Works matching DE "DIRECT mail advertising"

Results: 325

"You Will:" A Macroeconomic Analysis of Digital Advertising.

Published in:

Review of Economic Studies, 2025, v. 92, n. 3, p. 1837, doi. 10.1093/restud/rdae067

By:

Greenwood, Jeremy;
Ma, Yueyuan;
Yorukoglu, Mehmet

Publication type:

Article

Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models.

Published in:

Management Science, 1998, v. 44, n. 9, p. 1249

By:

Gonull, Füsun;
ze shi, Meng

Publication type:

Article

Lifestyle Interventions and Independence for Elders Study: Recruitment and Baseline Characteristics.

Published in:

Journals of Gerontology Series A: Biological Sciences & Medical Sciences, 2013, v. 68, n. 12, p. 1549, doi. 10.1093/gerona/glt064

By:

Marsh, Anthony P.;
Lovato, Laura C.;
Glynn, Nancy W.;
Kennedy, Kimberly;
Castro, Cynthia;
Domanchuk, Kathryn;
McDavitt, Erica;
Rodate, Ruben;
Marsiske, Michael;
McGloin, Joanne;
Groessl, Erik J.;
Pahor, Marco;
Guralnik, Jack M.

Publication type:

Article

Promotional Effects on a High- Versus Low-Involvement Electorate.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 1, p. 41, doi. 10.1086/208712

By:

Swinyard, William R.;
Coney, Kenneth A.

Publication type:

Article

Prescription medication advertising: professional discomfort and potential patient benefits--can the two be balanced?

Published in:

International Journal of Advertising, 2004, v. 23, n. 1, p. 69, doi. 10.1080/02650487.2004.11072873

By:

Eagle, Lynne;
Chamberlain, Kerry

Publication type:

Article

Pharmaceutical advertising in the USA: information or influence?

Published in:

International Journal of Advertising, 2004, v. 23, n. 1, p. 119, doi. 10.1080/02650487.2004.11072875

By:

Main, Kelley J.;
Argo, Jennifer J.;
Huhmann, Bruce A.

Publication type:

Article

A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare.

Published in:

International Journal of Advertising, 2004, v. 23, n. 1, p. 91, doi. 10.1080/02650487.2004.11072874

By:

Menon, Ajit M.;
Deshpande, Aparna D.;
Zinkhan, George M.;
Perri III, Matthew

Publication type:

Article

'Ask Your Doctor!' Measuring the effect of direct-to-consumer communications in the world's largest healthcare market.

Published in:

International Journal of Advertising, 2004, v. 23, n. 1, p. 53, doi. 10.1080/02650487.2004.11072872

By:

White, Hugh J.;
Draves, Lindsey P.;
Soong, Roland;
Moore, Chris

Publication type:

Article

The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate.

Published in:

International Journal of Advertising, 2004, v. 23, n. 1, p. 5, doi. 10.1080/02650487.2004.11072871

By:

Auton, Frank

Publication type:

Article

Editorial.

Published in:

2004

By:

McDonald, Colin

Publication type:

Editorial

The hidden sex life of the male (& female) shot.

Published in:

International Journal of Advertising, 2000, v. 19, n. 1, p. 43, doi. 10.1080/02650487.2000.11104783

By:

Evans, Martin;
Nairn, Agnes;
Maltby, Alice

Publication type:

Article

The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence.

Published in:

International Journal of Advertising, 1995, v. 14, n. 3, p. 219, doi. 10.1080/02650487.1995.11104613

By:

McGuinness, Dalton;
Brennan, Mike;
Gendall, Philip

Publication type:

Article

EDITORIAL.

Published in:

1995

By:

WOLFE, ALAN

Publication type:

Editorial

Advertising Expenditure in the UK: 1982 Survey.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 159, doi. 10.1080/02650487.1983.11104968

By:

Waterson, M. J.

Publication type:

Article

Optimal Allocation of Space in Retail Advertisements and Mail- order Catalogues: Theory and a First-approximation Decision Rule.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 123, doi. 10.1080/02650487.1983.11104964

By:

Rao, Vithala;
Simon, Julian L.

Publication type:

Article

letters.

Published in:: 2002
Publication type:: Letter

Generating Maximum Exposure With A Limited Marketing Budget.

Published in:

Economic Development Review, 1989, v. 7, n. 3, p. 45

By:

Ellenis, Manny

Publication type:

Article

101 ways to help planet Earth.

Published in:

Geominas, 2016, v. 44, n. 70, p. 145

By:

Valentine, Sandi;
Plybon, Michael

Publication type:

Article

STAVOVI PRIMALACA O ELEKTRONSKOJ POŠTI KAO SREDSTVU DIREKTNOG MARKETINGA.

Published in:

Economic Review: Journal of Economics & Business / Ekonomska Revija: Casopis za Ekonomiju i Biznis, 2009, n. 13, p. 25

By:

Brkić, Nenad;
Unkić, Faruk

Publication type:

Article

Limitations of Direct-to-Consumer Advertising for Clinical Genetic Testing.

Published in:

JAMA: Journal of the American Medical Association, 2002, v. 288, n. 14, p. 1762, doi. 10.1001/jama.288.14.1762

By:

Gollust, Sarah E.;
Hull, Sara Chandros;
Wilfond, Benjamin S.

Publication type:

Article

The impact of social media marketing efforts on buying intentions within the brewing sector.

Published in:

Management & Marketing, 2024, v. 19, n. 4, p. 618, doi. 10.2478/mmcks-2024-0028

By:

Lima, Ana;
Cruz, Marco;
Pacheco, Jorge

Publication type:

Article

Cette manche au syndicat -- La grève chez Dupuis Frères en 1952.

Published in:

Labour / Travail, 2006, v. 57, p. 43

By:

Willis, John

Publication type:

Article

THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS.

Published in:

Journal of Health & Human Services Administration, 2009, v. 32, n. 1, p. 51, doi. 10.1177/107937390903200102

By:

Limbu, Yam;
Torres, Ivonne M.

Publication type:

Article

ASSESSING THE BRAND EQUITY OF IRAN'S BANKING INDUSTRY.

Published in:

Revista Orbis, 2020, v. 15, p. 73

By:

Reza Ghorbanian, Mohammad;
Ahmadi, Mousa;
Kavosh, Kamyar

Publication type:

Article

Wir haben die Kuh – hören wir endlich auf, das Gras zu kaufen und die Milch zu verschenken!

Published in:

GMS Medizin-Bibliothek-Information, 2023, v. 23, n. 2, p. 1, doi. 10.3205/mbi000578

By:

Vogel, Christian

Publication type:

Article

Spam Wars--The Litigation Begins.

Published in:

Strategic Finance, 2003, v. 85, n. 5, p. 59

By:

Castelluccio, Michael

Publication type:

Article

Making sense of metaphor: The impact of target-group-specific headlines in direct mail.

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 1, p. 56, doi. 10.1080/13527266.2013.841274

By:

Kolsaker, Ailsa;
Görtz, Dirk;
Gilbert, David

Publication type:

Article

Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 4, p. 247, doi. 10.1080/13527260802332053

By:

Amos, Clinton;
Paswan, Audhesh

Publication type:

Article

Direct-to-Consumer Drug Advertisement and Prescribing Practices: Evidence Review and Practical Guidance for Clinicians.

Published in:

2021

By:

Franquiz, Miguel J.;
McGuire, Amy L.

Publication type:

Editorial

Dangers and Opportunities of Direct-to-Consumer Advertising.

Published in:

2018

By:

Parekh, Natasha;
Shrank, William H.

Publication type:

Editorial

Using Cellular Automata for Improving KNN Based Spam Filtering.

Published in:

International Arab Journal of Information Technology (IAJIT), 2014, v. 11, n. 4, p. 345

By:

Barigou, Fatiha;
Beldjilali, Bouziane;
Atmani, Baghdad

Publication type:

Article

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 62, doi. 10.1016/j.intmar.2018.11.003

By:

Vafainia, Saeid;
Breugelmans, Els;
Bijmolt, Tammo

Publication type:

Article

Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 51, doi. 10.1016/j.intmar.2010.09.001

By:

Verhaert, Griet Alice;
Van den Poel, Dirk

Publication type:

Article

Opportunities and challenges in multichannel marketing: An introduction to the special issue.

Published in:

Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 5, doi. 10.1002/dir.20037

By:

Rangaswamy, Arvind;
Van Bruggen, Gerrit H.

Publication type:

Article

Interactive marketing goes multichannel.

Published in:

Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 2, doi. 10.1002/dir.20038

By:

Shankar, Venkatesh;
Winer, Russell S.

Publication type:

Article

DEFENSIVE RESPONSES TO CHARITABLE DIRECT MAIL SOLICITATIONS.

Published in:

Journal of Interactive Marketing, 2001, v. 15, n. 3, p. 2, doi. 10.1002/dir.1012

By:

Diamond, William D.;
Noble, Stephanie M.

Publication type:

Article

MAILING SMARTER TO CATALOG CUSTOMERS.

Published in:

Journal of Interactive Marketing, 2000, v. 14, n. 2, p. 2

By:

Gonul, Fusun F.;
Byung-Do Kim

Publication type:

Article

DIRECT MAIL: AARP: SLAYING THE MAIL-ORDER INSURANCE DRAGON.

Published in:: Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 88
Publication type:: Article

Combining primary and secondary poison prevention in one initiative.

Published in:

Clinical Toxicology (15563650), 2008, v. 46, n. 2, p. 101, doi. 10.1080/15563650701342189

By:

Krenzelok, Edward;
Mrvos, Rita;
Mazo, Ellen

Publication type:

Article

Comparison of response rates and cost-effectiveness for a community-based survey: postal, internet and telephone modes with generic or personalised recruitment approaches.

Published in:

BMC Medical Research Methodology, 2012, v. 12, n. 1, p. 132, doi. 10.1186/1471-2288-12-132

By:

Sinclair, Martha;
O'Toole, Joanne;
Malawaraarachchi, Manori;
Leder, Karin

Publication type:

Article

3 Marketing Mistakes I Made, and the Lessons I Learned.

Published in:

Journal of Financial Planning, 2020, v. 35, n. 8, p. 36

By:

Schulte, Taylor

Publication type:

Article

Don't Let Contentment Become Complacency.

Published in:

Journal of Financial Planning, 2020, v. 33, n. 1, p. 32

By:

Evans Jr., John L.

Publication type:

Article

Zur Öffentlichkeitsarbeit parlamentarischer Fraktionen im Vorfeld von Wahlen.

Published in:

Information -- Wissenschaft und Praxis, 2012, v. 63, n. 6, p. 367, doi. 10.1515/iwp-2012-0076

By:

Gerz, Wolfgang

Publication type:

Article

A BRANCH AND BOUND ALGORITHM FOR THE LIST SELECTION PROBLEM IN DIRECT MAIL ADVERTISING.

Published in:

Management Science, 1981, v. 27, n. 6, p. 658, doi. 10.1287/mnsc.27.6.658

By:

Dwyer, F. Robert;
Evans, James R.

Publication type:

Article

MAIL-ORDER DEMANDS FOR STYLE GOODS: THEORY AND DATA ANALYSIS.

Published in:

Management Science, 1973, v. 20, n. 2, p. 191, doi. 10.1287/mnsc.20.2.191

By:

Hausman, Warren H.;
Sides, Richard St.G.

Publication type:

Article

أثر حجم الإنفاق الإعلاني في الألفية الثالثة على الاقتصاد الوطني ) دراسة حالة المملكة الأردنية الهاشمية (

Published in:

Global Journal of Economics & Business, 2020, v. 8, n. 1, p. 60, doi. 10.31559/GJEB2020.8.1.5

By:

نضال علي عباس

Publication type:

Article

The Proper Format for Manuscripts for the Journal of Freshwater Ecology.

Published in:

Journal of Freshwater Ecology, 2006, v. 21, n. 3, p. 363, doi. 10.1080/02705060.2006.9665011

By:

Kawatski, J. A.

Publication type:

Article

Direct Advertising also Favors Scientific Marketing.

Published in:

1937

By:

Raymond, Leonard J.

Publication type:

Editorial

INDIANA.

Published in:: Journal of Education, 1890, v. 32, n. 7, p. 124
Publication type:: Article

Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? Evidence from parity laws.

Published in:

International Journal of Health Economics & Management, 2018, v. 18, n. 3, p. 321, doi. 10.1007/s10754-018-9234-3

By:

Nathenson, Robert;
Richards, Michael R.

Publication type:

Article