Works matching DE "CUSTOMER loyalty programs"

Results: 631

Emerging Trends and Technologies in Contemporary Marketing: Strategic Approaches for Enhanced Consumer Engagement.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 772

By:

Garg, Ankit;
Verma, Deepti;
Das, Sanghamitra;
Gaur, Manu Priya;
Srivastava, Jigisha;
Dwivedi, Prabhat Kr.

Publication type:

Article

SPOSOBY BUDOWANIA LOJALNOŚCI WŚRÓD KLIENTÓW W KANAŁACH DIGITAL.

Published in:

Management & Quality / Zarządzanie i Jakość, 2025, v. 7, n. 1, p. 37

By:

KLIŚ, Tomasz

Publication type:

Article

Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention.

Published in:

Service Industries Journal, 2012, v. 32, n. 6, p. 981, doi. 10.1080/02642069.2010.529133

By:

Shih, Tsui-Yii

Publication type:

Article

An integrated model of customer loyalty: an empirical examination in retailing practice.

Published in:

Service Industries Journal, 2009, v. 29, n. 3, p. 267, doi. 10.1080/02642060701842886

By:

Chen, Yen-Chun;
Shen, Yung-Cheng;
Liao, Shuling

Publication type:

Article

Exploring the determinants of E-loyalty among travel agencies.

Published in:

Service Industries Journal, 2008, v. 28, n. 2, p. 239, doi. 10.1080/02642060701842316

By:

Huang, Leo

Publication type:

Article

Relational Bonds and Customer's Trust and Commitment -- A Study on the Moderating Effects of Web Site Usage.

Published in:

Service Industries Journal, 2003, v. 23, n. 3, p. 103, doi. 10.1080/714005111

By:

Neng-Pai Lin;
Weng, James C. M.;
Yi-Ching Hsieh

Publication type:

Article

Relationship Marketing: The Importance of Customer-Perceived Service Quality in Retail Banking.

Published in:

Service Industries Journal, 1996, v. 16, n. 3, p. 287, doi. 10.1080/02642069600000029

By:

Holmlund, Maria;
Kock, Soren

Publication type:

Article

The Hidden Limitations of Tracking Research.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 16

By:

Seal, John;
Moody, Mark

Publication type:

Article

New factors of consumer behaviour in the context of business models used in retailing during the COVID-19 era.

Published in:

Forum Scientiae Oeconomia, 2022, v. 10, n. 3, p. 75, doi. 10.23762/FSO_VOL10_NO3_4

By:

KITA, PAVOL;
MACIEJEWSKI, GRZEGORZ;
ČVIRIK, MARIÁN;
MAZALÁNOVÁ, VERONIKA KITOVÁ

Publication type:

Article

أثر إدارة علاقات الزبائن في الميزة التنافسية للبنوك التجارية الجزائرية دراسة تطبيقية في مجموعة من البنوك على مستوى ولاية بسكرة.

Published in:

Economic & Managerial Researshes, 2022, v. 16, n. 1, p. 625

By:

راضية مغزي لعراف;
دريدي احلام;
شيماء قريشي

Publication type:

Article

From traditional roots to digital bytes: Can digitalizing ESG improves Ghanaian rural banks' brand equity through stakeholder engagement, and customer loyalty?

Published in:

Cogent Business & Management, 2023, v. 10, n. 2, p. 1, doi. 10.1080/23311975.2023.2232159

By:

Sarpong, Francis Atta;
Sappor, Peter;
Nyantakyi, George;
Ahakwa, Isaac;
Esther Agyeiwaa, Owusu;
Blandful Cobbinah, Benjamin

Publication type:

Article

Investigating the impact of Shari’ah perception on customer switching intentions: A study of Tak?ful and conventional insurance.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1261525

By:

Jamil, Hassan;
Akhter, Waheed;
Wright, Len Tiu

Publication type:

Article

LOGISTICS OUTSOURCING RELATIONSHIPS: CUSTOMER PERSPECTIVES.

Published in:

Journal of Business Logistics, 2003, v. 24, n. 1, p. 77, doi. 10.1002/j.2158-1592.2003.tb00033.x

By:

Knemeyer, A. Michael;
Corsi, Thomas M.;
Murphy, Paul R.

Publication type:

Article

Customer behavior across competitive loyalty programs.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 892, doi. 10.1007/s11747-023-00965-z

By:

Khodakarami, Farnoosh;
Andrew Petersen, J.;
Venkatesan, Rajkumar

Publication type:

Article

Defining, and understanding commitment to, activity streaks.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 531, doi. 10.1007/s11747-023-00944-4

By:

Weathers, Danny;
Poehlman, T. Andrew

Publication type:

Article

Personalized email marketing in loyalty programs: The role of multidimensional construal levels.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 196, doi. 10.1007/s11747-023-00927-5

By:

Zhang, Junzhou;
Liu-Thompkins, Yuping

Publication type:

Article

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 147, doi. 10.1007/s11747-021-00804-z

By:

Belli, Alex;
O'Rourke, Anne-Maree;
Carrillat, François A.;
Pupovac, Ljubomir;
Melnyk, Valentyna;
Napolova, Ekaterina

Publication type:

Article

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1132, doi. 10.1007/s11747-021-00782-2

By:

Nastasoiu, Alina;
Bendle, Neil T.;
Bagga, Charan K.;
Vandenbosch, Mark;
Navarro, Salvador

Publication type:

Article

Customer inertia marketing.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 350, doi. 10.1007/s11747-020-00744-0

By:

Henderson, Conor M.;
Steinhoff, Lena;
Harmeling, Colleen M.;
Palmatier, Robert W.

Publication type:

Article

An emerging theory of loyalty program dynamics.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 71, doi. 10.1007/s11747-020-00719-1

By:

Kim, Jisu J.;
Steinhoff, Lena;
Palmatier, Robert W.

Publication type:

Article

The effects of loyalty program introduction and design on short- and long-term sales and gross profits.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 640, doi. 10.1007/s11747-019-00652-y

By:

Chaudhuri, Malika;
Voorhees, Clay M.;
Beck, Jonathan M.

Publication type:

Article

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 438, doi. 10.1007/s11747-019-00635-z

By:

Dose, David B.;
Walsh, Gianfranco;
Beatty, Sharon E.;
Elsner, Ralf

Publication type:

Article

Understanding loyalty program effectiveness: managing target and bystander effects.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 88, doi. 10.1007/s11747-014-0405-6

By:

Steinhoff, Lena;
Palmatier, Robert

Publication type:

Article

Receiver responses to rewarded referrals: the motive inferences framework.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 669, doi. 10.1007/s11747-013-0327-8

By:

Verlegh, Peeter;
Ryu, Gangseog;
Tuk, Mirjam;
Feick, Lawrence

Publication type:

Article

Consequences of customer loyalty to the loyalty program and to the company.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 625, doi. 10.1007/s11747-011-0272-3

By:

Evanschitzky, Heiner;
Ramaseshan, B.;
Woisetschläger, David;
Richelsen, Verena;
Blut, Markus;
Backhaus, Christof

Publication type:

Article

The influence of redemption time frame on responses to incentives.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 3, p. 363, doi. 10.1007/s11747-010-0201-x

By:

Roehm, Michelle L.;
Roehm Jr., Harper A.

Publication type:

Article

Managing rewards to enhance relational worth.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 3, p. 341, doi. 10.1007/s11747-010-0206-5

By:

Melancon, Joanna Phillips;
Noble, Stephanie M.;
Noble, Charles H.

Publication type:

Article

An investigation of the cross-national determinants of customer satisfaction.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 2, p. 198, doi. 10.1007/s11747-010-0232-3

By:

Morgeson III, Forrest V.;
Mithas, Sunil;
Keiningham, Timothy L.;
Aksoy, Lerzan

Publication type:

Article

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.

Published in:

Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 604, doi. 10.1007/s11747-009-0165-x

By:

Daryanto, Ahmad;
Ruyter, Ko;
Wetzels, Martin;
Patterson, Paul

Publication type:

Article

Grocery retail loyalty program effects: self-selection or purchase behavior change?

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 345, doi. 10.1007/s11747-008-0123-z

By:

Meyer-Waarden, Lars;
Benavent, Christophe

Publication type:

Article

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty.

Published in:

Journal of the Academy of Marketing Science, 2003, v. 31, n. 3, p. 229, doi. 10.1177/0092070303031003002

By:

Youjae Yi;
Hoseong Jeon

Publication type:

Article

Reoperationalising the loyalty framework.

Published in:

Tourism & Hospitality Research, 2005, v. 5, n. 3, p. 199, doi. 10.1057/palgrave.thr.6040021

By:

Petrick, James F.

Publication type:

Article

CREATING LONG-TERM RELATIONS IN TRAVEL AGENCIES WITHIN PARTNERSHIP MARKETING.

Published in:

Economic Processes Management, 2015, n. 3, p. 56

By:

Izabella, Sowier-Kasprzyk

Publication type:

Article

FÊNIX SORRI - O CASO SMILES.

Published in:

Administração: Ensino e Pesquisa, 2019, v. 20, n. 2, p. 450, doi. 10.13058/raep.2019.v20n2.1536

By:

GUERREIRO, RAFAEL SILVA;
MEIRELLES, DIMÁRIA SILVA E;
DA MOTTA, ARTUR MACHADO;
DE PAULA, VÉRICA FREITAS;
DE PAULA, VERÔNICA FREITAS

Publication type:

Article

PREDICTING AUDIENCE COMPOSITION FOR NEW RELEASE MOVIES WITH LOYALTY PROGRAM DATA.

Published in:

Journal of Information Technology Management, 2017, v. 28, n. 3, p. 39

By:

INGLIS, KATHERINE GOFF;
ZOLFAGHARI, SAEED

Publication type:

Article

Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector.

Published in:

Journal of Sustainable Tourism, 2018, v. 26, n. 7, p. 1273, doi. 10.1080/09669582.2018.1447944

By:

Palacios-Florencio, Beatriz;
del Junco, Julio García;
Castellanos-Verdugo, Mario;
Rosa-Díaz, Isabel María

Publication type:

Article

DIRECT MARKETING APPROACHES IN INTERNET. CHALLENGES FOR PERSONALISATION, LOYALTY PROGRAMS AND LONG-TERM RELATIONSHIPS.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 18

By:

Mihaylova, Michaela

Publication type:

Article

EXAMINING LOYALTY REWARD PROGRAMS BY BRANDS THAT PARTNER WITH SPORTS TEAMS: A STUDY OF FRENCH CONSUMERS.

Published in:

Journal of Business & Behavioral Sciences, 2021, v. 33, n. 2, p. 103

By:

Loquier, Clara;
Dalakas, Vassilis

Publication type:

Article

The function of innovation culture in the success of new services.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 3, p. 392, doi. 10.1080/21639159.2021.1924818

By:

Raajpoot, Nusser;
Sharma, Arun

Publication type:

Article

Programas de Fidelização na Era Digital: Uma Análise Comportamental do Consumidor no Setor de Restaurantes.

Published in:

Future Studies Research Journal: Trends & Strategies, 2018, v. 10, n. 1, p. 160

By:

Lopes Correia, Roberto Ilidio;
Pinheiro Rizzi, Julia;
Senna, Henrique;
de Paula Florencio, Guilherme

Publication type:

Article

Effect of Store Attributes on Behavioural Loyalty of Loyalty Program Members: Evidence from Organized Apparel Stores.

Published in:

Khoj Journal of Indian Management Research & Practices, 2016, p. 152

By:

Kumar, Santosh;
Zohair, Mohammad

Publication type:

Article

CREATING VALUE THROUGH CUSTOMER RELATIONSHIP MANAGEMENT IN THE AUTOMOTIVE INDUSTRY IN INDIA.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2020, v. 11, n. 9, p. 13

By:

SAHA, PRIYA;
SHARMA, ARUNA

Publication type:

Article

The Corporation and the State Against the Public.

Published in:

Challenge (05775132), 2012, v. 55, n. 3, p. 137, doi. 10.2753/0577-5132550307

By:

Sharpe, Mike

Publication type:

Article

Consommation sous surveillance : le biopouvoir des programmes de idélisation.

Published in:

Swiss Journal of Sociology / Schweizerische Zeitschrift für Soziologie, 2014, v. 40, n. 3, p. 475

By:

Coll, Sami

Publication type:

Article

Influential Article Review - Local Business Marketing and Social Media Tactics.

Published in:

Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 48

By:

Greer, Van;
Glover, Ramiro;
Hayes, Saul

Publication type:

Article

EMERGENCE OF RELATIONSHIP PARADIGM IN MARKETING.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 548

By:

TRIF, Simona-Mihaela

Publication type:

Article

An Empirical Study on the Impact of Passenger Loyalty Program on Passenger Retention with Reference to Air India.

Published in:

Productivity, 2021, v. 62, n. 1, p. 96, doi. 10.32381/PROD.2021.62.01.10

By:

SURESH, N. V.;
BHAVADHARANI, S.

Publication type:

Article

The Effects of Severity of Failure and Customer Loyalty on Service Recovery Strategies.

Published in:

Production & Operations Management, 2004, v. 13, n. 4, p. 307, doi. 10.1111/j.1937-5956.2004.tb00220.x

By:

Craighead, Christopher W.;
Karwan, Kirk R.;
Miller, Janis L.

Publication type:

Article

MÜSTERİ SADÂKAT PROGRAMLARI: PAZARLAMA YAZININDA BAKIŞ AÇILARI VE GENEL BAĞLAM.

Published in:

Balikesir University Journal of Social Sciences Institute, 2009, v. 12, n. 21, p. 116

By:

Yenido&#x011Fan, Tuğba Gürçaylilar

Publication type:

Article

Customer Retention Strategies of Fast-Food Outlets in South Africa: A Focus on Kentucky Fried Chicken (KFC), Nando's, and Steers.

Published in:

Journal of African Business, 2009, v. 10, n. 2, p. 235, doi. 10.1080/15228910802479521

By:

Roberts-Lombard, Mornay

Publication type:

Article