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  • 4.0 MARKETING MIX.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 100
    By:
    • Gross, Walter;
    • Kahler, Ruel;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Pletcher, Barbara A.;
    • Becherer, Richard C.;
    • Lammers, H. Bruce;
    • Dixon, Donald F.;
    • Schoell, William F.;
    • Rucks, Conway
    Publication type:
    Article

  • SPIRIT AIRLINES CONTROVERSIAL PROMOTIONAL CAMPAIGNS.

    Published in:
    Journal of Case Studies, 2012, v. 30, n. 2, p. 44
    By:
    • Brooks, Bradley W.;
    • Cox, Steven M.;
    • White, Zachary M.
    Publication type:
    Article