Works matching DE "COPYWRITERS"
Results: 27
Trapped in the Filter Bubble? Exploring the Influence of Google Search on the Creative Process.
- Published in:
- Journal of Interactive Advertising, 2018, v. 18, n. 2, p. 85, doi. 10.1080/15252019.2018.1487810
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- Publication type:
- Article
Effects of Self-Referencing on Persuasion.
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- Journal of Consumer Research, 1995, v. 22, n. 1, p. 17, doi. 10.1086/209432
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- Publication type:
- Article
Informational Advertisement Content: Copywriters Perspective On Interactive Versus Traditional Advertising.
- Published in:
- Anvesha, 2017, v. 10, n. 2, p. 10
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- Publication type:
- Article
Signposting the inferencing route: a relevance theoretic analysis of intertextuality and metaphors in print advertisements.
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- Acta Academica, 2013, v. 45, n. 2, p. 122
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- Publication type:
- Article
Teach concepts before teaching ad copywriting.
- Published in:
- Journalism Educator, 1988, v. 43, n. 2, p. 105, doi. 10.1177/107769588804300229
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- Publication type:
- Article
TEACH THEM TO THINK BEFORE THEY WRITE.
- Published in:
- Journalism Educator, 1983, v. 38, n. 1, p. 32, doi. 10.1177/107769588303800111
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- Publication type:
- Article
Copywriting and the Prose of Hemingway.
- Published in:
- Journalism Quarterly, 1985, v. 62, n. 1, p. 121, doi. 10.1177/107769908506200119
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- Publication type:
- Article
A new master of the cultural domain? Google's role in the transactive memory systems of advertising copywriters and art directors.
- Published in:
- Media International Australia (8/1/07-current), 2019, v. 172, n. 1, p. 61, doi. 10.1177/1329878X19853298
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- Publication type:
- Article
Jean Bonfons, passeur de textes.
- Published in:
- Studi Francesi, 2019, n. 188, p. 284, doi. 10.4000/studifrancesi.18390
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- Publication type:
- Article
AIDS IN TEACHING ADVERTISING.
- Published in:
- Journal of Marketing, 1949, v. 13, n. 3, p. 363, doi. 10.2307/1248120
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- Publication type:
- Article
1. ADVERTISING.
- Published in:
- 1943
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- Publication type:
- Abstract
Copy-Writer.
- Published in:
- 1999
- Publication type:
- Short Story
Perceptual Shaping via Syntax and Textual Layout: Additional Insight for US Copywriters.
- Published in:
- International Journal of Advertising, 1995, v. 14, n. 3, p. 263, doi. 10.1080/02650487.1995.11104616
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- Publication type:
- Article
Writing for Hire: Unions, Hollywood, and Madison Avenue.
- Published in:
- 2018
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- Publication type:
- Book Review
A Meditation on Friendships Past.
- Published in:
- Brick: A Literary Journal, 2023, n. 111, p. 67
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- Publication type:
- Article
The Trouble With Concept Testing.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 230, doi. 10.2307/3149766
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- Publication type:
- Article
FROM PERFORMANCE TO MASTERY.
- Published in:
- Journal of Advertising, 2008, v. 37, n. 4, p. 95, doi. 10.2753/JOA0091-3367370408
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- Publication type:
- Article
John Caples: Tested Advertising Man.
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- Journal of Advertising, 1977, v. 6, n. 4, p. 47, doi. 10.1080/00913367.1977.10672732
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- Publication type:
- Article
In-House Industrial Advertising or Outside Agency?
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- Journal of Advertising, 1975, v. 4, n. 2, p. 6, doi. 10.1080/00913367.1975.10672577
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- Publication type:
- Article
The Advertising Curriculum and the Needs of Creative Students.
- Published in:
- Journalism & Mass Communication Educator, 1996, v. 50, n. 4, p. 25
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- Publication type:
- Article
The Ethos of the Brand in Digital Times. Implications for Copywriters' Work.
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- Argumentum: Journal the Seminar of Discursive Logic, Argumentation Theory & Rhetoric, 2019, v. 17, n. 1, p. 149
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- Publication type:
- Article
Overcoming Conflict Between Symmetric Occupations: How "Creatives" and "Suits" Use Gender Ordering in Advertising.
- Published in:
- Academy of Management Journal, 2022, v. 65, n. 5, p. 1623, doi. 10.5465/amj.2020.0806
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- Publication type:
- Article
Clear Writing Today.
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- Journal of Business Communication, 1981, v. 18, n. 4, p. 5, doi. 10.1177/002194368101800401
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- Publication type:
- Article
Think again about using this phrase.
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- Public Relations Tactics, 2009, v. 16, n. 2, p. 18
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- Publication type:
- Article
A premium on ad jargon.
- Published in:
- 2007
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- Publication type:
- Editorial
The State of the Word.
- Published in:
- Public Relations Quarterly, 1991, v. 36, n. 4, p. 48
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- Publication type:
- Article
Writer's Notebook: The Case Against Fatuous Attribution.
- Published in:
- Public Relations Quarterly, 1983, v. 28, n. 4, p. 32
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- Publication type:
- Article