Works matching DE "CUSTOMER winback"
Results: 34
The balance of the impact of quality and recovery on satisfaction: the case of e-travel.
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- Total Quality Management & Business Excellence, 2013, v. 24, n. 11/12, p. 1390, doi. 10.1080/14783363.2013.799327
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Lojalių vartotojų galimos pakeitimo elgsenos formavimosi modelis.
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- Management of Organizations: Systematic Research, 2010, n. 53, p. 127
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Research of Factors Influencing Loyal Customer Switching Behaviour.
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- Management of Organizations: Systematic Research, 2009, n. 52, p. 153
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Service recovery expectation model - from the perspectives of consumers.
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- Service Industries Journal, 2010, v. 30, n. 6, p. 873, doi. 10.1080/02642060801935721
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Explaining consumer complaining behaviour in double deviation scenarios: the banking services.
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- Service Industries Journal, 2009, v. 29, n. 12, p. 1659, doi. 10.1080/02642060902793524
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Service failures and recovery strategies of chain restaurants in Taiwan.
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- Service Industries Journal, 2009, v. 29, n. 12, p. 1779, doi. 10.1080/02642060902793599
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How Have Restaurant Firms Responded to Food Safety Crises? Evidence From Media Coverage.
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- Journal of Foodservice Business Research, 2018, v. 21, n. 1, p. 83, doi. 10.1080/15378020.2017.1297922
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Locally Sourced Restaurant: Consumers Willingness to Pay.
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- Journal of Foodservice Business Research, 2018, v. 21, n. 1, p. 68, doi. 10.1080/15378020.2016.1276319
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Exploring the Impacts of McService on Customers’ Loyalty: An Emerging Market’s Perspective.
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- Journal of Foodservice Business Research, 2018, v. 21, n. 1, p. 55, doi. 10.1080/15378020.2016.1276318
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Maintaining Customer Loyalty.
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- Marketing Insights, 2014, v. 26, n. 1, p. 18
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An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry: A pitch.
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- Journal of Accounting & Management Information Systems / Contabilitate si Informatica de Gestiune, 2017, v. 16, n. 1, p. 199, doi. 10.24818/jamis.2017.01010
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A Defection Analysis of Lapsed Season Ticket Holders: A Consumer and Organizational Study.
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- Sport Marketing Quarterly, 2007, v. 16, n. 4, p. 218
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Effects of Theatrical Elements on Experiential Quality and Loyalty Intentions for Theme Parks.
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- Asia Pacific Journal of Tourism Research, 2008, v. 13, n. 2, p. 163, doi. 10.1080/10941660802048480
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- Article
The Genesis of Relationships: Boundary Spanners' Appraisals of the Career Entry Transition.
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- Journal of Relationship Marketing, 2004, v. 3, n. 2/3, p. 5, doi. 10.1300/J366v03n02_02
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Relationship Strategy, Effectiveness, and Responsiveness in Services Marketing.
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- Journal of Relationship Marketing, 2003, v. 2, n. 1/2, p. 3, doi. 10.1300/J366v02n01_02
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Interactivity Design as the Key to Managing Customer Relations in E-Commerce.
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- Journal of Relationship Marketing, 2002, v. 1, n. 3/4, p. 111, doi. 10.1300/J366v01n03_07
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Analyzing Relationships Using Macneil's and Menger's Approach to Exchanges.
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- Journal of Relationship Marketing, 2002, v. 1, n. 3/4, p. 95, doi. 10.1300/J366v01n03_06
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Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances.
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- Journal of Relationship Marketing, 2002, v. 1, n. 3/4, p. 3
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Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
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- Journal of Marketing, 2020, v. 84, n. 5, p. 117, doi. 10.1177/0022242920916733
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Regaining "Lost" Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer.
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- Journal of Marketing, 2015, v. 79, n. 4, p. 34, doi. 10.1509/jm.14.0107
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Boundary conditions of the effect of customer coproduction: the case of service failure.
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- Journal of Marketing Management, 2018, v. 34, n. 9/10, p. 705, doi. 10.1080/0267257X.2018.1474243
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Customer win-back: the role of attributions and perceptions in customers' willingness to return.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 218, doi. 10.1007/s11747-015-0453-6
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How to get lost customers back?
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 461, doi. 10.1007/s11747-007-0031-7
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A MANAGERIAL AND COST ACCOUNTING APPROACH OF CUSTOMER PROFITABILITY ANALYSIS.
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- Annals of the University of Oradea, Economic Science Series, 2010, v. 19, n. 1, p. 570
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Linking Perceptual and Behavioral Customer Metrics to Multiperiod Customer Profitability.
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- Journal of Service Research, 2008, v. 11, n. 1, p. 3, doi. 10.1177/1094670508319092
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An empirical investigation of the impact of communication timing on customer equity.
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- Journal of Interactive Marketing, 2008, v. 22, n. 1, p. 36, doi. 10.1002/dir.20103
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Influence of Perceived CSR Activities on Customer Loyalty: An Empirical Study on Leading Electronics Manufacturer of India.
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- Adhyayan: A Journal of Management Sciences, 2015, v. 5, n. 1, p. 1
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Types of Customer Relationship Ending Processes.
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- Journal of Marketing Management, 2004, v. 20, n. 9-10, p. 977, doi. 10.1362/0267257042405222
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The Customer Relationship Management Process: Its Measurement and Impact on Performance.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 293, doi. 10.1509/jmkr.41.3.293.35991
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Recapturing Lost Customers.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 31, doi. 10.1509/jmkr.41.1.31.25086
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Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 215, doi. 10.1509/jmkr.37.2.215.18729
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ASYMMETRY OF CUSTOMER LOSS AND RECOVERY UNDER ENDOGENOUS PARTNERSHIPS: THEORY AND EVIDENCE*.
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- International Economic Review, 2016, v. 57, n. 1, p. 3, doi. 10.1111/iere.12146
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Getting Lapsed Donors Back: An Empirical Investigation of Relationship Management in the Post-Termination Stage.
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- Journal of Nonprofit & Public Sector Marketing, 2014, v. 26, n. 2, p. 127, doi. 10.1080/10495142.2013.870436
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USING PREDICTIVE MODELING TO IMPROVE DIRECT MARKETING PERFORMANCE.
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- Economic Studies, 2013, v. 22, n. 3, p. 25
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- Article