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Works matching DE "CONSUMER package good advertising"

Results: 3

1

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7

By:

Kumar, V.;
Choi, JeeWon;
Greene, Mallik

Publication type:

Article

2

Are we Consuming Goods or Cultural Values through Commercials? A study on Television Advertisements on Communication Service Providers.

Published in:

Ileti-s-im, 2014, n. 20, p. 117, doi. 10.16878/gsuilet.56759

By:

ÇUBUKÇU, Hatice;
DOĞAN, Fatma Şeyma;
KOŞAR, Gülten

Publication type:

Article

3

EFFECT OF VISUAL CUES ON STATIC ADVERTISEMENT VIEWING PATTERNS.

Published in:

Economic Science for Rural Development Conference Proceedings, 2018, n. 48, p. 380, doi. 10.22616/ESRD.2018.108

By:

Pileliene, Lina;
Grigaliunaite, Viktorija

Publication type:

Article