Works matching DE "DIRECT response advertising effectiveness"

Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements.

Published in:

Journal of Humanities & Social Sciences (Pakistan), 2018, v. 26, n. 1, p. 103

By:

• Ayaz, Shaukat;
• Ahmad, Wisal;
• ur Rashid, Mehboob

Publication type:

Article