Works matching DE "CREATIVITY in advertising"
Results: 129
AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers.
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- Communication & Society, 2024, v. 37, n. 4, p. 273, doi. 10.15581/003.37.4.273-292
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The glass ceiling effect in Spanish advertising creative departments.
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- Communication & Society, 2024, v. 37, n. 2, p. 143, doi. 10.15581/003.37.2.143-158
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What a Difference 50 Years Makes!
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- Journal of Advertising, 2022, v. 51, n. 1, p. 1, doi. 10.1080/00913367.2022.2051941
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Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.
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- Journal of Advertising, 2021, v. 50, n. 3, p. 309, doi. 10.1080/00913367.2020.1868027
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Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions.
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- Journal of Advertising, 2021, v. 50, n. 2, p. 207, doi. 10.1080/00913367.2020.1799268
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- Article
Artificial Intelligence in Advertising Creativity.
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- Journal of Advertising, 2021, v. 50, n. 1, p. 39, doi. 10.1080/00913367.2020.1843090
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Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance.
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- Journal of Advertising, 2019, v. 48, n. 5, p. 473, doi. 10.1080/00913367.2019.1663318
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When New Commercials Do Not Meet Expectations.
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- Journal of Advertising, 2014, v. 43, n. 4, p. 359, doi. 10.1080/00913367.2013.878887
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Advertising Creativity: The Role of Divergence Versus Meaningfulness.
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- Journal of Advertising, 2014, v. 43, n. 3, p. 274, doi. 10.1080/00913367.2013.851630
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Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?
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- Journal of Advertising, 2013, v. 42, n. 4, p. 320, doi. 10.1080/00913367.2013.795122
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Advertiser Risk Taking, Campaign Originality, and Campaign Performance.
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- Journal of Advertising, 2013, v. 42, n. 1, p. 42, doi. 10.1080/00913367.2012.749078
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THE DIFFERENTIAL EFFECT OF AD NOVELTY AND MESSAGE USEFULNESS ON BRAND JUDGMENTS.
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- Journal of Advertising, 2011, v. 40, n. 3, p. 5, doi. 10.2753/JOA0091-3367400301
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ADVERTISING CREATIVITY IN KOREA.
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- Journal of Advertising, 2010, v. 39, n. 2, p. 93, doi. 10.2753/JOA0091-3367390207
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CREATIVE LEADERS.
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- Journal of Advertising, 2010, v. 39, n. 1, p. 115, doi. 10.2753/JOA0091-3367390108
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- Article
GETTING A LINE ON PRINT ADS.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 63, doi. 10.2753/JOA0091-3367370405
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THE IMPACT OF ADVERTISING CREATIVITY ON THE HIERARCHY OF EFFECTS.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 47, doi. 10.2753/JOA0091-3367370404
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PRACTITIONER AND CUSTOMER VIEWS OF ADVERTISING CREATIVITY.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 35, doi. 10.2753/JOA0091-3367370403
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WHEN DEEP STRUCTURES SURFACE.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 21, doi. 10.2753/JOA0091-3367370402
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DESPERATELY SEEKING ADVERTISING CREATIVITY.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 5, doi. 10.2753/JOA0091-3367370401
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THE MEDIUM AS A CONTEXTUAL CUE.
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- Journal of Advertising, 2005, v. 34, n. 3, p. 89, doi. 10.1080/00913367.2005.10639197
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RECALL AND PERSUASION: Does Creative Advertising Matter?
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- Journal of Advertising, 2005, v. 34, n. 3, p. 47, doi. 10.1080/00913367.2005.10639201
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ACCOUNT PLANNERS' VIEWS ON HOW THEIR WORK IS AND SHOULD BE EVALUATED.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 7, doi. 10.1080/00913367.2003.10639132
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Top-Level Agency Creatives Look at Advertising Creativity Then and Now.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 1, doi. 10.1080/00913367.1998.10673549
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Intellectual property rights and drug advertising in Republic of North Macedonia.
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- Macedonian Pharmaceutical Bulletin / Makedonsko Farmacevtski Bilten, 2020, v. 66, p. 211, doi. 10.33320/maced.pharm.bull.2020.66.03.105
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- Article
Investigating the relationship between stereotyping and creativity during marketing campaigns in marketeers and audiences.
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- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-70704-z
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Der Markt der Ideen.
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- Soziale Welt, 2008, v. 59, n. 4, p. 327
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A vision of Advertising Creativity from Philosophy.
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- 2013
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- Book Review
A criatividade no ensino superior: um estudo exploratório sobre as licenciaturas em publicidade.
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- Comunicação Pública, 2022, v. 17, n. 32, p. 1
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- Article
الابداع في الرسالة الإعلانية التلفزيونية وفاعليته في جذب انتباه المتلقي بحث مستل من أطروحة دكتوراه
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- Al-Bahith Al-Aalami, 2020, v. 12, n. 47, p. 205
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- Article
Calidad de la publicidad radiofónica en España: el impacto de los perfiles profesionales y las dinámicas laborales.
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- Doxa Comunicación, 2025, n. 40, p. 493, doi. 10.31921/doxacom.n40a2654
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La narración como herramienta didáctica de creación publicitaria.
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- Doxa Comunicación, 2022, n. 34, p. 201, doi. 10.31921/doxacom.n34a846
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- Article
The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective.
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- European Journal of Tourism Research, 2022, n. 30, p. 1
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Creatividad humana vs. creatividad artificial: estudio comparativo entre estudiantes universitarios y chatbots en la generación de ideas.
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- Palabra Clave, 2024, v. 27, n. 1, p. 1, doi. 10.5294/pacla.2024.27.1.10
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Sprachliche Kreativität mittels morphologischer Prozesse: ausgewählte Phänomene in spanischen und englischen Printanzeigen.
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- Zeitschrift für Romanische Sprachen und ihre Didaktik, 2018, v. 12, n. 2, p. 41
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- Article
The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study.
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- Applied Cognitive Psychology, 2021, v. 35, n. 5, p. 1308, doi. 10.1002/acp.3864
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- Article
Action Planning for New Product Development Projects.
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- Creativity & Innovation Management, 2008, v. 17, n. 4, p. 319, doi. 10.1111/j.1467-8691.2008.00494.x
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- Article
ANALÝZA REKLAMY NA ČESKEM TRHU.
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- Media4u Magazine, 2013, v. 10, n. 2, p. 89
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- Article
Pazarlamada Yeni Trend: CGI Reklamlar.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 4, p. 2488, doi. 10.20491/isarder.2024.1928
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- Article
Changing the Way Business Is Done Between Account and Creative Teams.
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- Journal of Advertising Education, 2018, v. 22, n. 1, p. 49, doi. 10.1177/1098048218768580
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Team Teaching of Creative Advertising and Public Relations Courses.
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- Journal of Advertising Education, 2016, v. 20, n. 1/2, p. 44, doi. 10.1177/10980482160201-205
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- Article
Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value.
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- Journal of Marketing Communications, 2023, v. 29, n. 6, p. 535, doi. 10.1080/13527266.2022.2054016
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The advertising creative process: A study of UK agencies.
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- Journal of Marketing Communications, 2017, v. 23, n. 2, p. 176, doi. 10.1080/13527266.2014.1000361
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- Article
Symbols or icons in gay-themed ads: How to target gay audience.
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- Journal of Marketing Communications, 2015, v. 21, n. 6, p. 393, doi. 10.1080/13527266.2013.775179
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- Article
New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’.
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- Journal of Marketing Communications, 2014, v. 20, n. 4, p. 270, doi. 10.1080/13527266.2012.684067
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- Article
Toward a Bakhtinian typology of ambient advertising.
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- Journal of Marketing Communications, 2014, v. 20, n. 4, p. 251, doi. 10.1080/13527266.2012.684066
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Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry.
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- Journal of Foodservice Business Research, 2021, v. 24, n. 1, p. 74, doi. 10.1080/15378020.2020.1848261
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- Article
Locating the value and opportunities for online collaborative creativity within advertising.
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- Art, Design & Communication in Higher Education, 2012, v. 11, n. 2, p. 91, doi. 10.1386/adch.11.2.91_1
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La enseñanza de la creatividad publicitaria en la universidad española.
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- Cuadernos.info, 2024, n. 59, p. 205, doi. 10.7764/cdi.59.75099
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Female leadership in advertising creativity.
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- Cuadernos.info, 2016, n. 39, p. 113, doi. 10.7764/cdi.39.1039
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- Article
CREATIVITY IN ADVERTISING: A JANUSIAN PERSPECTIVE.
- Published in:
- Journal of Advertising, 1986, v. 15, n. 4, p. 43, doi. 10.1080/00913367.1986.10673037
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- Article