Works matching DE "DECISION making in marketing"

Results: 578

The decision‐making process in viral marketing—A review and suggestions for further research.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256

By:

Reichstein, Thomas;
Brusch, Ines

Publication type:

Article

The Shape of Utility Functions and Organizational Behavior.

Published in:

Management Science, 2003, v. 49, n. 9, p. 1251, doi. 10.1287/mnsc.49.9.1251.16566

By:

Pennings, Joost M. E.;
Smidts, Ale

Publication type:

Article

Goal-based Construction of Preferences: Task Goals and the Prominence Effect.

Published in:

Management Science, 1999, v. 45, n. 8, p. 1057, doi. 10.1287/mnsc.45.8.1057

By:

Fischer, Gregory W.;
Carmon, Ziv;
Ariely, Dan;
Zauberman, Gal

Publication type:

Article

Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications.

Published in:

Management Science, 1998, v. 44, n. 10, p. 1396, doi. 10.1287/mnsc.44.10.1396

By:

Basuroy, Suman;
Nguyen, Dung

Publication type:

Article

Improving decision making by means of a marketing decision support system.

Published in:

Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645

By:

van Bruggen, Gerrit H.;
Smidts, Ale;
Wierenga, Berend

Publication type:

Article

Testing new direct marketing offerings: The interplay of management judgement and statistical...

Published in:

Management Science, 1998, v. 44, n. 5, p. 610, doi. 10.1287/mnsc.44.5.610

By:

Morwitz, Vicki G.;
Schmittlein, David C.

Publication type:

Article

A Modeling Framework for Coordinating Promotion and Production Decisions within a Firm.

Published in:

Management Science, 1993, v. 39, n. 2, p. 191, doi. 10.1287/mnsc.39.2.191

By:

Sogomonian, Aram G.;
Tang, Christopher S.

Publication type:

Article

COST ALLOCATION REVISITED: AN OPTIMALITY RESULT.

Published in:

Management Science, 1989, v. 35, n. 10, p. 1264, doi. 10.1287/mnsc.35.10.1264

By:

Seungjin Whang

Publication type:

Article

MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.

Published in:

Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788

By:

Gupta, Sunil

Publication type:

Article

CHIEF EXECUTIVE PERSONALITY AND CORPORATE STRATEGY AND STRUCTURE IN SMALL FIRMS.

Published in:

Management Science, 1986, v. 32, n. 11, p. 1389, doi. 10.1287/mnsc.32.11.1389

By:

Miller, Danny;
Toulouse, Jean-Marie

Publication type:

Article

AN EMPIRICAL INVESTIGATION OF SUCCESS STRATEGIES FOR BUSINESS ALONG THE PRODUCT LIFE CYCLE.

Published in:

Management Science, 1984, v. 30, n. 12, p. 1405, doi. 10.1287/mnsc.30.12.1405

By:

Thietart, R. A.;
Vivas, R.

Publication type:

Article

A DIFFERENTIAL GAMES SOLUTION TO A MODEL OF COMPETITION BETWEEN A THIEF AND THE POLICE.

Published in:

Management Science, 1983, v. 29, n. 6, p. 686, doi. 10.1287/mnsc.29.6.686

By:

Feichtinger, Gustav

Publication type:

Article

Assessing Higher Level Learning: Developing Rubrics for Case Analysis.

Published in:

Journal of Education for Business, 2011, v. 86, n. 5, p. 258, doi. 10.1080/08832323.2010.512319

By:

Rochford, Linda;
Borchert, PatriciaS.

Publication type:

Article

ADSPLIT: A Multi-Brand Advertising Budget Allocation Model.

Published in:

Journal of Advertising, 1988, v. 17, n. 2, p. 44, doi. 10.1080/00913367.1988.10673112

By:

Basu, Amiya K.;
Batra, Rajeev

Publication type:

Article

The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations.

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 25, doi. 10.1080/00913367.1987.10673092

By:

Jackson Jr., Donald W.;
Keith, Janet E.;
Burdick, Richard K.

Publication type:

Article

Advertising Budgeting: Process and Structure as Explanatory Variables.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 34, doi. 10.1080/00913367.1987.10673075

By:

Piercy, Nigel

Publication type:

Article

ON FACTORS AND CLUSTERS IN SEGMENTATION RESEARCH--A COMMENT.

Published in:

Journal of Advertising, 1984, v. 13, n. 4, p. 58, doi. 10.1080/00913367.1984.10672917

By:

Stewart, David W.;
Furse, David H.

Publication type:

Article

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

CREATIVE STRATEGY: A MANAGEMENT PERSPECTIVE.

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 36, doi. 10.1080/00913367.1983.10672861

By:

Frazer, Charles

Publication type:

Article

COMPUTER-BASED ADVERTISING BUDGETING PRACTICES OF LEADING U.S. CONSUMER ADVERTISERS.

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 4, doi. 10.1080/00913367.1983.10672857

By:

Lancaster, Kent M.;
Stern, Judith A.

Publication type:

Article

AN OBJECTIVE AND TASK MEDIA SELECTION DECISION MODEL AND ADVERTISING COST FORMULA TO DETERMINE INTERNATIONAL ADVERTISING BUDGETS.

Published in:

Journal of Advertising, 1982, v. 11, n. 4, p. 68, doi. 10.1080/00913367.1982.10672823

By:

Barnes, Jimmy D.;
Moscove, Brenda J.;
Rassouli, Javad

Publication type:

Article

THE SALES-ADVERTISING INTERFACE IN PROMOTION PLANNING.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 35, doi. 10.1080/00913367.1981.10672774

By:

Dubinsky, Alan J.;
Barry, Thomas E.;
Kerin, Roger A.

Publication type:

Article

A Taxonomic Evaluation of Advertising Budgeting Models .

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 33, doi. 10.1080/00913367.1979.10673269

By:

Riordan, Edward A.;
Morgan Jr., Fred W.

Publication type:

Article

Advertising Decisions and the Long Run Effects of Advertising.

Published in:

Journal of Advertising, 1976, v. 5, n. 4, p. 20, doi. 10.1080/00913367.1976.10672659

By:

Hise, Richard T.;
Strawser, Robert H.

Publication type:

Article

Media Models: A Reassessment.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 28, doi. 10.1080/00913367.1975.10672582

By:

Bogart, Leo

Publication type:

Article

Assessing Media Effectiveness Via Network Flowgraphs.

Published in:

Journal of Advertising, 1974, v. 3, n. 3, p. 35, doi. 10.1080/00913367.1974.10672537

By:

Mogg, Jack M.;
Enis, Ben M.

Publication type:

Article

The Use of Advertising Agencies for Foreign Markets: Decentralized Decisions and Localized Approaches?

Published in:

International Journal of Advertising, 1991, v. 10, n. 2, p. 129, doi. 10.1080/02650487.1991.11104443

By:

Kanso, Ali

Publication type:

Article

An Examination of Factors Influencing Effectiveness of 15-Second Advertisements.

Published in:

International Journal of Advertising, 1990, v. 9, n. 4, p. 331, doi. 10.1080/02650487.1990.11107163

By:

Muehling, Darrel D.;
Bozman, Carl S.

Publication type:

Article

The Cynical Marketing Executive.

Published in:

International Journal of Advertising, 1987, v. 6, n. 1, p. 1, doi. 10.1080/02650487.1987.11106996

By:

Kanter, Donald L.

Publication type:

Article

How to Choose the Optimum Advertising investment.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 321, doi. 10.1080/02650487.1984.11105031

By:

Simon, Julian L.

Publication type:

Article

Strategic Market Segmentation.

Published in:

Marketing (0354-3471), 2015, v. 46, n. 4, p. 243, doi. 10.5937/markt1504243m

By:

Maričić, Branko R.;
Đorđević, Aleksandar

Publication type:

Article

Product Market Competition and Financial Decisions During a Financial Crisis.

Published in:

Financial Management (Wiley-Blackwell), 2016, v. 45, n. 2, p. 267, doi. 10.1111/fima.12096

By:

Byoun, Soku;
Xu, Zhaoxia

Publication type:

Article

Product Development and Market Expansion: A Real Options Model.

Published in:

Financial Management (Wiley-Blackwell), 2007, v. 36, n. 1, p. 91, doi. 10.1111/j.1755-053X.2007.tb00166.x

By:

Gamba, Andrea;
Micalizzi, Alberto

Publication type:

Article

THE LEGAL NATURE AND THE FRAMEWORK FOR COOPERATIVE ACTIVITIES.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2017, v. 64, n. 3, p. 1205, doi. 10.5937/ekopolj1703205m

By:

Mićović, Miodrag

Publication type:

Article

THE BIRTH OF A NEW MARKET.

Published in:

Economic Journal, 1994, v. 104, n. 423, p. 282, doi. 10.2307/2234749

By:

Bala, Ventekash;
Goyal, Sanjeev

Publication type:

Article

CONTRIBUTIONS TO THE FOUNDATION OF THE MARKETING MIX FOR RETAIL COMPANIES.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2014, v. 7, n. 1, p. 17

By:

BĂLĂŞESCU, Simona

Publication type:

Article

PRICING POLICY AND STRATEGIES FOR CONSUMER HIGH-TECH PRODUCTS.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2014, v. 7, n. 1, p. 37

By:

DOVLEAC, Lavinia

Publication type:

Article

BUSINESS INTELLIGENCE: HOW ACCOUNTANTS BRING VALUE to the MARKETING FUNCTION.

Published in:

Strategic Finance, 2002, v. 83, n. 11, p. 24

By:

Fordham, David R.;
Riordan, Diane A.;
Riordan, Michael P.

Publication type:

Article

The Strategic Decision Tree.

Published in:

Marketing Health Services, 2004, v. 24, n. 4, p. 43

By:

Sternberg, David J.

Publication type:

Article

How Far Have We Come?

Published in:

2002

By:

Thomas, Richard K.

Publication type:

Interview

Measuring Marketing ROI.

Published in:

Journal of Financial Planning, 2013, v. 26, n. 2, p. 19

By:

Luke, Kristen

Publication type:

Article

Consideration Sets and Competitive Marketing.

Published in:

Review of Economic Studies, 2011, v. 78, n. 1, p. 235, doi. 10.1093/restud/rdq016

By:

Eliaz, Kfir;
Spiegler, Ran

Publication type:

Article

A Risk-Averse Newsvendor Model Under the CVaR Criterion.

Published in:

Operations Research, 2009, v. 57, n. 4, p. 1040, doi. 10.1287/opre.1080.0603

By:

Youhua (Frank) Chen;
Minghui Xu;
Zhe George Zhang

Publication type:

Article

AN EXPERIMENTAL STUDY OF THE IMPACT OF JUDGMENT-BASED MARKETING MODELS.

Published in:

Management Science, 1982, v. 28, n. 1, p. 17, doi. 10.1287/mnsc.28.1.17

By:

McIntyre, Shelby H.

Publication type:

Article

MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.

Published in:

Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641

By:

Wind, Yoram;
Saaty, Thomas L.

Publication type:

Article

EFFECTIVENESS OF NOMINAL AND INTERACTING GROUP DECISION PROCESSES FOR INTERGRATING R & D AND MARKETING.

Published in:

Management Science, 1977, v. 23, n. 6, p. 595, doi. 10.1287/mnsc.23.6.595

By:

Souder, William E.

Publication type:

Article

MAIL-ORDER DEMANDS FOR STYLE GOODS: THEORY AND DATA ANALYSIS.

Published in:

Management Science, 1973, v. 20, n. 2, p. 191, doi. 10.1287/mnsc.20.2.191

By:

Hausman, Warren H.;
Sides, Richard St.G.

Publication type:

Article

SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS.

Published in:

Management Science, 1972, v. 19, n. 2, p. 187, doi. 10.1287/mnsc.19.2.187

By:

Bernhardt, Irwin;
Mackenzie, Kenneth D.

Publication type:

Article

MODELS OF FACT: EXAMPLES FROM MARKETING.

Published in:

Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435

By:

Ehrenberg, A. S. C.

Publication type:

Article

Economic Analysis for Marketing Decisions.

Published in:

1969

By:

Miller, David W.

Publication type:

Book Review