Works about CONSUMER psychology

Results: 2309

Driving Digital Consumer Engagement for Sponsor Brands: The Case of FIFA World Cup 2022.

Published in:

Event Management, 2025, v. 29, n. 6, p. 919, doi. 10.3727/152599524X17265263360485

By:

Annamalai, Balamurugan;
Chandrasekaran, Shabana;
ShabbirHusain, R.V.;
Yoshida, Masayuki

Publication type:

Article

The impact of e-cigarette product characteristics on attitudes and use susceptibility: an experimental study Open Access.

Published in:

Health Promotion International, 2025, v. 40, n. 3, p. 1, doi. 10.1093/heapro/daaf098

By:

Jongenelis, Michelle I;
McCausland, Kahlia;
Bode, Stefan

Publication type:

Article

PENGARUH CUSTOMER TRUST, BRAND ENGAGEMENT DAN PERCEIVED RISK TERHADAP REPURCHASE INTENTION PENGGUNA MASKAPAI PENERBANGAN INTERNASIONAL.

Published in:

Syntax Idea, 2025, v. 7, n. 6, p. 822, doi. 10.46799/syntaxidea.v7i6.13138

By:

Tyronne Ratulangi, Akbar Jeremia;
Masnita, Yolanda

Publication type:

Article

Tutumluluk Ölçeğinin Türkçeye Uyarlanması: Yapısal Geçerlik ve Kültürel Uyum Üzerine Bir İnceleme.

Published in:

Journal of Economics, Business, Politics, & International Relations (JEBPIR) / Ekonomi Işletme Siyaset ve Uluslararsi Ilişkiler Dergisi (JEBPIR), 2025, v. 11, n. 1, p. 51

By:

KÜNYE POLAT, Neslihan

Publication type:

Article

Drawing Disney: Analyzing Artistic Reinterpretations of Disney Deaths.

Published in:

Omega: Journal of Death & Dying, 2025, v. 91, n. 4, p. 1693, doi. 10.1177/00302228231161759

By:

Lammon, Marissa

Publication type:

Article

Markaların Oyunlaştırma Uygulamalarını Kullanmaya Yönelik Tüketici Motivasyonlarının Tüketici-Marka Katılımı ve Anlık Satın Alma Niyeti Üzerindeki Etkisi: Zaman Baskısının Düzenleyici Rolü

Published in:

Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi, 2024, v. 16, n. 2, p. 379, doi. 10.15659/ttad.16.2.187

By:

AVCILAR, Mutlu Yüksel;
AÇAR, Mehmet Fatih;
YENİLMEZ, Gülhan;
YAŞAR, Firdevs

Publication type:

Article

Impact of Country-of-Origin Effect on Consumer Preference for Local and Global Brands in India.

Published in:

Cuestiones de Fisioterapia, 2025, v. 54, n. 3, p. 4399

By:

Trehan, Gautam

Publication type:

Article

Who Am I Here? Care Consumers' Identity Processes and Family Caregiver Interventions in the Elderscape.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 2, p. 372, doi. 10.1093/jcr/ucae045

By:

Rötzmeier-Keuper, Julia;
Wünderlich, Nancy V

Publication type:

Article

Consumers Prefer Products That Work Using Directionally Consistent Causal Chains.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 2, p. 308, doi. 10.1093/jcr/ucae066

By:

Bharti, Soaham;
Sussman, Abigail B

Publication type:

Article

Exploring the Evolution of Consumer Behavior in the Metaverse:Implications for E-Commerce Strategy.

Published in:

Cuestiones de Fisioterapia, 2025, v. 54, n. 4, p. 6413

By:

Ahuja, Harsha;
Guleria, Neha;
Gambhir, Jitin

Publication type:

Article

‘ANALYSIS OF INFLUENCE OF NEUROTRANSMITTERS ON NET PROMOTOR SCORE BASED ON CONSUMER DECISION MAKING’.

Published in:

Cuestiones de Fisioterapia, 2025, v. 54, n. 2, p. 2496

By:

Vincent, Vinitha;
Thokchom, Vikrant;
V., Shunmugi;
Chaudhari, Yash D.

Publication type:

Article

A RESEARCH STUDY DESIGNED TO INVESTIGATE THE IMPACT OF VISUAL CONTEXT ON CONSUMERS' FIRST PERCEPTIONS OF AN ORGANIZATION'S VISUAL IDENTITY STRATEGIES.

Published in:

Cuestiones de Fisioterapia, 2024, v. 53, n. 3, p. 4855

By:

YUHAI, HE;
Pillai, Muralitharan Doraisamy

Publication type:

Article

Sustainability of Masstige Brands' Identitary Values.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 13, p. 5919, doi. 10.3390/su17135919

By:

Sederevičiūtė-Pačiauskienė, Živilė;
Kamašauskė, Sigita

Publication type:

Article

FACTORS OF PURCHASING BEHAVIOUR AND TRANSFORMATIONS IN MARKET EQUILIBRIUM.

Published in:

Regional Formation & Development Studies, 2025, v. 46, n. 2, p. 103, doi. 10.15181/rfds.v46i2.2732

By:

MOROZ, MARYNA

Publication type:

Article

Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251342981

By:

Zhao, Yiwei;
Chung, Wonjun

Publication type:

Article

THE IMPACT OF CULTURAL CONGRUENCE IN MEDIA SPONSORSHIPS ON ICONIC BRAND DESIRABILITY: MODERATING EFFECTS OF CULTURAL FANDOM AND THREAT PERCEPTION.

Published in:

Market / Trziste, 2025, v. 37, n. 1, p. 33, doi. 10.22598/mt/2025.37.1.33

By:

Kučinskas, Gedas

Publication type:

Article

طراحی مدل درگیری اجتماعی برند براساس محتوای تولیدشده توسط کاربران در صنعت بیمه..

Published in:

Iranian Journal of Insurance Research (IJIR), 2025, v. 14, n. 2, p. 147, doi. 10.22056/ijir.2025.02.05

By:

تحفه قبادی لموکی;
زانیار قربانی;
علیرضا پیرحیاتی;
هروز بیات

Publication type:

Article

Cross-fusion activates deep modal integration for multimedia recommendation.

Published in:

PLoS ONE, 2025, v. 20, n. 7, p. 1, doi. 10.1371/journal.pone.0327663

By:

Zhang, Chong;
Zhang, ZhiCai

Publication type:

Article

Humane Artificial Intelligence: Psychological, Social, and Ethical Dimensions.

Published in:

2025

By:

Riva, Giuseppe;
Wiederhold, Brenda K.;
Cipresso, Pietro

Publication type:

Editorial

Branding for Gen Z: Consumer Behavior and Newly Launched Technological Products.

Published in:

Journal of Agricultural Informatics / Agrárinformatika Folyóirat, 2025, v. 16, n. 1, p. 40, doi. 10.17700/jai.2025.16.1.746

By:

Dimitrios, Theocharis;
Georgios, Tsekouropoulos;
Chryssoula, Chatzigeorgiou

Publication type:

Article

Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry.

Published in:

Service Industries Journal, 2025, v. 45, n. 9/10, p. 874, doi. 10.1080/02642069.2024.2361469

By:

Ahmed, Anzar;
Raza, Ali;
Talpur, Qurat-ul-ain;
Ishaq, Muhammad Ishtiaq;
Shafqat, Tehmeena

Publication type:

Article

THE IMPACT OF EMOTIONAL ATTACHMENT ON BRAND LOYALTY: A CASE STUDY OF ALGERIAN CONSUMERS.

Published in:

Marketing Science & Inspirations, 2025, v. 20, n. 2, p. 14, doi. 10.46286/msi.2025.20.2.2

By:

CHEBAB, ZOHRA NOURHANE;
BOUKERCH, YAHIA

Publication type:

Article

Analisis Pengaruh transformational Leadership Terhadap Turn Over yang Dimediasi oleh Employee Engagement, Employer Branding, dan Psychological Attachment pada PT. XYZ.

Published in:

Journal of Social & Technology / Jurnal Sosial dan Teknologi (SOSTECH), 2025, v. 5, n. 6, p. 1, doi. 10.59188/jurnalsostech.v5i6.32234

By:

Hany, Nisrina;
Saluy, Ahmad Badawi

Publication type:

Article

"I've Grown up with the Queen": Responses to Media Coverage of Queen Elizabeth II's Death.

Published in:

Journalism & Media, 2025, v. 6, n. 2, p. 86, doi. 10.3390/journalmedia6020086

By:

Anderson, Kirsty Jane

Publication type:

Article

From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 148, doi. 10.3390/jtaer20020148

By:

Chen, Zhi-Tao;
Shi, Guicheng;
Zheng, Yu-Hao

Publication type:

Article

How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 113, doi. 10.3390/jtaer20020113

By:

Li, Ningqin;
Aumeboonsuke, Vesarach

Publication type:

Article

Examining Customer Brand Engagement in Online Financial Services Provided by Fintech.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 100, doi. 10.3390/jtaer20020100

By:

Barbu, Cătălin Mihail;
Gîrboveanu, Sorina-Raula;
Popescu, Daniela Victoria;
Dabija, Dan-Cristian

Publication type:

Article

Imagen de las marcas de café: Un estudio integral del producto, organización, personas y símbolos.

Published in:

Revista de Ciencias Sociales (13159518), 2025, v. 31, p. 138

By:

Sari, Freddy Richard Quinde;
Mera, Jeysonn Marcelo Palma;
Jácome Sarchi, Guillermo Alexander;
Herrera Ramírez, Carlos David

Publication type:

Article

Dimensionality of Risk Perception: Factors Affecting Consumer Understanding and Evaluation of Financial Risk.

Published in:

Journal of Behavioral Finance, 2009, v. 10, n. 3, p. 158, doi. 10.1080/15427560903167720

By:

Vlaev, Ivo;
Chater1, Nick;
Stewart, Neil

Publication type:

Article

Japanese Consumers' Willingness to Pay for Environmentally Friendly Farming Produce Based on Consumer Trustfulness.

Published in:

Journal of Agricultural & Food Industrial Organization, 2022, v. 20, n. 1, p. 1, doi. 10.1515/jafio-2020-0036

By:

Yang, Runan;
Takashino, Nina;
Fuyuki, Katsuhito

Publication type:

Article

When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships.

Published in:

Journal of Personal Selling & Sales Management, 2023, v. 43, n. 4, p. 270, doi. 10.1080/08853134.2023.2252608

By:

Beeler, Lisa;
Rouziou, Maria;
Gyomlai, Moumita Das

Publication type:

Article

Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions.

Published in:

Journal of Personal Selling & Sales Management, 2021, v. 41, n. 3, p. 268, doi. 10.1080/08853134.2021.1894946

By:

Beeler, Lisa;
Zablah, Alex;
Rapp, Adam

Publication type:

Article

The double-edged effects of emotional intelligence on the adaptive selling–salesperson-owned loyalty relationship.

Published in:

Journal of Personal Selling & Sales Management, 2014, v. 34, n. 1, p. 33, doi. 10.1080/08853134.2013.870183

By:

Chen, Chien-Chung;
Jaramillo, Fernando

Publication type:

Article

The impact of salesperson credibility-building statements on later stages of the sales encounter.

Published in:

Journal of Personal Selling & Sales Management, 2014, v. 34, n. 1, p. 19, doi. 10.1080/08853134.2013.870182

By:

Arndt, Aaron;
Evans, Kenneth;
Landry, Timothy D.;
Mady, Sarah;
Pongpatipat, Chatdanai

Publication type:

Article

The Interactive Effects of Sales Presentation, Suspicion, and Positive Mood on Salesperson Evaluations and Purchase Intentions.

Published in:

Journal of Personal Selling & Sales Management, 2013, v. 33, n. 1, p. 53, doi. 10.2753/PSS0885-3134330105

By:

DeCarlo, Thomas E.;
Barone, Michael J.

Publication type:

Article

Trust Earning Perceptions of Sellers and Buyers.

Published in:

Journal of Personal Selling & Sales Management, 1989, v. 9, n. 1, p. 1

By:

Hawes, Jon M.;
Mast, Kenneth E.;
Swan, John E.

Publication type:

Article

THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY BRANDS.

Published in:

Psychological Reports, 2014, v. 114, n. 2, p. 609, doi. 10.2466/01.07.PR0.114k15w8

By:

WON-MOO HUR;
MINSUNG KIM;
HANNA KIM

Publication type:

Article

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Published in:

Postgraduate Medicine, 2000, v. 107, n. 6, p. 8

By:

Herrmann, Stacy

Publication type:

Article

Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1811, doi. 10.1002/mar.22206

By:

Nguyen, July;
Sands, Sean;
Ferraro, Carla;
Luxton, Sandra

Publication type:

Article

Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205

By:

Moisescu, Ovidiu‐Ioan;
Gică, Oana‐Adriana;
Herle, Flavia‐Andreea;
Dan, Ioana;
Sarstedt, Marko

Publication type:

Article

Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1795, doi. 10.1002/mar.22204

By:

Deb, Madhurima;
Ghosh, Aruni;
Shukla, Yupal

Publication type:

Article

The Impact of Regulatory Focus on the Inaction Inertia Effect.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1779, doi. 10.1002/mar.22203

By:

Liu, Hsin‐Hsien;
Chou, Hsuan‐Yi

Publication type:

Article

Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1700, doi. 10.1002/mar.22200

By:

Kulkarni, Atul A.;
Yuan, Hong

Publication type:

Article

The Effect of Perceived Infectious Disease Threats on the Preference of User‐Designed Products.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1607, doi. 10.1002/mar.22193

By:

Zhong, Xiuli;
Wang, Yu;
Wang, Tao

Publication type:

Article

Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?

Published in:

Psychology & Marketing, 2025, v. 42, n. 5, p. 1379, doi. 10.1002/mar.22182

By:

Song, Xiaobing;
He, Xianan;
Huo, Da

Publication type:

Article

The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 5, p. 1233, doi. 10.1002/mar.22176

By:

Ziegler, Alexander H.;
Barone, Michael J.;
DeCarlo, Thomas E.;
Craig, Adam W.

Publication type:

Article

Coping With Experiences of Sociomoral Violations Through Consumption of Anger‐Eliciting Content.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 1174, doi. 10.1002/mar.22171

By:

Munichor, Nira;
Steinhart, Yael

Publication type:

Article

Authenticity and Conflicting Identity Goals: How Consumers Protect Their "Authentic Self" While Consuming Inauthentic Marketplace Offerings.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 1146, doi. 10.1002/mar.22170

By:

Min, Hyun Jeong

Publication type:

Article

Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 1018, doi. 10.1002/mar.22162

By:

Zheng, Xiaoying;
Liu, Chunlei;
Zheng, Lijing

Publication type:

Article

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153

By:

Papadopoulou, Christina;
Hultman, Magnus;
Oghazi, Pejvak

Publication type:

Article