Works matching DE "COMPETITION in the television supply industry"

Commercial Success Through Commercials? Advertising and Pay-TV Operators.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 925, doi. 10.1177/00222437211028120

By:

• Yang, Joonhyuk;
• Lee, Jung Youn;
• Chintagunta, Pradeep K.

Publication type:

Article