The evolving field of consumer research through the lens of its top journals.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 227, doi. 10.1007/s11002-024-09731-9
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- Article
Works matching DE "CONSUMER psychology"
Results: 2275
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No need for a mulligan, this is a gimme: How to increase perceptions of charitability and altruism for a golf technology brand.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 3, p. 260, doi. 10.1080/21639159.2025.2497761
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Decisions...decisions: Should cities bring in major sporting events and build new infrastructure?
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 3, p. 225, doi. 10.1080/21639159.2025.2497759
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Cosmetics and conscience. The impact of human values on CSR perception and ethical purchases: A multi-method approach.
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- Journal of Global Fashion Marketing, 2025, v. 16, n. 3, p. 365, doi. 10.1080/20932685.2025.2491312
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Virtual influencer in Fantasyland or everyday life? A serial mediation model of influencer type, source credibility, fanship, and brand attachment.
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- Journal of Global Fashion Marketing, 2025, v. 16, n. 3, p. 404, doi. 10.1080/20932685.2025.2491308
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Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility.
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- Journal of Global Fashion Marketing, 2025, v. 16, n. 3, p. 386, doi. 10.1080/20932685.2024.2441768
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STRATEGI PEMASARAN BANDENG PRESTO PADA UD RINDANG HJ SURYATI DENGAN PENDEKATAN BLUE OCEAN STRATEGY.
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- Jurnal Pertanian, 2025, v. 16, n. 1, p. 57
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Exploring Social Dynamics and Emotional Triggers in the Adoption of Buy Now, Pay Later.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 154
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A TCCM-Based Review of Consumer Behaviour Towards Digital Voice Assistants and Future Research Agenda.
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- International Journal of Human-Computer Interaction, 2025, v. 41, n. 12, p. 7482, doi. 10.1080/10447318.2024.2399415
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Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1811, doi. 10.1002/mar.22206
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Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205
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Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1795, doi. 10.1002/mar.22204
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The Impact of Regulatory Focus on the Inaction Inertia Effect.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1779, doi. 10.1002/mar.22203
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Algorithms of (un)fairness – Is personalized pricing fair game or foul play?
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- International Journal of Market Research, 2025, v. 67, n. 4, p. 363, doi. 10.1177/14707853251338579
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- Article
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Can a face on pack help a brand stand out in grocery e-commerce environments?
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- International Journal of Market Research, 2025, v. 67, n. 4, p. 375, doi. 10.1177/14707853251327826
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The Impact of Celebrity Endorsements on Brand Image, Brand Loyalty, and Repurchase Intentions in the Sports Industry: A Case Study of Nike Product in Tehran.
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- Journal of New Studies in Sport Management, 2025, v. 6, n. 2, p. 16, doi. 10.22103/JNSSM.2024.23090.1277
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Deconstructing the Psychological Factors behind Brand Perceptions of Bottled Japanese Green Tea in Competitive Japanese Market.
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- International Journal of Affective Engineering, 2025, v. 24, n. 1, p. 115, doi. 10.5057/ijae.IJAE-D-24-00016
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Psychological Factors that Influence Behavioral Intentions towards Bottled Green Tea in the Japanese Market.
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- International Journal of Affective Engineering, 2025, v. 24, n. 1, p. 103, doi. 10.5057/ijae.IJAE-D-24-00013
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The Impact of Emotional Advertising on Consumer Decision-Making and Brand Perception: Literature Review.
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- International Journal of High School Research, 2025, v. 7, n. 5, p. 73, doi. 10.36838/v7i5.10
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Minat Beli Masyarakat yang Terbentuk Akibat Penggunaan Key Opinion Leader Terhadap Produk Masako Dalam Kampanye #Sehat Tambah Lezat di Masa Pandemi.
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- Journal of Syntax Literate, 2025, v. 10, n. 5, p. 4729, doi. 10.36418/syntax-literate.v10i5.59074
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Exploring healthy green practices that influence customers' green engagement value in restaurants.
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- Social Behavior & Personality: an international journal, 2025, v. 53, n. 6, p. 1, doi. 10.2224/sbp.13261
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Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
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- Electronic Commerce Research, 2025, v. 25, n. 3, p. 1865, doi. 10.1007/s10660-023-09743-z
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The Impact of Visual Perspectives in Advertisements on Consumers' Reactions to Close-to-Expiry Food.
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- Journal of Business Ethics, 2025, v. 199, n. 2, p. 437, doi. 10.1007/s10551-025-05992-0
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El branding como propuesta para resaltar el valor comercial de los productos neo-artesanales.
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- Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 266, p. 125
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Strengthening brand awareness as a determinant of consumer loyalty.
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- Studia Commercialia Bratislavensia, 2025, v. 18, n. 62, p. 110
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Immersive marketing for universities as a tool to promote education product.
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- Studia Commercialia Bratislavensia, 2025, v. 18, n. 62, p. 4
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- Article
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Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions.
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- Sustainability (2071-1050), 2025, v. 17, n. 10, p. 4328, doi. 10.3390/su17104328
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Review of the facilitators and barriers to adoption of biofortified foods and food products.
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- Nutrition Research Reviews, 2025, v. 38, n. 1, p. 371, doi. 10.1017/S0954422424000258
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Current perspectives and challenges in the estimation of fruit juice consumption across the lifecycle in Europe.
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- Nutrition Research Reviews, 2025, v. 38, n. 1, p. 69, doi. 10.1017/S095442242400009X
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International Conference on Sustainable and Economic Integration "Exploring the Role of Emotional Branding in Shaping Consumer Loyalty in the E-Commerce Sector".
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- Frontiers in Health Informatics, 2025, v. 14, n. 2, p. 2197
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La relation a la marque du consommateur Z : une étude comparative exploratoire des facteurs d'attachement et de detachement.
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- Journal of Marketing Trends (1961-7798), 2025, v. 10, n. 1, p. 2
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32
Exactly.
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- Brick: A Literary Journal, 2025, n. 115, p. 26
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33
Green Food Product Purchase Intention: Factors Influencing Malaysian Consumers.
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- Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. 2, p. 1131
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Customer Retaliatory Complaining: An Extension of Customer Complaining Behaviour (CCB).
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- Pertanika Journal of Social Sciences & Humanities, 2016, v. 24, n. 3, p. 953
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35
Transcending paradigmatic schisms and building ontological bridges: How Russ Belk's "extended self" became canonical consumer research.
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- Marketing Theory, 2024, v. 24, n. 4, p. 555, doi. 10.1177/14705931241245589
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Threats to the scientific status of experimental consumer psychology: A Darwinian perspective.
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- Marketing Theory, 2014, v. 14, n. 4, p. 477, doi. 10.1177/1470593114540678
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DIGITAL CONTENT MARKETING DESIGN ON THE SOCIAL MEDIA ACCOUNT INSTAGRAM THE AWAN VILLAS, BALI IN INCREASING BRAND ENGAGEMENT.
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- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 866, doi. 10.59188/eduvest.v5i1.50277
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38
The Psychology of BUYING.
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- Marketing Research, 2009, v. 21, n. 3, p. 14
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39
Credit cards are here to stay.
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- Marketing Research, 2009, v. 21, n. 3, p. 4
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- Article
40
Want PR?
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- Marketing Research, 2008, v. 20, n. 4, p. 5
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- Article
41
Don't Touch That Dial!
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- Marketing Research, 2004, v. 16, n. 1, p. 22
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42
FOCUS AND FIT.
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- Marketing Research, 2004, v. 16, n. 1, p. 16
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43
Lies, more lies, and focus groups.
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- Marketing Research, 2004, v. 16, n. 1, p. 5
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44
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
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- Central European Management Journal, 2021, v. 29, n. 1, p. 14, doi. 10.7206/cemj.2658-0845.39
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FOMO MARKETING: USPJEŠNA STRATEGIJA NA DRUŠTVENIM MREŽAMA?
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- International Journal of Multidisciplinarity in Business & Science (IJMBS), 2024, v. 10, n. 16, p. 41, doi. 10.56321/IJMBS.10.16.41
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PREDICTING CONSUMER INTENTION TO USE MOBILE BANKING SERVICES IN NORTH MACEDONIA.
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- International Journal of Multidisciplinarity in Business & Science (IJMBS), 2020, v. 6, n. 10, p. 5
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THE ABANDONED E-TAILER SHOPPING CART: FACTORS AND BUSINESS STRATEGIES TO REVERSE THE BARRIERS.
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- Journal of Global Strategic Management, 2021, v. 15, n. 2, p. 45, doi. 10.20460/JGSM.2022.302
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- Article
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Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism.
- Published in:
- Istanbul Gelisim University Journal of Health Sciences / İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi, 2024, n. 24, p. 1040, doi. 10.38079/igusabder.1530240
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Intent and impact: Connecting multicultural and social justice counselor training to community client experiences.
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- Journal of Multicultural Counseling & Development, 2024, v. 52, n. 2, p. 107, doi. 10.1002/jmcd.12292
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50
考虑需求响应和风电不确定性的电网调度.
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- Electronic Science & Technology, 2024, v. 37, n. 8, p. 68, doi. 10.16180/j.cnki.issn1007-7820.2024.08.010
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- Article