Found: 18
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Regaining "Lost" Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 34, doi. 10.1509/jm.14.0107
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- Article
A Defection Analysis of Lapsed Season Ticket Holders: A Consumer and Organizational Study.
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- Sport Marketing Quarterly, 2007, v. 16, n. 4, p. 218
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- Article
An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry: A pitch.
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- Journal of Accounting & Management Information Systems / Contabilitate si Informatica de Gestiune, 2017, v. 16, n. 1, p. 199, doi. 10.24818/jamis.2017.01010
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- Article
Linking Perceptual and Behavioral Customer Metrics to Multiperiod Customer Profitability.
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- Journal of Service Research, 2008, v. 11, n. 1, p. 3, doi. 10.1177/1094670508319092
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- Article
An empirical investigation of the impact of communication timing on customer equity.
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- Journal of Interactive Marketing, 2008, v. 22, n. 1, p. 36, doi. 10.1002/dir.20103
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- Article
Lojalių vartotojų galimos pakeitimo elgsenos formavimosi modelis.
- Published in:
- Management of Organizations: Systematic Research, 2010, n. 53, p. 127
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- Article
Research of Factors Influencing Loyal Customer Switching Behaviour.
- Published in:
- Management of Organizations: Systematic Research, 2009, n. 52, p. 153
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- Article
The Customer Relationship Management Process: Its Measurement and Impact on Performance.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 293, doi. 10.1509/jmkr.41.3.293.35991
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- Article
Recapturing Lost Customers.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 31, doi. 10.1509/jmkr.41.1.31.25086
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- Article
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 215, doi. 10.1509/jmkr.37.2.215.18729
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- Article
Influence of Perceived CSR Activities on Customer Loyalty: An Empirical Study on Leading Electronics Manufacturer of India.
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- Adhyayan: A Journal of Management Sciences, 2015, v. 5, n. 1, p. 1
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- Article
A MANAGERIAL AND COST ACCOUNTING APPROACH OF CUSTOMER PROFITABILITY ANALYSIS.
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- Annals of the University of Oradea, Economic Science Series, 2010, v. 19, n. 1, p. 570
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- Article
ASYMMETRY OF CUSTOMER LOSS AND RECOVERY UNDER ENDOGENOUS PARTNERSHIPS: THEORY AND EVIDENCE*.
- Published in:
- International Economic Review, 2016, v. 57, n. 1, p. 3, doi. 10.1111/iere.12146
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- Article
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
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- Journal of Marketing, 2020, v. 84, n. 5, p. 117, doi. 10.1177/0022242920916733
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- Article
USING PREDICTIVE MODELING TO IMPROVE DIRECT MARKETING PERFORMANCE.
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- Economic Studies, 2013, v. 22, n. 3, p. 25
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- Article
Customer win-back: the role of attributions and perceptions in customers' willingness to return.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 218, doi. 10.1007/s11747-015-0453-6
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- Article
How to get lost customers back?
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 461, doi. 10.1007/s11747-007-0031-7
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- Article
Maintaining Customer Loyalty.
- Published in:
- Marketing Insights, 2014, v. 26, n. 1, p. 18
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- Article