Works matching DE "COOPERATIVE advertising"
Results: 58
THE POWER OF NUMBERS.
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- Journal of Advertising, 2006, v. 35, n. 4, p. 7, doi. 10.2753/JOA0091-3367350401
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- Article
"BROUGHT TO YOU BY BRAND A AND BRAND B."
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- Journal of Advertising, 2003, v. 32, n. 3, p. 19, doi. 10.1080/00913367.2003.10639139
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- Article
Corporate Brands and Social Brands.
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- International Studies of Management & Organization, 2007, v. 37, n. 4, p. 45, doi. 10.2753/IMO0020-8825370402
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- Article
Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store.
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- International Transactions in Operational Research, 2021, v. 28, n. 4, p. 2033, doi. 10.1111/itor.12805
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- Article
Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach.
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- International Transactions in Operational Research, 2018, v. 25, n. 5, p. 1677, doi. 10.1111/itor.12213
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- Article
Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households.
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- Sustainability (2071-1050), 2017, v. 9, n. 10, p. 1902, doi. 10.3390/su9101902
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- Article
Models of Digital Cooperation.
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- Slavic & East European Information Resources, 2007, v. 8, n. 4, p. 87, doi. 10.1300/J167v08n04_09
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- Article
Co-branding partner selection: The importance of belief revision.
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- Journal of Business Economics & Management, 2016, v. 17, n. 4, p. 546, doi. 10.3846/16111699.2016.1197848
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- Article
EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS.
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- International Game Theory Review, 2007, v. 9, n. 2, p. 151, doi. 10.1142/S0219198907001333
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- Article
Advertisement strategy for manufacturer in competition environment.
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- Basic Sciences Journal of Textile Universities / Fangzhi Gaoxiao Jichu Kexue Xuebao, 2010, v. 23, n. 1, p. 26
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- Article
Consumer evaluations of service co-branding.
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- Service Industries Journal, 2018, v. 38, n. 13/14, p. 995, doi. 10.1080/02642069.2018.1427738
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- Article
Co-op VNRs distribute messages and costs.
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- Public Relations Tactics, 1997, v. 4, n. 6, p. 20
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- Article
A Model for Cooperative Advertising and Pricing Decisions in manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach.
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- International Journal of Supply & Operations Management, 2016, v. 2, n. 4, p. 1035
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- Article
Športno sponzorstvo kot management procesa sponzorske menjave in marketinških odnosov med udeleženci.
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- Revija Šport, 2012, v. 60, n. 3/4, p. 13
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- Article
Advertising Traded Goods.
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- Journal of Agricultural & Resource Economics, 1999, v. 24, n. 1, p. 38
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- Article
MANAGING COOPERATIVE ADVERTISING: A STRATEGIC APPROACH.
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- 1985
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- Book Review
Variations in the Contractual Terms of Cooperative Advertising Contracts: An Empirical Investigation.
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- Marketing Letters, 1995, v. 6, n. 1, p. 15, doi. 10.1007/BF00994036
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- Article
Channel coordination with quantity discounts and/or cooperative advertising.
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- International Journal of Production Research, 2016, v. 54, n. 17, p. 5317, doi. 10.1080/00207543.2016.1173253
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- Article
Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain.
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- International Journal of Production Research, 2016, v. 54, n. 9, p. 2541, doi. 10.1080/00207543.2015.1096978
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- Article
Cooperative advertising in a supply chain with retail competition.
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- International Journal of Production Research, 2015, v. 53, n. 1, p. 88, doi. 10.1080/00207543.2014.925602
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- Article
Horizontal cooperative programmes and cooperative advertising.
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- International Journal of Production Research, 2014, v. 52, n. 3, p. 691, doi. 10.1080/00207543.2013.827809
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- Article
EL FOMENTO DE LAS SOCIEDADES COOPERATIVAS.
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- Revista de Derecho (16081714), 2010, v. 11, p. 395
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- Article
Cooperative Advertising with Bilateral Participation Cooperative Advertising with Bilateral Participation.
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- Decision Sciences, 2013, v. 44, n. 1, p. 193, doi. 10.1111/j.1540-5915.2012.00382.x
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- Article
Bargaining rationale for cooperative generic advertising*.
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- Australian Journal of Agricultural & Resource Economics, 2007, v. 51, n. 4, p. 445, doi. 10.1111/j.1467-8489.2007.00385.x
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- Article
Successful cooperative marketing: Leveraging a powerful and diverse marketing tool.
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- Marketing Review, 2016, v. 16, n. 4, p. 405, doi. 10.1362/146934716X14636478978033
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- Article
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer.
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- Central European Journal of Operations Research, 2016, v. 24, n. 1, p. 127, doi. 10.1007/s10100-014-0338-7
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- Article
The Strategic Value of Cooperative Advertising in the Dual-Channel Competition.
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- International Journal of Electronic Commerce, 2015, v. 19, n. 3, p. 118, doi. 10.1080/10864415.2015.1000225
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- Article
Vertical Cooperative Advertising with Substitute Brands.
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- Journal of Applied Mathematics, 2013, p. 1, doi. 10.1155/2013/480401
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- Article
Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay.
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- Journal of Optimization Theory & Applications, 2018, v. 176, n. 2, p. 509, doi. 10.1007/s10957-018-1217-5
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- Article
Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain.
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- Journal of Optimization Theory & Applications, 2012, v. 154, n. 2, p. 615, doi. 10.1007/s10957-012-0034-5
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- Article
A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain.
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- International Journal of Advanced Manufacturing Technology, 2014, v. 74, n. 1-4, p. 101, doi. 10.1007/s00170-014-5922-4
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- Article
The Woman's Day Case and Cooperative Advertising.
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- Journal of Marketing, 1965, v. 29, n. 3, p. 35, doi. 10.1177/002224296502900307
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- Article
1. ADVERTISING.
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- 1959
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- Abstract
1. ADVERTISING.
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- 1957
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- Abstract
COOPERATIVE ADVERTISING.
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- 1953
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- Book Review
VERTICAL COOPERATIVE ADVERTISING.
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- 1947
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- Book Review
12. COOPERATIVE MARKETING.
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- 1946
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- Abstract
12. CO-OPERATIVE MARKETING.
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- 1944
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- Abstract
12. COOPERATIVE MARKETING.
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- 1944
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- Abstract
CO-OPERATIVE ADVERTISING OF FOOD PRODUCTS.
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- Journal of Marketing, 1942, v. 6, n. 4, p. 37, doi. 10.2307/1246081
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- Article
Seeing eye to eye: social augmented reality and shared decision making in the marketplace.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 143, doi. 10.1007/s11747-019-00688-0
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- Article
Cooperative advertising, pricing strategy and firm performance in the e-marketing age.
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- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 510, doi. 10.1007/s11747-009-0171-z
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- Article
Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility?
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- Journal of the Academy of Marketing Science, 1984, v. 12, n. 1, p. 23, doi. 10.1007/BF02729484
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- Article
On the impact of cooperative advertising and pricing for a manufacturer-retailer supply chain.
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- Journal of Industrial & Production Engineering, 2014, v. 31, n. 7, p. 417, doi. 10.1080/21681015.2014.975162
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- Publication type:
- Article
ADVERTISING GAMES ON NATIONAL BRAND AND STORE BRAND IN A DUAL-CHANNEL SUPPLY CHAIN.
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- Journal of Industrial & Management Optimization, 2018, v. 14, n. 1, p. 105, doi. 10.3934/jimo.2017039
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- Article
Cooperative Advertising: An Alternative Interpretation of Price Discrimination.
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- California Management Review, 1973, v. 15, n. 4, p. 61, doi. 10.2307/41164459
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- Article
Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models.
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- Sport Management Review, 2006, v. 9, n. 1, p. 49, doi. 10.1016/S1441-3523(06)70019-5
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- Article
AN ANALYSIS OF THE EFFECTS OF COOPERATIVE ADVERTISING ON TOURISM.
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- Tourism Analysis, 2009, v. 14, n. 5, p. 573, doi. 10.3727/108354209X12597959359095
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- Article
A REVIEW OF DYNAMIC STACKELBERG GAME MODELS.
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- Discrete & Continuous Dynamical Systems - Series B, 2017, v. 22, n. 1, p. 125, doi. 10.3934/dcdsb.2017007
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- Article
A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING.
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- Journal of Applied Economic Sciences, 2009, v. 4, n. 7, p. 36
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- Article