Works matching DE "CONSUMER psychology"
Results: 2099
Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism.
- Published in:
- Istanbul Gelisim University Journal of Health Sciences / İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi, 2024, n. 24, p. 1040, doi. 10.38079/igusabder.1530240
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- Publication type:
- Article
DOES THE COFFEE ON THIS DATE TASTE GOOD OR DO GOOD? BRAND SIGNALING AND ATTACHMENT INSECURITY DURING RELATIONSHIP INITIATION.
- Published in:
- Global Journal of Management & Marketing (GJMM), 2024, v. 8, n. 1, p. 88
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- Publication type:
- Article
Should Global Brands Engage in Brand Activism?
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- Journal of International Marketing, 2025, v. 33, n. 1, p. 1, doi. 10.1177/1069031X241270606
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- Publication type:
- Article
Mindful Content Marketing, Increasing Brand-Awareness: Theoretical Study & Literature Synthesis.
- Published in:
- IIMS Journal of Management Science, 2025, v. 16, n. 1, p. 31, doi. 10.1177/0976030X241285095
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- Publication type:
- Article
Consumer Involvement for QR Code Applications, the Digital DNA of Brands.
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- International Journal of Contemporary Economics & Administrative Sciences, 2024, v. 14, n. 2, p. 662, doi. 10.5281/zenodo.14609005
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- Publication type:
- Article
E-Wom Mediates Price Perception Brand Image to Increase Impulse Buying and Flash Sales as Moderation on the Lazada Application.
- Published in:
- International Journal of Electronic Commerce Studies, 2024, v. 15, n. 4, p. 49, doi. 10.7903/ijecs.2406
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- Publication type:
- Article
Investigating consumption anxiety thesis: aesthetic choice, narrativisation and social performance.
- Published in:
- Sociological Review, 2006, v. 54, n. 2, p. 263, doi. 10.1111/j.1467-954X.2006.00613.x
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- Publication type:
- Article
Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 3, p. 238, doi. 10.1080/15252019.2024.2335398
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- Publication type:
- Article
Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z.
- Published in:
- Journal of Interactive Advertising, 2023, v. 23, n. 4, p. 356, doi. 10.1080/15252019.2023.2258875
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- Publication type:
- Article
Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging.
- Published in:
- Journal of Interactive Advertising, 2023, v. 23, n. 3, p. 275, doi. 10.1080/15252019.2023.2189036
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- Publication type:
- Article
The "Mixed" Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness.
- Published in:
- Journal of Interactive Advertising, 2023, v. 23, n. 2, p. 98, doi. 10.1080/15252019.2023.2185557
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- Publication type:
- Article
Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use.
- Published in:
- Journal of Interactive Advertising, 2023, v. 23, n. 1, p. 73, doi. 10.1080/15252019.2022.2163859
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- Publication type:
- Article
Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers' Identifications on Consumer–Brand Engagement.
- Published in:
- Journal of Interactive Advertising, 2022, v. 22, n. 3, p. 269, doi. 10.1080/15252019.2022.2116963
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- Publication type:
- Article
Consumer Engagement with Brands' COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism.
- Published in:
- Journal of Interactive Advertising, 2021, v. 21, n. 3, p. 173, doi. 10.1080/15252019.2021.1958274
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- Publication type:
- Article
Dimensionality of Risk Perception: Factors Affecting Consumer Understanding and Evaluation of Financial Risk.
- Published in:
- Journal of Behavioral Finance, 2009, v. 10, n. 3, p. 158, doi. 10.1080/15427560903167720
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- Publication type:
- Article
Some Psychological Factors in Pictorial Advertising.
- Published in:
- Public Opinion Quarterly, 1950, v. 14, n. 3, p. 475, doi. 10.1086/266215
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- Publication type:
- Article
Transcending paradigmatic schisms and building ontological bridges: How Russ Belk's "extended self" became canonical consumer research.
- Published in:
- Marketing Theory, 2024, v. 24, n. 4, p. 555, doi. 10.1177/14705931241245589
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- Publication type:
- Article
Threats to the scientific status of experimental consumer psychology: A Darwinian perspective.
- Published in:
- Marketing Theory, 2014, v. 14, n. 4, p. 477, doi. 10.1177/1470593114540678
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- Publication type:
- Article
PACARI BRAND ENGAGEMENT AND ITS EMOTIONAL CONNECTION IN ETHICAL CONSUMPTION.
- Published in:
- Human Review, 2023, v. 21, n. 1, p. 135, doi. 10.37467/revhuman.v21.5041
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- Publication type:
- Article
PREDICTING CONSUMER INTENTION TO USE MOBILE BANKING SERVICES IN NORTH MACEDONIA.
- Published in:
- International Journal of Multidisciplinarity in Business & Science (IJMBS), 2020, v. 6, n. 10, p. 5
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- Publication type:
- Article
Analysis Of Sincerity That Influences Consumer Psychology In The Advertising Text Of South Korean And Indonesian Products From A Pragmatic Maxim Perspective.
- Published in:
- Journal of Positive School Psychology, 2022, v. 6, n. 12, p. 1280
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- Publication type:
- Article
Explorando los Factores que Influyen en la Toma de Decisiones de los Consumidores en la Era de las Redes Sociales: un Estudio de la Dinámica y las Tendencias.
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- UCJC Business & Society Review, 2024, v. 21, n. 83, p. 40, doi. 10.3232/UBR.2024.V21.N4.01
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- Publication type:
- Article
Exploring the Factors Influencing Consumer Decision-making in the Social Media Era: A Study of the Dynamics and Trends.
- Published in:
- UCJC Business & Society Review, 2024, v. 21, n. 83, p. 18, doi. 10.3232/UBR.2024.V21.N4.01
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- Publication type:
- Article
Exploring the Linkages between Website Characteristics, Customer Experience, and Brand Engagement.
- Published in:
- UCJC Business & Society Review, 2024, v. 21, n. 82, p. 84, doi. 10.3232/UBR.2024.V21.N3.02
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- Publication type:
- Article
Boosting Brand Engagement and Loyalty through Gamified Loyalty Programmes.
- Published in:
- UCJC Business & Society Review, 2022, v. 19, n. 75, p. 144, doi. 10.3232/UBR.2022.V19.N4.04
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- Publication type:
- Article
Intent and impact: Connecting multicultural and social justice counselor training to community client experiences.
- Published in:
- Journal of Multicultural Counseling & Development, 2024, v. 52, n. 2, p. 107, doi. 10.1002/jmcd.12292
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- Publication type:
- Article
THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE.
- Published in:
- BAU Journal - Society, Culture & Human Behavior, 2021, v. 2, n. 2, p. 1
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- Publication type:
- Article
The role of self-construal in moderating the advertising repetition effect: evidence from Korea.
- Published in:
- Asian Journal of Communication, 2016, v. 26, n. 2, p. 174, doi. 10.1080/01292986.2015.1130156
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- Publication type:
- Article
Chemical Information of Cosmetics using AI and ML.
- Published in:
- Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 2,Part 5, p. 6419
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- Publication type:
- Article
Marketing Strategy Optimization through Sentiment Analysis for Enhanced Customer Engagement and Brand Success.
- Published in:
- Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 2,Part 4, p. 4528
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- Publication type:
- Article
DIFFERENTIAL THRESHOLDS IN CONSUMER PERCEPTION OF RETAIL PRICES.
- Published in:
- Journal of Psychology, 1978, v. 100, n. 1, p. 139
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- Publication type:
- Article
FACILITATION SKILLS AND THE PERCEPTION OF CLIENTS' WANTS.
- Published in:
- Journal of Psychology, 1978, v. 99, n. 1, p. 93, doi. 10.1080/00223980.1978.9921445
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- Publication type:
- Article
Broadening the Scope of Consumer Research.
- Published in:
- 2010
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- Publication type:
- Editorial
Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects.
- Published in:
- Journal of Consumer Research, 2010, v. 36, n. 5, p. 890, doi. 10.1086/605299
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- Publication type:
- Article
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 4, p. 562, doi. 10.1086/599325
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- Publication type:
- Article
Consumer Wait Management Strategies for Negative Service Events: A Coping Approach.
- Published in:
- Journal of Consumer Research, 2008, v. 34, n. 5, p. 635, doi. 10.1086/521899
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- Publication type:
- Article
Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 430, doi. 10.1086/510217
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- Publication type:
- Article
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 445, doi. 10.1086/510218
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- Publication type:
- Article
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 513, doi. 10.1086/500481
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- Publication type:
- Article
Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 557, doi. 10.1086/500486
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- Publication type:
- Article
Indeterminacy and Live Television.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 487, doi. 10.1086/500478
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- Publication type:
- Article
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 286, doi. 10.1086/422108
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- Publication type:
- Article
How Prevalent Is the Negativity Effect in Consumer Environments?
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 2, p. 270, doi. 10.1086/341576
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- Publication type:
- Article
The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 2, p. 159, doi. 10.1086/341568
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- Publication type:
- Article
"Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 1, p. 129, doi. 10.1086/338207
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- Publication type:
- Article
Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 1, p. 116, doi. 10.1086/339925
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- Publication type:
- Article
The Effect of Novel Attributes on Product Evaluation.
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 3, p. 462, doi. 10.1086/323733
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- Publication type:
- Article
Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity.
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 3, p. 473, doi. 10.1086/323734
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- Publication type:
- Article
Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product.
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 3, p. 355, doi. 10.1086/323727
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- Publication type:
- Article
Consumer Research for Consumers.
- Published in:
- Journal of Consumer Research, 2001, v. 27, n. 4, p. 499, doi. 10.1086/319624
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- Publication type:
- Article