Works matching DE "DATABASE marketing"

Results: 243

AN EXPLORATORYINVESTIGATION INOT THE ANTECEDENT OF SATISFACTION, BRAND ATTITUDE, AND LOYALTY WITHIN THE (B2B) eCRM INDUSTRY.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2003, v. 16, p. 19

By:

Taylor, Steven A.;
Hunter, Gary

Publication type:

Article

Marketing Hospitality and Tourism Education on the Internet: An Analysis of e-Relationship Marketing Features.

Published in:

Journal of Hospitality & Tourism Education, 2005, v. 17, n. 1, p. 11, doi. 10.1080/10963758.2005.10696811

By:

Han, Yunxuan (Tess);
Hu, Clark;
Bal, Billy;
Jang, SooCheong (Shawn)

Publication type:

Article

OPEN THE BLINDS.

Published in:

Marketing Research, 2012, v. 24, n. 2, p. 16

By:

Fader, Peter;
Elkind, Jordan

Publication type:

Article

Turning Data into Knowledge.

Published in:

Marketing Research, 1999, v. 11, n. 2, p. 29

By:

Palmquist, Joán;
Ketola, Lisa

Publication type:

Article

Managing relationships.

Published in:

Marketing Research, 1994, v. 6, n. 4, p. 42

By:

O'Brien, Terrence V.;
Ville, Barry de

Publication type:

Article

Database marketing research.

Published in:

Marketing Research, 1994, v. 6, n. 4, p. 34

By:

Ezop, Phyllis

Publication type:

Article

Neural nets for direct marketers.

Published in:

Marketing Research, 1994, v. 6, n. 1, p. 47

By:

O'Brien, Terrence V.

Publication type:

Article

Equity-based management.

Published in:

Marketing Research, 1993, v. 5, n. 3, p. 6

By:

Rubinson, Joel

Publication type:

Article

The Privacy Challenge Part I.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 59

By:

Bowers, Diane K.

Publication type:

Article

Managing Customer Relationships: A Book Vendor Point-of-View.

Published in:

Journal of Library Administration, 2006, v. 44, n. 3-4, p. 43, doi. 10.1300/J111v44n03_05

By:

Coe, George

Publication type:

Article

Data mining - new perspectives on predicting coke quality in recovery stamp charged coke making process.

Published in:

Metallurgical Research & Technology, 2015, v. 112, n. 6, p. 1, doi. 10.1051/metal/2015040

By:

Tiwari, Hari Prakash;
Haldar, Sujit Kumar;
Roy, Abhijit;
Bhattacharjee, Arunabh;
Mishra, Prakhar

Publication type:

Article

Using Customer Information Effectively.

Published in:

Financial Executive, 2002, v. 18, n. 3, p. 42

By:

Chettayar, Krishna

Publication type:

Article

ULUSLARARASI B2B İŞLETMELERİNDE VERİ TABANI PAZARLAMASININ SATIŞ BÜYÜMESİNE ETKİSİ.

Published in:

Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2021, v. 20, n. 42, p. 1705, doi. 10.46928/iticusbe.954356

By:

Ortaköy, Fatma Betül;
Düzgün, Murat

Publication type:

Article

Research on the Database Marketing in the Big Data Environment Based on Ensemble Learning.

Published in:

Metallurgical & Mining Industry, 2016, n. 1, p. 41

By:

Yu Wang;
Chengqun Yu

Publication type:

Article

THE IMPORTANCE OF DATABASE MARKETING IN SOCIAL NETWORK ADVERTISING.

Published in:

International Journal of Management Cases, 2011, v. 13, n. 4, p. 165, doi. 10.5848/apbj.2011.00124

By:

GREGUREC, IVA;
EVIĆ, TIHOMIR VRANEŠ;
DOBRINIĆ, DAMIR

Publication type:

Article

LE CHOIX LA BASE DONNÉES POUR UNE CAMPAGNE PROMOTIONNELLE PAR SMS.

Published in:

Revue Française du Marketing, 2004, n. 199, p. 25

By:

Dianoux, Christian;
Held, Gilbert

Publication type:

Article

LA COMPLÉMENTARITÉ TRANVERSALE: OUTIL D'ÉCOUTE POUR UN MARKETING PERSONNALISÉ.

Published in:

Revue Française du Marketing, 2001, n. 182, p. 61

By:

Gallais-Hamonno, Janine

Publication type:

Article

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY?

Published in:

Management & Marketing Journal, 2010, v. 8, n. 2, p. 258

By:

Gupta, Ashish

Publication type:

Article

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING.

Published in:

Management & Marketing Journal, 2010, v. 8, n. 1, p. 15

By:

Dumitrescu, Luigi;
Fuciu, Mircea

Publication type:

Article

The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different.

Published in:

Romanian Economic Journal, 2009, v. 12, n. 32, p. 3

By:

Danciu, Victor

Publication type:

Article

YOUR DATABASE: YOUR MARKETING ENGINE.

Published in:

Journal of the Australian Traditional Medicine Society, 2008, v. 14, n. 3, p. 165

By:

ROBERTSHAWE, PENNY

Publication type:

Article

DemographicsNow Library Edition: Customized Local Market Research.

Published in:

Journal of Business & Finance Librarianship, 2014, v. 19, n. 4, p. 342, doi. 10.1080/08963568.2014.946364

By:

Pittsley, Kate

Publication type:

Article

A prototyping analysis of relationship marketing constructs: what constructs to use when.

Published in:

Journal of Marketing Management, 2018, v. 34, n. 9/10, p. 865, doi. 10.1080/0267257X.2018.1520281

By:

Jones, Tim;
Ranaweera, Chatura;
Murray, Jeff;
Bansal, Harvir

Publication type:

Article

Online relationship avoidance over time.

Published in:

Service Industries Journal, 2012, v. 32, n. 9, p. 1451, doi. 10.1080/02642069.2010.531262

By:

Ha, Hong-Youl;
Lee, Je-Won

Publication type:

Article

People-driven processes in customer relationship management.

Published in:

Service Industries Journal, 2010, v. 30, n. 14, p. 2441, doi. 10.1080/02642060802712780

By:

Shang, ShariS.C.;
Lin, ShuFang

Publication type:

Article

Acquisition pattern analysis for evolutionary database marketing.

Published in:

Service Industries Journal, 2009, v. 29, n. 6, p. 805, doi. 10.1080/02642060902749336

By:

Paas, Leonard

Publication type:

Article

The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty.

Published in:

Service Industries Journal, 2006, v. 26, n. 2, p. 119, doi. 10.1080/02642060500369131

By:

Liang, Chiung-Ju;
Wang, Wen-Hung

Publication type:

Article

Relational Bonds and Customer's Trust and Commitment -- A Study on the Moderating Effects of Web Site Usage.

Published in:

Service Industries Journal, 2003, v. 23, n. 3, p. 103, doi. 10.1080/714005111

By:

Neng-Pai Lin;
Weng, James C. M.;
Yi-Ching Hsieh

Publication type:

Article

Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector.

Published in:

Service Industries Journal, 2001, v. 21, n. 4, p. 17, doi. 10.1080/714005042

By:

Desai, Caroline;
Fletcher, Keith;
Wright, George

Publication type:

Article

Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers.

Published in:

Service Industries Journal, 2000, v. 20, n. 2, p. 114, doi. 10.1080/02642060000000023

By:

Weir, Laura;
Hibbert, Sally

Publication type:

Article

Database Ownership: Myth or Reality?

Published in:

Law Library Journal, 2011, v. 103, n. 2, p. 233

By:

Smith, Sallie;
Leers, Susanna;
Roncevich, Patricia

Publication type:

Article

Communication California Table.

Published in:: Public Relations Quarterly, 1999, v. 44, n. 1, p. 39
Publication type:: Article

Tracking the New Thinkers.

Published in:

Public Relations Quarterly, 1994, v. 39, n. 4, p. 38

By:

Corbin, Herbert L.

Publication type:

Article

VERİ TABANLI PAZARLAMA FAALİYETLERİNİN TÜKETİCİ SATIN ALMA NİYETİNE ETKİSİ.

Published in:

R&S: Research Studies Anatolia Journal, 2023, v. 6, n. 3, p. 245, doi. 10.33723/rs.1295394

By:

ÇAKMAK, Demet;
SADEDİL, Sevgi Nur

Publication type:

Article

Including the effects of prior and recent contact effort in a customer scoring model for database marketing.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 538, doi. 10.1007/s11747-008-0086-0

By:

Rhee, Subom;
McIntyre, Shelby

Publication type:

Article

DATA MINING.

Published in:

Internal Auditor, 2017, v. 74, n. 1, p. 14

By:

BALKARAN, LAL

Publication type:

Article

AN EFFICIENT REPRESENTATION MODEL OF DISTANCE DISTRIBUTION BETWEEN UNCERTAIN OBJECTS.

Published in:

Computational Intelligence, 2012, v. 28, n. 3, p. 373, doi. 10.1111/j.1467-8640.2012.00440.x

By:

Hung, Edward;
Xiao, Lurong;
Hung, Regant Y.S.

Publication type:

Article

Databanks in a Free Society: Computers, Record-keeping, and Privacy.

Published in:

1973

By:

Friedland, William H.

Publication type:

Book Review

KNOWLEDGE DISCOVERY THROUGH BIBLIOMETRICS AND DATA MINING: AN EXAMPLE ON MARKETING ETHICS.

Published in:

International Journal of Organizational Innovation, 2011, v. 3, n. 4, p. 106

By:

Lin-Yuan Chou

Publication type:

Article

Using Component Object Model for Interfacing Biometrics Sensors to Capture Multidimensional Features.

Published in:

International Journal of Intelligent Information Technology Application, 2009, v. 2, n. 6, p. 279

By:

Kekre, H. B.;
Bharadi, V. A.

Publication type:

Article

Algorithm & Design of an Efficient Floating Point ADD/SUB Unit for an Experimental CPU.

Published in:

International Journal of Intelligent Information Technology Application, 2009, v. 2, n. 6, p. 273

By:

Joshi, A.;
Lam, S. L.;
Chan, Y. Y.

Publication type:

Article

Mining Term Association Rules for Conceptual Annotation of Textual Document.

Published in:

International Journal of Intelligent Information Technology Application, 2009, v. 2, n. 6, p. 264

By:

Kboubi, Ferihane;
Chabi, Anja Habach;
BenAhmed, Mohamed

Publication type:

Article

Kullanıcı Merkezli İnteraktif Veri Madenciligi: Bir Literatür Taraması.

Published in:

International Journal of InformaticsTechnologies, 2010, v. 3, n. 1, p. 17

By:

Karacan, Hacer;
Yeşilbudak, Mehmet

Publication type:

Article

Lines in the Sand.

Published in:

Marketing Health Services, 2009, v. 29, n. 4, p. 26

By:

Brand, Tom

Publication type:

Article

Boosting the Bottom Line With CRM.

Published in:: Marketing Health Services, 2002, v. 22, n. 3, p. 39
Publication type:: Article

The Changing Face of Pharmaceutical Advertising.

Published in:

Marketing Health Services, 2001, v. 21, n. 3, p. 27

By:

Weeks, William B.;
Wallace, Amy E.;
Kimberly, B. C. Surott

Publication type:

Article

Will Database Marketing Work in Health Care?

Published in:: 2001
Publication type:: Interview

Developing Customer Databases.

Published in:

Marketing Health Services, 2000, v. 20, n. 4, p. 10

By:

Rao, Sanjay K.;
Shenbaga, Samrat

Publication type:

Article

We're Missing the Boat in Database Marketing.

Published in:

Marketing Health Services, 1998, v. 18, n. 2, p. 39

By:

MacStravic, Scott

Publication type:

Article

Databases Put the Direct in Direct Marketing.

Published in:

Marketing Health Services, 1997, v. 17, n. 1, p. 4

By:

Klitsch, Jay

Publication type:

Article