Works matching DE "CUSTOMER equity"

Results: 206

Causal factors of customer-based brand equity affecting The customer engagement for gas station service business.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 4, p. 1267

By:

Amnuay Pornsuksawang;
Vichit U-on

Publication type:

Article

Modeling the “Profitable-Product Death Spiral”: Accounting for Strategic Product-Mix Interactions in Marketing Simulation Games.

Published in:

Simulation & Gaming, 2012, v. 43, n. 6, p. 761, doi. 10.1177/1046878111434474

By:

Cannon, James N.;
Cannon, Hugh M.;
Schwaiger, Manfred

Publication type:

Article

Incorporating Customer Lifetime Value Into Marketing Simulation Games.

Published in:

Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311

By:

Cannon, Hugh M.;
Cannon, James N.;
Schwaiger, Manfred

Publication type:

Article

The paradigmatic pitfalls of customer-centric marketing.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 155, doi. 10.1177/1470593112441564

By:

Osborne, Phil;
Ballantyne, David

Publication type:

Article

Customer assets and customer equity: Management and measurement issues.

Published in:

Marketing Theory, 2010, v. 10, n. 4, p. 417, doi. 10.1177/1470593110382828

By:

Persson, Andreas;
Ryals, Lynette

Publication type:

Article

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Published in:

Marketing Theory, 2006, v. 6, n. 3, p. 363, doi. 10.1177/1470593106066797

By:

Brodie, Roderick J.;
Glynn, Mark S.;
Little, Victoria

Publication type:

Article

THE EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION : THE CASE OF VIDIO AS VIDEO STREAMING PLATFORM.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 10, p. 8990, doi. 10.59188/eduvest.v4i10.1361

By:

Sufajar, Insan Ariandanu;
Sobari, Nurdin

Publication type:

Article

Customer valuation: Linking behavior and economics.

Published in:

Marketing Research, 1996, v. 8, n. 2, p. 36

By:

Wyner, Gordon A.

Publication type:

Article

CUSTEQUITY scale: Measurement and validation in Indian banking sector.

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1336152

By:

Chahal, Hardeep;
Bala, Renu;
Tiu Wright, Len

Publication type:

Article

Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 1106, doi. 10.1111/jpim.12147

By:

Matsuno, Ken;
Zhu, Zhen;
Rice, Mark P.

Publication type:

Article

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 110, doi. 10.1111/j.1540-5885.2012.00990.x

By:

Zhang, Hao;
Ko, Eunju;
Lee, Euntaik

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Digital service innovation, customer engagement, and customer equity in AR marketing.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 3, p. 453, doi. 10.1080/21639159.2021.1923054

By:

Kim, Kyung Hoon;
Ko, Eunju;
Kim, Sang Jin;
Jiang, Qi

Publication type:

Article

A NEW 3D DESIGN METHOD FOR FOOTWEAR SOLES USING DELCAM PowerSHAPE-e SYSTEM.

Published in:

Annals of the University of Oradea. Fascicle of Textiles, Leatherwork, 2016, v. 17, n. 1, p. 163

By:

IONESCU, Cozmin;
LUCA, Cornelia;
SÂRGHIE, Bogdan

Publication type:

Article

METODY POMIARU KAPITAŁU KLIENTA I MOŻLIWOŚCI ICH WYKORZYSTANIA W BANKOWOŚCI SPÓŁDZIELCZEJ.

Published in:

Financial Sciences / Nauki o Finansach, 2011, v. 4, n. 9, p. 63

By:

Konieczny, Paweł

Publication type:

Article

The Key Factors of Selecting Electronics Manufacturing Service Suppliers - an Example of Company U in Taiwan.

Published in:

Management & Production Engineering Review (MPER), 2015, v. 6, n. 4, p. 4, doi. 10.1515/mper-2015-0031

By:

Chiu, Hui-Feng;
Lee, Tzong-Ru (Jiun-Shen);
Kao, Ching-Kuei

Publication type:

Article

DENTSPLY SIRONA FURTHER INCREASES FOCUS AND ANNOUNCES NEW LAB STRATEGIC BUSINESS UNIT.

Published in:: Guident, 2018, v. 11, n. 3, p. 43
Publication type:: Article

How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba.

Published in:

Production & Operations Management, 2018, v. 27, n. 12, p. 2343, doi. 10.1111/poms.12964

By:

Zhang, Dennis J.;
Dai, Hengchen;
Dong, Lingxiu;
Qi, Fangfang;
Zhang, Nannan;
Liu, Xiaofei;
Liu, Zhongyi;
Yang, Jiang

Publication type:

Article

Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance.

Published in:

Journal of Service Research, 2024, v. 27, n. 4, p. 497, doi. 10.1177/10946705241253993

By:

Andreassen, Tor W.

Publication type:

Article

Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence.

Published in:

Journal of Service Research, 2020, v. 23, n. 2, p. 174, doi. 10.1177/1094670519856119

By:

Gao, Lily (Xuehui);
Melero-Polo, Iguácel;
Sese, F. Javier

Publication type:

Article

The Role of Consumer Confidence in Creating Customer Loyalty.

Published in:

Journal of Service Research, 2014, v. 17, n. 3, p. 339, doi. 10.1177/1094670513513925

By:

Ou, Yi-Chun;
de Vries, Lisette;
Wiesel, Thorsten;
Verhoef, Peter C.

Publication type:

Article

Analytics for Customer Engagement.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 341, doi. 10.1177/1094670510375603

By:

Bijmolt, Tammo H. A.;
Leeflang, Peter S. H.;
Block, Frank;
Eisenbeiss, Maik;
Hardie, Bruce G. S.;
Lemmens, Aurélie;
Saffert, Peter

Publication type:

Article

The Relationship of Employee Perceptions of Organizational Climate to Business-Unit Outcomes: An MPLS Approach.

Published in:

Journal of Service Research, 2009, v. 11, n. 3, p. 277, doi. 10.1177/1094670508328984

By:

Cooil, Bruce;
Aksoy, Lerzan;
Keiningham, Timothy L.;
Maryott, Kiersten M.

Publication type:

Article

Predicting Customer Wallet Without Survey Data.

Published in:

Journal of Service Research, 2009, v. 11, n. 3, p. 219, doi. 10.1177/1094670508328983

By:

Glady, Nicolas;
Croux, Christophe;
Leuven, K.U.

Publication type:

Article

Issues and Perspectives in Global Customer Relationship Management.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 195, doi. 10.1177/1094670506293574

By:

Ramaseshan, B.;
Bejou, David;
Jain, Subhash C.;
Mason, Charlotte;
Pancras, Joseph

Publication type:

Article

The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing.

Published in:

Journal of Service Research, 2007, v. 9, n. 3, p. 229, doi. 10.1177/1094670506295848

By:

Wirtz, Jochen;
Kimes, Sheryl E.

Publication type:

Article

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731

By:

Zeithaml, Valarie A.;
Bolton, Ruth N.;
Deighton, John;
Keiningham, Timothy L.;
Lemon, Katherine N.;
Petersen, J. Andrew

Publication type:

Article

Linking Brand Equity to Customer Equity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563

By:

Leone, Robert P.;
Rao, Vithala R.;
Keller, Kevin Lane;
Luo, Anita Man;
McAlister, Leigh;
Srivastava, Rajendra

Publication type:

Article

Challenges and Opportunities in Multichannel Customer Management.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559

By:

Neslin, Scott A.;
Grewal, Dhruv;
Leghorn, Robert;
Shankar, Venkatesh;
Teerling, Marije L.;
Thomas, Jacquelyn S.;
Verhoef, Peter C.

Publication type:

Article

Managing Customers for Value: An Overview and Research Agenda.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 87, doi. 10.1177/1094670506293558

By:

Kumar, V.;
Lemon, Katherine N.;
Parasuraman, A.

Publication type:

Article

Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context.

Published in:

Sport Management Review, 2012, v. 15, n. 4, p. 389, doi. 10.1016/j.smr.2012.03.001

By:

Yoshida, Masayuki;
Gordon, Brian

Publication type:

Article

An approach based on the Bass model for analyzing the effects of feature fatigue on customer equity.

Published in:

Computational & Mathematical Organization Theory, 2015, v. 21, n. 1, p. 69, doi. 10.1007/s10588-014-9177-2

By:

Wu, Mingxing;
Wang, Liya;
Li, Ming

Publication type:

Article

Innovation in Marketing Strategy: A Customer Lifetime Value Approach.

Published in:

Journal of Business & Management, 2019, v. 25, n. 2, p. 71, doi. 10.1504/jbm.2019.141272

By:

Baidya, Mehir Kumar;
Maity, Bipasha;
Ghose, Kamal

Publication type:

Article

Modeling Customer Equity: A Stochastic Modeling Approach for Arrival and Departure of Customers.

Published in:

Journal of Business & Management, 2007, v. 13, n. 2, p. 167, doi. 10.1504/jbm.2007.141156

By:

Lowengart, Oded;
Yosef, Rami

Publication type:

Article

Non-fungible tokens (NFTs) as promotional devices: research needs and future projections.

Published in:

International Journal of Advertising, 2023, v. 42, n. 5, p. 799, doi. 10.1080/02650487.2023.2211856

By:

Taylor, Charles R.

Publication type:

Article

Sports sponsorship effects on customer equity: an Asian market application.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 307, doi. 10.1080/02650487.2014.994801

By:

Liu, Honglei;
Kim, Kyung Hoon;
Choi, Yung Kyun;
Kim, Sang Jin;
Peng, Siqing

Publication type:

Article

Increasing customer equity through social media content and engagement.

Published in:

Entrepreneurial Business & Economics Review, 2023, v. 11, n. 3, p. 39, doi. 10.15678/EBER.2023.110303

By:

Febrian, Angga

Publication type:

Article

Observing the Effect of Marketing Mix on Brand Equity and Customer Lifetime Value of Falizan Food Producing Company.

Published in:

International Journal of Scientific Management & Development, 2016, v. 4, n. 1, p. 19

By:

Khan Mohammadi, Maryam;
Hasan Ghorbani Dinani

Publication type:

Article

Analyzing The Relationship between Customer Equity Drivers and Purchase Intention case study: ones of Iranian banks in Tehran.

Published in:

International Journal of Scientific Management & Development, 2014, v. 2, n. 9, p. 412

By:

Shahrokh, Zohreh Dehdashti;
Dehghan, Nabi Allah;
Nematizad, Samaneh

Publication type:

Article

Developing a new model for tracking brand equity as a measure of marketing effectiveness.

Published in:

Marketing Review, 2011, v. 11, n. 4, p. 323, doi. 10.1362/146934711X13210328715821

By:

Mirzaei, Abas;
Gray, David;
Baumann, Chris

Publication type:

Article

Relationship marketing in franchising and retailing.

Published in:

Journal of Strategic Marketing, 2022, v. 30, n. 2, p. 113, doi. 10.1080/0965254X.2020.1745871

By:

Thaichon, Park;
Frazer, Lorelle;
Weaven, Scott

Publication type:

Article

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 17/18, p. 1670, doi. 10.1080/0267257X.2016.1260043

By:

Carr, Anthony;
Drennan, Judy;
Andrews, Lynda

Publication type:

Article

Increasing shareholder value through building Customer and Brand Equity.

Published in:

Journal of Marketing Management, 2009, v. 25, n. 1-2, p. 117, doi. 10.1362/026725709X410061

By:

Bick, Geoffrey N. C.

Publication type:

Article

Determining the indirect value of a customer.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 7-8, p. 847, doi. 10.1362/026725708X345542

By:

Ryals, Lynette

Publication type:

Article

Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 7-8, p. 825, doi. 10.1362/026725708X345533

By:

Gleaves, Robin;
Burton, Jamie;
Kitshoff, Jan;
Bates, Ken;
Whittington, Mark

Publication type:

Article

Examining the theoretical influences of customer valuation metrics.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 7-8, p. 797, doi. 10.1362/026725708X345524

By:

Weir, Kenneth

Publication type:

Article

Types of Customer Relationship Ending Processes.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 9-10, p. 977, doi. 10.1362/0267257042405222

By:

Michalski, Silke

Publication type:

Article

Relationship Use and Market Dynamism: A Model of Relationship Evolution.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 825, doi. 10.1362/0267257041838818

By:

Beverland, Michael;
Lindgreen, Adam

Publication type:

Article

DECIDING ON INVESTMENT IN CUSTOMER ORIENTED COMPANY.

Published in:

Economics & Management, 2011, v. 16, p. 1298

By:

Pecinova, Zuzana

Publication type:

Article

CUSTOMER EQUITY MODEL FROM CUSTOMER AND ORGANIZATION PERSPECTIVE.

Published in:

Economics & Management, 2010, p. 541

By:

Ivanauskienė, Neringa;
Auruškevičienė, Viltė

Publication type:

Article