Works about CREATIVITY in advertising

Results: 139

CREATIVITY IN ADVERTISING: A JANUSIAN PERSPECTIVE.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 43, doi. 10.1080/00913367.1986.10673037

By:

Blasko, Vincent J.;
Mokwa, Michael P.

Publication type:

Article

TELEVISION COMMERCIALS: THE "UNPOPULAR ART".

Published in:

Journal of Advertising, 1984, v. 13, n. 1, p. 4, doi. 10.1080/00913367.1984.10672868

By:

Feasley, Florence G.

Publication type:

Article

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

CREATIVE STRATEGY: A MANAGEMENT PERSPECTIVE.

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 36, doi. 10.1080/00913367.1983.10672861

By:

Frazer, Charles

Publication type:

Article

Are Advertising Educators Good Judges of Creative Talent?

Published in:

Journal of Advertising, 1977, v. 6, n. 3, p. 41, doi. 10.1080/00913367.1977.10672707

By:

Reid, Leonard N.

Publication type:

Article

Creative Advertising.

Published in:

1977

By:

Ainsworth, Harry;
Martin, Charles H.

Publication type:

Book Review

Toward an Associative Model of Advertising Creativity.

Published in:

Journal of Advertising, 1976, v. 5, n. 4, p. 24, doi. 10.1080/00913367.1976.10672660

By:

Reid, Leonard N.;
Rotfeld, Herbert J.

Publication type:

Article

The Dynamics of Belief Dynamics.

Published in:

Journal of Advertising, 1974, v. 3, n. 3, p. 25, doi. 10.1080/00913367.1974.10672536

By:

Armbruster, Walter A.

Publication type:

Article

Zen Theory and the Creative Course.

Published in:

Journal of Advertising, 1974, v. 3, n. 2, p. 38

By:

Burke, Thomas Edwin;
Stephens, Edward

Publication type:

Article

The Second Meaning of the Word "Creative" Should Be First in the Hearts of Advertising People.

Published in:

Journal of Advertising, 1974, v. 3, n. 1, p. 31, doi. 10.1080/00913367.1974.10672510

By:

Daniels, Droper

Publication type:

Article

REJOINDER.

Published in:: Journal of Advertising, 1973, v. 2, n. 1, p. 36, doi. 10.1080/00913367.1973.10672484
Publication type:: Article

CRITIQUE.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 35, doi. 10.1080/00913367.1973.10672483

By:

Wolter, Louis J.

Publication type:

Article

Psychographics and Creativity.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 32, doi. 10.1080/00913367.1973.10672482

By:

Winter, Edward;
Russell, John T.

Publication type:

Article

Creativity: The x Factor in Advertising Theory.

Published in:

Journal of Advertising, 1972, v. 1, n. 1, p. 28

By:

While, Gorden E.

Publication type:

Article

Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.

Published in:

International Journal of Advertising, 2018, v. 37, n. 5, p. 828, doi. 10.1080/02650487.2018.1485214

By:

Willemsen, Lotte M.;
Mazerant, Komala;
Kamphuis, Anne-Lise;
van der Veen, Gerrita

Publication type:

Article

Creativity identity in Colombia: the advertising creatives’ perspective.

Published in:

International Journal of Advertising, 2017, v. 36, n. 6, p. 831, doi. 10.1080/02650487.2017.1374318

By:

Roca, David;
Wilson, Bradley;
Barrios, Andres;
Muñoz-Sánchez, Omar

Publication type:

Article

Consumer advertising as a signal of employer attractiveness.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269

By:

Rosengren, Sara;
Bondesson, Niklas

Publication type:

Article

Consumer-perceived signals of 'creative' versus 'efficient' advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 137, doi. 10.2501/IJA-33-1-137-154

By:

Modig, Erik;
Dahlén, Michael;
Colliander, Jonas

Publication type:

Article

Creativity and Advertising.

Published in:

2013

By:

O¿Donohoe, Stephanie

Publication type:

Book Review

Advertising creativity and repetition.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231

By:

Lehnert, Kevin;
Till, Brian D.;
Carlson, Brad D.

Publication type:

Article

Measuring the organisational impact on creativity: The creative code intensity scale.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 795, doi. 10.2501/IJA-31-4-795-818

By:

Stuhlfaut, Mark W.;
Windels, Kasey

Publication type:

Article

The creative code: An organisational influence on the creative process in advertising.

Published in:

International Journal of Advertising, 2011, v. 30, n. 2, p. 283, doi. 10.2501/IJA-30-2-283-304

By:

Stuhlfaut, Mark W.

Publication type:

Article

Agency practitioners' meta-theories of advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 4, p. 639, doi. 10.2501/S0265048709200801

By:

Nyilasy, Gergely;
Reid, Leonard N.

Publication type:

Article

Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 499, doi. 10.1080/02650487.2001.11104908

By:

Bech-Larsen, Tino

Publication type:

Article

Integrated marketing communications and the language of marketing development.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 483, doi. 10.1080/02650487.2001.11104907

By:

Cornelissen, Joep P.

Publication type:

Article

Creativity, TV Commercial Popularity, and Advertising Expenditures.

Published in:

International Journal of Advertising, 1992, v. 11, n. 2, p. 165, doi. 10.1080/02650487.1992.11104488

By:

Bell, Jack A.

Publication type:

Article

Creative Strategies in Highly Creative Domestic and International Television Advertising.

Published in:

International Journal of Advertising, 1985, v. 4, n. 1, p. 11, doi. 10.1080/02650487.1985.11105039

By:

Reid, Leonard N.;
Lane, W. Ronald;
Wenthe, Leila S.;
Smith, Otto W.

Publication type:

Article

The Language of Advertising: The Language of Advertising.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 301, doi. 10.1080/02650487.1984.11105029

By:

Wyckham, Robert G.

Publication type:

Article

Keeping Down with the Jones's?

Published in:

1984

By:

Drake, Mo

Publication type:

Editorial

Dimensions of Creativity as a Mediator Between Generative Artificial Intelligence and Creative Output in the Philippine Advertising Agencies.

Published in:

International Journal of Research in Business & Social Science, 2025, v. 14, n. 3, p. 360, doi. 10.20525/ijrbs.v14i3.4115

By:

Gonzales, Maria Scherry Mei P.;
Matawaran, Sophia Nicole T.;
Pascua, Mary Christ E.;
Pesueña, Rafael Luis C.;
Etrata Jr., Antonio E.

Publication type:

Article

Pazarlamada Yeni Trend: CGI Reklamlar.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 4, p. 2488, doi. 10.20491/isarder.2024.1928

By:

ÖZTÜRK, Bilge Nur

Publication type:

Article

How loud does the Lion roar?: Awards as signals of quality for advertising creatives.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 3, p. 329, doi. 10.1080/13527266.2023.2238276

By:

Meléndez-Rodríguez, Saraí;
Roca, David

Publication type:

Article

Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 6, p. 535, doi. 10.1080/13527266.2022.2054016

By:

Wisker, Zazli Lily

Publication type:

Article

The advertising creative process: A study of UK agencies.

Published in:

Journal of Marketing Communications, 2017, v. 23, n. 2, p. 176, doi. 10.1080/13527266.2014.1000361

By:

Turnbull, S.;
Wheeler, C.

Publication type:

Article

Symbols or icons in gay-themed ads: How to target gay audience.

Published in:

Journal of Marketing Communications, 2015, v. 21, n. 6, p. 393, doi. 10.1080/13527266.2013.775179

By:

Um, Nam-Hyun;
Kim, Kyung-Ok;
Kwon, Eun-Sook;
Wilcox, David

Publication type:

Article

New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’.

Published in:

Journal of Marketing Communications, 2014, v. 20, n. 4, p. 270, doi. 10.1080/13527266.2012.684067

By:

Uzunoğlu, Ebru;
Öksüz, Burcu

Publication type:

Article

Toward a Bakhtinian typology of ambient advertising.

Published in:

Journal of Marketing Communications, 2014, v. 20, n. 4, p. 251, doi. 10.1080/13527266.2012.684066

By:

Karimova, Gulnara Z.

Publication type:

Article

El entretenimiento se cuela en la publicidad.

Published in:

Debates IESA, 2013, v. 18, n. 2, p. 77

By:

Culshaw, Fabiana

Publication type:

Article

Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising.

Published in:

Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 150, doi. 10.1080/00218499.2025.2464305

By:

Demsar, Vlad;
Ferraro, Carla;
Sands, Sean;
Kohn, Andrew

Publication type:

Article

Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration.

Published in:

Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 167, doi. 10.1080/00218499.2024.2445362

By:

Cui, Weila;
Liu, Martin J.;
Yuan, Ruizhi

Publication type:

Article

Sprachliche Kreativität mittels morphologischer Prozesse: ausgewählte Phänomene in spanischen und englischen Printanzeigen.

Published in:

Zeitschrift für Romanische Sprachen und ihre Didaktik, 2018, v. 12, n. 2, p. 41

By:

Busse, Lena

Publication type:

Article

Creative advertising in Peru: characteristics and work environment.

Published in:

2012

By:

MENSA, Marta

Publication type:

Abstract

Publizitate sortzaileak Perurrberezitasunak eta lan ingurunea.

Published in:

2012

By:

MENSA, Marta

Publication type:

Abstract

Creativos publicitarios en Perú: características y entorno laboral.

Published in:

2012

By:

MENSA, Marta

Publication type:

Abstract

Creativos publicitarios en Perú: características y entorno laboral.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 47

By:

Mensa, Marta

Publication type:

Article

Influencia de los factores humanos sobre la creatividad en las agencias de publicidad.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2008, v. 13, n. 25, p. 197

By:

Cristina Etayo Pérez;
del Río Perez, Jorge

Publication type:

Article

Catálogo de Tesis de Posgrado 6°Edición: Ciclo 2016-2017 Sistematización Documental de Producción de Tesis de Posgrado en Diseño Proyecto de Investigación N°16.6.

Published in:

Cuadernos del Centro de Estudios de Diseño y Comunicación, 2022, v. 25, n. 145, p. 237

By:

Knop, Fabiola

Publication type:

Article

Investigating the relationship between stereotyping and creativity during marketing campaigns in marketeers and audiences.

Published in:

Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-70704-z

By:

Tan, Nuoya;
Parashar, Nimisha;
Ahmetoglu, Gorkan;
Harris, Lasana T.

Publication type:

Article

Action Planning for New Product Development Projects.

Published in:

Creativity & Innovation Management, 2008, v. 17, n. 4, p. 319, doi. 10.1111/j.1467-8691.2008.00494.x

By:

Buijs, Jan

Publication type:

Article

CAN LEARNING THEORETICAL APPROACHES ILLUMINATE THE WAYS IN WHICH ADVERTISING GAMES EFFECT ATTITUDE, RECALL, AND PURCHASE INTENTION.

Published in:

International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 368

By:

Lai, Mengkuan;
Huang, Ya-Shin

Publication type:

Article