Works about CUSTOMER equity

Results: 204

DO ICT BOOST BUSINESS-TO-BUSINESS SATISFACTION IN TIMES OF UNCERTAINTY?

Published in:

Journal of Business Economics & Management, 2025, v. 26, n. 2, p. 378, doi. 10.3846/jbem.2025.23361

By:

GIL-SAURA, Irene;
BERENGUER-CONTRI, Gloria;
RUIZ-MOLINA, María-Eugenia;
GIL-SAURA, Roberto;
JUMA-MICHILENA, Israel-Javier

Publication type:

Article

The Role of Artificial Intelligence in Increasing E-Commerce Brand Equity.

Published in:

Journal of Technology Management & Innovation, 2025, v. 20, n. 1, p. 61

By:

Febrian, Angga

Publication type:

Article

Hospitality Ethics: Perspectives from Hotel Practitioners and Intern Students.

Published in:

Journal of Hospitality & Tourism Education, 2021, v. 33, n. 2, p. 99, doi. 10.1080/10963758.2020.1791135

By:

Teng, Chih-Ching;
Cheng, Shan-Shan

Publication type:

Article

Customer valuation: Linking behavior and economics.

Published in:

Marketing Research, 1996, v. 8, n. 2, p. 36

By:

Wyner, Gordon A.

Publication type:

Article

Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications.

Published in:

JDM: Jurnal Dinamika Manajemen, 2023, v. 14, n. 1, p. 55, doi. 10.15294/jdm.v14i1.38657

By:

Dwiviolita, Selsy;
Zuliarni, Sri

Publication type:

Article

CUSTEQUITY scale: Measurement and validation in Indian banking sector.

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1336152

By:

Chahal, Hardeep;
Bala, Renu;
Tiu Wright, Len

Publication type:

Article

Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 1106, doi. 10.1111/jpim.12147

By:

Matsuno, Ken;
Zhu, Zhen;
Rice, Mark P.

Publication type:

Article

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 110, doi. 10.1111/j.1540-5885.2012.00990.x

By:

Zhang, Hao;
Ko, Eunju;
Lee, Euntaik

Publication type:

Article

RELATIONSHIP MARKETING AND THE MARKETING PRODUCTIVITY PARADIGM.

Published in:

Journal of Developing Areas, 2017, v. 51, n. 1, p. 423, doi. 10.1353/jda.2017.0025

By:

Rasul, Tareq

Publication type:

Article

Building Internal Competencies, Capabilities, and Capacity to Deliver Great Customer Experiences.

Published in:

International Journal of Business & Economics, 2017, v. 16, n. 3, p. 319

By:

de Villiers, Rouxelle;
Coleman, Linda

Publication type:

Article

Building Internal Competencies Capabilities and Capacity to Deliver Great Customer Experiences.

Published in:

International Journal of Business & Economics, 2017, v. 16, n. 2, p. 167

By:

de Villiers, Rouxelle;
Coleman, Linda

Publication type:

Article

The Key Factors of Selecting Electronics Manufacturing Service Suppliers - an Example of Company U in Taiwan.

Published in:

Management & Production Engineering Review (MPER), 2015, v. 6, n. 4, p. 4, doi. 10.1515/mper-2015-0031

By:

Chiu, Hui-Feng;
Lee, Tzong-Ru (Jiun-Shen);
Kao, Ching-Kuei

Publication type:

Article

POUR UNE MEILLEURE ÉVALUATION DU CAPITAL CLIENT ET DE SA PRISE EN COMPTE DANS LES SYSTÈMES COMPTABLES.

Published in:

Revue Française du Marketing, 2005, n. 202, p. 25

By:

Lefébure, René

Publication type:

Article

LOGISTICS SERVICE ORIENTATION: AN INTEGRATED STRATEGY TO BUILD LOGISTICS SERVICE COMPETENCY.

Published in:

Journal of Transportation Management, 2011, v. 22, n. 1, p. 27

By:

Tokman, Mert;
Richey, R. Glenn;
Haozhe Chen

Publication type:

Article

BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY.

Published in:

Transport Problems: an International Scientific Journal, 2021, v. 16, n. 3, p. 53, doi. 10.21307/tp-2021-041

By:

ŚWITAŁA, Marcin;
ŁUKASIEWICZ, Agnieszka

Publication type:

Article

Collaboration in Service Recovery: Control, Effort, and Self-Serving Bias.

Published in:

Services Marketing Quarterly, 2022, v. 43, n. 1, p. 87, doi. 10.1080/15332969.2021.1986617

By:

Park, Joohyung;
Ha, Sejin

Publication type:

Article

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 17/18, p. 1670, doi. 10.1080/0267257X.2016.1260043

By:

Carr, Anthony;
Drennan, Judy;
Andrews, Lynda

Publication type:

Article

Social media marketing and brand equity: The role of customer brand engagement.

Published in:

Social Behavior & Personality: an international journal, 2023, v. 51, n. 11, p. 1, doi. 10.2224/sbp.12797

By:

Chen, Xian;
Wang, Xue;
Wang, Zhe

Publication type:

Article

CUSTOMER LIFETIME VALUE: A REVIEW.

Published in:

Social Behavior & Personality: an international journal, 2012, v. 40, n. 7, p. 1057, doi. 10.2224/sbp.2012.40.7.1057

By:

Wen Chang;
Chen Chang;
Qianpin Li

Publication type:

Article

GESTIÓN EMPRESARIAL ORIENTADA AL VALOR DEL CLIENTE COMO FUENTE DE VENTAJA COMPETITIVA. PROPUESTA DE UN MODELO EXPLICATIVO.

Published in:

Estudios Gerenciales, 2008, v. 24, n. 109, p. 65, doi. 10.1016/S0123-5923(08)70053-6

By:

Valenzuela, Leslier;
Torres, Eduardo

Publication type:

Article

Marketing orientado al cliente y ética empresarial: efectos sobre el valor de la cartera.

Published in:

Estudios de Administración, 2010, v. 17, n. 2, p. 1

By:

Valenzuela, F. Leslier

Publication type:

Article

Modeling the “Profitable-Product Death Spiral”: Accounting for Strategic Product-Mix Interactions in Marketing Simulation Games.

Published in:

Simulation & Gaming, 2012, v. 43, n. 6, p. 761, doi. 10.1177/1046878111434474

By:

Cannon, James N.;
Cannon, Hugh M.;
Schwaiger, Manfred

Publication type:

Article

Incorporating Customer Lifetime Value Into Marketing Simulation Games.

Published in:

Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311

By:

Cannon, Hugh M.;
Cannon, James N.;
Schwaiger, Manfred

Publication type:

Article

Understanding the drivers of destination equity in the post-pandemic era: the case of Australia.

Published in:

Asia Pacific Journal of Tourism Research, 2023, v. 28, n. 5, p. 433, doi. 10.1080/10941665.2023.2245501

By:

Sarker, Tapan;
Rabbanee, Fazlul K.;
Shakeela, Aishath;
Jebarajakirthy, Charles;
Sarwar, Aisha;
Amin Mollah, Md Ruhul

Publication type:

Article

Customer Equity Models for Mainland China and Taiwan's Economy Hotels.

Published in:

Asia Pacific Journal of Tourism Research, 2014, v. 19, n. 12, p. 1463, doi. 10.1080/10941665.2013.866583

By:

Liu, Chyong-Ru;
Ge, Li-Fang;
Lin, Wei-Rong;
Kuo, Ming-Long;
Tsui, Cheng-Hsiung

Publication type:

Article

Customer-based Brand Equity in Digital Age: A Conceptual Approach.

Published in:

KnE Social Sciences, 2019, v. 2019, p. 986, doi. 10.18502/kss.v3i13.4262

By:

Dharmawan, Fahmi;
Hendrayati, Heni

Publication type:

Article

Tras la pista del valor del cliente.

Published in:

IEEM Revista de Negocios, 2014, p. 14

By:

Villanueva, Julián

Publication type:

Article

Customer Equity & Customer Lifetime Value.

Published in:

IEEM Revista de Negocios, 2013, p. 36

By:

Moncayo, Raúl

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Customer Equity Management through Customer Engagement: A Critical Review.

Published in:

Global Economic Observer, 2018, v. 6, n. 1, p. 94

By:

PAVLOVA, DARINA

Publication type:

Article

METODY POMIARU KAPITAŁU KLIENTA I MOŻLIWOŚCI ICH WYKORZYSTANIA W BANKOWOŚCI SPÓŁDZIELCZEJ.

Published in:

Financial Sciences / Nauki o Finansach, 2011, v. 4, n. 9, p. 63

By:

Konieczny, Paweł

Publication type:

Article

INCONSISTENCIES OF THE PLS-PM APPROACH TO STRUCTURAL EQUATION MODELS WITH FORMATIVE-REFLECTIVE SCHEMES.

Published in:

Electronic Journal of Applied Statistical Analysis, 2012, v. 5, n. 3, p. 333, doi. 10.1285/i20705948v5n3p333

By:

Fattore, Marco;
Pelagatti, Matteo M.;
Vittadini, Giorgio

Publication type:

Article

Capsule Reviews.

Published in:

Computer Journal, 2012, v. 55, n. 5, p. 509, doi. 10.1093/comjnl/bxs048

By:

Kamareddine, Fairouz

Publication type:

Article

DENTSPLY SIRONA FURTHER INCREASES FOCUS AND ANNOUNCES NEW LAB STRATEGIC BUSINESS UNIT.

Published in:: Guident, 2018, v. 11, n. 3, p. 43
Publication type:: Article

Feature Models in Virtual Product Development.

Published in:

Journal of Mechanical Engineering / Strojniški Vestnik, 2010, v. 56, n. 3, p. 169

By:

Miodrag Manić;
Vojislav Miltenović;
Miloš Stojković;
Milan Banić

Publication type:

Article

Measuring Customer-Based Brand Equity in Traditional Herbal Medicine Market in Kumasi, Ghana.

Published in:

African Journal of Business & Economic Research, 2018, v. 13, n. 3, p. 115, doi. 10.31920/1750-4562/2018/v13n3a6

By:

Oppong, Peter Kwasi;
Phiri, Maxwell A.

Publication type:

Article

EXPLORING HOW GUESTS' SATISFACTION AND COMPLAINTS EFFECT ON HOTEL PERFORMANCE.

Published in:

International Journal of Organizational Innovation, 2021, v. 13, n. 3, p. 180

By:

Chieh-Heng Ko

Publication type:

Article

DECIDING ON INVESTMENT IN CUSTOMER ORIENTED COMPANY.

Published in:

Economics & Management, 2011, v. 16, p. 1298

By:

Pecinova, Zuzana

Publication type:

Article

CUSTOMER EQUITY MODEL FROM CUSTOMER AND ORGANIZATION PERSPECTIVE.

Published in:

Economics & Management, 2010, p. 541

By:

Ivanauskienė, Neringa;
Auruškevičienė, Viltė

Publication type:

Article

IDENTIFICATION AND QUANTIFICATION OF THE VALUE PROVIDED TO CUSTOMERS.

Published in:

Economics & Management, 2008, p. 272

By:

Jelínková, Martina;
Loštáková, Hana

Publication type:

Article

Marketing assets: Relating brand equity and customer equity.

Published in:

Intangible Capital, 2016, v. 12, n. 2, p. 591, doi. 10.3926/ic.727

By:

Romero, Jaime;
Yagüe, María J.

Publication type:

Article

IMPACT OF MARKETING FACTORS ON CUSTOMER EQUITY.

Published in:

Economic Science for Rural Development Conference Proceedings, 2024, n. 58, p. 242, doi. 10.22616/ESRD.2024.58.024

By:

Salkovska, Jelena;
Batraga, Anda;
Prilucka, Jelizaveta;
Greizina, Agnija

Publication type:

Article

100% renewable energy policies in U.S. cities: strategies, recommendations, and implementation challenges.

Published in:

Sustainability: Science, Practice & Policy, 2019, v. 15, n. 1, p. 45, doi. 10.1080/15487733.2019.1665841

By:

Hess, David J.;
Gentry, Haley

Publication type:

Article

Chiropractic and CAM Utilization: A Descriptive Review.

Published in:

Chiropractic & Osteopathy, 2007, v. 15, p. 2, doi. 10.1186/1746-1340-15-2

By:

Lawrence, Dana J.;
Meeker, William C.

Publication type:

Article

Optimising customer equity through engagement.

Published in:

Journal of the Operational Research Society, 2025, v. 76, n. 1, p. 61, doi. 10.1080/01605682.2024.2325654

By:

Zhou, Yayu;
Malthouse, Edward C.;
Nelson, Barry L.

Publication type:

Article

The paradigmatic pitfalls of customer-centric marketing.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 155, doi. 10.1177/1470593112441564

By:

Osborne, Phil;
Ballantyne, David

Publication type:

Article

Customer assets and customer equity: Management and measurement issues.

Published in:

Marketing Theory, 2010, v. 10, n. 4, p. 417, doi. 10.1177/1470593110382828

By:

Persson, Andreas;
Ryals, Lynette

Publication type:

Article

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Published in:

Marketing Theory, 2006, v. 6, n. 3, p. 363, doi. 10.1177/1470593106066797

By:

Brodie, Roderick J.;
Glynn, Mark S.;
Little, Victoria

Publication type:

Article

Non-fungible tokens (NFTs) as promotional devices: research needs and future projections.

Published in:

International Journal of Advertising, 2023, v. 42, n. 5, p. 799, doi. 10.1080/02650487.2023.2211856

By:

Taylor, Charles R.

Publication type:

Article

Sports sponsorship effects on customer equity: an Asian market application.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 307, doi. 10.1080/02650487.2014.994801

By:

Liu, Honglei;
Kim, Kyung Hoon;
Choi, Yung Kyun;
Kim, Sang Jin;
Peng, Siqing

Publication type:

Article