Works matching DE "CUSTOMER loyalty programs"


Results: 631
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    Customer inertia marketing.

    Published in:
    Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 350, doi. 10.1007/s11747-020-00744-0
    By:
    • Henderson, Conor M.;
    • Steinhoff, Lena;
    • Harmeling, Colleen M.;
    • Palmatier, Robert W.
    Publication type:
    Article
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    An emerging theory of loyalty program dynamics.

    Published in:
    Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 71, doi. 10.1007/s11747-020-00719-1
    By:
    • Kim, Jisu J.;
    • Steinhoff, Lena;
    • Palmatier, Robert W.
    Publication type:
    Article
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    Managing rewards to enhance relational worth.

    Published in:
    Journal of the Academy of Marketing Science, 2011, v. 39, n. 3, p. 341, doi. 10.1007/s11747-010-0206-5
    By:
    • Melancon, Joanna Phillips;
    • Noble, Stephanie M.;
    • Noble, Charles H.
    Publication type:
    Article
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    FÊNIX SORRI - O CASO SMILES.

    Published in:
    Administração: Ensino e Pesquisa, 2019, v. 20, n. 2, p. 450, doi. 10.13058/raep.2019.v20n2.1536
    By:
    • GUERREIRO, RAFAEL SILVA;
    • MEIRELLES, DIMÁRIA SILVA E;
    • DA MOTTA, ARTUR MACHADO;
    • DE PAULA, VÉRICA FREITAS;
    • DE PAULA, VERÔNICA FREITAS
    Publication type:
    Article
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