LIMITED INFORMATION AND ADVERTISING IN THE U.S. PERSONAL COMPUTER INDUSTRY.
- Published in:
- Econometrica, 2008, v. 76, n. 5, p. 1017, doi. 10.3982/ECTA4158
- By:
- Publication type:
- Article
Works matching DE "COMPUTER industry advertising"
Results: 9
1
2
Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign.
- Published in:
- Journal of Communication Inquiry, 2011, v. 35, n. 3, p. 210, doi. 10.1177/0196859911413469
- By:
- Publication type:
- Article
3
The Impact of Product-Related Announcements on Consumer Purchase Intentions.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 342
- By:
- Publication type:
- Article
4
The Force of Callas' Kiss: The 1997 Apple Advertising Campaign, 'Think Different'
- Published in:
- Text & Performance Quarterly, 2001, v. 21, n. 3, p. 202, doi. 10.1080/10462930108616170
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- Publication type:
- Article
5
Exploring the Combination of Language, Images and Sound in the Metaphors of TV Commercials.
- Published in:
- Atlantis (0210-6124), 2014, v. 36, n. 2, p. 31
- Publication type:
- Article
6
"For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial.
- Published in:
- Journal of Popular Culture (Wiley-Blackwell), 1991, v. 25, n. 1, p. 67, doi. 10.1111/j.0022-3840.1991.2501_67.x
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- Publication type:
- Article
7
House Advertisements.
- Published in:
- IEEE Software, 2011, v. 28, n. 1, p. c3, doi. 10.1109/MS.2011.9
- Publication type:
- Article
8
Visual representations of gender and computing in consumer and professional magazines.
- Published in:
- New Technology, Work & Employment, 2009, v. 24, n. 1, p. 89, doi. 10.1111/j.1468-005X.2008.00220.x
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- Publication type:
- Article
9
"Is This a Great Time or What?" Information Technology and Erasure of Difference.
- Published in:
- World Communication, 1999, v. 28, n. 4, p. 26
- By:
- Publication type:
- Article