Works matching DE "CUSTOMER winback"


Results: 34
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    How to get lost customers back?

    Published in:
    Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 461, doi. 10.1007/s11747-007-0031-7
    By:
    • Homburg, Christian;
    • Hoyer, Wayne D.;
    • Stock, Ruth Maria
    Publication type:
    Article
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    Recapturing Lost Customers.

    Published in:
    Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 31, doi. 10.1509/jmkr.41.1.31.25086
    By:
    • Thomas, Jacquelyn S.;
    • Blattberg, Robert C.;
    • Fox, Edward J.
    Publication type:
    Article
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