Works matching DE "COOL (The concept)"


Results: 19
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    Brand Coolness.

    Published in:
    Journal of Marketing, 2019, v. 83, n. 5, p. 36, doi. 10.1177/0022242919857698
    By:
    • Warren, Caleb;
    • Batra, Rajeev;
    • Loureiro, Sandra Maria Correia;
    • Bagozzi, Richard P.
    Publication type:
    Article
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    "All Dressed Up and Nowhere to Go"?

    Published in:
    Geschichte und Gesellschaft, 2015, v. 41, n. 1, p. 40, doi. 10.13109/gege.2015.41.1.40
    By:
    • Nathaus, Klaus
    Publication type:
    Article
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