Works matching DE "DATABASE marketing"

Results: 244

Exploring Human-Computer Interaction in Database Marketing of Ecommerce Stores Through AI-Powered CAD.

Published in:

Computer-Aided Design & Applications, 2025, v. 22, p. 235, doi. 10.14733/cadaps.2025.S6.235-250

By:

Yuxiang Zheng;
Beibei Li

Publication type:

Article

DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE.

Published in:

International Journal of Information Technology & Decision Making, 2010, v. 9, n. 5, p. 715, doi. 10.1142/S021962201000407X

By:

SHIZHONG AI;
RONG DU;
QIYING HU

Publication type:

Article

Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms.

Published in:

Management Science, 2005, v. 51, n. 2, p. 264, doi. 10.1287/mnsc.1040.0296

By:

YongSeog Kim;
Street, W. Nick;
Russell, Gary J.;
Menczer, Filippo

Publication type:

Article

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

Kamakura, Wagner A.;
Kossar, Bruce S.;
Wedel, Michel

Publication type:

Article

Competitive One-to-One Promotions.

Published in:

Management Science, 2002, v. 48, n. 9, p. 1143, doi. 10.1287/mnsc.48.9.1143.172

By:

Shaffer, Greg;
Zhang, Z. John

Publication type:

Article

Managing Customer Relationships: A Book Vendor Point-of-View.

Published in:

Journal of Library Administration, 2006, v. 44, n. 3-4, p. 43, doi. 10.1300/J111v44n03_05

By:

Coe, George

Publication type:

Article

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 93, doi. 10.1080/02650487.2003.11072841

By:

Peltier, James W.;
Schibrowsky, John A.;
Schultz, Don E.

Publication type:

Article

Database Marketing: A Channel, a Medium, or a Strategic Approach?

Published in:

International Journal of Advertising, 1991, v. 10, n. 2, p. 117, doi. 10.1080/02650487.1991.11104442

By:

Fletcher, Keith;
Wheeler, Colin;
Wright, Julia

Publication type:

Article

Data mining - new perspectives on predicting coke quality in recovery stamp charged coke making process.

Published in:

Metallurgical Research & Technology, 2015, v. 112, n. 6, p. 1, doi. 10.1051/metal/2015040

By:

Tiwari, Hari Prakash;
Haldar, Sujit Kumar;
Roy, Abhijit;
Bhattacharjee, Arunabh;
Mishra, Prakhar

Publication type:

Article

ULUSLARARASI B2B İŞLETMELERİNDE VERİ TABANI PAZARLAMASININ SATIŞ BÜYÜMESİNE ETKİSİ.

Published in:

Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2021, v. 20, n. 42, p. 1705, doi. 10.46928/iticusbe.954356

By:

Ortaköy, Fatma Betül;
Düzgün, Murat

Publication type:

Article

Application of Data Mining in Direct Marketing in Banking Sector.

Published in:

Industry / Industrija, 2014, v. 42, n. 1, p. 189, doi. 10.5937/industrija42-5087

By:

Pavlović, Dejana;
Reljić, Marija;
Jaćimović, Sonja

Publication type:

Article

LE CHOIX LA BASE DONNÉES POUR UNE CAMPAGNE PROMOTIONNELLE PAR SMS.

Published in:

Revue Française du Marketing, 2004, n. 199, p. 25

By:

Dianoux, Christian;
Held, Gilbert

Publication type:

Article

LA COMPLÉMENTARITÉ TRANVERSALE: OUTIL D'ÉCOUTE POUR UN MARKETING PERSONNALISÉ.

Published in:

Revue Française du Marketing, 2001, n. 182, p. 61

By:

Gallais-Hamonno, Janine

Publication type:

Article

Strategic IMC: From abstract concept to marketing management tool.

Published in:

Journal of Marketing Communications, 2015, v. 21, n. 5, p. 317, doi. 10.1080/13527266.2013.786748

By:

Kerr, Gayle;
Patti, Charles

Publication type:

Article

The evolution of IMC: IMC in a customer-driven marketplace.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 2/3, p. 75, doi. 10.1080/13527260902757480

By:

Schultz, Don E.;
Patti, Charles H.

Publication type:

Article

The primacy of the consumer in IMC: Espousing a personalist view and ethical implications.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 2/3, p. 157, doi. 10.1080/13527260902757621

By:

Kliatchko, Jerry G.

Publication type:

Article

Do Markets Prefer Open or Proprietary Standards for XML Standardization? An Event Study.

Published in:

International Journal of Electronic Commerce, 2006, v. 11, n. 1, p. 117, doi. 10.2753/JEC1086-4415110105

By:

Aggarwa, Nitin;
Qizhi Dai;
Walden, Eric A.

Publication type:

Article

Managing Customer Acquisition Risk Using Co-operative Databases.

Published in:

Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 39, doi. 10.1016/j.intmar.2014.09.002

By:

Hongju Liu;
Pancras, Joseph;
Houtz, Malcolm

Publication type:

Article

Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 209, doi. 10.1016/j.intmar.2010.01.001

By:

Even, Adir;
Shankaranarayanan, G.;
Beger, Paul D.

Publication type:

Article

Reversing the Logic: The Path to Profitability through Relationship Marketing.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 2, p. 147, doi. 10.1016/j.intmar.2009.02.003

By:

Kumar, V.;
Pozza, Ilaria Dalla;
Petersen, J. Andrew;
Shah, Denish

Publication type:

Article

Best face forward: Improving companies' service interfaces with customers.

Published in:

Journal of Interactive Marketing, 2005, v. 19, n. 4, p. 67, doi. 10.1002/dir.20050

By:

Rayport, Jeffrey F.;
Jaworski, Bernard J.;
Kyung, Ellie J.

Publication type:

Article

ABSTRACTS.

Published in:: 2003
Publication type:: Abstract

PREDICTIVE MODELING USING SEGMENTATION.

Published in:

Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 2, doi. 10.1002/dir.1007

By:

Levin, Nissan;
Zahavi, Jacob

Publication type:

Article

A STOCHASTIC RFM MODEL.

Published in:

Journal of Interactive Marketing, 1999, v. 13, n. 3, p. 2, doi. 10.1002/(SICI)1520-6653(199922)13:3<2::AID-DIR1>3.0.CO;2-H

By:

Colombo, Richard;
Jiang, Weina

Publication type:

Article

Boosting the Bottom Line With CRM.

Published in:: Marketing Health Services, 2002, v. 22, n. 3, p. 39
Publication type:: Article

The Changing Face of Pharmaceutical Advertising.

Published in:

Marketing Health Services, 2001, v. 21, n. 3, p. 27

By:

Weeks, William B.;
Wallace, Amy E.;
Kimberly, B. C. Surott

Publication type:

Article

Will Database Marketing Work in Health Care?

Published in:: 2001
Publication type:: Interview

Developing Customer Databases.

Published in:

Marketing Health Services, 2000, v. 20, n. 4, p. 10

By:

Rao, Sanjay K.;
Shenbaga, Samrat

Publication type:

Article

We're Missing the Boat in Database Marketing.

Published in:

Marketing Health Services, 1998, v. 18, n. 2, p. 39

By:

MacStravic, Scott

Publication type:

Article

Databases Put the Direct in Direct Marketing.

Published in:

Marketing Health Services, 1997, v. 17, n. 1, p. 4

By:

Klitsch, Jay

Publication type:

Article

On the multiple frontiers of extraction: excavating contemporary capitalism.

Published in:

Cultural Studies, 2017, v. 31, n. 2/3, p. 185, doi. 10.1080/09502386.2017.1303425

By:

Mezzadra, Sandro;
Neilson, Brett

Publication type:

Article

BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ, MARKA PERFORMANSI VE PAZAR PERFORMANSI İLİŞKİSİNİN İNCELENMESİ.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2013, v. 9, n. 19, p. 137, doi. 10.11122/ijmeb.2013.19.451

By:

ÇALIK, Metin;
ALTUNIŞIK, Remzi;
SÜTÜTEMIZ, Nihal

Publication type:

Article

Protein-ligand interaction databases: advanced tools to mine activity data and interactions on a structural level.

Published in:

WIREs: Computational Molecular Science, 2014, v. 4, n. 6, p. 562, doi. 10.1002/wcms.1192

By:

Inhester, Therese;
Rarey, Matthias

Publication type:

Article

A new class of information complexity (ICOMP) criteria with an application to customer profiling and segmentation.

Published in:

Istanbul University Journal of the School of Business Administration, 2010, v. 39, n. 2, p. 370

By:

Bozdogan, Hamparsum

Publication type:

Article

YOUR DATABASE: YOUR MARKETING ENGINE.

Published in:

Journal of the Australian Traditional Medicine Society, 2008, v. 14, n. 3, p. 165

By:

ROBERTSHAWE, PENNY

Publication type:

Article

SUGGESTED CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IMPLEMENTATION FOR BUSINESSES.

Published in:

E+M Economics & Management / E+M Ekonomie a Management, 2007, v. 2007, n. 4, p. 113

By:

Kozák, Vratislav

Publication type:

Article

Data-Mining Techniques for Supporting Merging Decisions.

Published in:

International Journal of Computers, Communications & Control, 2008, v. 3, n. 3, p. 322

By:

Hâncu, Lucian

Publication type:

Article

A Tools-Based Approach to Teaching Data Mining Methods.

Published in:

Journal of Information Technology Education: Research, 2010, v. 9, p. IIP1

By:

Jafar, Musa J.

Publication type:

Article

Enabling Customer Relationship Management: Multi-Channel Content Model and Management for Financial eServices.

Published in:

JMM: The International Journal on Media Management, 2001, v. 3, n. 2, p. 91, doi. 10.1080/14241270109389952

By:

Dennis Kundisch;
Peter Wolfersbergen;
Elisabeth Kloepfer

Publication type:

Article

SWEEPSTAKES PROMOTIONS TO BUILD DATABASE FOR PROMOTING INTERNATIONAL TOURISM DESTINATIONS.

Published in:

Tourism Analysis, 2008, v. 13, n. 2, p. 205, doi. 10.3727/108354208785664210

By:

PINAR, MUSA;
OZGUR, CEYHUN

Publication type:

Article

A Movie E-Shop Recommendation Model Based on Web Usage and Ontological Data.

Published in:

Journal of Electronic Commerce in Organizations, 2007, v. 5, n. 3, p. 17, doi. 10.4018/jeco.2007070102

By:

Aresti, Andreas;
Markellou, Penelope;
Mousouroul, Loanna;
Sirmakessis, Spiros;
Tsakalidis, Athanasios

Publication type:

Article

A Parallel Methodology for Reduction of Coupling in Distributed Business-to-Business E-Commerce Transactions.

Published in:

Journal of Electronic Commerce in Organizations, 2007, v. 5, n. 3, p. 52, doi. 10.4018/jeco.2007070104

By:

Orme, Anthony Mark;
Etzkorn, Let Ha H.

Publication type:

Article

Data mining feature selection for credit scoring models.

Published in:

Journal of the Operational Research Society, 2005, v. 56, n. 9, p. 1099, doi. 10.1057/palgrave.jors.2601976

By:

Liu, Y.;
Schumann, M.

Publication type:

Article

Relationship Marketing in Health Care.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 4, p. 42

By:

Wagner, Henry C.;
Fleming, David;
Mangold, W. GLynn;
LaForge, Raymond W.

Publication type:

Article

Taking the Direct Route.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 3, p. 22

By:

Peltier, James W.;
Kleimenhagen, Arno K.;
Naidu, G. M.

Publication type:

Article

"Database Marketing Targets Existing Patients"

Published in:

1990

By:

Grashof, John F.

Publication type:

Abstract

Video-streaming Records and the Video Privacy Protection Act: Broadening the Scope of Personally Identifiable Information to Include Unique Device Identifiers Disclosed with Video Titles.

Published in:

Chicago-Kent Law Review, 2016, v. 91, n. 2, p. 737

By:

Huffman, Gregory M.

Publication type:

Article

HIERARCHICAL ANALYSIS FOR DISCOVERING KNOWLEDGE IN LARGE DATABASES.

Published in:

Information Systems Management, 2004, v. 21, n. 1, p. 81, doi. 10.1201/1078/43877.21.1.20041201/78988.8

By:

Pai, Wen C.

Publication type:

Article

CUSTOMER RELATIONSHIP MANAGEMENT - A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGE.

Published in:

Business Management / Biznes Upravlenie, 2013, v. 23, n. 4, p. 53

By:

Goranova, Penka

Publication type:

Article

A Research of the Air Transport Market from Taipei to Vancouver.

Published in:

Marketing Review, 2005, v. 5, n. 3, p. 195, doi. 10.1362/146934705774538331

By:

Chiang Wen-Yu

Publication type:

Article