Works matching DE "DECISION making in marketing"
Results: 576
Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2006, v. 27, n. 2, p. 101, doi. 10.1002/smj.505
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TO FIND EQUILIBRIUM OF FOOD FESTIVAL TOURISM: AN APPLICATION OF FACTOR ANALYSIS AND ANALYTICAL HIERARCHY PROCESS (FAAHP).
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- Event Management, 2016, v. 20, n. 2, p. 135, doi. 10.3727/152599516X14610017108585
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Assessing Higher Level Learning: Developing Rubrics for Case Analysis.
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- Journal of Education for Business, 2011, v. 86, n. 5, p. 258, doi. 10.1080/08832323.2010.512319
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SELLING AT THE FARMGATE OR TRAVELING TO THE MARKET: A CONDITIONAL FARM-LEVEL MODEL.
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- Journal of Developing Areas, 2011, v. 44, n. 2, p. 95, doi. 10.1353/jda.0.0111
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The Endowed Progress Effect: How Artificial Advancement Increases Effort.
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- Journal of Consumer Research, 2006, v. 32, n. 4, p. 504, doi. 10.1086/500480
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Reserves, Regret, and Rejoicing in Open English Auctions.
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- Journal of Consumer Research, 2004, v. 31, n. 2, p. 264, doi. 10.1086/422106
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The Role of Consumers' Intuitions in Inference Making.
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- Journal of Consumer Research, 1994, v. 21, n. 3, p. 393, doi. 10.1086/209406
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THE EFFECTS OF PLAYING AN ADVERGAME ON YOUNG CHILDREN'S PERCEPTIONS, PREFERENCES, AND REQUESTS.
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- Journal of Advertising, 2007, v. 36, n. 2, p. 87, doi. 10.2753/JOA0091-3367360206
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Strategic Market Segmentation.
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- Marketing (0354-3471), 2015, v. 46, n. 4, p. 243, doi. 10.5937/markt1504243m
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RacerGISOnline: Enhancing Learning in Marketing Classes with Web-based Business GIS.
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- Marketing Education Review, 2014, v. 24, n. 1, p. 31, doi. 10.2753/MER1052-8008240105
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The Commission Game: An Ethics Activity for Professional Selling Courses.
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- Marketing Education Review, 2012, v. 22, n. 1, p. 45, doi. 10.2753/MER1052-8008220108
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Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project.
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- Marketing Education Review, 2012, v. 22, n. 1, p. 61, doi. 10.2753/MER1052-8008220110
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Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams.
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- Marketing Education Review, 2011, v. 21, n. 1, p. 43, doi. 10.2753/MER1052-8008210106
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INCORPORATING ETHICS INTO THE MARKETING COMMUNICATIONS CLASS: THE CASE OF OLD JOE AND NEW JO CAMEL.
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- Marketing Education Review, 2009, v. 19, n. 2, p. 63, doi. 10.1080/10528008.2009.11489076
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INTEGRATING MARKETING AND FINANCIAL DECISION MAKING: EXPERIENTIAL SPREADSHEET APPLICATIONS.
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- Marketing Education Review, 2000, v. 10, n. 1, p. 35, doi. 10.1080/10528008.2000.11488693
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A Framework for Teaching Ethical Decision Making in Marketing.
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- Marketing Education Review, 1993, v. 3, n. 2, p. 2, doi. 10.1080/10528008.1993.11488404
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ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR.
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- Acta Economica, 2019, v. 17, n. 30, p. 59, doi. 10.7251/ACE1730059T
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BAYESIAN STATISTICS AND MARKETING RESEARCH.
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- Journal of the Royal Statistical Society: Series C (Applied Statistics), 1966, v. 15, n. 3, p. 173, doi. 10.2307/2985299
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Combating incumbency advantage of network effects: The role of entrant's decisions and consumer preferences.
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- Competition & Regulation in Network Industries, 2019, v. 20, n. 1, p. 3, doi. 10.1177/1783591718823922
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Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining.
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- Sustainability (2071-1050), 2019, v. 11, n. 15, p. 4235, doi. 10.3390/su11154235
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How Can Social Networking Sites Help Us?
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- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 2, p. 33
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Collaborative destination marketing: Roles and strategies of convention and visitors bureaus.
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- Journal of Vacation Marketing, 2008, v. 14, n. 3, p. 191, doi. 10.1177/1356766708090582
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BENEFITS OF THE MARKETING INFORMATION SYSTEM IN THE CLOTHING RETAIL BUSINESS.
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- Revista de Gestão da Tecnologia e Sistemas de Informação / Journal of Information Systems & Technology Management, 2014, v. 11, n. 1, p. 153, doi. 10.1590/S1807-17752014000100009
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EL MARKETING Y SU UTILIZACIÓN EN LAS CAMPAÑAS POLÍTICAS.
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- Gestión y Estrategia, 2006, n. 30, p. 63
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MARKETING DECISION-MAKING IN HUNGARIAN SMES.
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- Market / Trziste, 2019, v. 31, n. 1, p. 39, doi. 10.22598/mt/2019.31.1.39
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EFFECTS OF PRODUCT FAILURE SEVERITY AND LOCUS OF CAUSALITY ON CONSUMERS' BRAND EVALUATION.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 7, p. 1209, doi. 10.2224/sbp.2016.44.7.1209
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Tipping the Purchase With External Cues: Influencing the Behaviors of Ambivalent Consumers with Contextual Primes.
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- Journal of Marketing Theory & Practice, 2016, v. 24, n. 4, p. 442, doi. 10.1080/10696679.2016.1205451
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TIEKĖJŲ ATRANKOS INTELEKTINĖS PARAMOS SPRENDIMAI.
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- Business: Theory & Practice, 2012, v. 13, n. 3, p. 264, doi. 10.3846/btp.2012.28
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The decision‐making process in viral marketing—A review and suggestions for further research.
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- Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256
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The relevance of judgment and decision making research for marketing: Introduction to the special issue.
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- Marketing Theory, 2007, v. 7, n. 1, p. 5, doi. 10.1177/1470593107073841
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Goal-based Construction of Preferences: Task Goals and the Prominence Effect.
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- Management Science, 1999, v. 45, n. 8, p. 1057, doi. 10.1287/mnsc.45.8.1057
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Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications.
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- Management Science, 1998, v. 44, n. 10, p. 1396, doi. 10.1287/mnsc.44.10.1396
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Improving decision making by means of a marketing decision support system.
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- Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645
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Testing new direct marketing offerings: The interplay of management judgement and statistical...
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- Management Science, 1998, v. 44, n. 5, p. 610, doi. 10.1287/mnsc.44.5.610
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A Modeling Framework for Coordinating Promotion and Production Decisions within a Firm.
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- Management Science, 1993, v. 39, n. 2, p. 191, doi. 10.1287/mnsc.39.2.191
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COST ALLOCATION REVISITED: AN OPTIMALITY RESULT.
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- Management Science, 1989, v. 35, n. 10, p. 1264, doi. 10.1287/mnsc.35.10.1264
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MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.
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- Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788
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CHIEF EXECUTIVE PERSONALITY AND CORPORATE STRATEGY AND STRUCTURE IN SMALL FIRMS.
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- Management Science, 1986, v. 32, n. 11, p. 1389, doi. 10.1287/mnsc.32.11.1389
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AN EMPIRICAL INVESTIGATION OF SUCCESS STRATEGIES FOR BUSINESS ALONG THE PRODUCT LIFE CYCLE.
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- Management Science, 1984, v. 30, n. 12, p. 1405, doi. 10.1287/mnsc.30.12.1405
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A DIFFERENTIAL GAMES SOLUTION TO A MODEL OF COMPETITION BETWEEN A THIEF AND THE POLICE.
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- Management Science, 1983, v. 29, n. 6, p. 686, doi. 10.1287/mnsc.29.6.686
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AN EXPERIMENTAL STUDY OF THE IMPACT OF JUDGMENT-BASED MARKETING MODELS.
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- Management Science, 1982, v. 28, n. 1, p. 17, doi. 10.1287/mnsc.28.1.17
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MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
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- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
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- Article
POST DEL MES: PREFERENTES, UNA OPORTUNIDAD PARA RECUPERAR LA REPUTACIÓN DE MARCA.
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- Revista Contable, 2013, n. 7, p. 7
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- Article
Online retailers' management system of marketing commodity policy.
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- Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2018, v. 174, n. 11/12, p. 69, doi. 10.21003/ea.V174-11
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The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing.
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- Journal of Business Ethics, 2013, v. 114, n. 1, p. 183, doi. 10.1007/s10551-012-1334-2
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Merck and Vioxx: An Examination of an Ethical Decision-Making Model.
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- Journal of Business Ethics, 2007, v. 76, n. 4, p. 451, doi. 10.1007/s10551-006-9302-3
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NOMENCLATURE, ANALYSIS, AND CREATION: AN APPROACH TO TEACHING VISUALS.
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- Business Communication Quarterly, 2006, v. 69, n. 4, p. 429, doi. 10.1177/108056990606900416
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Neden – Sonuç Zinciri Teorisi ve Basamaklama Yöntemi: Tüketici Davranışı Araştırmalarında Kullanımı.
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- Business & Economics Research Journal, 2013, v. 4, n. 2, p. 55
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- Article
Entropy, market risk and the selection of efficient portfolios: reply.
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- Applied Economics, 1974, v. 6, n. 1, p. 77, doi. 10.1080/00036847400000015
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Entropy, market risk and the selection of efficient portfolios: comment.
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- Applied Economics, 1974, v. 6, n. 1, p. 73, doi. 10.1080/00036847400000014
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- Article