Works matching DE "COOPERATIVE advertising"

Results: 59

Seeing eye to eye: social augmented reality and shared decision making in the marketplace.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 143, doi. 10.1007/s11747-019-00688-0

By:

Hilken, Tim;
Keeling, Debbie I.;
de Ruyter, Ko;
Mahr, Dominik;
Chylinski, Mathew

Publication type:

Article

Cooperative advertising, pricing strategy and firm performance in the e-marketing age.

Published in:

Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 510, doi. 10.1007/s11747-009-0171-z

By:

Ruiliang Yan

Publication type:

Article

ADVERTISING GAMES ON NATIONAL BRAND AND STORE BRAND IN A DUAL-CHANNEL SUPPLY CHAIN.

Published in:

Journal of Industrial & Management Optimization, 2018, v. 14, n. 1, p. 105, doi. 10.3934/jimo.2017039

By:

Yang, Lei;
Ji, Jingna;
Chen, Kebing

Publication type:

Article

Cooperative Advertising with Bilateral Participation Cooperative Advertising with Bilateral Participation.

Published in:

Decision Sciences, 2013, v. 44, n. 1, p. 193, doi. 10.1111/j.1540-5915.2012.00382.x

By:

Zhang, Jihua;
Xie, Jinxing;
Chen, Bintong

Publication type:

Article

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies.

Published in:

Production & Operations Management, 2009, v. 18, n. 1, p. 78, doi. 10.1111/j.1937-5956.2009.01006.x

By:

He, Xiuli;
Prasad, Ashutosh;
Sethi, Suresh P.

Publication type:

Article

Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models.

Published in:

Sport Management Review, 2006, v. 9, n. 1, p. 49, doi. 10.1016/S1441-3523(06)70019-5

By:

Xing, Xiaoyan;
Chalip, Laurence

Publication type:

Article

Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility?

Published in:

Journal of the Academy of Marketing Science, 1984, v. 12, n. 1, p. 23, doi. 10.1007/BF02729484

By:

Earl, Ronald L.;
Pride, William M.

Publication type:

Article

Successful cooperative marketing: Leveraging a powerful and diverse marketing tool.

Published in:

Marketing Review, 2016, v. 16, n. 4, p. 405, doi. 10.1362/146934716X14636478978033

By:

Rüth, René;
Netzer, Torsten

Publication type:

Article

A REVIEW OF DYNAMIC STACKELBERG GAME MODELS.

Published in:

Discrete & Continuous Dynamical Systems - Series B, 2017, v. 22, n. 1, p. 125, doi. 10.3934/dcdsb.2017007

By:

TAO LI;
SETHI, SURESH P.

Publication type:

Article

Co-branding partner selection: The importance of belief revision.

Published in:

Journal of Business Economics & Management, 2016, v. 17, n. 4, p. 546, doi. 10.3846/16111699.2016.1197848

By:

Lee, Chia-Lin;
Decker, Reinhold

Publication type:

Article

Co-op VNRs distribute messages and costs.

Published in:

Public Relations Tactics, 1997, v. 4, n. 6, p. 20

By:

Roberts, Jody L.

Publication type:

Article

A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain.

Published in:

International Journal of Advanced Manufacturing Technology, 2014, v. 74, n. 1-4, p. 101, doi. 10.1007/s00170-014-5922-4

By:

Alaei, Saeed;
Alaei, Reza;
Salimi, Payam

Publication type:

Article

Channel coordination with quantity discounts and/or cooperative advertising.

Published in:

International Journal of Production Research, 2016, v. 54, n. 17, p. 5317, doi. 10.1080/00207543.2016.1173253

By:

Karray, Salma;
Surti, Chirag

Publication type:

Article

Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain.

Published in:

International Journal of Production Research, 2016, v. 54, n. 9, p. 2541, doi. 10.1080/00207543.2015.1096978

By:

Zhao, Lei;
Zhang, Jihua;
Xie, Jinxing

Publication type:

Article

Cooperative advertising in a supply chain with retail competition.

Published in:

International Journal of Production Research, 2015, v. 53, n. 1, p. 88, doi. 10.1080/00207543.2014.925602

By:

Karray, Salma;
Amin, Saman Hassanzadeh

Publication type:

Article

Horizontal cooperative programmes and cooperative advertising.

Published in:

International Journal of Production Research, 2014, v. 52, n. 3, p. 691, doi. 10.1080/00207543.2013.827809

By:

Gou, Qinglong;
Zhang, Juan;
Liang, Liang;
Huang, Zhimin;
Ashley, Allan

Publication type:

Article

A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING.

Published in:

Journal of Applied Economic Sciences, 2009, v. 4, n. 7, p. 36

By:

Chia-Lin Lee;
Decker, Reinhold

Publication type:

Article

On the impact of cooperative advertising and pricing for a manufacturer-retailer supply chain.

Published in:

Journal of Industrial & Production Engineering, 2014, v. 31, n. 7, p. 417, doi. 10.1080/21681015.2014.975162

By:

Chen, Tsung-Hui

Publication type:

Article

Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay.

Published in:

Journal of Optimization Theory & Applications, 2018, v. 176, n. 2, p. 509, doi. 10.1007/s10957-018-1217-5

By:

Farshbaf-Geranmayeh, Amir;
Rabbani, Masoud;
Taleizadeh, Ata Allah

Publication type:

Article

Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain.

Published in:

Journal of Optimization Theory & Applications, 2012, v. 154, n. 2, p. 615, doi. 10.1007/s10957-012-0034-5

By:

Chutani, Anshuman;
Sethi, Suresh

Publication type:

Article

THE POWER OF NUMBERS.

Published in:

Journal of Advertising, 2006, v. 35, n. 4, p. 7, doi. 10.2753/JOA0091-3367350401

By:

Ruth, Julie A.;
Simonin, Bernard L.

Publication type:

Article

"BROUGHT TO YOU BY BRAND A AND BRAND B."

Published in:

Journal of Advertising, 2003, v. 32, n. 3, p. 19, doi. 10.1080/00913367.2003.10639139

By:

Ruth, Julie A.;
Simonin, Bernard L.

Publication type:

Article

MANAGING COOPERATIVE ADVERTISING: A STRATEGIC APPROACH.

Published in:

1985

By:

Block, Martin;
King, Robert L.

Publication type:

Book Review

A Model for Cooperative Advertising and Pricing Decisions in manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach.

Published in:

International Journal of Supply & Operations Management, 2016, v. 2, n. 4, p. 1035

By:

Kazemi, Abolfazl;
Saeedmohammadi, Zohreh

Publication type:

Article

Models of Digital Cooperation.

Published in:

Slavic & East European Information Resources, 2007, v. 8, n. 4, p. 87, doi. 10.1300/J167v08n04_09

By:

Fesenko, Kirill

Publication type:

Article

Consumer evaluations of service co-branding.

Published in:

Service Industries Journal, 2018, v. 38, n. 13/14, p. 995, doi. 10.1080/02642069.2018.1427738

By:

Chen, Chien-Wei;
Lien, Nai-Hwa

Publication type:

Article

The Woman's Day Case and Cooperative Advertising.

Published in:

Journal of Marketing, 1965, v. 29, n. 3, p. 35, doi. 10.1177/002224296502900307

By:

Tarpey Sr., Lawrence X.

Publication type:

Article

Variations in the Contractual Terms of Cooperative Advertising Contracts: An Empirical Investigation.

Published in:

Marketing Letters, 1995, v. 6, n. 1, p. 15, doi. 10.1007/BF00994036

By:

Dutta, Shantanu;
Bergen, Mark;
John, George;
Rao, Akshay

Publication type:

Article

Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store.

Published in:

International Transactions in Operational Research, 2021, v. 28, n. 4, p. 2033, doi. 10.1111/itor.12805

By:

Li, Mengli;
Zhang, Xumei;
Dan, Bin

Publication type:

Article

Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach.

Published in:

International Transactions in Operational Research, 2018, v. 25, n. 5, p. 1677, doi. 10.1111/itor.12213

By:

Ahmadi‐Javid, Amir;
Hoseinpour, Pooya

Publication type:

Article

Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households.

Published in:

Sustainability (2071-1050), 2017, v. 9, n. 10, p. 1902, doi. 10.3390/su9101902

By:

Meina Hua;
Huajun Tang;
Ka Wai Lai, Ivan

Publication type:

Article

EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS.

Published in:

International Game Theory Review, 2007, v. 9, n. 2, p. 151, doi. 10.1142/S0219198907001333

By:

KARRAY, SALMA;
ZACCOUR, GEORGES

Publication type:

Article

The Strategic Value of Cooperative Advertising in the Dual-Channel Competition.

Published in:

International Journal of Electronic Commerce, 2015, v. 19, n. 3, p. 118, doi. 10.1080/10864415.2015.1000225

By:

Yan, Ruiliang;
Pei, Zhi

Publication type:

Article

Vertical Cooperative Advertising with Substitute Brands.

Published in:

Journal of Applied Mathematics, 2013, p. 1, doi. 10.1155/2013/480401

By:

You-Hua Chen;
Xiao-Wei Wen

Publication type:

Article

1. ADVERTISING.

Published in:

1959

By:

Lazer, William;
Hollander, Stanley C.

Publication type:

Abstract

1. ADVERTISING.

Published in:

1957

By:

Lazer, William;
Kelley, Eugene J.;
Clewett, Robert L.;
Meyer, R. E.;
Copulsky, William;
Kelley, William T.

Publication type:

Abstract

COOPERATIVE ADVERTISING.

Published in:

1953

By:

Cawl Jr., F. R.

Publication type:

Book Review

VERTICAL COOPERATIVE ADVERTISING.

Published in:

1947

By:

Wingate, John W.;
Longman, Donald R.

Publication type:

Book Review

12. COOPERATIVE MARKETING.

Published in:

1946

By:

BREYER, RALPH F.

Publication type:

Abstract

12. CO-OPERATIVE MARKETING.

Published in:

1944

By:

BREYER, RALPH F.

Publication type:

Abstract

12. COOPERATIVE MARKETING.

Published in:

1944

By:

BREYER, RALPH F.

Publication type:

Abstract

CO-OPERATIVE ADVERTISING OF FOOD PRODUCTS.

Published in:

Journal of Marketing, 1942, v. 6, n. 4, p. 37, doi. 10.2307/1246081

By:

Millard, J. W.

Publication type:

Article

EL FOMENTO DE LAS SOCIEDADES COOPERATIVAS.

Published in:

Revista de Derecho (16081714), 2010, v. 11, p. 395

By:

de la Rosa, Angélica Díaz

Publication type:

Article

Remembering Words and Brands after a Perception of Discrepancy.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 827

By:

Mantonakis, Antonia;
Whittlesea, Bruce W. A.

Publication type:

Article

Brand Visualization: Effects of 'Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 825

By:

Van Rompay, Thomas;
Pruyn, Ad

Publication type:

Article

The Effects of Centrality and Distinctiveness on the Usage of Co-promotions.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 824

By:

Yilmaz, Hurrem;
Kirmani, Amna;
Murthi, B. P. S.

Publication type:

Article

Advertisement strategy for manufacturer in competition environment.

Published in:

Basic Sciences Journal of Textile Universities / Fangzhi Gaoxiao Jichu Kexue Xuebao, 2010, v. 23, n. 1, p. 26

By:

Xie Ni

Publication type:

Article

AN ANALYSIS OF THE EFFECTS OF COOPERATIVE ADVERTISING ON TOURISM.

Published in:

Tourism Analysis, 2009, v. 14, n. 5, p. 573, doi. 10.3727/108354209X12597959359095

By:

McKINNEY, WILLIAM B.;
HAZELDINE, MARY F.;
CHAWLA, SUDHIR K.

Publication type:

Article

Cooperative Advertising: An Alternative Interpretation of Price Discrimination.

Published in:

California Management Review, 1973, v. 15, n. 4, p. 61, doi. 10.2307/41164459

By:

Moran, R. Allen

Publication type:

Article

Športno sponzorstvo kot management procesa sponzorske menjave in marketinških odnosov med udeleženci.

Published in:

Revija Šport, 2012, v. 60, n. 3/4, p. 13

By:

Pavli, Gašper;
Borut Lah, Marko;
Jurak, Gregor

Publication type:

Article