Works matching DE "COOKIE Monster (Fictional character)"

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 64, doi. 10.1002/mar.21071

By:

• Merchant, Altaf;
• LaTour, Kathryn A.;
• Ford, John B.;
• LaTour, Michael S.

Publication type:

Article