III. REGULATION OF PRICE COMPETITION.Published in:Journal of Marketing, 1968, v. 32, n. 4, p. 68By:Werner, Ray O.;Tarpey, Lawrence X.Publication type:Article
II. REGULATION OF PRODUCT CHARACTERISTICS.Published in:Journal of Marketing, 1951, v. 15, n. 4, p. 496By:Brown, William F.Publication type:Article