Locating the value and opportunities for online collaborative creativity within advertising.
- Published in:
- Art, Design & Communication in Higher Education, 2012, v. 11, n. 2, p. 91, doi. 10.1386/adch.11.2.91_1
- By:
- Publication type:
- Article
Works matching DE "CREATIVITY in advertising"
Results: 139
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Do advertisements with a social message elevate subjective well‐being?: An examination of empirical associations.
- Published in:
- Business & Society Review (00453609), 2023, v. 128, n. 3, p. 488, doi. 10.1111/basr.12325
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- Publication type:
- Article
3
The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective.
- Published in:
- European Journal of Tourism Research, 2022, n. 30, p. 1
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- Publication type:
- Article
4
El entretenimiento se cuela en la publicidad.
- Published in:
- Debates IESA, 2013, v. 18, n. 2, p. 77
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- Publication type:
- Article
5
Smart Communication for a Digital World.
- Published in:
- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 240, doi. 10.1080/15252019.2020.1849693
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- Publication type:
- Article
6
REKLAMLARDA YARATICILIK VE ÖZGÜNLÜK BAĞLAMINDA REKLAM ETİĞİ: THY'NİN REKLAM FİLMİNİN KARŞILAŞTIRMALI GÖSTERGEBİLİMSEL ANALİZİ.
- Published in:
- Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 2023, v. 15, n. 2, p. 99, doi. 10.17932/IAU.IAUSBD.2021.021/iausbd_v15i2001
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- Publication type:
- Article
7
Intellectual property rights and drug advertising in Republic of North Macedonia.
- Published in:
- Macedonian Pharmaceutical Bulletin / Makedonsko Farmacevtski Bilten, 2020, v. 66, p. 211, doi. 10.33320/maced.pharm.bull.2020.66.03.105
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- Publication type:
- Article
8
İLETİŞİM ETKİLERİ AÇISINDAN REKLAMDA YARATICILIĞIN KARŞILAŞTIRILMASI.
- Published in:
- Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2023, v. 11, n. 2, p. 1058, doi. 10.19145/e-gifder.1285632
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- Publication type:
- Article
9
La competencia creativa entre el alumnado de los grados en Publicidad y Relaciones Públicas en España y su adecuación a las demandas del sector profesional.
- Published in:
- Icono 14, 2021, v. 19, n. 2, p. 66, doi. 10.7195/ri14.v19i2.1604
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- Publication type:
- Article
10
La educación estética del director de arte en los grados universitarios de Publicidad en España.
- Published in:
- Icono 14, 2021, v. 19, n. 2, p. 143, doi. 10.7195/ri14.v19i2.1664
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- Publication type:
- Article
11
CAN LEARNING THEORETICAL APPROACHES ILLUMINATE THE WAYS IN WHICH ADVERTISING GAMES EFFECT ATTITUDE, RECALL, AND PURCHASE INTENTION.
- Published in:
- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 368
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- Publication type:
- Article
12
A criatividade no ensino superior: um estudo exploratório sobre as licenciaturas em publicidade.
- Published in:
- Comunicação Pública, 2022, v. 17, n. 32, p. 1
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- Publication type:
- Article
13
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 150, doi. 10.1080/00218499.2025.2464305
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- Publication type:
- Article
14
Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 167, doi. 10.1080/00218499.2024.2445362
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- Publication type:
- Article
15
The Effect of Content on Zapping in TV Advertising.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 2, p. 275, doi. 10.1177/00222429221105818
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- Publication type:
- Article
16
Content Analysis of Award Winning Television Advertisements: Implications for Advertising Creativity in Pakistan.
- Published in:
- Journal of Independent Studies & Research: Management & Social Sciences & Economics, 2019, v. 17, n. 1, p. 109, doi. 10.31384/jisrmsse/2019.17.1.7
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- Publication type:
- Article
17
Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory.
- Published in:
- International Journal of Interactive Multimedia & Artificial Intelligence, 2022, v. 7, n. 4, p. 44, doi. 10.9781/ijimai.2021.08.007
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- Publication type:
- Article
18
Creativity versus branding: totemism, animism and the pursuit of uniqueness in fashion.
- Published in:
- Journal of Cultural Economy, 2017, v. 10, n. 2, p. 178, doi. 10.1080/17530350.2016.1248473
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- Publication type:
- Article
19
Evaluating the Work Preference Inventory and its Measurement of Motivation in Creative Advertising Professionals.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 81, doi. 10.1080/10641734.2010.10505277
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- Publication type:
- Article
20
Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry.
- Published in:
- Journal of Foodservice Business Research, 2021, v. 24, n. 1, p. 74, doi. 10.1080/15378020.2020.1848261
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- Publication type:
- Article
21
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 935, doi. 10.1287/mksc.1080.0460
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- Publication type:
- Article
22
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 202, doi. 10.1509/jmr.14.0117
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- Publication type:
- Article
23
Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 5, p. 828, doi. 10.1080/02650487.2018.1485214
- By:
- Publication type:
- Article
24
Creativity identity in Colombia: the advertising creatives’ perspective.
- Published in:
- International Journal of Advertising, 2017, v. 36, n. 6, p. 831, doi. 10.1080/02650487.2017.1374318
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- Publication type:
- Article
25
Consumer advertising as a signal of employer attractiveness.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269
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- Publication type:
- Article
26
Consumer-perceived signals of 'creative' versus 'efficient' advertising.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 1, p. 137, doi. 10.2501/IJA-33-1-137-154
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- Publication type:
- Article
27
Creativity and Advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
28
Advertising creativity and repetition.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231
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- Publication type:
- Article
29
Measuring the organisational impact on creativity: The creative code intensity scale.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 4, p. 795, doi. 10.2501/IJA-31-4-795-818
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- Publication type:
- Article
30
The creative code: An organisational influence on the creative process in advertising.
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 2, p. 283, doi. 10.2501/IJA-30-2-283-304
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- Publication type:
- Article
31
Agency practitioners' meta-theories of advertising.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 4, p. 639, doi. 10.2501/S0265048709200801
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- Publication type:
- Article
32
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 4, p. 499, doi. 10.1080/02650487.2001.11104908
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- Publication type:
- Article
33
Integrated marketing communications and the language of marketing development.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 4, p. 483, doi. 10.1080/02650487.2001.11104907
- By:
- Publication type:
- Article
34
Creativity, TV Commercial Popularity, and Advertising Expenditures.
- Published in:
- International Journal of Advertising, 1992, v. 11, n. 2, p. 165, doi. 10.1080/02650487.1992.11104488
- By:
- Publication type:
- Article
35
Creative Strategies in Highly Creative Domestic and International Television Advertising.
- Published in:
- International Journal of Advertising, 1985, v. 4, n. 1, p. 11, doi. 10.1080/02650487.1985.11105039
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- Publication type:
- Article
36
The Language of Advertising: The Language of Advertising.
- Published in:
- International Journal of Advertising, 1984, v. 3, n. 4, p. 301, doi. 10.1080/02650487.1984.11105029
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- Publication type:
- Article
37
Keeping Down with the Jones's?
- Published in:
- 1984
- By:
- Publication type:
- Editorial
38
Advertising creativity and its effects: a meta-analysis of the moderating role of modality.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
39
Investigating the relationship between stereotyping and creativity during marketing campaigns in marketeers and audiences.
- Published in:
- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-70704-z
- By:
- Publication type:
- Article
40
The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study.
- Published in:
- Applied Cognitive Psychology, 2021, v. 35, n. 5, p. 1308, doi. 10.1002/acp.3864
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- Publication type:
- Article
41
Attention, advertising and the overcrowded informational society.
- Published in:
- Argumentum: Journal the Seminar of Discursive Logic, Argumentation Theory & Rhetoric, 2025, v. 23, n. 1, p. 156
- By:
- Publication type:
- Article
42
Pazarlamada Yeni Trend: CGI Reklamlar.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 4, p. 2488, doi. 10.20491/isarder.2024.1928
- By:
- Publication type:
- Article
43
A vision of Advertising Creativity from Philosophy.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
44
Calidad de la publicidad radiofónica en España: el impacto de los perfiles profesionales y las dinámicas laborales.
- Published in:
- Doxa Comunicación, 2025, n. 40, p. 493, doi. 10.31921/doxacom.n40a2654
- By:
- Publication type:
- Article
45
La narración como herramienta didáctica de creación publicitaria.
- Published in:
- Doxa Comunicación, 2022, n. 34, p. 201, doi. 10.31921/doxacom.n34a846
- By:
- Publication type:
- Article
46
Sprachliche Kreativität mittels morphologischer Prozesse: ausgewählte Phänomene in spanischen und englischen Printanzeigen.
- Published in:
- Zeitschrift für Romanische Sprachen und ihre Didaktik, 2018, v. 12, n. 2, p. 41
- By:
- Publication type:
- Article
47
ADVERTISING AND CREATIVITY IN AWARD CEREMONIES: THE CHALLENGE OF TRANSPARENT EVALUATION.
- Published in:
- Creativity Studies, 2024, v. 17, n. 2, p. 462, doi. 10.3846/cs.2024.18715
- By:
- Publication type:
- Article
48
What a Difference 50 Years Makes!
- Published in:
- Journal of Advertising, 2022, v. 51, n. 1, p. 1, doi. 10.1080/00913367.2022.2051941
- By:
- Publication type:
- Article
49
Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.
- Published in:
- Journal of Advertising, 2021, v. 50, n. 3, p. 309, doi. 10.1080/00913367.2020.1868027
- By:
- Publication type:
- Article
50
Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions.
- Published in:
- Journal of Advertising, 2021, v. 50, n. 2, p. 207, doi. 10.1080/00913367.2020.1799268
- By:
- Publication type:
- Article