Does Elicitation Method Matter? Behavioral and Neuroimaging Evidence from Capacity Allocation Game.
- Published in:
- Production & Operations Management, 2016, v. 25, n. 5, p. 919, doi. 10.1111/poms.12515
- By:
- Publication type:
- Article
Works matching DE "DIRECT response advertising"
Results: 22
1
2
How direct response television (DRTV) builds brand equity and sells products and services.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 361, doi. 10.69554/hwnu7422
- By:
- Publication type:
- Article
3
Measurement of ROI in Experiential Consumer Engagement.
- Published in:
- PRIMA: Practices & Research in Marketing, 2011, v. 1, n. 2, p. 57
- By:
- Publication type:
- Article
4
Old Habits Die Hard: Reforming the Learned Intermediary Doctrine in the Era of Direct-to-Consumer Advertising.
- Published in:
- McGeorge Law Review, 2012, v. 43, n. 2, p. 433
- By:
- Publication type:
- Article
5
Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 49, doi. 10.1080/10641734.1994.10505012
- By:
- Publication type:
- Article
6
BUSINESSES' BUSINESS.
- Published in:
- Journal of Family & Consumer Sciences, 1998, v. 90, n. 4, p. 124
- Publication type:
- Article
7
RESPONSE TELEVISION: COMBAT ADVERTISING OF THE 1980s.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
8
Evaluating Consumer Profiles of General Response, Direct Response, and Reader Service Inquirers From Magazine Advertising.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 1, p. 19, doi. 10.1080/00913367.1979.10673267
- By:
- Publication type:
- Article
9
Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future.
- Published in:
- Publishing Research Quarterly, 2011, v. 27, n. 3, p. 259, doi. 10.1007/s12109-011-9219-2
- By:
- Publication type:
- Article
10
Universal Diminishing Returns--True or False?
- Published in:
- International Journal of Advertising, 1984, v. 3, n. 1, p. 27, doi. 10.1080/02650487.1984.11104997
- By:
- Publication type:
- Article
11
Effects of Televised Direct-to-Consumer Advertising for Varenicline on Prescription Dispensing in the United States, 2006-2009.
- Published in:
- 2016
- By:
- Publication type:
- journal article
12
Direct-to-Consumer Marketing of Cigar Products in the United States.
- Published in:
- 2016
- By:
- Publication type:
- journal article
13
The Bonprix Personalized Catalog.
- Published in:
- 2014
- Publication type:
- Case Study
14
Using QR Codes in Publishing.
- Published in:
- Seybold Report: Analyzing Publishing Technologies, 2010, v. 10, n. 14, p. 2
- By:
- Publication type:
- Article
15
The Ethos of the Brand in Digital Times. Implications for Copywriters' Work.
- Published in:
- Argumentum: Journal the Seminar of Discursive Logic, Argumentation Theory & Rhetoric, 2019, v. 17, n. 1, p. 149
- By:
- Publication type:
- Article
16
Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements.
- Published in:
- Journal of Humanities & Social Sciences (Pakistan), 2018, v. 26, n. 1, p. 103
- By:
- Publication type:
- Article
17
Selling American Diversity and Muslim American Identity through Nonprofit Advertising Post-9/11.
- Published in:
- American Quarterly, 2007, v. 59, n. 3, p. 593, doi. 10.1353/aq.2007.0052
- By:
- Publication type:
- Article
18
The Top Ten Reasons Why Advertising Frequently Fails--Part 2.
- Published in:
- Podiatry Management, 2007, v. 26, n. 9, p. 261
- By:
- Publication type:
- Article
19
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 32, doi. 10.1509/jmkr.37.1.32.18716
- By:
- Publication type:
- Article
20
The Use of Field Experimental Observations in Estimating Advertising Recall.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 369, doi. 10.2307/3151283
- By:
- Publication type:
- Article
21
Actions on Direct-Response Advertising, Internal Controls, and Standards Overload.
- Published in:
- Journal of Corporate Accounting & Finance (Wiley), 1995, v. 6, n. 4, p. 129
- By:
- Publication type:
- Article
22
How advertising frequency can work to build online advertising effectiveness.
- Published in:
- International Journal of Market Research, 2000, v. 42, n. 4, p. 439, doi. 10.1177/147078530004200406
- By:
- Publication type:
- Article