Promotional Competitions as a Strategic Marketing Weapon.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 8, p. 777, doi. 10.1080/0267257X.1997.9964511
- By:
- Publication type:
- Article
Works matching DE "DEALER aids"
Results: 5
1
2
The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies.
- Published in:
- Management Science, 1995, v. 41, n. 5, p. 749, doi. 10.1287/mnsc.41.5.749
- By:
- Publication type:
- Article
3
How to Evaluate Field Sales Promotion.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 3, p. 42, doi. 10.2307/1249434
- By:
- Publication type:
- Article
4
MERCHANDISING THE ADVERTISING CAMPAIGN.
- Published in:
- Journal of Marketing, 1944, v. 9, n. 2, p. 124, doi. 10.2307/1245982
- By:
- Publication type:
- Article
5
Nickel Plate Road Again Selling Colonist Tickets to the Pacific Coast.
- Published in:
- Journal of Education, 1906, v. 63, n. 13, p. 363
- Publication type:
- Article