EFFECTS OF PRAISE AND SMALL REQUESTS ON RECEPTIVITY TO DIRECT-MAIL APPEALS.
- Published in:
- Journal of Social Psychology, 1979, v. 108, n. 2, p. 177, doi. 10.1080/00224545.1979.9711629
- By:
- Publication type:
- Article
Works matching DE "DIRECT mail fundraising"
Results: 6
1
2
FERF GEARS UP FOR MORE STUDIES.
- Published in:
- Financial Executive, 1993, v. 9, n. 6, p. 60
- By:
- Publication type:
- Article
3
The Impact of Framing, Anchorpoints, and Frames of Reference on Direct Mail Char Contributions.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 705
- By:
- Publication type:
- Article
4
Understanding Donation Behavior: Strategic Implications from Consumer Research.
- Published in:
- 1993
- By:
- Publication type:
- Proceeding
5
A Markov Analysis of Fund-Raising Alternatives.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 314, doi. 10.2307/3151835
- By:
- Publication type:
- Article
6
Application of Compliance Techniques to Direct-Mail Requests for Charitable Donations.
- Published in:
- Psychology & Marketing, 1996, v. 13, n. 2, p. 157, doi. 10.1002/(SICI)1520-6793(199602)13:2<157::AID-MAR3>3.0.CO;2-E
- By:
- Publication type:
- Article