Works matching DE "DEMARKETING"

Results: 41

MARSHALL'S RULES FOR DERIVED DEMAND: A CRITIQUE AND A GENERALISATION.

Published in:

Scottish Journal of Political Economy, 1989, v. 36, n. 4, p. 396, doi. 10.1111/j.1467-9485.1989.tb01103.x

By:

Pemberton, James

Publication type:

Article

Unintended consequences in demarketing antisocial behaviour: project Bernie.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 17/18, p. 1588, doi. 10.1080/0267257X.2016.1244556

By:

Peattie, Ken;
Peattie, Sue;
Newcombe, Robert

Publication type:

Article

PLAIN PRODUCTS - A COMPREHENSIVE ANALYSIS OF CONSUMER PERCEPTIONS VS. BUSINESS IMPLICATIONS FOR COMPANIES.

Published in:

DIEM: Dubrovnik International Economic Meeting, 2017, p. 621

By:

Syaglova, Yulia;
Salamovska, Snezana Mojsovska;
Solntseva, Marina

Publication type:

Article

HEALTH LITERACY FOR MUSLIM CONSUMERS: A STRATEGIC DEMARKETING APPROACH.

Published in:

Journal of Global Intelligence & Policy, 2011, v. 4, n. 4, p. 54

By:

Haq, Farooq;
Medhekar, Anita;
Ferdous, Tabassum

Publication type:

Article

A model of horizontal inequality.

Published in:

Applied Economics Letters, 2008, v. 15, n. 6, p. 469, doi. 10.1080/13504850600706396

By:

Audet, Mathieu;
Boccanfuso, Dorothée;
Makdissi, Paul

Publication type:

Article

INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS.

Published in:

Management & Marketing, 2011, v. 6, n. 1, p. 35

By:

Vasconcelos, Anselmo Ferreira

Publication type:

Article

Motivações e significados do abandono de categoria: aprendizado a partir da investigação com ex-fumantes e ex-proprietários de automóveis.

Published in:

Cadernos EBAPE.BR, 2012, v. 10, n. 2, p. 411, doi. 10.1590/S1679-39512012000200010

By:

Suarez, Maribel;
Chauvel, Marie Agnes;
Casotti, Leticia

Publication type:

Article

Selective demarketing.

Published in:

Marketing Theory, 2017, v. 17, n. 2, p. 165, doi. 10.1177/1470593116679872

By:

Farquhar, Jillian Dawes;
Robson, Julie

Publication type:

Article

Gamblers' motivations: Developing a Reasons for Gambling Scale (RGS).

Published in:

Journal of Customer Behaviour, 2015, v. 14, n. 1, p. 33, doi. 10.1362/147539215X14267608004041

By:

Luceri, Beatrice;
Vergura, Donata Tania

Publication type:

Article

Demarketing manages visitor demand in the Blue Mountains National Park.

Published in:

Journal of Ecotourism, 2011, v. 10, n. 1, p. 21, doi. 10.1080/14724040903427393

By:

Armstrong, E. Kate;
Kern, Christine L.

Publication type:

Article

The sustainability-profitability trade-off in tourism: can it be overcome?

Published in:

Journal of Sustainable Tourism, 2011, v. 19, n. 2, p. 155, doi. 10.1080/09669582.2010.518762

By:

Moeller, Teresa;
Dolnicar, Sara;
Leisch, Friedrich

Publication type:

Article

Exploring consumer responsibility for sustainable consumption.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 13-14, p. 1449, doi. 10.1080/0267257X.2015.1061584

By:

Luchs, Michael Gerhard;
Phipps, Marcus;
Hill, Tim

Publication type:

Article

Less is more: is a green demarketing strategy sustainable?

Published in:

Journal of Marketing Management, 2015, v. 31, n. 13-14, p. 1403, doi. 10.1080/0267257X.2015.1059874

By:

Armstrong Soule, Catherine A.;
Reich, Brandon J.

Publication type:

Article

Demarketing places: Rationales and strategies.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 1-2, p. 124, doi. 10.1080/02672571003719096

By:

Medway, Dominic;
Warnaby, Gary;
Dharni, Sheetal

Publication type:

Article

De-marketing: Putting Kotler and Levy's Ideas into Practice.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 4, p. 315, doi. 10.1080/0267257X.1997.9964475

By:

Lawther, Steven;
Hastings, Gerard B.;
Lowry, Ray

Publication type:

Article

Strategy Formulation in Declining Industries: A Biology Paradigm.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 4, p. 295, doi. 10.1080/0267257X.1995.9964346

By:

Taggart, J. H.

Publication type:

Article

De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking.

Published in:

2008

By:

Inness, Michelle;
Barling, Julian;
Rogers, Keith;
Turner, Nick

Publication type:

Report

Roundtable Summaries.

Published in:: 2017
Publication type:: Proceeding

The case of the "This Is Not A Game" campaign in Zambia: An analysis of the messaging strategies used to deter illegal bushmeat consumption.

Published in:

Psychology & Marketing, 2020, v. 37, n. 12, p. 1696, doi. 10.1002/mar.21417

By:

Graham, Johnny;
Ferguson, Yuvay M.

Publication type:

Article

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers.

Published in:

Psychology & Marketing, 2020, v. 37, n. 2, p. 278, doi. 10.1002/mar.21299

By:

Sekhon, Tejvir S.;
Armstrong Soule, Catherine A.

Publication type:

Article

REMARKETING, YES, REMARKETING HEALTH CARE.

Published in:

1995

By:

MacStravic, Scott

Publication type:

Editorial

Advertising Empowers.

Published in:

1995

By:

Fernandes, Rudy;
Borkowski, Nancy M.;
Moss, Jody;
Kriedberg, Gary;
McCallum, Rex;
Pimlott, Chuck;
Diedrich, Steve;
Richardson, Melissa B.;
Bohnengel, Audrey;
Duchon, Deborah A.

Publication type:

Letter

Demarketing Inappropriate Health Care Consumption.

Published in:

Journal of Health Care Marketing, 1995, v. 15, n. 2, p. 10

By:

Kindra, Gurprit S.;
Taylor, D. Wayne

Publication type:

Article

Demarketing of Health Services.

Published in:

1994

By:

Borkowski, Nancy M.

Publication type:

Editorial

(De)marketing to Manage Consumer Quality Inferences.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 55, doi. 10.1509/jmr.11.0432

By:

MIKLÓS-THAL, JEANINE;
ZHANG, JUAN JUAN

Publication type:

Article

Reinventing Marketing to Manage the Environmental Imperative.

Published in:

Journal of Marketing, 2011, v. 75, n. 4, p. 132, doi. 10.1509/jmkg.75.4.132

By:

Kotler, Philip

Publication type:

Article

Demarketing, Minorities, and National Attachment.

Published in:

Journal of Marketing, 2009, v. 73, n. 2, p. 105, doi. 10.1509/jmkg.73.2.105

By:

Grinstein, Amir;
Nisan, Udi

Publication type:

Article

Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context.

Published in:

Journal of Public Policy & Marketing, 2016, v. 35, n. 1, p. 91, doi. 10.1509/jppm.14.064

By:

Yakobovitch, Nadav;
Grinstein, Amir

Publication type:

Article

Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry.

Published in:

Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 103, doi. 10.1509/jppm.29.1.103

By:

Gundlach, Gregory T.;
Bradford, Kevin D.;
Wilkie, William L.

Publication type:

Article

Strategic Demarketing Of Healthcare Services.

Published in:

Business Journal for Entrepreneurs, 2016, v. 2016, n. 3, p. viii

By:

Cappel, Sam D.;
Waikar, Avinash;
Root, Teri

Publication type:

Article

Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World.

Published in:

Journal of International Marketing, 2014, v. 22, n. 2, p. 1, doi. 10.1509/jim.13.0158

By:

Varadarajan, Rajan

Publication type:

Article

Who is Winning the War on Drugs? A Case in Marketing and Demarketing.

Published in:

Atlantic Marketing Journal, 2014, v. 3, n. 1, p. 35

By:

Crawford, John E.

Publication type:

Article

Water Consumption Demarketing Strategies with Reference to the Gaza Strip, Palestine.

Published in:

Polish Journal of Environmental Studies, 2018, v. 27, n. 1, p. 297, doi. 10.15244/pjoes/74300

By:

Salem, Mohammed Z.;
Baidoun, Samir;
Almuzaini, Rania F.

Publication type:

Article

BENEFIT SEGMENTATION OF GUTKHA MARKET: A STUDY IN THE STATE OF GUJARAT.

Published in:

Vision (09722629), 2008, v. 12, n. 3, p. 31, doi. 10.1177/097226290801200303

By:

Panwar, J. S.

Publication type:

Article

Black Generation Y students' attitudes towards the demarketing of tobacco and alcohol consumption.

Published in:

African Journal for Physical, Health Education, Recreation & Dance, 2013, v. 19, n. 4.2, p. 961

By:

C. R. Q. ROETS;
BEVAN-DYE, A. L.;
VILJOEN, W. P.

Publication type:

Article

The Private Health Insurance: Demarketization of a Welfare Market?

Published in:

German Policy Studies/Politikfeldanalyse, 2009, v. 5, n. 1, p. 119

By:

Böckmann, Roman

Publication type:

Article

DEPLOYING HYBRID WARFARE STRATEGIES: DEMARKETING AND COMM UNICATIONS DENIAL.

Published in:

Marketing Science & Inspirations, 2019, v. 14, n. 1, p. 50

By:

ŠTRACH, PAVEL

Publication type:

Article

Up in smoke: demarketing and consumer smoking cessation.

Published in:

International Journal of Consumer Studies, 2016, v. 40, n. 1, p. 75, doi. 10.1111/ijcs.12216

By:

White, Christopher J.;
Thomas, Harrison

Publication type:

Article

IS STATUS QUO BIAS CONSISTENT WITH DOWNWARD-SLOPING DEMAND?

Published in:

Economic Inquiry, 2008, v. 46, n. 2, p. 283, doi. 10.1111/j.1465-7295.2007.00061.x

By:

WITTMAN, DONALD

Publication type:

Article

Swine Flu on Retail Market Handling with Care.

Published in:

SCMS Journal of Indian Management, 2010, v. 7, n. 1, p. 29

By:

Kazemi, Fazlollah;
Esmaeili, Malihe

Publication type:

Article

Demarketing Leisure Services: The Case of Municipal Golf Courses.

Published in:

Journal of Park & Recreation Administration, 2002, v. 20, n. 2, p. 90

By:

McLean, Donald J.;
Havitz, Mark E.;
Adkins, K. Dale

Publication type:

Article