Works matching DE "CUSTOMER lifetime value"
Results: 320
RELATIONSHIP MARKETING AND THE MARKETING PRODUCTIVITY PARADIGM.
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- Journal of Developing Areas, 2017, v. 51, n. 1, p. 423, doi. 10.1353/jda.2017.0025
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- Article
Brand Equity, Brand Preference, and Purchase Intent.
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- Journal of Advertising, 1995, v. 24, n. 3, p. 25, doi. 10.1080/00913367.1995.10673481
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Applying Customer Lifetime Value to Major League Baseball Season Tickets.
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- Journal of Applied Sport Management, 2017, v. 9, n. 2, p. 37, doi. 10.18666/JASM-2017-V9-I2-8067
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- Article
Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets.
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- Journal of Industrial & Management Optimization, 2022, v. 18, n. 5, p. 3263, doi. 10.3934/jimo.2021112
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- Article
From the Editor.
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- Marketing Education Review, 2017, v. 27, n. 1, p. 1, doi. 10.1080/10528008.2017.1292724
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- Article
The Confusion About CLV in Case-Based Teaching Materials.
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- Marketing Education Review, 2017, v. 27, n. 1, p. 27, doi. 10.1080/10528008.2016.1255561
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- Article
Churn Analysis of a Product of Application Search in Mobile Platform.
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- Economy Informatics, 2013, v. 13, n. 1, p. 5
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- Article
Compensation, Ethical Sales Behavior and Customer Lifetime Value.
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- Compensation & Benefits Review, 2014, v. 46, n. 4, p. 204, doi. 10.1177/0886368714560286
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The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China.
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- Information Technology & Management, 2015, v. 16, n. 4, p. 273, doi. 10.1007/s10799-014-0200-6
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- Article
Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study.
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- Information Technology & Management, 2012, v. 13, n. 4, p. 281, doi. 10.1007/s10799-012-0132-y
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- Article
How Does Each ESG Dimension Predict Customer Lifetime Value by Segments? Evidence from U.S. Industrial and Technological Industries.
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- Sustainability (2071-1050), 2023, v. 15, n. 8, p. 6907, doi. 10.3390/su15086907
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- Article
The Impact of Customer Participation on Customer Value: Does Customer Resource and Regulatory Focus Matter?
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- Sustainability (2071-1050), 2022, v. 14, n. 24, p. 16685, doi. 10.3390/su142416685
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- Article
How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review.
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- Sustainability (2071-1050), 2022, v. 14, n. 24, p. 16541, doi. 10.3390/su142416541
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- Article
Applied Big Data Analysis to Build Customer Product Recommendation Model.
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- Sustainability (2071-1050), 2021, v. 13, n. 9, p. 4985, doi. 10.3390/su13094985
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- Article
From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 156, doi. 10.1177/1094670506293569
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- Article
Modeling Customer Lifetime Value.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 139, doi. 10.1177/1094670506293810
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- Article
Linking Brand Equity to Customer Equity.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563
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- Article
Managing Customers for Value: An Overview and Research Agenda.
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- Journal of Service Research, 2006, v. 9, n. 2, p. 87, doi. 10.1177/1094670506293558
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The Future of Branding.
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- 2018
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- Book Review
PREDICTING CUSTOMER LIFETIME VALUE FOR HYPERMARKET PRIVATE LABEL PRODUCTS.
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- Journal of Business Economics & Management, 2017, v. 18, n. 4, p. 619, doi. 10.3846/16111699.2017.1308879
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- Article
When social intrusiveness depletes customer value: A balanced perspective on the agency of simultaneous sharers in a commercial sharing experience.
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- Psychology & Marketing, 2019, v. 36, n. 11, p. 1082, doi. 10.1002/mar.21258
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- Article
The influence of in‐store personnel on online store value: An analogical transfer perspective.
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- Psychology & Marketing, 2019, v. 36, n. 3, p. 161, doi. 10.1002/mar.21172
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- Article
Understanding Luxury Disposition.
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- Psychology & Marketing, 2015, v. 32, n. 4, p. 467, doi. 10.1002/mar.20792
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- Article
Creating value through returns management: Exploring the marketing–operations interface
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- Journal of Operations Management, 2011, v. 29, n. 5, p. 391, doi. 10.1016/j.jom.2010.11.004
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- Article
Customer assets and customer equity: Management and measurement issues.
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- Marketing Theory, 2010, v. 10, n. 4, p. 417, doi. 10.1177/1470593110382828
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- Article
OPTIMAL SERVICE SPEEDS IN A COMPETITIVE ENVIRONMENT.
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- Management Science, 1992, v. 38, n. 8, p. 1154, doi. 10.1287/mnsc.38.8.1154
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- Article
PRICING AND CAPACITY DECISIONS FOR A SERVICE FACILITY: STABILITY AND MULTIPLE LOCAL OPTIMA.
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- Management Science, 1992, v. 38, n. 8, p. 1121, doi. 10.1287/mnsc.38.8.1121
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- Article
釋放顧客終身價值的潛能: 全面性的回顧與應用框架.
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- Journal of Management & Business Research (2521-4306), 2024, v. 41, n. 3, p. 387, doi. 10.6504/JMBR.202409_41(3).0005
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- Article
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value.
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- Journal of Management Information Systems, 2023, v. 40, n. 2, p. 470, doi. 10.1080/07421222.2023.2196778
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- Article
Effect of Friends' Churn on Consumer Behavior in Mobile Networks.
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- Journal of Management Information Systems, 2020, v. 37, n. 2, p. 355, doi. 10.1080/07421222.2019.1598683
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- Article
Editorial Introduction.
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- Journal of Management Information Systems, 2020, v. 37, n. 2, p. 351, doi. 10.1080/07421222.2019.1598682
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- Article
Effect of Friends' Churn on Consumer Behavior in Mobile Networks.
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- Journal of Management Information Systems, 2019, v. 36, n. 2, p. 355, doi. 10.1080/07421222.2019.1598683
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- Article
Editorial Introduction.
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- 2019
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- Editorial
Modeling Customer Lifetime Value Under Uncertain Environment.
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- Neutrosophic Sets & Systems, 2021, v. 39, p. 10
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- Article
strategic partners.
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- Financial Executive, 2003, v. 19, n. 8, p. 61
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- Article
Birth of Salesman.
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- Financial Executive, 1999, v. 15, n. 1, p. 51
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Marketers' Methodologies for Valuing Brand Equity: Insights into Accounting for Intangible Assets.
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- CPA Journal, 2017, v. 87, n. 7, p. 58
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- Article
Müşteri Değerinin, Müşteri Tatmini, Marka Sadakati ve Müşteri İlişkileri Yönetimi Performansı Üzerindeki Etkilerinin İncelenmesine Yönelik Bir Araştırma.
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- Business & Economics Research Journal, 2013, v. 4, n. 2, p. 37
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- Article
The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value.
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- Accounting Review, 2017, v. 92, n. 3, p. 31, doi. 10.2308/accr-51554
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- Article
Beş Yıldılı Termal Otel İşletmesi Yöneticilerinin Müsteri Degeri Algılarının Belirlenmesi: Afyonkarahisar' da Bir Uygulama.
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- Journal of Management & Economics / Yönetim ve Ekonomi, 2010, v. 17, n. 1, p. 69
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- Article
Customer Satisfaction and Loyalty to British Supermarkets.
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- Journal of Food Products Marketing, 2007, v. 13, n. 2, p. 19, doi. 10.1300/J038v13n02_02
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- Article
A Low-Overhead Cooperative Retransmission Scheme for IR-UWB Networks.
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- Research Letters in Communications, 2008, p. 1, doi. 10.1155/2008/291858
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- Article
Impact of Bimodal Traffic on Latency in Optical Burst Switching Networks.
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- Research Letters in Communications, 2008, p. 1, doi. 10.1155/2008/175359
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- Article
The influence of customer value on word of mouth: a study of the financial services company in Brazil.
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- Revista Brasileira de Gestão de Negócios, 2018, v. 20, n. 2, p. 210, doi. 10.7819/rbgn.v20i2.3798
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- Article
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.
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- Journal of Supply Chain Management, 2012, v. 48, n. 2, p. 75, doi. 10.1111/j.1745-493X.2011.03260.x
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- Article
CONSUMER VALUATION MODEL IN THE CONTEXT OF RELATIONSHIP MARKETING.
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- Economics / Ekonomika, 2009, v. 87, p. 7, doi. 10.15388/Ekon.2009.0.1048
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- Article
Tools for Understanding and Monetizing Data.
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- Pro Ligno, 2021, v. 17, n. 3, p. 43
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- Article
Modeling and simulation of customer dissatisfaction, worker unpunctuality and tolerance to delay in make-to-order supply chains measured through customer lifetime value performance.
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- Ingeniería y Universidad, 2018, v. 22, n. 2, p. 70, doi. 10.11144/Javeriana.iyu22-2.mscd
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- Article
CUSTOMER LIFETIME VALUE: A REVIEW.
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- Social Behavior & Personality: an international journal, 2012, v. 40, n. 7, p. 1057, doi. 10.2224/sbp.2012.40.7.1057
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- Article
EXPLORING THE RELATIONSHIP BETWEEN CUSTOMER-RELATED MEASURES AND SHAREHOLDER VALUE.
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- Social Behavior & Personality: an international journal, 2010, v. 38, n. 5, p. 647, doi. 10.2224/sbp.2010.38.5.647
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- Article