Direct marketing: a comparison of Hispanic and non-Hispanic perspectives.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 1, p. 25, doi. 10.1080/02650487.2001.11104875
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- Publication type:
- Article
Works matching DE "DIRECT marketing -- Social aspects"
Results: 3
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RECEIVER PERSPECTIVES ON DIRECT MAIL ADVERTISING.
- Published in:
- Journal of Business Communication, 1975, v. 12, n. 3, p. 24, doi. 10.1177/002194367501200304
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- Publication type:
- Article
3
Costs and Benefits of Hard-Sell.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 97, doi. 10.2307/3152114
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- Publication type:
- Article