Works about CONSUMER psychology

Results: 2238

Nike’s Metaverse Foray: Exploiting a Revenue Opportunity or Riding a Fad?

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 73, doi. 10.71329/IUPJBRM/2025.22.1.73-90

By:

Babu, Koti Vinod;
Prasad, V. Namratha

Publication type:

Article

Impact of Social Media Marketing on Consumers’ Purchase Intention Through Brand Awareness and Brand Engagement.

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 45, doi. 10.71329/IUPJBRM/2025.22.1.45-61

By:

Karmakar, Anupam;
Mishra, Kiran

Publication type:

Article

Brand Loyalty, Customer Loyalty and Role of Brand Custodian: A Review.

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 62, doi. 10.71329/IUPJBRM/2025.22.1.62-72

By:

C. N., Nimal;
Mathew, Manju M.;
Thomas, Bindhu Ann

Publication type:

Article

The Strategic Impact of Macro and Micro Fashion Influencers on Instagram.

Published in:: International Journal of Service Science, Management, Engineering & Technology, 2025, v. 16, n. 1, p. 1
Publication type:: Article

The Strategic Impact of Macro and Micro Fashion Influencers on Instagram.

Published in:

International Journal of Service Science, Management, Engineering & Technology, 2025, v. 16, n. 1, p. 1, doi. 10.4018/IJSSMET.376937

By:

Escourido-Calvo, Manuel;
Martin-Bermudez, Federico;
Outes-Castro, Fatima;
Santos, Vasco Ribeiro

Publication type:

Article

Das Potenzial von Sondertrikots im Profi-Fussball für das Sponsoring: Wie die Nürnberger Versicherung das magische Dreieck zwischen Verein, Fans und Medien für sich aktiviert.

Published in:

Marketing Review St. Gallen, 2025, n. 3, p. 12

By:

Kestel, Johannes;
Riedmüller, Florian

Publication type:

Article

Digital content marketing and consumer brand engagement on social media- do influencers' brand content moderate the relationship?

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 491, doi. 10.1080/13527266.2023.2249013

By:

Odoom, Raphael

Publication type:

Article

Human branding: from attachment strength to loyalty.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 371, doi. 10.1080/13527266.2023.2245826

By:

Loureiro, Sandra Maria Correia;
Sarmento, Eduardo Moraes;
Vinagre, Francisco;
Ferreira, Mónica

Publication type:

Article

What makes UGC more popular on social media platforms? Insights from information adoption theory.

Published in:

Behaviour & Information Technology, 2025, v. 44, n. 8, p. 1521, doi. 10.1080/0144929X.2024.2361835

By:

Zhuang, Wei;
Zeng, Qingfeng;
Zhang, Yu;
Lin, Dijia;
Fan, Weiguo

Publication type:

Article

The Impact of Digital Marketing Campaign Strategies on Consumer Buying Intention.

Published in:

Technical Gazette / Tehnički Vjesnik, 2025, v. 32, n. 3, p. 819, doi. 10.17559/TV-20240923002009

By:

Zhun SHI;
Kemeng CAO;
Xinghua YAO

Publication type:

Article

From Attachment to Action: Consumer Identification and the Sustainable Buying of Rural Brand Products Like "Pită de Pecica".

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 9, p. 4133, doi. 10.3390/su17094133

By:

Dicu, Anca Mihaela;
Rad, Dana;
Barbu, Florentina;
Cuc, Lavinia Denisia;
Feher, Andrea;
Roman, Daniela;
Mazuru, Luminița;
Sanda, Grigorie;
Pîrvulescu, Luminița

Publication type:

Article

Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 9, p. 4124, doi. 10.3390/su17094124

By:

Theocharis, Dimitrios;
Tsekouropoulos, Georgios

Publication type:

Article

Investigating consumer preferences and perceptions of brands across men's and women's sport: a brand architecture approach.

Published in:

Sport Management Review, 2025, v. 28, n. 2, p. 370, doi. 10.1080/14413523.2024.2442188

By:

Doyle, Jason P.;
Su, Yiran;
Kelly, Sarah Jane;
Filo, Kevin;
Kunkel, Thilo

Publication type:

Article

PERCEPÇÃO DOS ASSOCIADOS SOBRE O POSICIONAMENTO DA MARCA DE UMA COOPERATIVA DE TRABALHO DA REGIÃO FRONTEIRA NOROESTE DO RS.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2025, v. 18, n. 4, p. 1, doi. 10.54751/revistafoco.v18n4-166

By:

Sparemberger, Ariosto;
Büttenbender, Pedro L.;
Zamberlan, Luciano;
Sparemberger, Cristian

Publication type:

Article

Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition.

Published in:

Journal of Advertising, 2025, v. 54, n. 2, p. 266, doi. 10.1080/00913367.2024.2328585

By:

Amaral, Nelson B.;
Redden, Joseph P.

Publication type:

Article

考虑需求响应不确定性的电-热-氢综合能源系统优化调度策略.

Published in:

Zhejiang Electric Power, 2025, v. 44, n. 4, p. 39, doi. 10.19585/j.zjdl.202504005

By:

张海伟;
刘会家;
洪家恩;
徐志高

Publication type:

Article

Bitte einpacken.

Published in:

SOFW Journal (German version), 2025, v. 151, n. 5, p. 2

By:

Bode, J.

Publication type:

Article

Factors affecting travel intention and purchase behavior of airline passengers: the mediating role of promotional discounts in airline tickets.

Published in:

International Journal of Research in Business & Social Science, 2025, v. 14, n. 3, p. 1, doi. 10.20525/ijrbs.v14i3.4096

By:

De Castro, Antoinette Nicole V.;
De Gucena, Mary Gee O.;
Serrano, Maria Gianina Andrea P.;
Etrata Jr., Antonio E.

Publication type:

Article

Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1700, doi. 10.1002/mar.22200

By:

Kulkarni, Atul A.;
Yuan, Hong

Publication type:

Article

The Effect of Perceived Infectious Disease Threats on the Preference of User‐Designed Products.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1607, doi. 10.1002/mar.22193

By:

Zhong, Xiuli;
Wang, Yu;
Wang, Tao

Publication type:

Article

Traffic transfer between social media and E-commerce platform: the role of social media affordances.

Published in:

Behaviour & Information Technology, 2025, v. 44, n. 7, p. 1362, doi. 10.1080/0144929X.2024.2353275

By:

Shao, Jingbo;
Li, Pengyu;
Zhang, Min

Publication type:

Article

Shades of green deception—An empirical examination into the consequences of greenwashing of innovations.

Published in:

Creativity & Innovation Management, 2025, v. 34, n. 2, p. 312, doi. 10.1111/caim.12639

By:

Janz, Franziska;
Jordanow, Slawka;
Heidenreich, Sven;
Schäfer, Juliane

Publication type:

Article

Understanding Millennial relationships and consumption of no and low alcohol beer brands.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4625

By:

Steinhobel, Elizabeth;
Roberts-Lombard, Mornay;
Lubbe, Isolde

Publication type:

Article

Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities.

Published in:

Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 147, doi. 10.1007/s10257-023-00632-4

By:

Yadav, Rambalak;
Sangroya, Deepak;
Pereira, Vijay

Publication type:

Article

Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study.

Published in:

Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 169, doi. 10.1007/s10257-023-00630-6

By:

Raichur, Vishwas G.;
Sharma, Dinesh;
Kalro, Arti D.

Publication type:

Article

Influences of place attachment and social media affordances on online brand community continuance.

Published in:

Information Systems & e-Business Management, 2021, v. 19, n. 2, p. 459, doi. 10.1007/s10257-019-00418-7

By:

Wang, Kai;
Tai, Jeffrey C. F.;
Chang, Hsin-Lu

Publication type:

Article

Anti-Asian Hate's Impact on Asian American Social Workers: Implications for Professional Training and Education.

Published in:

Social Work, 2024, v. 69, n. 2, p. 117, doi. 10.1093/sw/swae009

By:

Bersamira, Clifford S;
Lau, Sophia B;
Lee, Yeonjung Jane;
Yamauchi, Jaron

Publication type:

Article

THE EFFECT OF AVERAGING COMPONENTS ON THE PREDICTABILITY OF THE INDEX OF CONSUMER SENTIMENT.

Published in:

Review of Economics & Statistics, 1975, v. 57, n. 1, p. 84, doi. 10.2307/1937867

By:

Thomas, R. William

Publication type:

Article

TAXONOMY OF THE INFLUENCE OF OTHER CUSTOMERS IN CONSUMER COMPLAINT BEHAVIOR: A SOCIAL-PSYCHOLOGICAL PERSPECTIVE.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2009, v. 22, p. 107

By:

Ruoh-Nan Yan;
Lotz, Sherry

Publication type:

Article

IS THE PROPENSITY TO COMPLAIN INCREASING OVER TIME?

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2006, v. 19, p. 118

By:

Juhl, Hans Jørn;
Thogersen, John;
Poulsen, Carsten Stig

Publication type:

Article

DO CONSUMERS HOLD GRUDGES AND PRACTICE AVOIDANCE FOREVER? A MARKOV CHAIN MODEL OF THE DECAY OF GRUDGEHOLDING AND AVOIDANCE ATTITUDES.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2006, v. 19, p. 89

By:

Chaturvedi Thota, Sweta;
Wright, Newell D.

Publication type:

Article

Trust Earning Perceptions of Sellers and Buyers.

Published in:

Journal of Personal Selling & Sales Management, 1989, v. 9, n. 1, p. 1

By:

Hawes, Jon M.;
Mast, Kenneth E.;
Swan, John E.

Publication type:

Article

THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY BRANDS.

Published in:

Psychological Reports, 2014, v. 114, n. 2, p. 609, doi. 10.2466/01.07.PR0.114k15w8

By:

WON-MOO HUR;
MINSUNG KIM;
HANNA KIM

Publication type:

Article

The Romanian consumers' perception regarding the safety of dietary supplements.

Published in:

Journal of Public Health: From Theory to Practice (2198-1833), 2022, v. 30, n. 6, p. 1583, doi. 10.1007/s10389-020-01425-6

By:

Burcă, Valentin;
Csorba, Luiela Magdalena;
Munteanu, Florentina-Daniela;
Rusu, Sergiu

Publication type:

Article

Pursuing a uniform effect: Pathways linking exposure to normatively‐focused scientific consensus messages (NFSCMs) to behavioral intention to adopt science.

Published in:

Analyses of Social Issues & Public Policy, 2022, v. 22, n. 3, p. 928, doi. 10.1111/asap.12318

By:

Koh, Hyeseung

Publication type:

Article

The Psychology of BUYING.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 14

By:

Mulhern, Michael G.

Publication type:

Article

Credit cards are here to stay.

Published in:: Marketing Research, 2009, v. 21, n. 3, p. 4
Publication type:: Article

Want PR?

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 5
Publication type:: Article

Don't Touch That Dial!

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 22

By:

Hollis, Nigel

Publication type:

Article

FOCUS AND FIT.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 16

By:

Kastenholz, John;
Kerr, Graham;
Young, Charles

Publication type:

Article

Lies, more lies, and focus groups.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 5

By:

Grapentine, Terry

Publication type:

Article

Standardisation versus adaptation in international marketing of Polish companies operating in foreign markets: The case of Maspex.

Published in:

International Entrepreneurship Review, 2025, v. 11, n. 1, p. 57, doi. 10.15678/IER.2025.1101.04

By:

Milka, Paweł;
Garncarz, Jakub

Publication type:

Article

Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism.

Published in:

Istanbul Gelisim University Journal of Health Sciences / İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi, 2024, n. 24, p. 1040, doi. 10.38079/igusabder.1530240

By:

ÇETİN, Anıl;
BAŞAL, Murat

Publication type:

Article

應用模糊QFD 於品牌依戀強化策略之研究*.

Published in:

Journal of Management & Systems, 2023, v. 30, n. 1, p. 1, doi. 10.29416/JMS.202301_30(1).0001

By:

徐村和;
林凌仲;
田季達

Publication type:

Article

Brand Authenticity as the Basis for Creating Perceived Value in the Management of the Most Valuable Polish Brands.

Published in:

Forum Scientiae Oeconomia, 2023, v. 11, n. 4, p. 205, doi. 10.23762/FSO_VOL11_NO4_10

By:

GÓRSKA-WARSEWICZ, HANNA

Publication type:

Article

Brand Experience Affects Brand Attitude, Brand Attachment, Brand Satisfaction, and Brand Loyalty on Customer Make Over.

Published in:

JDM: Jurnal Dinamika Manajemen, 2023, v. 14, n. 1, p. 124, doi. 10.15294/jdm.v14i1.41488

By:

Rakhmawati, Heni;
Tuti, Meylani

Publication type:

Article

Self-Brand Connection: A Literature Review and Directions for Further Research.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 1, p. 53, doi. 10.15294/jdm.v13i1.32439

By:

Seminari, Ni Ketut;
Rahyuda, I. Ketut;
Sukaatmadja, I. Putu Gde;
Sukawati, Tjok Gde Raka

Publication type:

Article

Brand Attachment Vs. Brand Love: To What Extent are they Identical?

Published in:

JDM: Jurnal Dinamika Manajemen, 2021, v. 12, n. 2, p. 225, doi. 10.15294/jdm.v12i2.30263

By:

Martiyanti, Dwi;
Dharmmesta, Basu Swastha;
Nugroho, Sahid Susilo;
Aritejo, Bayu Aji

Publication type:

Article

Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective.

Published in:

Journal of Asian & African Studies (Sage Publications, Ltd.), 2013, v. 48, n. 4, p. 521, doi. 10.1177/0021909613493608

By:

Ndubisi, Nelson Oly;
Ndubisi, Gibson C

Publication type:

Article

Sağlık Sektöründe Tüketici Marka Tercihi Açısından Hastanelerin Konumlandırılmasının Çok Boyutlu Ölçekleme Analizi.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2021, v. 7, p. 88

By:

KESKİN, Gülay;
SKEJA, Afërina

Publication type:

Article