Works matching DE "CUSTOMER lifetime value"

Results: 339

Innovation in Marketing Strategy: A Customer Lifetime Value Approach.

Published in:

Journal of Business & Management, 2019, v. 25, n. 2, p. 71, doi. 10.1504/jbm.2019.141272

By:

Baidya, Mehir Kumar;
Maity, Bipasha;
Ghose, Kamal

Publication type:

Article

Implementation of Chrun Rate Prediction System using Machine Learning.

Published in:

Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 1, Part 1, p. 1031

By:

M, Veena Mohan;
Vanamala, C. K.

Publication type:

Article

Designing for Future Adopters.

Published in:

Touchpoint, 2025, v. 16, n. 1, p. 100, doi. 10.30819/touchpoint.16-1.21

By:

Dias, Ryan

Publication type:

Article

Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value.

Published in:

Journal of Management Information Systems, 2023, v. 40, n. 2, p. 470, doi. 10.1080/07421222.2023.2196778

By:

Jabr, Wael;
Ghoshal, Abhijeet;
Cheng, Yichen;
Pavlou, Paul

Publication type:

Article

Effect of Friends' Churn on Consumer Behavior in Mobile Networks.

Published in:

Journal of Management Information Systems, 2020, v. 37, n. 2, p. 355, doi. 10.1080/07421222.2019.1598683

By:

Ferreira, Pedro;
Telang, Rahul;
De Matos, Miguel Godinho

Publication type:

Article

Editorial Introduction.

Published in:

Journal of Management Information Systems, 2020, v. 37, n. 2, p. 351, doi. 10.1080/07421222.2019.1598682

By:

Zwass, Vladimir

Publication type:

Article

Effect of Friends' Churn on Consumer Behavior in Mobile Networks.

Published in:

Journal of Management Information Systems, 2019, v. 36, n. 2, p. 355, doi. 10.1080/07421222.2019.1598683

By:

Ferreira, Pedro;
Telang, Rahul;
De Matos, Miguel Godinho

Publication type:

Article

Editorial Introduction.

Published in:

2019

By:

Zwass, Vladimir

Publication type:

Editorial

Valence- and Arousal-Focused Emotional Clusters among Highly-Satisfied Customers.

Published in:

Journal of Managerial Issues, 2015, v. 27, n. 1-4, p. 43

By:

Bindroo, Vishal;
Pillai, Rajani Ganesh;
Arnold, Mark J.

Publication type:

Article

INDIAN PARENTS' PERSPECTIVE TOWARDS BRAND LOYALTY AND KIDS' WEAR SAFETY.

Published in:

BVIMSR Journal of Management Research, 2015, v. 7, n. 2, p. 91

By:

Kothari, Vasant;
Mathews, Soney

Publication type:

Article

Modeling Customer Lifetime Value Under Uncertain Environment.

Published in:

Neutrosophic Sets & Systems, 2021, v. 39, p. 10

By:

AboElHamd, Eman;
Abdel-Basset, Mohamed;
Shamma, Hamed M.;
Saleh, Mohamed;
El-Khodary, Ihab

Publication type:

Article

Churn Analysis of a Product of Application Search in Mobile Platform.

Published in:

Economy Informatics, 2013, v. 13, n. 1, p. 5

By:

SZŰCS, Gábor;
KISS, Attila

Publication type:

Article

Indonesian pharmacy retailer segmentation using recency frequency monetary-location model and ant K-means algorithm.

Published in:

International Journal of Electrical & Computer Engineering (2088-8708), 2022, v. 12, n. 6, p. 6132, doi. 10.11591/ijece.v12i6.pp6132-6139

By:

Palupi, Ghea Sekar;
Fakhruzzaman, Muhammad Noor

Publication type:

Article

Seeding, Referral, and Recommendation: CREATING PROFITABLE WORD-OF-MOUTH PROGRAMS.

Published in:

California Management Review, 2017, v. 59, n. 2, p. 68, doi. 10.1177/0008125617697943

By:

Haenlein, Michael;
Libai, Barak

Publication type:

Article

ANÁLISE DO CONTRASTE DA PENALIDADE E DA RECOMPENSA (PRC): identificando atributos de qualidade em serviços de academias.

Published in:

Revista Eletrônica de Ciência Administrativa, 2011, v. 10, n. 1, p. 140, doi. 10.5329/RECADM.20111001010

By:

Tibola, Jucelia Appio;
Silva, Aletéia;
Vieira, Valter Afonso;
Tontini, Gérson

Publication type:

Article

Customer Analytics in Performance Measurement and Reporting Systems.

Published in:

2024

By:

Bonacchi, Massimiliano;
Perego, Paolo

Publication type:

Literature Review

INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING - A LITERATURE REVIEW.

Published in:

2021

By:

POPA, Adela-Laura;
SASU, Dinu Vlad;
TARCZA, Teodora Mihaela

Publication type:

Literature Review

THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS.

Published in:

Annals of the University of Oradea, Economic Science Series, 2009, v. 18, n. 4, p. 737

By:

Ioan, Moisescu Ovidiu

Publication type:

Article

STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC.

Published in:

Annals of the University of Oradea, Economic Science Series, 2009, v. 18, n. 4, p. 685

By:

Călin, Gurău

Publication type:

Article

Blowing the Whistle on Bad Profits.

Published in:

Strategic Finance, 2006, v. 88, n. 2, p. 8

By:

Reichheld, Fred;
Markey, Rob

Publication type:

Article

The role of ABM in measuring customer value. PART TWO.

Published in:

Strategic Finance, 2001, v. 82, n. 10, p. 44

By:

Ness, Joseph A.;
Schroeck, Michael J.;
Letendre, Rick A.;
Douglas, Willmar J.

Publication type:

Article

The role of ABM in measuring customer value. PART ONE.

Published in:

Strategic Finance, 2001, v. 82, n. 9, p. 32

By:

Ness, Joseph A.;
Schroeck, Michael J.;
Letendre, Rick A.;
Douglas, Willmar J.

Publication type:

Article

The management of customer relationships as assets in the retail banking sector.

Published in:

Journal of Strategic Marketing, 2011, v. 19, n. 1, p. 105, doi. 10.1080/0965254X.2010.537766

By:

Persson, Andreas

Publication type:

Article

Creating and capturing value in KAM relationships.

Published in:

Journal of Strategic Marketing, 2007, v. 15, n. 5, p. 403, doi. 10.1080/09652540701726850

By:

Ryals, LynetteJ.;
Holt, Sue

Publication type:

Article

A typology of customer lifetime values in buyer-seller relationships.

Published in:

Journal of Strategic Marketing, 2007, v. 15, n. 5, p. 441, doi. 10.1080/09652540701726819

By:

Roemer, Ellen

Publication type:

Article

The contagion of neurologic Immersion predicts retail purchases.

Published in:

Frontiers in Neuroscience, 2025, p. 1, doi. 10.3389/fnins.2025.1533784

By:

Rancati, Gaia;
Ghosh, Kankana;
Barraza, Jorge;
Zak, Paul J.

Publication type:

Article

Effects of young consumers’ self-concept on hedonic/utilitarian attitudes towards what is ‘cool’.

Published in:

International Journal of Fashion Design, Technology & Education, 2014, v. 7, n. 3, p. 163, doi. 10.1080/17543266.2014.942891

By:

Noh, Mijeong;
Mosier, Jon

Publication type:

Article

Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation.

Published in:

INFORMS Transactions on Education, 2008, v. 9, n. 1, p. 1, doi. 10.1287/ited.1080.0014

By:

Ansari, Shahid;
Nanni, Alfred J.;
Pachamanova, Dessislava A.;
Kopcso, David P.

Publication type:

Article

20 AÑOS DESPUÉS: RETORNO SOBRE EL MARKETING Y SU VIGENCIA COMO HERRAMIENTA PARA EVALUAR LAS ESTRATEGIAS DEL FUTURO.

Published in:

2024

By:

Castillo-Alarcón, Rony

Publication type:

Literature Review

Customer segmentation model based on value generation for marketing strategies formulation.

Published in:

Estudios Gerenciales, 2014, v. 30, n. 130, p. 25, doi. 10.1016/j.estger.2014.02.005

By:

Cuadros, Alvaro Julio;
Domínguez, Victoria Eugenia

Publication type:

Article

When social intrusiveness depletes customer value: A balanced perspective on the agency of simultaneous sharers in a commercial sharing experience.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1082, doi. 10.1002/mar.21258

By:

Simon, Françoise;
Roederer, Claire

Publication type:

Article

The influence of in‐store personnel on online store value: An analogical transfer perspective.

Published in:

Psychology & Marketing, 2019, v. 36, n. 3, p. 161, doi. 10.1002/mar.21172

By:

Verhagen, Tibert;
Dolen, Willemijn;
Merikivi, Jani

Publication type:

Article

Understanding Luxury Disposition.

Published in:

Psychology & Marketing, 2015, v. 32, n. 4, p. 467, doi. 10.1002/mar.20792

By:

Lee, Miah;
Ko, Eunju;
Lee, Seulgi;
Kim, Kyulim

Publication type:

Article

Customer Lifetime Value Models for Decision Support.

Published in:

Data Mining & Knowledge Discovery, 2003, v. 7, n. 3, p. 321, doi. 10.1023/A:1024036305874

By:

Rosset, Saharon;
Neumann, Einat;
Eick, Uri;
Vatnik, Nurit

Publication type:

Article

The impact of customer value elements in building customer life value - study of convenient sample of smartphone users in algeria.

Published in:

Strategy & Development Review, 2021, v. 11, n. 4, p. 511

By:

Hamid, Fechit;
Kamel, Mouloudj

Publication type:

Article

Understanding the Impact of Customer Demographics on the Lifetime Value of Small Business Customers.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2025, v. 52, n. 1, p. 80, doi. 10.1177/09708464251325985

By:

Bhattacharyya, Sharmistha;
Sarma, Mrinmoy Kumar

Publication type:

Article

Customer Behaviour and B2C Client Segmentation in Data-Driven Society.

Published in:

International Advances in Economic Research, 2020, v. 26, n. 3, p. 325, doi. 10.1007/s11294-020-09799-9

By:

Jílková, Petra

Publication type:

Article

PATIENT SEGMENTATION BASED ON CUSTOMER LIFETIME VALUE ANALYSIS USING RECENCY, FREQUENCY, MONETARY AND INTERPURCHASE TIME MODELS.

Published in:

IPTEK The Journal for Technology & Science, 2024, v. 35, n. 1, p. 30, doi. 10.12962/j20882033.v35i1.20162

By:

Shodikin, Mohamad;
Fatichah, Chastine;
Taniasari, Nungky

Publication type:

Article

The past, present, and future of customer management.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 125, doi. 10.1007/s11002-020-09525-9

By:

Oblander, Elliot Shin;
Gupta, Sunil;
Mela, Carl F.;
Winer, Russell S.;
Lehmann, Donald R.

Publication type:

Article

When is the best time to reactivate your inactive customers?

Published in:

Marketing Letters, 2015, v. 26, n. 1, p. 81, doi. 10.1007/s11002-013-9269-7

By:

Ma, Shaohui;
Tan, Hui;
Shu, Fang

Publication type:

Article

Müşteri Değerinin, Müşteri Tatmini, Marka Sadakati ve Müşteri İlişkileri Yönetimi Performansı Üzerindeki Etkilerinin İncelenmesine Yönelik Bir Araştırma.

Published in:

Business & Economics Research Journal, 2013, v. 4, n. 2, p. 37

By:

Onaran, Berrin;
Atıl Bulut, Zeki;
Özmen, Alparslan

Publication type:

Article

Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns.

Published in:

Neural Computing & Applications, 2015, v. 26, n. 1, p. 131, doi. 10.1007/s00521-014-1703-0

By:

Moro, Sérgio;
Cortez, Paulo;
Rita, Paulo

Publication type:

Article

Correction to: A high-performance turnkey system for customer lifetime value prediction in retail brands.

Published in:

2024

By:

Yan, Yan;
Resnick, Nicholas

Publication type:

Correction Notice

A high-performance turnkey system for customer lifetime value prediction in retail brands: Forthcoming in quantitative marketing and economics.

Published in:

Quantitative Marketing & Economics, 2024, v. 22, n. 2, p. 169, doi. 10.1007/s11129-023-09272-x

By:

Yan, Yan;
Resnick, Nicholas

Publication type:

Article

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity.

Published in:

Quantitative Marketing & Economics, 2014, v. 12, n. 3, p. 305, doi. 10.1007/s11129-014-9148-4

By:

Karvanen, Juha;
Rantanen, Ari;
Luoma, Lasse

Publication type:

Article

Moving from customer lifetime value to customer equity.

Published in:

Quantitative Marketing & Economics, 2009, v. 7, n. 3, p. 289, doi. 10.1007/s11129-009-9067-y

By:

Drèze, Xavier;
Bonfrer, André

Publication type:

Article

A generalized framework for estimating customer lifetime value when customer lifetimes are not observed.

Published in:

Quantitative Marketing & Economics, 2009, v. 7, n. 2, p. 181, doi. 10.1007/s11129-009-9065-0

By:

Singh, Siddharth;
Borle, Sharad;
Jain, Dipak

Publication type:

Article

Modeling CLV: A test of competing models in the insurance industry.

Published in:

Quantitative Marketing & Economics, 2007, v. 5, n. 2, p. 163, doi. 10.1007/s11129-006-9016-y

By:

Donkers, Bas;
Verhoef, Peter;
Jong, Martijn

Publication type:

Article

Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance.

Published in:

Journal of Service Research, 2024, v. 27, n. 4, p. 497, doi. 10.1177/10946705241253993

By:

Andreassen, Tor W.

Publication type:

Article

Driving Retail Cross-Selling.

Published in:

Journal of Service Research, 2023, v. 26, n. 2, p. 212, doi. 10.1177/10946705221087399

By:

Xu, Angela J.;
Loi, Raymond;
Chow, Cheris W. C.;
Lin, Vicky S. Z.

Publication type:

Article