Works matching DE "COST per click (Marketing)"

Results: 25

Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1151, doi. 10.1007/s11747-019-00649-7

By:

Wang, Feng;
Zuo, Li;
Yang, Zhi;
Wu, Yueyan

Publication type:

Article

The Impact of Consumption Goals on Flat-Rate Choice: Can “Hedonizing” a Service Increase Customers’ Propensity to Choose a Flat Rate?

Published in:

Journal of Service Research, 2013, v. 16, n. 2, p. 216, doi. 10.1177/1094670512464430

By:

Uhrich, Fabian;
Schumann, Jan H.;
von Wangenheim, Florian

Publication type:

Article

target practice.

Published in:

Marketing Health Services, 2007, v. 27, n. 2, p. 26

By:

Porter, Alex

Publication type:

Article

Factors influencing website traffic in the paid content market.

Published in:

Journal of Marketing Management, 2007, v. 23, n. 7-8, p. 769, doi. 10.1362/026725707X230036

By:

Wolk, Agnieszka;
Theysohn, Sven

Publication type:

Article

Modeling Competition and Its Impact on Paid-Search Advertising.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 134, doi. 10.1287/mksc.2013.0812

By:

Sha Yang;
Shijie Lu;
Xianghua Lu

Publication type:

Article

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Published in:

Marketing Science, 2010, v. 29, n. 4, p. 602, doi. 10.1287/mksc.1090.0552

By:

Sha Yang;
Ghose, Anindya

Publication type:

Article

MODELING MULTICHANNEL ADVERTISING ATTRIBUTION ACROSS COMPETITORS.

Published in:

MIS Quarterly, 2019, v. 43, n. 1, p. 263, doi. 10.25300/MISQ/2019/14257

By:

Yiyi Li;
Ying Xie;
Zhiqiang (Eric) Zheng

Publication type:

Article

A COST-BASED DATABASE REQUEST DISTRIBUTION TECHNIQUE FOR ONLINE E-COMMERCE APPLICATIONS.

Published in:

MIS Quarterly, 2012, v. 36, n. 2, p. 479, doi. 10.2307/41703464

By:

VanderMeer, Debra;
Dutta, Kaushik;
Datta, Anindya

Publication type:

Article

ONLINE MARKETING STRATEGIES - UK AND ROMANIA.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2012, v. 5, n. 2, p. 31

By:

TĂLPĂU, A.;
VIERAŞU, T.

Publication type:

Article

Cost-per-Click Pricing for Display Advertising.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2014, v. 16, n. 4, p. 482, doi. 10.1287/msom.2014.0491

By:

Najafi-Asadolahi, Sami;
Fridgeirsdottir, Kristin

Publication type:

Article

Pay-Per-Click Q&A for Dentists.

Published in:: 2017
Publication type:: Question & Answer

CLICKS AHOY! NAVIGATING ONLINE ADVERTISING IN A SEA OF FRAUDULENT CLICKS.

Published in:

Berkeley Technology Law Journal, 2007, v. 22, n. 1, p. 533

By:

Matin, Sajjad

Publication type:

Article

OPTIMIZATION METHODS FOR PPC CAMPAIGNS.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1337

By:

DănciulescuDaniela;
Anca, Băndoi

Publication type:

Article

Learning from automatically labeled data: case study on click fraud prediction.

Published in:

Knowledge & Information Systems, 2016, v. 46, n. 2, p. 477, doi. 10.1007/s10115-015-0827-6

By:

Berrar, Daniel

Publication type:

Article

Discussion of 'Multi-armed bandit experiments in the online service economy'.

Published in:

Applied Stochastic Models in Business & Industry, 2015, v. 31, n. 1, p. 46, doi. 10.1002/asmb.2099

By:

Agarwal, Deepak

Publication type:

Article

ACUMULACIÓN EN EJECUCIÓN DE GARANTÍAS TRAS LA MODIFICACIÓN DE LOS PROCESOS ÚNICOS DE EJECUCIÓN.

Published in:

Revista de Derecho (16081714), 2011, v. 12, p. 43

By:

Carbajal, Karla Vikia

Publication type:

Article

AdTech: Are You Talking To Me?

Published in:

Seybold Report: Analyzing Publishing Technologies, 2008, v. 8, n. 9, p. 2

By:

Lenatti, Chuck

Publication type:

Article

6 Mistakes Dental Practices Are Making With Pay-Per-Click Advertising.

Published in:: Oklahoma Dental Association Journal, 2018, v. 109, n. 5, p. 10
Publication type:: Article

5 Keys to Building Business.

Published in:

Public Relations Tactics, 2016, v. 23, n. 8, p. 17

By:

Landis, David

Publication type:

Article

Adobe and Yahoo Launch New Advertising Service.

Published in:

Seybold Report: Analyzing Publishing Technologies, 2008, v. 8, n. 1, p. 3

By:

Joss, Molly

Publication type:

Article

On the Optimality of Clickthrough Fees in Online Markets.

Published in:

Economic Journal, 2011, v. 121, n. 556, p. F340, doi. 10.1111/j.1468-0297.2011.02468.x

By:

Baye, Michael R.;
Gao, Xiaxun;
Morgan, John

Publication type:

Article

A Simple Model of Search Engine Pricing.

Published in:

Economic Journal, 2011, v. 121, n. 556, p. F329, doi. 10.1111/j.1468-0297.2011.02467.x

By:

Eliaz, Kfir;
Spiegler, Ran

Publication type:

Article

A Dashboard for Online Pricing.

Published in:

California Management Review, 2007, v. 50, n. 1, p. 202, doi. 10.2307/41166424

By:

Baye, Michael R.;
Gatti, J. Rupert J.;
Kattuman, Paul;
Morgan, John

Publication type:

Article

Pricing Models for Online Advertising: CPM vs. CPC.

Published in:

Information Systems Research, 2012, v. 23, n. 3, p. 804, doi. 10.1287/isre.1110.0391

By:

Kursad Asdemir;
Nanda Kumar;
Varghese S. Jacob

Publication type:

Article

Information Asymmetry and Hybrid Advertising.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 609, doi. 10.1509/jmr.13.0074

By:

LIU, DE;
VISWANATHAN, SIVA

Publication type:

Article