Works about CONSUMER preferences research


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    The Cost Of Thinking.

    Published in:
    Journal of Consumer Research, 1980, v. 7, n. 2, p. 99, doi. 10.1086/208799
    By:
    • Shugan, Steven M.
    Publication type:
    Article
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    Rejoinder.

    Published in:
    Journal of Consumer Research, 1978, v. 4, n. 4, p. 276, doi. 10.1086/208708
    By:
    • Lutz, Richard J.
    Publication type:
    Article
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