbc/2016.5.2.030
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- Publication type:
- Article
An Empirical Analysis of Competition in Print Advertising among Paid and Free Newspapers.
- Published in:
- Economic Record, 2019, v. 95, n. 310, p. 325, doi. 10.1111/1475-4932.12488
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- Publication type:
- Article
Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur's Peak Displayed Joy on Funding Performance.
- Published in:
- Academy of Management Journal, 2019, v. 62, n. 6, p. 1848, doi. 10.5465/amj.2017.1423
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- Publication type:
- Article
Preprints Versus Display Advertising: Which is More Profitable for Nondaily Newspapers?
- Published in:
- Journal of Media Economics, 1999, v. 12, n. 4, p. 233, doi. 10.1207/s15327736me1204_1
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- Publication type:
- Article
Just Wave Your Hands.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content.
- Published in:
- Journal of Marketing Communications, 2023, v. 29, n. 2, p. 161, doi. 10.1080/13527266.2022.2154065
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- Publication type:
- Article
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA.
- Published in:
- Journal of Marketing Communications, 2021, v. 27, n. 2, p. 176, doi. 10.1080/13527266.2019.1646306
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- Publication type:
- Article
Motivations for participating in a clinical trial on an avian influenza vaccine.
- Published in:
- Trials, 2012, v. 13, n. 1, p. 28, doi. 10.1186/1745-6215-13-28
- Publication type:
- Article
Expo Exhibitors.
- Published in:
- ASHRAE Journal, 2009, v. 51, n. 1, p. S26
- Publication type:
- Article
An expected win rate-based real-time bidding strategy for branding campaigns on display advertising.
- Published in:
- Knowledge & Information Systems, 2019, v. 61, n. 3, p. 1395, doi. 10.1007/s10115-019-01331-8
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- Publication type:
- Article
Unveiling the Future: A Deep Dive into 3D Holographic Displays.
- Published in:
- Ushus Journal of Business Management, 2024, v. 23, n. 3, p. 47, doi. 10.12725/ujbm.68.4
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- Publication type:
- Article
EuGH: Inbox-Werbung als Wettbewerbsverstoß.
- Published in:
- Computer und Recht, 2022, v. 38, n. 1, p. 38, doi. 10.9785/cr-2022-380114
- Publication type:
- Article
EuGH: (Erneut) zur Zulässigkeit der Vorratsdatenspeicherung.
- Published in:
- Computer und Recht, 2022, v. 38, n. 1, p. r4, doi. 10.9785/cr-2022-380103
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- Publication type:
- Article
EuGH: Inbox-Werbung nur mit Einwilligung.
- Published in:
- Computer und Recht, 2022, v. 38, n. 1, p. r4, doi. 10.9785/cr-2022-380102
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- Publication type:
- Article
Hotspot.
- Published in:
- 2009
- Publication type:
- Interview
A comparison of wearable fitness devices.
- Published in:
- 2016
- By:
- Publication type:
- journal article
AdOn: toward contextual overlay in-video advertising.
- Published in:
- Multimedia Systems, 2010, v. 16, n. 4/5, p. 335, doi. 10.1007/s00530-010-0195-8
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- Publication type:
- Article
PUBLICITÉ DES SERVICES, PUBLICITÉ DES PRODUITS : UNE ANALYSE COMPARATIVE FONDÉE SUR L'AVANTAGE CONCURRENTIEL.
- Published in:
- Revue Française du Marketing, 2006, n. 206, p. 59
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- Publication type:
- Article
Adverse Selection and Auction Design for Internet Display Advertising<sup>†</sup>.
- Published in:
- American Economic Review, 2016, v. 106, n. 10, p. 2852, doi. 10.1257/aer.20141198
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- Publication type:
- Article
An economic analysis of maximally representative allocations.
- Published in:
- Applied Economics, 2022, v. 54, n. 59, p. 6744, doi. 10.1080/00036846.2022.2082370
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- Publication type:
- Article
PE&RS 2021 Advertising Rates & Specs.
- Published in:
- Photogrammetric Engineering & Remote Sensing, 2020, v. 86, n. 11, p. 710
- Publication type:
- Article
The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages.
- Published in:
- Economic & Regional Studies/Studia Ekonomiczne i Regionalne, 2024, v. 17, n. 3, p. 463, doi. 10.2478/ers-2024-0025
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- Publication type:
- Article
The Demographic and Psychological factors (Targeting Segmentation) Effect on the Effectiveness of Digital Advertising Campaigns in Arab Markets.
- Published in:
- Journal of Namibian Studies, 2023, v. 34, p. 5160
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- Publication type:
- Article
The Econometric Society Research Monograph Series Report of the Editors.
- Published in:
- Econometrica, 2002, v. 70, n. 1, p. 435, doi. 10.1111/1468-0262.00289
- Publication type:
- Article
Report of the Editors of the Econometric Society Research Monograph Series.
- Published in:
- Econometrica, 1999, v. 67, n. 1, p. 218, doi. 10.1111/1468-0262.t01-1-00015
- Publication type:
- Article
Mental gland secretions as a social cue in gopher tortoises (Gopherus polyphemus): tortoise presence stimulates and maintains social behaviour with chemical cues.
- Published in:
- Acta Ethologica, 2021, v. 24, n. 1, p. 1, doi. 10.1007/s10211-020-00353-8
- By:
- Publication type:
- Article
DE L'EFFICACITÉ PUBLICITAIRE AU RETOUR SUR INVESTISSEMENT…L'ÉVOLUTION DES PRATIQUES DE MESURE.
- Published in:
- Décisions Marketing, 2005, n. 40, p. 31, doi. 10.7193/dm.040.31.37
- By:
- Publication type:
- Article
ABSTRACTS.
- Published in:
- 2005
- Publication type:
- Abstract
What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review.
- Published in:
- Journal of Media Research, 2020, v. 13, n. 2, p. 59, doi. 10.24193/jmr.37.4
- By:
- Publication type:
- Article
EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS.
- Published in:
- Studia Universitatis Babeș-Bolyai, Ephemerides, 2020, v. 65, n. 1, p. 85, doi. 10.24193/subbeph.2020.1.05
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- Publication type:
- Article
Fixed Point Label Attribution for Real-Time Bidding.
- Published in:
- M&SOM: Manufacturing & Service Operations Management, 2024, v. 26, n. 3, p. 1043, doi. 10.1287/msom.2021.0611
- By:
- Publication type:
- Article