Works matching DE "CUSTOMER lifetime value"

Results: 333

AI-driven churn prediction in subscription services: addressing economic metrics, data transparency, and customer interdependence.

Published in:

Neural Computing & Applications, 2025, v. 37, n. 14, p. 8651, doi. 10.1007/s00521-025-11027-6

By:

Talaat, Fatma M.;
Aljadani, Abdussalam

Publication type:

Article

RELATIONSHIP MARKETING AND THE MARKETING PRODUCTIVITY PARADIGM.

Published in:

Journal of Developing Areas, 2017, v. 51, n. 1, p. 423, doi. 10.1353/jda.2017.0025

By:

Rasul, Tareq

Publication type:

Article

Applying Customer Lifetime Value to Major League Baseball Season Tickets.

Published in:

Journal of Applied Sport Management, 2017, v. 9, n. 2, p. 37, doi. 10.18666/JASM-2017-V9-I2-8067

By:

Drea, John T.;
Marlow, Lucas;
Mense, Lauren K.

Publication type:

Article

From the Editor.

Published in:

Marketing Education Review, 2017, v. 27, n. 1, p. 1, doi. 10.1080/10528008.2017.1292724

By:

Tanner, John F. (Jeff)

Publication type:

Article

The Confusion About CLV in Case-Based Teaching Materials.

Published in:

Marketing Education Review, 2017, v. 27, n. 1, p. 27, doi. 10.1080/10528008.2016.1255561

By:

Bendle, Neil T.;
Bagga, Charan K.

Publication type:

Article

strategic partners.

Published in:: Financial Executive, 2003, v. 19, n. 8, p. 61
Publication type:: Article

Birth of Salesman.

Published in:

Financial Executive, 1999, v. 15, n. 1, p. 51

By:

Gray, Carol Lippert

Publication type:

Article

THE DESIGNING OF CUSTOMER MANAGEMENT STRATEGIES USING ICT TOOLS IN PURE JATOMI.

Published in:

Business Informatics / Informatyka Ekonomiczna, 2014, v. 4, n. 34, p. 85, doi. 10.15611/ie.2014.4.09

By:

Idzikowski, Wojciech;
Cieśliński, Wojciech B.

Publication type:

Article

A DUAL PERSPECTIVE OF VALUE IN A BUNDLE OF PRODUCT AND SERVICE.

Published in:

Management & Production Engineering Review (MPER), 2017, v. 8, n. 4, p. 27, doi. 10.1515/mper-2017-0034

By:

Safarpour, Niusha;
Sillanpää, Ilkka

Publication type:

Article

Performance management using a value-based customer-centered model.

Published in:

International Journal of Production Research, 2015, v. 53, n. 18, p. 5472, doi. 10.1080/00207543.2015.1026613

By:

Abdolvand, Neda;
Albadvi, Amir;
Aghdasi, Mohammad

Publication type:

Article

Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns.

Published in:

Neural Computing & Applications, 2015, v. 26, n. 1, p. 131, doi. 10.1007/s00521-014-1703-0

By:

Moro, Sérgio;
Cortez, Paulo;
Rita, Paulo

Publication type:

Article

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 17/18, p. 1670, doi. 10.1080/0267257X.2016.1260043

By:

Carr, Anthony;
Drennan, Judy;
Andrews, Lynda

Publication type:

Article

CUSTOMER LIFETIME VALUE: A REVIEW.

Published in:

Social Behavior & Personality: an international journal, 2012, v. 40, n. 7, p. 1057, doi. 10.2224/sbp.2012.40.7.1057

By:

Wen Chang;
Chen Chang;
Qianpin Li

Publication type:

Article

EXPLORING THE RELATIONSHIP BETWEEN CUSTOMER-RELATED MEASURES AND SHAREHOLDER VALUE.

Published in:

Social Behavior & Personality: an international journal, 2010, v. 38, n. 5, p. 647, doi. 10.2224/sbp.2010.38.5.647

By:

QIANPIN LI

Publication type:

Article

PREDICTING CUSTOMER LIFETIME VALUE FOR HYPERMARKET PRIVATE LABEL PRODUCTS.

Published in:

Journal of Business Economics & Management, 2017, v. 18, n. 4, p. 619, doi. 10.3846/16111699.2017.1308879

By:

Hsin-Hui LIN;
Hsien-Ta LI;
Yi-Shun WANG;
TSENG, Timmy H.;
Ya-Ling KAO;
Min-Yi WU

Publication type:

Article

Customer segmentation model based on value generation for marketing strategies formulation.

Published in:

Estudios Gerenciales, 2014, v. 30, n. 130, p. 25, doi. 10.1016/j.estger.2014.02.005

By:

Cuadros, Alvaro Julio;
Domínguez, Victoria Eugenia

Publication type:

Article

On the customer lifetime value: a mathematical perspective.

Published in:

Computational Management Science, 2016, v. 13, n. 4, p. 521, doi. 10.1007/s10287-016-0266-1

By:

Ferrentino, R.;
Cuomo, M.;
Boniello, C.

Publication type:

Article

Defining Event Marketing as Engagement-Driven Marketing Communication.

Published in:

2022

By:

Setiawan, Romi;
Wibisono, Dermawan;
Purwanegara, Mustika Sufiati

Publication type:

Literature Review

Using customer lifetime value to plan optimal promotions.

Published in:

Service Industries Journal, 2014, v. 34, n. 2, p. 103, doi. 10.1080/02642069.2013.763929

By:

Ekinci, Yeliz;
Ulengin, Füsun;
Uray, Nimet

Publication type:

Article

Role of customer orientation in an integrative model of brand loyalty in services.

Published in:

Service Industries Journal, 2010, v. 30, n. 7, p. 1025, doi. 10.1080/02642060802311252

By:

Ha, Hong-Youl;
John, Joby

Publication type:

Article

Service recovery expectation model - from the perspectives of consumers.

Published in:

Service Industries Journal, 2010, v. 30, n. 6, p. 873, doi. 10.1080/02642060801935721

By:

Lin, Wen-Bao

Publication type:

Article

Customer value creation in professional service relationships: the case of credence goods.

Published in:

Service Industries Journal, 2008, v. 28, n. 6, p. 789, doi. 10.1080/02642060801990361

By:

Howden, Charles;
Pressey, AndrewD.

Publication type:

Article

Modeling the “Profitable-Product Death Spiral”: Accounting for Strategic Product-Mix Interactions in Marketing Simulation Games.

Published in:

Simulation & Gaming, 2012, v. 43, n. 6, p. 761, doi. 10.1177/1046878111434474

By:

Cannon, James N.;
Cannon, Hugh M.;
Schwaiger, Manfred

Publication type:

Article

Incorporating Customer Lifetime Value Into Marketing Simulation Games.

Published in:

Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311

By:

Cannon, Hugh M.;
Cannon, James N.;
Schwaiger, Manfred

Publication type:

Article

The impact of customer value elements in building customer life value - study of convenient sample of smartphone users in algeria.

Published in:

Strategy & Development Review, 2021, v. 11, n. 4, p. 511

By:

Hamid, Fechit;
Kamel, Mouloudj

Publication type:

Article

Analysis of Impact of Consumer Emotional Aspects on Brand Loyalty in Gold Installment Product.

Published in:

KnE Social Sciences, 2018, v. 2018, p. 930, doi. 10.18502/kss.v3i10.3437

By:

Lestari, Sri;
Fauzi, Amri;
Sadalia, Isfenti

Publication type:

Article

Convertir a los clientes en fans.

Published in:

IEEM Revista de Negocios, 2013, p. 55

By:

Oliver, Xavier

Publication type:

Article

Customer Equity & Customer Lifetime Value.

Published in:

IEEM Revista de Negocios, 2013, p. 36

By:

Moncayo, Raúl

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Silently killing your panelists one email at a time: The true cost of email solicitations.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1216, doi. 10.1007/s11747-023-00992-w

By:

Ferecatu, Alina;
De Bruyn, Arnaud;
Mukherjee, Prithwiraj

Publication type:

Article

Understanding loyalty program effectiveness: managing target and bystander effects.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 88, doi. 10.1007/s11747-014-0405-6

By:

Steinhoff, Lena;
Palmatier, Robert

Publication type:

Article

Receiver responses to rewarded referrals: the motive inferences framework.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 669, doi. 10.1007/s11747-013-0327-8

By:

Verlegh, Peeter;
Ryu, Gangseog;
Tuk, Mirjam;
Feick, Lawrence

Publication type:

Article

Life course perspectives on consumer behavior.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 295, doi. 10.1007/s11747-007-0027-3

By:

Moschis, George P.

Publication type:

Article

Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 184, doi. 10.1007/s11747-007-0039-z

By:

Myung-Soo Jo

Publication type:

Article

Measuring and maximizing customer equity: a critical analysis.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 157, doi. 10.1007/s11747-007-0028-2

By:

Kumar, V.;
George, Morris

Publication type:

Article

Model Optimization Analysis of Customer Churn Prediction Using Machine Learning Algorithms with Focus on Feature Reductions.

Published in:

Discrete Dynamics in Nature & Society, 2022, p. 1, doi. 10.1155/2022/5134356

By:

Sina Mirabdolbaghi, Seyed Mohammad;
Amiri, Babak

Publication type:

Article

Customer Behaviour and B2C Client Segmentation in Data-Driven Society.

Published in:

International Advances in Economic Research, 2020, v. 26, n. 3, p. 325, doi. 10.1007/s11294-020-09799-9

By:

Jílková, Petra

Publication type:

Article

Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India.

Published in:

FIIB Business Review, 2023, v. 12, n. 4, p. 415, doi. 10.1177/23197145211065086

By:

Sood, Hitesh;
Sharma, Rajendra Prasad

Publication type:

Article

METODY POMIARU KAPITAŁU KLIENTA I MOŻLIWOŚCI ICH WYKORZYSTANIA W BANKOWOŚCI SPÓŁDZIELCZEJ.

Published in:

Financial Sciences / Nauki o Finansach, 2011, v. 4, n. 9, p. 63

By:

Konieczny, Paweł

Publication type:

Article

Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison.

Published in:

International Journal of Consumer Studies, 2007, v. 31, n. 6, p. 554, doi. 10.1111/j.1470-6431.2007.00596.x

By:

Huber, Frank;
Herrmann, Andreas;
Henneberg, Stephan C.

Publication type:

Article

An improved customer lifetime value model based on Markov chain.

Published in:

Applied Stochastic Models in Business & Industry, 2015, v. 31, n. 4, p. 528, doi. 10.1002/asmb.2053

By:

Mzoughia, Mohamed Ben;
Limam, Mohamed

Publication type:

Article

The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China.

Published in:

Information Technology & Management, 2015, v. 16, n. 4, p. 273, doi. 10.1007/s10799-014-0200-6

By:

Qi, Jia-Yin;
Qu, Qi-Xing;
Zhou, Yong-Pin;
Li, Lei

Publication type:

Article

Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study.

Published in:

Information Technology & Management, 2012, v. 13, n. 4, p. 281, doi. 10.1007/s10799-012-0132-y

By:

Qi, Jia-Yin;
Zhou, Yong-Pin;
Chen, Wen-Jing;
Qu, Qi-Xing

Publication type:

Article

ANÁLISE DO CONTRASTE DA PENALIDADE E DA RECOMPENSA (PRC): identificando atributos de qualidade em serviços de academias.

Published in:

Revista Eletrônica de Ciência Administrativa, 2011, v. 10, n. 1, p. 140, doi. 10.5329/RECADM.20111001010

By:

Tibola, Jucelia Appio;
Silva, Aletéia;
Vieira, Valter Afonso;
Tontini, Gérson

Publication type:

Article

Beş Yıldılı Termal Otel İşletmesi Yöneticilerinin Müsteri Degeri Algılarının Belirlenmesi: Afyonkarahisar' da Bir Uygulama.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2010, v. 17, n. 1, p. 69

By:

Emir, Oktay;
Çelık, Sabri

Publication type:

Article

A Low-Overhead Cooperative Retransmission Scheme for IR-UWB Networks.

Published in:

Research Letters in Communications, 2008, p. 1, doi. 10.1155/2008/291858

By:

Shirazi, Ghasem Naddafzadeh;
Peng-Yong Kong;
Chen-Khong Tham

Publication type:

Article

Impact of Bimodal Traffic on Latency in Optical Burst Switching Networks.

Published in:

Research Letters in Communications, 2008, p. 1, doi. 10.1155/2008/175359

By:

Yuhua Chen;
Verma, Pramode K.

Publication type:

Article

RICING POLICIES AND CUSTOMERS' PORTFOLIO CONCENTRATION FOR RATING AGENCIES: EVIDENCE FROM FITCH, MOODY'S AND S&P.

Published in:

Academy of Banking Studies Journal, 2011, v. 10, n. 1, p. 23

By:

Gibilaro, Lucia;
Mattarocci, Gianluca

Publication type:

Article

Analysing the nexus between artificial neural networks and ARIMA models in predicting customer lifetime value (CLV) for complex development of society and industrial activities.

Published in:

Industria Textila, 2022, v. 73, n. 3, p. 249, doi. 10.35530/IT.073.03.202142

By:

EHSANIFAR, MOHAMMAD;
DEKAMINI, FATEMEH;
SPULBAR, CRISTI;
BIRAU, RAMONA;
BAJELAN, MILAD;
GHADBEYKLOO, DARIUSH;
MENDON, SUHAN;
CALOTĂ, ARMAND MIHAIL

Publication type:

Article

ANALYZING PRICE-QUALITY RELATIONSHIP USING CONJOINT ANALYSIS.

Published in:

Economics & Management, 2010, p. 350

By:

Alijosiene, Sonata;
Gudonaviciene, Rasa

Publication type:

Article