Works about CONTENT marketing

Results: 486

Marketing de contenidos: una revisión teórica de sus tecnologías disruptivas.

Published in:

Dilemas Contemporáneos: Educación, Política y Valores, 2025, v. 12, n. 3, p. 1

By:

Alexander Muñoz-Panimboza, Bryan;
Medina-Chicaiza, Patricio

Publication type:

Article

白酒产品短视频内容营销对消费者购买意愿的影响研究.

Published in:

China Brewing, 2025, v. 44, n. 6, p. 312, doi. 10.11882/j.issn.0254-5071.2025.06.045

By:

童俊;
敖茜颖;
王凯

Publication type:

Article

Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability.

Published in:

Information Systems Research, 2025, v. 36, n. 2, p. 802, doi. 10.1287/isre.2022.0620

By:

Meilin Gu;
Dengpan Liu;
Kumar, Subodha

Publication type:

Article

Proposed Strategy to Increase Brand Awareness in the Digital Market Through Influencer and Content Marketing for SHAKTI Spice Product.

Published in:

Journal of Social Research, 2025, v. 4, n. 7, p. 1521

By:

Wirajaya, Abirackshaan;
Astuti, Novika Candra

Publication type:

Article

Online Influencer Marketing e An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement.

Published in:

Management Dynamics, 2022, v. 22, n. 1, p. 36, doi. 10.57198/2583-4932.1296

By:

Chaudhary, Prashant

Publication type:

Article

Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement.

Published in:

Psychology & Marketing, 2024, v. 41, n. 7, p. 1514, doi. 10.1002/mar.21994

By:

Ahmed, Sohel;
Sharif, Taimur;
Ting, Ding Hooi;
Sharif, Sharmin Jamal

Publication type:

Article

Organoleptic quality and formaldehyde content of mackerel marketed in Dar es Salaam, Tanzania.

Published in:

Food Safety & Risk, 2024, v. 11, n. 1, p. 1, doi. 10.1186/s40550-024-00107-5

By:

Manyanga, Vicky Peter;
Uledi, Mtoke Ahmadi;
Makoye, Paul Malaba;
Daniel, Innocent John;
Shedafa, Raphael;
Masota, Nelson Enos;
Shewiyo, Danstan Hipolite;
Nyakirang'ani, Nzaghi;
Sempombe, Joseph;
Mugoyela, Veronica;
Kaale, Eliangiringa

Publication type:

Article

A HATÉKONY E-MAIL-MARKETING KIALAKÍTÁSA A MESTERSÉGES INTELLIGENCIA RELEVANCIÁJÁT FIGYELEMBE VÉVE.

Published in:

Multidiszciplináris Tudományok, 2024, v. 14, n. 4, p. 43, doi. 10.35925/j.multi.2024.4.4

By:

Zoltán, Somosi

Publication type:

Article

ALIGNING ARTICLE WORD-COUNT WITH SEARCH QUERY LENGTH: INSIGHTS FROM THE HEALTH AND WELLNESS INDUSTRY.

Published in:

Knowledge: International Journal, 2024, v. 67, n. 1, p. 203

By:

Bezhovski, Zlatko

Publication type:

Article

Adopción del Mercadeo Digital en Pequeñas y Medianas empresas (PyMes).

Published in:

Panorama Económico, 2024, v. 31, n. 4, p. 360, doi. 10.32997/pe-2023-4774

By:

Caraballo, A.;
Luna, J.;
Carbal, A.

Publication type:

Article

Content of Online Marketing that Influence Customers' Decision: A Case on Buying Indigo-Dyed Clothing.

Published in:

International Journal of Environmental & Rural Development, 2019, v. 10, n. 2, p. 86

By:

SARANYA SAETANG

Publication type:

Article

PROSTY JĘZYK JAKO NARZĘDZIE OPTYMALIZACJI STRON W MARKETINGU ONLINE -- PODSTAWY TEORETYCZNE.

Published in:

Linguistic Guide / Poradnik Jezykowy, 2025, v. 821, n. 2, p. 73, doi. 10.33896/PorJ.2025.2.4

By:

Górni, Beata

Publication type:

Article

Are contextual advertisements effective?

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371

By:

Kwang Yeun Chun;
Ji Hee Song;
Hollenbeck, Candice R.;
Jong-Ho Lee

Publication type:

Article

Unstructured Document Information Extraction Method with Multi-Faceted Domain Knowledge Graph Assistance for M2M Customs Risk Prevention and Screening Application.

Published in:

Electronics (2079-9292), 2024, v. 13, n. 10, p. 1941, doi. 10.3390/electronics13101941

By:

Tian, Fengchun;
Wang, Haochen;
Wan, Zhenlong;
Liu, Ran;
Liu, Ruilong;
Lv, Di;
Lin, Yingcheng

Publication type:

Article

Automated Over-the-Top Service Copyright Distribution Management System Using the Open Digital Rights Language.

Published in:

Electronics (2079-9292), 2024, v. 13, n. 2, p. 336, doi. 10.3390/electronics13020336

By:

Son, Wooyoung;
Kwon, Soonhong;
Oh, Sungheun;
Lee, Jong-Hyouk

Publication type:

Article

DNN-Based Forensic Watermark Tracking System for Realistic Content Copyright Protection.

Published in:

Electronics (2079-9292), 2023, v. 12, n. 3, p. 553, doi. 10.3390/electronics12030553

By:

Park, Jaehyoung;
Kim, Jihye;
Seo, Jiyou;
Kim, Sangpil;
Lee, Jong-Hyouk

Publication type:

Article

Blockchain-Based Smart Propertization of Digital Content for Intellectual Rights Protection.

Published in:

Electronics (2079-9292), 2021, v. 10, n. 12, p. 1387, doi. 10.3390/electronics10121387

By:

Lee, Nam-Yong;
Yang, Jinhong;
Kim, Chul-Soo

Publication type:

Article

Recognition of Digital Content Needs for Inbound Marketing Solutions.

Published in:

Social Sciences (2076-0760), 2022, v. 11, n. 8, p. 351, doi. 10.3390/socsci11080351

By:

Davidavičius, Sigitas;
Limba, Tadas

Publication type:

Article

The Use of Social Digital Networks by NGDO from a Social Marketing Perspective.

Published in:

Social Sciences (2076-0760), 2019, v. 8, n. 6, p. 192, doi. 10.3390/socsci8060192

By:

Galiano-Coronil, Araceli;
MierTerán-Franco, Juan José

Publication type:

Article

Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model.

Published in:

Economic Research-Ekonomska Istrazivanja, 2022, v. 35, n. 1, p. 1183, doi. 10.1080/1331677X.2021.1960578

By:

Javed, Sara;
Rashidin, Md. Salamun;
Xiao, Yun

Publication type:

Article

التسويق القيمي في الإعلانات الدولية، ومدى توافقها مع قيم المجتمع السعودي " دراسة سيميائية على عينة من الإعلانات للشركات الدولية المنشورة على حساباتها في منصة [X]".

Published in:

Arabian Journal for Media & Communication, 2024, n. 39, p. 43

By:

ندى بنت حمود الص&#1575

Publication type:

Article

Künstliche Intelligenz revolutioniert Projektmarketing.

Published in:

Projekt-Management Aktuell, 2023, v. 34, n. 1, p. 4, doi. 10.24053/PM-2023-0002

By:

Steeger, Oliver

Publication type:

Article

SLOW TOURISM AS A CONTEMPORARY TENDENCY IN THE TOURISM MARKET: IMAGE CONTENT AND GEOTAG ANALYSIS ON INSTAGRAM.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2024, v. 71, n. 2, p. 589, doi. 10.59267/ekoPolj2402589L

By:

Lazarević, Sonja;
Stanišić, Tanja;
Ion, Raluca Andreea

Publication type:

Article

Recursos, bases de diferenciação e mídias sociais no setor de serviços: um estudo sobre a diferenciação entre nutricionistas em Maringá.

Published in:

Revista Expectativa, 2022, v. 21, n. 4, p. 59, doi. 10.48075/revex.v21i4.29847

By:

de Souza Bastos, Marina;
Albuquerque Augusto, Cleiciele

Publication type:

Article

Content marketing as a strategy to improve the level of market participation of a company.

Published in:

International Journal of Combinatorial Optimization Problems & Informatics, 2023, v. 14, n. 3, p. 138, doi. 10.61467/2007.1558.2023.v14i3.381

By:

González Mosqueda, Mayra Lorena;
Martínez Tapia, Karla;
Domínguez Tavera, María Elda;
León Olivares, Eric;
Guadalupe Ibarra Huesca, Maria

Publication type:

Article

Teaching Personal Branding Through Social Networking Sites.

Published in:

Visual Communications Journal, 2010, v. 46, n. 2, p. 15

By:

Zarzycka, Monika;
Waite, Jerry J.

Publication type:

Article

Sürü Davranışı ile Dijital İçerik Paylaşımındaki İlişkide, Markaların Pazarlama Faaliyetlerinin Düzenleyici (Moderatör) Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 3012, doi. 10.20491/isarder.2022.1547

By:

SARIOĞLU, Cüneyd İkbal

Publication type:

Article

Dijital Pazarlama Çağında Yükselen Bir Trend: İçerik Pazarlamasının İncelenmesi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 1010, doi. 10.20491/isarder.2022.1424

By:

ASLAN, Ramazan;
ERDOĞAN TARAKÇI, İnci

Publication type:

Article

Ulusal Pazarlama Yazınında Yer Alan Nitel Makalelerin İncelenmesi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 1, p. 994, doi. 10.20491/isarder.2021.1180

By:

TİLTAY, Muhammet Ali;
AKPINAR, Ayhan

Publication type:

Article

Sosyal Medya İletişimi ve Tüketici Temelli Marka Değeri Arasındaki İlişkinin İncelenmesi: Bir GSM Markası Üzerine Tüketici Araştırması.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2019, v. 11, n. 3, p. 2027, doi. 10.20491/isarder.2019.722

By:

ÇAKIRKAYA, Murat;
KOÇYİĞİT, Murat

Publication type:

Article

THE NEW (MARKETING) ROLE OF FIRMS AS MEDIA CONTENT PROVIDERS - THE CASE OF SME'S STRATEGIC SOCIAL MEDIA PRESENCE.

Published in:

Vezetéstudomány / Budapest Management Review, 2014, v. 45, n. 2, p. 22, doi. 10.14267/veztud.2014.02.04

By:

CSORDÁS, Tamás;
GÁTI, Mirkó

Publication type:

Article

Digital Marketing Strategies: Effectiveness on Generation Z.

Published in:

SCMS Journal of Indian Management, 2020, v. 17, n. 2, p. 54

By:

Anjum, Asma;
Thomas, Mary Rani;
Prakash, Prestin K.

Publication type:

Article

Music Theory Influencing: The Content Creator "Musicpreneur".

Published in:

Music Theory Spectrum, 2025, v. 47, n. 1, p. 71, doi. 10.1093/mts/mtae027

By:

Roberson, Malia Jade

Publication type:

Article

Generating and Framing Content: Strategic Multi-Platform Content Marketing in Academic Libraries.

Published in:

2019

By:

Wagner, Sarah;
Boatright, Beth

Publication type:

Report

Improving children’s wellbeing through media literacy education: An Irish study.

Published in:

Journal of Media Literacy Education, 2022, v. 14, n. 1, p. 94, doi. 10.23860/JMLE-2022-14-1-7

By:

O’Rourke, Vicky;
Miller, Sarah

Publication type:

Article

CONTENT MARKETING AS A STRENGTHENER OF CUSTOMERS' PURCHASE INTENTION.

Published in:

Revista Orbis, 2020, v. 15, p. 5

By:

Ghavami Lahiji, Shiva;
Mirabi, Vahidreza;
mohebbi, serajallin

Publication type:

Article

Introducing Booksnake: A Scholarly App for Transforming Existing Digitized Archival Materials into Life-Size Virtual Objects for Embodied Interaction in Physical Space, using IIIF and Augmented Reality.

Published in:

DHQ: Digital Humanities Quarterly, 2025, v. 19, n. 1, p. N.PAG

By:

Fraga, Sean;
Ye, Christy;
Huang, Henry;
Sai, Zack;
Hughes, Michael;
Yao, April;
Ghosh, Samir

Publication type:

Article

SWARA YÖNTEMİ İLE DİJİTAL PAZARLAMA STRATEJİ SEÇİMİ.

Published in:

Dogus University Journal / Doğuş Üniversitesi Dergisi, 2024, v. 25, n. 1, p. 341, doi. 10.31671/doujournal.1356008

By:

UTLU, Nilay

Publication type:

Article

Da financeirização do noticiário ao noticiário da financeirização: como as aquisições de veículos econômicos digitais por instituições financeiras influem no jornalismo econômico brasileiro.

Published in:

Revista Eptic Online, 2025, v. 27, n. 1, p. 67, doi. 10.54786/revistaeptic.v27i1.21791

By:

Morais, Larissa;
Cavallo, André

Publication type:

Article

Digital content marketing and consumer brand engagement on social media- do influencers' brand content moderate the relationship?

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 491, doi. 10.1080/13527266.2023.2249013

By:

Odoom, Raphael

Publication type:

Article

Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 2, p. 161, doi. 10.1080/13527266.2022.2154065

By:

Stürmer, Lina;
Einwiller, Sabine

Publication type:

Article

Time to Go: Aspirational Framing and Place-Making in Domestic Travel Journalism.

Published in:

Journalism Practice, 2025, v. 19, n. 6, p. 1344, doi. 10.1080/17512786.2023.2244931

By:

Ashe, Ivy

Publication type:

Article

Making (Branded) News: The Corporate Co-optation of Online Journalism Production.

Published in:

Journalism Practice, 2020, v. 14, n. 6, p. 679, doi. 10.1080/17512786.2019.1637273

By:

Serazio, Michael

Publication type:

Article

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 15, doi. 10.1016/j.intmar.2020.06.004

By:

Mazerant, Komala;
Willemsen, Lotte M.;
Neijens, Peter C.;
van Noort, Guda

Publication type:

Article

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 27, doi. 10.1016/j.intmar.2018.07.003

By:

Hollebeek, Linda D.;
Macky, Keith

Publication type:

Article

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House.

Published in:

Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 270, doi. 10.1016/j.intmar.2013.09.008

By:

Malthouse, Edward C.;
Haenlein, Michael;
Skiera, Bernd;
Wege, Egbert;
Zhang, Michael

Publication type:

Article

IMPACT OF THE CONTENT CHARACTERISTIC OF SHORT MESSAGE SERVICE ADVERTISING ON CONSUMER ATTITUDES.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, n. 9, p. 1409, doi. 10.2224/sbp.2014.42.9.1409

By:

HONGYAN LIN;
XING ZHOU;
ZHANKUI CHEN

Publication type:

Article

Beyond Advertising Narratives: Josefinas and their storytelling products.

Published in:

Analisi: Quaderns de Comunicacio i Cultura, 2018, p. 47, doi. 10.5565/rev/analisi.3118

By:

Dias, Liliana;
Dias, Patrícia

Publication type:

Article

TPMT and NUDT15 Variants Predict Discontinuation of Azathioprine for Myelotoxicity in Patients with Inflammatory Disease: Real‐World Clinical Results.

Published in:

Clinical Pharmacology & Therapeutics, 2022, v. 111, n. 1, p. 263, doi. 10.1002/cpt.2428

By:

Dickson, Alyson L.;
Daniel, Laura L.;
Zanussi, Jacy;
Dale Plummer, W.;
Wei, Wei‐Qi;
Liu, Ge;
Reese, Tyler;
Anandi, Prathima;
Birdwell, Kelly A.;
Kawai, Vivian;
Cox, Nancy J.;
Dupont, William D.;
Hung, Adriana M.;
Feng, QiPing;
Stein, C. Michael;
Chung, Cecilia P.

Publication type:

Article

Changes in the Pattern of Marketing Strategies with Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra.

Published in:

Webology, 2022, v. 19, n. 1, p. 110, doi. 10.14704/WEB/V19I1/WEB19008

By:

Fawzeea Sembiring, Beby Karina;
Rini, Endang Sulistya;
Yuliaty, Tetty

Publication type:

Article